The State of Swell in 2025

In this report, we'll cover the following essential statistics on Swell usage.

• Swell growth
• Social media usage on Swell stores
• Contact information on Swell stores
• Top categories for Swell stores
• Top countries for Swell stores
• Number of employees for Swell stores
• Number of products sold for Swell stores
• Top Swell technologies
• Top Shipping Carriers used by Swell stores
• Swell store top-level domain distribution
• Top Swell stores
• New Swell stores
• Stores switching from Swell to other platforms

Swell Growth

At present, there are 64 live stores running on the Swell platform.

Here is the historical growth of stores running Swell.

• Swell stores decreased -23.8% quarter-over-quarter in 2025 Q3.
• Swell stores decreased -8% year-over-year in 2025 Q3.

Note: the store counts displayed in this section are based on actual historical store counts.

It's hard to know exactly when a Swell store was first created but we use a heuristic that includes historical DNS data which provides a reasonable approximation.

Social Media Usage On Swell Stores

Ecommerce brands use social media sites to engage with millions of consumers. Instagram and Facebook are the dominant social media sites for ecommerce stores, by far, with Twitter, Pinterest and YouTube also having notable usage.

• Instagram is used by 42.2% of Swell stores.
• Facebook is used by 29.7% of Swell stores.
• YouTube is used by 15.6% of Swell stores.

Contact Information On Swell Stores

Email remains an extremely popular communication channel for merchants. Many merchants also provide a phone number so that their customers can reach them instantly.

• 52% of Swell stores have an email on their website
• 33% of Swell stores provide a phone number on their website

Top Categories For Swell Stores

Here is the breakdown of industry verticals for stores on Swell.

• 14.1% of Swell stores sell Food & Drink products.
• 7.8% of Swell stores sell Apparel products.
• 7.8% of Swell stores sell Arts & Entertainment products.

Top Countries For Swell Stores

Here are the top countries for stores using Swell.

• 18.8% of Swell stores are in United States
• 6.2% of Swell stores are in United Kingdom
• 4.7% of Swell stores are in Netherlands
• 3.1% of Swell stores are in Belgium

With a paid account, stores can also be segmented by region and city.

Number Of Employees For Swell Stores

Here is the breakdown of Swell stores by the number of employees.

• 93.8% of Swell stores have Unknown employees.
• 1.6% of Swell stores have 1 - 9 employees.
• 1.6% of Swell stores have 10 - 24 employees.

Number Of Products Sold For Swell Stores

Here is the breakdown of Swell stores by the number of products that they sell.

• 53.1% of Swell stores sell 1 - 9 different products.
• 6.2% of Swell stores sell 100 - 249 different products.
• 3.1% of Swell stores sell 50 - 99 different products.

Top Technologies on Swell Stores

We're tracking 60 different technologies that have 527 collective installs on Swell stores.

• Braintree is used by 100.0% of Swell stores.
• Stripe is used by 100.0% of Swell stores.
• Next.js is used by 87.5% of Swell stores.

Here are the top 10 third-party technologies, ordered by number of installs, across all Swell stores.

Top Shipping Carriers Used By Swell Stores

• UPS is used by 4.7% of Swell stores.
• USPS is used by 3.1% of Swell stores.
• Fedex is used by 1.6% of Swell stores.

Here are the top 3 shipping carriers across all Swell stores.

Swell Store Top-level Domain Distribution

.com is the most popular top-level domain for Swell stores. This is not surprising since alternate top-level domains have only been introduced somewhat recently and there is still a certain cachet associated with .com domains.

That said, you'll find stark regional differences in certain countries. In Australia, .com.au is the most common top-level domain with .com a close second. This is the exception however as .com domains dominate in virtually all other countries.

• 59.4% of Swell stores have a .com domain.
• 4.7% of Swell stores have a .nl domain.
• 3.1% of Swell stores have a .be domain.

Top Swell Stores

Here are the top stores, powered by Swell, ordered by store rank.

New Swell Stores

Here are the 5 highest-ranked stores added most recently.

Stores Switching from Swell To Other Platforms

Over the last 90 days, Swell has lost 3 merchants to competitive platforms.

Here are the top Swell stores that have recently changed to a competitive platform.

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