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Ecommerce stores using Apple Pay in Italy

Updated Dec 26 2025

Make contactless, secure purchases in stores, in apps, and on the web.

Get more information from the Apple Pay website.

Apple Pay is currently installed on 44,310 ecommerce stores in Italy.

In this report, we'll cover the following statistics on usage of Apple Pay on ecommerce stores.

  • Apple Pay usage on ecommerce stores
  • Top stores using Apple Pay
  • Stores that have recently installed Apple Pay
  • Top ecommerce platforms for stores with Apple Pay installed
  • Top categories for stores with Apple Pay installed
  • Download a complete list of stores using Apple Pay with a paid account.
    Create a free account to get a feel for the data we provide.

    Apple Pay Usage On Ecommerce Stores

    Apple Pay is currently installed on 44,310 ecommerce stores in Italy.

    Top Stores using Apple Pay

    Here are the top 5 stores in Italy running Apple Pay ordered by store rank.

    Name
    Domain
    Rank
    Created
    VERSACE NETHERLANDS
    336
    2017/05/26
    Alessi Spa (EU)
    1,794
    2018/01/12
    Moschino
    1,959
    2018/09/14
    illy
    2,091
    2016/12/30
    Roberto CavalliĀ®
    3,189
    2021/05/07

    Stores That Have Recently Installed Apple Pay

    Here are the stores in Italy that have installed Apple Pay most recently.

    Name
    Domain
    Rank
    Installed At
    Bangashians
    13,105,820
    2025/12/27
    LunaCalm
    8,872,368
    2025/12/27
    3s Diamond
    12,847,518
    2025/12/27
    CiaoMuseo
    12,909,709
    2025/12/27
    ambeauty
    12,768,267
    2025/12/27

    Top Ecommerce Platforms for stores using Apple Pay

    Here is the ecommerce platform breakdown for stores in Italy with Apple Pay installed.

    • 94.7% of stores using Apple Pay are on Shopify
    • 2.0% of stores using Apple Pay are on WooCommerce
    • 1.8% of stores using Apple Pay are on PrestaShop
    • 0.5% of stores using Apple Pay are on Custom Cart

    Top Categories for stores using Apple Pay

    Here are the top 10 industry verticals for stores using Apple Pay.

    • 34.7% of stores using Apple Pay sell Apparel products.
    • 9.4% of stores using Apple Pay sell Beauty & Fitness products.
    • 8.2% of stores using Apple Pay sell Home & Garden products.
    Category
    Stores
    15,367
    None
    8,194
    3,314
    1,566
    1,079

    Get more insights on stores

    Our search interface is easy to use and helps you find the stores that are relevant to you.

    You can segment stores on a variety of dimensions:

    • Social Media accounts
    • Email address
    • Phone numbers
    • Country
    • Installed Apps
    • Creation date
    • Platform
    • Top-level domains
    • Domain status
    • Domain type
    Filter stores on social media presence
    Filter on stores with Facebook accounts.

    For more insights on stores, create a free account and have a look for yourself.

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