The State of Smartstore in 2026

In this report, we'll cover the following essential statistics on Smartstore usage.

• Smartstore growth
• Social media usage on Smartstore stores
• Contact information on Smartstore stores
• Top categories for Smartstore stores
• Top countries for Smartstore stores
• Number of employees for Smartstore stores
• Number of products sold for Smartstore stores
• Top Smartstore technologies
• Top Shipping Carriers used by Smartstore stores
• Smartstore store top-level domain distribution
• Top Smartstore stores
• New Smartstore stores
• Stores switching to Smartstore from other platforms
• Stores switching from Smartstore to other platforms

Smartstore Growth

At present, there are 677 live stores running on the Smartstore platform.

Here is the historical growth of stores running Smartstore.

• Smartstore stores increased 8.1% quarter-over-quarter in 2025 Q4.
• Smartstore stores increased 92% year-over-year in 2025 Q4.

Note: the store counts displayed in this section are based on actual historical store counts.

It's hard to know exactly when a Smartstore store was first created but we use a heuristic that includes historical DNS data which provides a reasonable approximation.

Social Media Usage On Smartstore Stores

Ecommerce brands use social media sites to engage with millions of consumers. Instagram and Facebook are the dominant social media sites for ecommerce stores, by far, with Twitter, Pinterest and YouTube also having notable usage.

• Instagram is used by 31.6% of Smartstore stores.
• Facebook is used by 27.6% of Smartstore stores.
• YouTube is used by 17.4% of Smartstore stores.

Contact Information On Smartstore Stores

Email remains an extremely popular communication channel for merchants. Many merchants also provide a phone number so that their customers can reach them instantly.

• 47% of Smartstore stores provide a phone number on their website
• 43% of Smartstore stores have an email on their website

Top Categories For Smartstore Stores

Here is the breakdown of industry verticals for stores on Smartstore.

• 12.9% of Smartstore stores sell Home & Garden products.
• 10.8% of Smartstore stores sell Apparel products.
• 8.1% of Smartstore stores sell Business & Industrial products.

Top Countries For Smartstore Stores

Here are the top countries for stores using Smartstore.

• 30.6% of Smartstore stores are in Germany
• 7.4% of Smartstore stores are in Turkey
• 4.6% of Smartstore stores are in Switzerland
• 3.8% of Smartstore stores are in Netherlands

With a paid account, stores can also be segmented by region and city.

Number Of Employees For Smartstore Stores

Here is the breakdown of Smartstore stores by the number of employees.

• 97.6% of Smartstore stores have Unknown employees.
• 0.9% of Smartstore stores have 1 - 9 employees.
• 0.6% of Smartstore stores have 100 - 249 employees.

Number Of Products Sold For Smartstore Stores

Here is the breakdown of Smartstore stores by the number of products that they sell.

• 21.4% of Smartstore stores sell 1 - 9 different products.
• 15.1% of Smartstore stores sell 100 - 249 different products.
• 13.7% of Smartstore stores sell 250 - 999 different products.

Top Technologies on Smartstore Stores

We're tracking 54 different technologies that have 2,541 collective installs on Smartstore stores.

• reCAPTCHA is used by 42.5% of Smartstore stores.
• Google Analytics is used by 41.7% of Smartstore stores.
• Google Tag Manager is used by 40.3% of Smartstore stores.

Here are the top 10 third-party technologies, ordered by number of installs, across all Smartstore stores.

Top Shipping Carriers Used By Smartstore Stores

• DHL is used by 4.0% of Smartstore stores.
• UPS is used by 3.4% of Smartstore stores.
• Royal Mail is used by 3.0% of Smartstore stores.

Here are the top 6 shipping carriers across all Smartstore stores.

Smartstore Store Top-level Domain Distribution

.com is the most popular top-level domain for Smartstore stores. This is not surprising since alternate top-level domains have only been introduced somewhat recently and there is still a certain cachet associated with .com domains.

That said, you'll find stark regional differences in certain countries. In Australia, .com.au is the most common top-level domain with .com a close second. This is the exception however as .com domains dominate in virtually all other countries.

• 33.4% of Smartstore stores have a .com domain.
• 28.8% of Smartstore stores have a .de domain.
• 4.6% of Smartstore stores have a .com.tr domain.

Top Smartstore Stores

Here are the top stores, powered by Smartstore, ordered by store rank.

New Smartstore Stores

Here are the 5 highest-ranked stores added most recently.

Stores Switching to Smartstore From Other Platforms

Over the last 90 days, Smartstore has taken 307 merchants from competitive ecommerce platforms.

Here are the top stores that have switched to Smartstore from competitive ecommerce platforms.

Stores Switching from Smartstore To Other Platforms

Over the last 90 days, Smartstore has lost 4 merchants to competitive platforms.

Here are the top Smartstore stores that have recently changed to a competitive platform.

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