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Ecommerce stores using Apple Pay in Italy

Updated Jan 16 2026

Make contactless, secure purchases in stores, in apps, and on the web.

Get more information from the Apple Pay website.

Apple Pay is currently installed on 44,105 ecommerce stores in Italy.

In this report, we'll cover the following statistics on usage of Apple Pay on ecommerce stores.

  • Apple Pay usage on ecommerce stores
  • Top stores using Apple Pay
  • Stores that have recently installed Apple Pay
  • Top ecommerce platforms for stores with Apple Pay installed
  • Top categories for stores with Apple Pay installed
  • Download a complete list of stores using Apple Pay with a paid account.
    Create a free account to get a feel for the data we provide.

    Apple Pay Usage On Ecommerce Stores

    Apple Pay is currently installed on 44,105 ecommerce stores in Italy.

    Top Stores using Apple Pay

    Here are the top 5 stores in Italy running Apple Pay ordered by store rank.

    Name
    Domain
    Rank
    Created
    Ferragamo Europe
    967
    2024/07/05
    Alessi Spa (EU)
    1,721
    2018/01/12
    illy
    1,958
    2016/12/30
    Moschino
    2,026
    2018/09/14
    Golden Goose
    3,216
    2019/08/02

    Stores That Have Recently Installed Apple Pay

    Here are the stores in Italy that have installed Apple Pay most recently.

    Name
    Domain
    Rank
    Installed At
    PliX
    12,363,356
    2026/01/17
    LOVI
    12,411,458
    2026/01/17
    deciccoartstudio.com
    8,113,760
    2026/01/17
    CLASS LONDON
    12,381,925
    2026/01/17
    Gomme Giaquinta
    12,204,159
    2026/01/17

    Top Ecommerce Platforms for stores using Apple Pay

    Here is the ecommerce platform breakdown for stores in Italy with Apple Pay installed.

    • 94.6% of stores using Apple Pay are on Shopify
    • 2.1% of stores using Apple Pay are on WooCommerce
    • 1.8% of stores using Apple Pay are on PrestaShop
    • 0.5% of stores using Apple Pay are on Custom Cart

    Top Categories for stores using Apple Pay

    Here are the top 10 industry verticals for stores using Apple Pay.

    • 34.7% of stores using Apple Pay sell Apparel products.
    • 9.5% of stores using Apple Pay sell Beauty & Fitness products.
    • 8.4% of stores using Apple Pay sell Home & Garden products.
    Category
    Stores
    15,311
    None
    7,988
    3,351
    1,581
    1,085

    Get more insights on stores

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    You can segment stores on a variety of dimensions:

    • Social Media accounts
    • Email address
    • Phone numbers
    • Country
    • Installed Apps
    • Creation date
    • Platform
    • Top-level domains
    • Domain status
    • Domain type
    Filter stores on social media presence
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    For more insights on stores, create a free account and have a look for yourself.

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