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The State of Swell in 2024

Updated Jul 12 2024

In this report, we'll cover the following essential statistics on Swell usage.

Download a complete list of Swell stores with a paid account.
Create a free account to get a feel for the data we provide.

Swell Growth

At present, there are 87 live stores running on the Swell platform.

Here is the historical growth of stores running Swell.

  • Swell stores increased 48.3% quarter-over-quarter in 2024 Q2.
Quarter
Active Stores
2023 Q4
87
2024 Q1
93
2024 Q2
87
2024 Q3 (to date)
87
Active Stores by Quarter

Note: the store counts displayed in this section are based on actual historical store counts.

It's hard to know exactly when a Swell store was first created but we use a heuristic that includes historical DNS data which provides a reasonable approximation.

Social Media Usage On Swell Stores

Ecommerce brands use social media sites to engage with millions of consumers. Instagram and Facebook are the dominant social media sites for ecommerce stores, by far, with Twitter, Pinterest and YouTube also having notable usage.

  • Instagram is used by 35.6% of Swell stores.
  • Facebook is used by 24.1% of Swell stores.
  • Twitter is used by 11.5% of Swell stores.
Type
Stores
Instagram
31
Facebook
21
Twitter
10
YouTube
7
LinkedIn
6
Tiktok
3
WhatsApp
2
Pinterest
1

Contact Information On Swell Stores

Email remains an extremely popular communication channel for merchants. Many merchants also provide a phone number so that their customers can reach them instantly.

  • 48% of Swell stores have an email on their website
  • 37% of Swell stores provide a phone number on their website
Type
Stores
Email
42
Phone
32

Top Categories For Swell Stores

Here is the breakdown of industry verticals for stores on Swell.

  • 10.3% of Swell stores sell Food & Drink products.
  • 5.7% of Swell stores sell Health products.
  • 5.7% of Swell stores sell Beauty & Fitness products.

Top Countries For Swell Stores

Here are the top countries for stores using Swell.

  • 28.7% of Swell stores are in United States
  • 4.6% of Swell stores are in United Kingdom
  • 3.4% of Swell stores are in Italy
  • 3.4% of Swell stores are in Belgium

With a paid account, stores can also be segmented by region and city.

Number Of Employees For Swell Stores

Here is the breakdown of Swell stores by the number of employees.

  • 97.7% of Swell stores have Unknown employees.
  • 1.1% of Swell stores have 25 - 49 employees.
  • 1.1% of Swell stores have 50 - 99 employees.
Employees
Stores
Unknown
85
25 - 49
1
50 - 99
1

Number Of Products Sold For Swell Stores

Here is the breakdown of Swell stores by the number of products that they sell.

  • 37.9% of Swell stores sell 1 - 9 different products.
  • 5.7% of Swell stores sell 100 - 249 different products.
  • 4.6% of Swell stores sell 10 - 24 different products.
Products Sold
Stores
1 - 9
33
10 - 24
4
25 - 49
1
100 - 249
5
250 - 999
1
1000 - 4999
2
25000 - 99999
1

Top Technologies on Swell Stores

We're tracking 58 different technologies that have 578 collective installs on Swell stores.

  • Next.js is used by 89.7% of Swell stores.
  • Braintree is used by 85.1% of Swell stores.
  • Stripe is used by 85.1% of Swell stores.

Here are the top 10 third-party technologies, ordered by number of installs, across all Swell stores.

Top Shipping Carriers Used By Swell Stores

  • Fedex is used by 4.6% of Swell stores.
  • UPS is used by 3.4% of Swell stores.
  • USPS is used by 3.4% of Swell stores.

Here are the top 5 shipping carriers across all Swell stores.

Shipping Carrier
Stores
Fedex
4
UPS
3
USPS
3
PostNord
1
Canada Post
1

Swell Store Top-level Domain Distribution

.com is the most popular top-level domain for Swell stores. This is not surprising since alternate top-level domains have only been introduced somewhat recently and there is still a certain cachet associated with .com domains.

That said, you'll find stark regional differences in certain countries. In Australia, .com.au is the most common top-level domain with .com a close second. This is the exception however as .com domains dominate in virtually all other countries.

  • 41.4% of Swell stores have a .com domain.
  • 11.5% of Swell stores have a .site domain.
  • 4.6% of Swell stores have a .xyz domain.
Top-level Domain
Stores
.com
36
.site
10
.xyz
4
.co
3
.nl
3
.be
3
.store
2
.pl
2
.dev
2
.co.uk
2

Top Swell Stores

Here are the top stores, powered by Swell, ordered by store rank.

Name
Domain
Rank
Created
coffeecollective.dk
50,726
2016/12/30
Pie Gourmet
66,424
2020/07/24
www.mountaintactical.com
158,265
2022/03/18
In Good Company
226,817
2020/12/11
DDSGadget
538,719
2016/12/30

New Swell Stores

Here are the 0 highest-ranked stores added most recently.

Name
Domain
Rank
Created
starter-origin.plasmic.site
13,221,167
2024/06/21
starter-influencer-campaign-page.plasmic.site
13,221,166
2024/06/14
Roberto Prado Jr
2,597,361
2024/03/15
www.blogpipers.com
3,221,311
2024/03/15
VicTellsTales
3,715,403
2024/03/15

Stores Switching to Swell From Other Platforms

Over the last 90 days, Swell has taken 1 merchants from competitive ecommerce platforms.

Platform
Stores

Here are the top stores that have switched to Swell from competitive ecommerce platforms.

Name
Domain
Rank
Last Platform
Changed
Kids 'n Stitch
4,256,447
Custom Cart
2024/06/03

Stores Switching from Swell To Other Platforms

Over the last 90 days, Swell has lost 3 merchants to competitive platforms.

Platform
Stores

Here are the top Swell stores that have recently changed to a competitive platform.

Name
Domain
Rank
New Platform
Changed
opcjanatura.pl
968,568
Custom Cart
2024/05/20
Bluety
1,637,669
Shopify
2024/07/07
bitcdp.plasmic.site
13,334,465
Custom Cart
2024/04/23

Get more insights on Swell stores

Our search interface is easy to use and helps you find the Swell stores that are relevant to you.

You can segment stores on a variety of dimensions:

  • Social Media accounts
  • Email address
  • Phone numbers
  • Country
  • Third-party technologies
  • Creation date
  • Platform
  • Top-level domains
  • Domain status
  • Domain type
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For more insights on Swell stores, create a free account and have a look for yourself.