The State of MerchantPro in 2025

In this report, we'll cover the following essential statistics on MerchantPro usage.

• MerchantPro growth
• Social media usage on MerchantPro stores
• Contact information on MerchantPro stores
• Top categories for MerchantPro stores
• Top countries for MerchantPro stores
• Number of employees for MerchantPro stores
• Number of products sold for MerchantPro stores
• Top MerchantPro technologies
• Top Shipping Carriers used by MerchantPro stores
• MerchantPro store top-level domain distribution
• Top MerchantPro stores
• New MerchantPro stores
• Stores switching to MerchantPro from other platforms
• Stores switching from MerchantPro to other platforms

MerchantPro Growth

At present, there are 2,082 live stores running on the MerchantPro platform.

Here is the historical growth of stores running MerchantPro.

• MerchantPro stores decreased -7.9% quarter-over-quarter in 2025 Q3.
• MerchantPro stores increased 2% year-over-year in 2025 Q3.

Note: the store counts displayed in this section are based on actual historical store counts.

It's hard to know exactly when a MerchantPro store was first created but we use a heuristic that includes historical DNS data which provides a reasonable approximation.

Social Media Usage On MerchantPro Stores

Ecommerce brands use social media sites to engage with millions of consumers. Instagram and Facebook are the dominant social media sites for ecommerce stores, by far, with Twitter, Pinterest and YouTube also having notable usage.

• Facebook is used by 52.0% of MerchantPro stores.
• Instagram is used by 42.6% of MerchantPro stores.
• YouTube is used by 15.3% of MerchantPro stores.

Contact Information On MerchantPro Stores

Email remains an extremely popular communication channel for merchants. Many merchants also provide a phone number so that their customers can reach them instantly.

• 55% of MerchantPro stores have an email on their website
• 49% of MerchantPro stores provide a phone number on their website

Top Categories For MerchantPro Stores

Here is the breakdown of industry verticals for stores on MerchantPro.

• 23.5% of MerchantPro stores sell Home & Garden products.
• 17.3% of MerchantPro stores sell Apparel products.
• 6.6% of MerchantPro stores sell Beauty & Fitness products.

Top Countries For MerchantPro Stores

Here are the top countries for stores using MerchantPro.

• 85.0% of MerchantPro stores are in Romania
• 5.4% of MerchantPro stores are in Serbia
• 3.3% of MerchantPro stores are in Bulgaria
• 0.7% of MerchantPro stores are in Portugal

With a paid account, stores can also be segmented by region and city.

Number Of Employees For MerchantPro Stores

Here is the breakdown of MerchantPro stores by the number of employees.

• 97.0% of MerchantPro stores have Unknown employees.
• 1.7% of MerchantPro stores have 1 - 9 employees.
• 0.4% of MerchantPro stores have 25 - 49 employees.

Number Of Products Sold For MerchantPro Stores

Here is the breakdown of MerchantPro stores by the number of products that they sell.

• 19.4% of MerchantPro stores sell 250 - 999 different products.
• 15.7% of MerchantPro stores sell 1000 - 4999 different products.
• 13.0% of MerchantPro stores sell 100 - 249 different products.

Top Technologies on MerchantPro Stores

We're tracking 72 different technologies that have 9,531 collective installs on MerchantPro stores.

• Google Tag Manager is used by 68.4% of MerchantPro stores.
• Google Analytics is used by 56.9% of MerchantPro stores.
• Google Analytics 4 is used by 56.1% of MerchantPro stores.

Here are the top 10 third-party technologies, ordered by number of installs, across all MerchantPro stores.

Top Shipping Carriers Used By MerchantPro Stores

• UPS is used by 1.2% of MerchantPro stores.
• Fedex is used by 0.2% of MerchantPro stores.
• ORLEN is used by 0.1% of MerchantPro stores.

Here are the top 6 shipping carriers across all MerchantPro stores.

MerchantPro Store Top-level Domain Distribution

Here is the top-level domain distribution for MerchantPro stores.

• 76.0% of MerchantPro stores have a .ro domain.
• 7.0% of MerchantPro stores have a .com domain.
• 4.5% of MerchantPro stores have a .rs domain.

Top MerchantPro Stores

Here are the top stores, powered by MerchantPro, ordered by store rank.

New MerchantPro Stores

Here are the 5 highest-ranked stores added most recently.

Stores Switching to MerchantPro From Other Platforms

Over the last 90 days, MerchantPro has taken 29 merchants from competitive ecommerce platforms.

Here are the top stores that have switched to MerchantPro from competitive ecommerce platforms.

Stores Switching from MerchantPro To Other Platforms

Over the last 90 days, MerchantPro has lost 191 merchants to competitive platforms.

Here are the top MerchantPro stores that have recently changed to a competitive platform.

Get more insights on MerchantPro stores

Our search interface is easy to use and helps you find the MerchantPro stores that are relevant to you.

You can segment stores on a variety of dimensions:

• Social Media accounts
• Email address
• Phone numbers
• Country
• Third-party technologies
• Creation date
• Platform
• Top-level domains
• Domain status
• Domain type

Filter on stores with Facebook accounts.

For more insights on MerchantPro stores, create a free account and have a look for yourself.