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Ecommerce stores using Apple Pay in Italy

Updated Mar 24 2023

Make contactless, secure purchases in stores, in apps, and on the web.

Get more information from the Apple Pay website.

Apple Pay is currently installed on 22,773 ecommerce stores in Italy.

In this report, we'll cover the following statistics on usage of Apple Pay on ecommerce stores.

  • Apple Pay usage on ecommerce stores
  • Top stores using Apple Pay
  • Stores that have recently installed Apple Pay
  • Top ecommerce platforms for stores with Apple Pay installed
  • Top categories for stores with Apple Pay installed

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    Apple Pay Usage On Ecommerce Stores

    Apple Pay is currently installed on 22,773 ecommerce stores in Italy.

    • Installs for Apple Pay increased 0.5% quarter-over-quarter.
    • Installs for Apple Pay increased 57.3% year-over-year.
    Installs of Apple Pay over Time

    Top Stores using Apple Pay

    Here are the top 5 stores in Italy running Apple Pay ordered by store rank.

    Name
    Domain
    Rank
    Created
    ETRO Official Website
    www.etro.com
    1,239
    2016/12/30
    Twinkly
    twinkly.com
    2,191
    2016/12/30
    Ferragamo Europe
    www.ferragamo.com
    2,631
    2016/12/30
    Golden Goose
    www.goldengoose.com
    2,877
    2019/08/02
    Gianvito Rossi
    www.gianvitorossi.com
    2,973
    2017/07/28

    Stores That Have Recently Installed Apple Pay

    Here are the stores in Italy that have installed Apple Pay most recently.

    Name
    Domain
    Rank
    Installed At
    Maximalist Coffee
    maximalistcoffee.com
    7,856,952
    2023/03/26
    autoricambi noviello
    autoricambinoviello.myshopify.com
    7,079,705
    2023/03/26
    SmokeLab.it
    www.smokelab.it
    7,674,754
    2023/03/26
    il Post Fisso
    www.ilpostfisso.com
    6,109,463
    2023/03/26
    Alpolsogiusto
    alpolsogiusto.myshopify.com
    6,425,351
    2023/03/26

    Top Ecommerce Platforms for stores using Apple Pay

    Here is the ecommerce platform breakdown for stores in Italy with Apple Pay installed.

    • 97.0% of stores using Apple Pay are on Shopify
    • 2.3% of stores using Apple Pay are on WooCommerce
    • 0.3% of stores using Apple Pay are on Webflow
    • 0.2% of stores using Apple Pay are on Salesforce Commerce Cloud
    Top-level Domain
    Stores
    Shopify
    22,099
    WooCommerce
    530
    Webflow
    57
    Salesforce Commerce Cloud
    37
    Custom Cart
    24
    Magento
    8
    IdoSell
    6
    JTL-Shop
    4
    Shopware
    2
    BigCommerce
    2
    Shoptet
    2
    OXID eShop
    1
    HCL Commerce
    1

    Top Categories for stores using Apple Pay

    Here are the top 10 industry verticals for stores using Apple Pay.

    • 13.2% of stores using Apple Pay sell Apparel products.
    • 3.6% of stores using Apple Pay sell Home & Garden products.
    • 3.0% of stores using Apple Pay sell Beauty & Fitness products.
    Category
    Stores
    None
    16,437
    Apparel
    2,997
    Home & Garden
    827
    Beauty & Fitness
    674
    Food & Drink
    504
    Arts & Entertainment
    230
    Pets & Animals
    181
    Toys & Hobbies
    171
    Health
    165
    Sports
    160

    Get more insights on stores

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    You can segment stores on a variety of dimensions:

    • Social Media accounts
    • Email address
    • Phone numbers
    • Country
    • Installed Apps
    • Creation date
    • Platform
    • Top-level domains
    • Domain status
    • Domain type
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