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Ecommerce stores using Apple Pay in Italy

Updated Dec 5 2025

Make contactless, secure purchases in stores, in apps, and on the web.

Get more information from the Apple Pay website.

Apple Pay is currently installed on 43,696 ecommerce stores in Italy.

In this report, we'll cover the following statistics on usage of Apple Pay on ecommerce stores.

  • Apple Pay usage on ecommerce stores
  • Top stores using Apple Pay
  • Stores that have recently installed Apple Pay
  • Top ecommerce platforms for stores with Apple Pay installed
  • Top categories for stores with Apple Pay installed
  • Download a complete list of stores using Apple Pay with a paid account.
    Create a free account to get a feel for the data we provide.

    Apple Pay Usage On Ecommerce Stores

    Apple Pay is currently installed on 43,696 ecommerce stores in Italy.

    Top Stores using Apple Pay

    Here are the top 5 stores in Italy running Apple Pay ordered by store rank.

    Name
    Domain
    Rank
    Created
    Alessi Spa (EU)
    1,793
    2018/01/12
    Moschino
    2,037
    2018/09/14
    illy
    2,172
    2016/12/30
    Roberto Cavalli®
    3,206
    2021/05/07
    P448®
    5,090
    2016/12/30

    Stores That Have Recently Installed Apple Pay

    Here are the stores in Italy that have installed Apple Pay most recently.

    Name
    Domain
    Rank
    Installed At
    Pawsy
    12,857,675
    2025/12/06
    Noir Jewels
    12,895,651
    2025/12/06
    Norden Studio
    13,047,347
    2025/12/06
    TailLuxe
    6,804,803
    2025/12/06
    Dr Hack
    4,186,950
    2025/12/06

    Top Ecommerce Platforms for stores using Apple Pay

    Here is the ecommerce platform breakdown for stores in Italy with Apple Pay installed.

    • 95.2% of stores using Apple Pay are on Shopify
    • 1.9% of stores using Apple Pay are on PrestaShop
    • 1.4% of stores using Apple Pay are on WooCommerce
    • 0.5% of stores using Apple Pay are on Custom Cart

    Top Categories for stores using Apple Pay

    Here are the top 10 industry verticals for stores using Apple Pay.

    • 34.8% of stores using Apple Pay sell Apparel products.
    • 9.4% of stores using Apple Pay sell Beauty & Fitness products.
    • 8.3% of stores using Apple Pay sell Home & Garden products.
    Category
    Stores
    15,193
    None
    8,150
    3,239
    1,513
    1,076

    Get more insights on stores

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    You can segment stores on a variety of dimensions:

    • Social Media accounts
    • Email address
    • Phone numbers
    • Country
    • Installed Apps
    • Creation date
    • Platform
    • Top-level domains
    • Domain status
    • Domain type
    Filter stores on social media presence
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    For more insights on stores, create a free account and have a look for yourself.

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