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The State of Smartstore in 2025

Updated Feb 7 2025

In this report, we'll cover the following essential statistics on Smartstore usage.

Download a complete list of Smartstore stores with a paid account.
Create a free account to get a feel for the data we provide.

Smartstore Growth

At present, there are 334 live stores running on the Smartstore platform.

Here is the historical growth of stores running Smartstore.

  • Smartstore stores increased 2.1% quarter-over-quarter in 2024 Q4.
Quarter
Active Stores
2024 Q3
351
2024 Q4
327
2025 Q1 (to date)
334
Active Stores by Quarter
2024 Q32024 Q42025 Q1050100150200250300350400

Note: the store counts displayed in this section are based on actual historical store counts.

It's hard to know exactly when a Smartstore store was first created but we use a heuristic that includes historical DNS data which provides a reasonable approximation.

Social Media Usage On Smartstore Stores

Ecommerce brands use social media sites to engage with millions of consumers. Instagram and Facebook are the dominant social media sites for ecommerce stores, by far, with Twitter, Pinterest and YouTube also having notable usage.

  • Instagram is used by 37.7% of Smartstore stores.
  • Facebook is used by 29.0% of Smartstore stores.
  • YouTube is used by 19.5% of Smartstore stores.
Type
Stores
Instagram
126
Facebook
97
YouTube
65
Twitter
39
LinkedIn
21
WhatsApp
18
Pinterest
7
Tiktok
4
Facebook Group
2

Contact Information On Smartstore Stores

Email remains an extremely popular communication channel for merchants. Many merchants also provide a phone number so that their customers can reach them instantly.

  • 53% of Smartstore stores provide a phone number on their website
  • 46% of Smartstore stores have an email on their website
Type
Stores
Phone
176
Email
155

Top Categories For Smartstore Stores

Here is the breakdown of industry verticals for stores on Smartstore.

  • 5.7% of Smartstore stores sell Home & Garden products.
  • 4.5% of Smartstore stores sell Apparel products.
  • 3.0% of Smartstore stores sell Business & Industrial products.
Home & GardenApparelBusiness & IndustrialBeauty & FitnessComputersScienceToys & HobbiesSportsHealthFinanceFood & DrinkAutos & VehiclesTravelPeople & Society

Top Countries For Smartstore Stores

Here are the top countries for stores using Smartstore.

  • 25.1% of Smartstore stores are in Germany
  • 11.4% of Smartstore stores are in Turkey
  • 7.2% of Smartstore stores are in Netherlands
  • 3.3% of Smartstore stores are in Switzerland
GermanyTurkeyNetherlandsSwitzerlandVietnamUnited Arab EmiratesItalyUnited StatesBelgium

With a paid account, stores can also be segmented by region and city.

Number Of Employees For Smartstore Stores

Here is the breakdown of Smartstore stores by the number of employees.

  • 97.3% of Smartstore stores have Unknown employees.
  • 0.9% of Smartstore stores have 10 - 24 employees.
  • 0.6% of Smartstore stores have 1 - 9 employees.
Employees
Stores
Unknown
325
1 - 9
2
10 - 24
3
25 - 49
1
50 - 99
1
100 - 249
1
1000 - 4999
1
Unknown

Number Of Products Sold For Smartstore Stores

Here is the breakdown of Smartstore stores by the number of products that they sell.

  • 21.9% of Smartstore stores sell 1 - 9 different products.
  • 15.9% of Smartstore stores sell 100 - 249 different products.
  • 14.7% of Smartstore stores sell 250 - 999 different products.
Products Sold
Stores
1 - 9
73
10 - 24
36
25 - 49
24
50 - 99
16
100 - 249
53
250 - 999
49
1000 - 4999
15
5000 - 9999
2
10000 - 24999
3
25000 - 99999
2
1 - 910 - 2425 - 4950 - 99100 - 249250 - 9991000 - 4999

Top Technologies on Smartstore Stores

We're tracking 40 different technologies that have 888 collective installs on Smartstore stores.

  • reCAPTCHA is used by 37.1% of Smartstore stores.
  • Google Analytics is used by 32.3% of Smartstore stores.
  • Cloudflare is used by 31.7% of Smartstore stores.

Here are the top 10 third-party technologies, ordered by number of installs, across all Smartstore stores.

Top Shipping Carriers Used By Smartstore Stores

  • DHL is used by 6.9% of Smartstore stores.
  • USPS is used by 3.0% of Smartstore stores.
  • UPS is used by 2.7% of Smartstore stores.

Here are the top 5 shipping carriers across all Smartstore stores.

Shipping Carrier
Stores
DHL
23
USPS
10
UPS
9
Fedex
5
TNT
1

Smartstore Store Top-level Domain Distribution

.com is the most popular top-level domain for Smartstore stores. This is not surprising since alternate top-level domains have only been introduced somewhat recently and there is still a certain cachet associated with .com domains.

That said, you'll find stark regional differences in certain countries. In Australia, .com.au is the most common top-level domain with .com a close second. This is the exception however as .com domains dominate in virtually all other countries.

  • 42.5% of Smartstore stores have a .com domain.
  • 24.6% of Smartstore stores have a .de domain.
  • 4.8% of Smartstore stores have a .com.tr domain.
Top-level Domain
Stores
.com
142
.de
82
.com.tr
16
.nl
14
.net
11
.ch
11
.eu
9
.shop
4
.it
4
.vn
4
.com.de.com.tr.nl.net.ch.eu

Top Smartstore Stores

Here are the top stores, powered by Smartstore, ordered by store rank.

Name
Domain
Rank
Created
sathya.in
161,015
2016/12/30
uyarilevhalari.com
241,627
2021/09/10
Karji Store
286,069
2017/05/26
Before Sunset
300,383
2024/07/26
Diagnostic Tools
312,648
2019/07/12

New Smartstore Stores

Here are the 0 highest-ranked stores added most recently.

Name
Domain
Rank
Created
Fornax
3,166,458
2025/02/07
ALSEBAI JEWELLERY
6,769,906
2025/02/07
TWS Brand Store
12,212,168
2025/01/31
www.reines-parfum.de
6,792,313
2025/01/17
Krone de Bavaria
9,760,731
2025/01/17

Stores Switching to Smartstore From Other Platforms

Over the last 90 days, Smartstore has taken 3 merchants from competitive ecommerce platforms.

Platform
Stores
Custom CartIdeaSoftWooCommerce

Here are the top stores that have switched to Smartstore from competitive ecommerce platforms.

Name
Domain
Rank
Last Platform
Changed
Atelier perfumery
529,038
WooCommerce
2025/02/06
Showroom TR
1,334,284
Custom Cart
2024/12/29
Stok Parça
8,047,823
IdeaSoft
2025/01/28

Stores Switching from Smartstore To Other Platforms

Over the last 90 days, Smartstore has lost 2 merchants to competitive platforms.

Platform
Stores
1
Custom CartEcwid

Here are the top Smartstore stores that have recently changed to a competitive platform.

Name
Domain
Rank
New Platform
Changed
Reichl Verlag
2,975,668
Custom Cart
2024/11/18
Uncas
3,292,423
Ecwid
2025/01/12

Get more insights on Smartstore stores

Our search interface is easy to use and helps you find the Smartstore stores that are relevant to you.

You can segment stores on a variety of dimensions:

  • Social Media accounts
  • Email address
  • Phone numbers
  • Country
  • Third-party technologies
  • Creation date
  • Platform
  • Top-level domains
  • Domain status
  • Domain type
Filter stores on social media presence
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For more insights on Smartstore stores, create a free account and have a look for yourself.