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The State of Boutir in 2025

Updated Jun 13 2025

In this report, we'll cover the following essential statistics on Boutir usage.

Download a complete list of Boutir stores with a paid account.
Create a free account to get a feel for the data we provide.

Boutir Growth

At present, there are 1,649 live stores running on the Boutir platform.

Here is the historical growth of stores running Boutir.

  • Boutir stores decreased -0.2% quarter-over-quarter in 2025 Q1.
  • Boutir stores increased 1% year-over-year in 2025 Q1.
Quarter
Active Stores
2021 Q3
853
2021 Q4
1,414
2022 Q1
1,649
2022 Q2
1,812
2022 Q3
1,711
2022 Q4
1,350
2023 Q1
1,295
2023 Q2
1,176
2023 Q3
1,473
2023 Q4
1,602
2024 Q1
1,641
2024 Q2
1,596
2024 Q3
1,598
2024 Q4
1,614
2025 Q1
1,652
2025 Q2 (to date)
1,649
Active Stores by Quarter
2021 Q32021 Q42022 Q12022 Q22022 Q32022 Q42023 Q12023 Q22023 Q32023 Q42024 Q12024 Q22024 Q32024 Q42025 Q12025 Q202004006008001,0001,2001,4001,6001,8002,000

Note: the store counts displayed in this section are based on actual historical store counts.

It's hard to know exactly when a Boutir store was first created but we use a heuristic that includes historical DNS data which provides a reasonable approximation.

Social Media Usage On Boutir Stores

Ecommerce brands use social media sites to engage with millions of consumers. Instagram and Facebook are the dominant social media sites for ecommerce stores, by far, with Twitter, Pinterest and YouTube also having notable usage.

  • Instagram is used by 65.2% of Boutir stores.
  • Facebook is used by 30.9% of Boutir stores.
  • YouTube is used by 7.3% of Boutir stores.
Type
Stores
Instagram
1,075
Facebook
509
YouTube
120
WhatsApp
51
Tiktok
36
Twitter
29
LinkedIn
6
Facebook Group
3

Contact Information On Boutir Stores

Email remains an extremely popular communication channel for merchants. Many merchants also provide a phone number so that their customers can reach them instantly.

  • 31% of Boutir stores have an email on their website
  • 11% of Boutir stores provide a phone number on their website
Type
Stores
Email
516
Phone
188

Top Categories For Boutir Stores

Here is the breakdown of industry verticals for stores on Boutir.

  • 20.0% of Boutir stores sell Apparel products.
  • 11.8% of Boutir stores sell Food & Drink products.
  • 10.1% of Boutir stores sell Beauty & Fitness products.
ApparelFood & DrinkBeauty & FitnessHome & GardenPeople & SocietyHealthPets & AnimalsToys & HobbiesArts & EntertainmentGifts & Special EventsBusiness & IndustrialComputersConsumer ElectronicsGamesJobs & EducationSports

Top Countries For Boutir Stores

Here are the top countries for stores using Boutir.

  • 16.8% of Boutir stores are in Hong Kong
  • 6.1% of Boutir stores are in Malaysia
  • 0.2% of Boutir stores are in China
  • 0.2% of Boutir stores are in United States
Hong KongMalaysia

With a paid account, stores can also be segmented by region and city.

Number Of Employees For Boutir Stores

Here is the breakdown of Boutir stores by the number of employees.

  • 99.3% of Boutir stores have Unknown employees.
  • 0.2% of Boutir stores have 1 - 9 employees.
  • 0.2% of Boutir stores have 25 - 49 employees.
Employees
Stores
Unknown
1,638
1 - 9
4
10 - 24
2
25 - 49
3
100 - 249
1
250 - 999
1
Unknown

Number Of Products Sold For Boutir Stores

Here is the breakdown of Boutir stores by the number of products that they sell.

  • 16.3% of Boutir stores sell 1 - 9 different products.
  • 9.3% of Boutir stores sell 100 - 249 different products.
  • 8.7% of Boutir stores sell 25 - 49 different products.
Products Sold
Stores
1 - 9
268
10 - 24
48
25 - 49
144
50 - 99
27
100 - 249
153
250 - 999
124
1000 - 4999
29
5000 - 9999
4
10000 - 24999
1
250000+
1
1 - 910 - 2425 - 4950 - 99100 - 249250 - 9991000 - 4999

Top Technologies on Boutir Stores

We're tracking 19 different technologies that have 14,541 collective installs on Boutir stores.

  • Google Ads Pixel is used by 99.6% of Boutir stores.
  • Google Tag Manager is used by 99.6% of Boutir stores.
  • Google Analytics 4 is used by 99.6% of Boutir stores.

Here are the top 10 third-party technologies, ordered by number of installs, across all Boutir stores.

Top Shipping Carriers Used By Boutir Stores

  • SF Express is used by 94.9% of Boutir stores.
  • Fedex is used by 94.8% of Boutir stores.
  • UPS is used by 0.2% of Boutir stores.

Here are the top 6 shipping carriers across all Boutir stores.

Shipping Carrier
Stores
SF Express
1,565
Fedex
1,564
UPS
4
Royal Mail
1
DHL
1
USPS
1

Boutir Store Top-level Domain Distribution

.com is the most popular top-level domain for Boutir stores. This is not surprising since alternate top-level domains have only been introduced somewhat recently and there is still a certain cachet associated with .com domains.

That said, you'll find stark regional differences in certain countries. In Australia, .com.au is the most common top-level domain with .com a close second. This is the exception however as .com domains dominate in virtually all other countries.

  • 61.6% of Boutir stores have a .com domain.
  • 25.5% of Boutir stores have a .store domain.
  • 3.9% of Boutir stores have a .com.hk domain.
Top-level Domain
Stores
.com
1,016
.store
420
.com.hk
64
.hk
46
.com.my
29
.co
14
.my
13
.net
12
.shop
9
.org
4
.com.store.com.hk.hk.com.my

Top Boutir Stores

Here are the top stores, powered by Boutir, ordered by store rank.

Name
Domain
Rank
Created
www.hihonor.com.hk
279,398
2020/10/09
www.directbuyhk.com
395,908
2016/12/30
G POINT 遊戲熱點
524,531
2021/02/19
Foresoon Computer 科訊電腦
544,719
2023/10/27
創新方 Novotown|一站式休閒旅遊綜合體
548,112
2023/03/24

New Boutir Stores

Here are the 0 highest-ranked stores added most recently.

Name
Domain
Rank
Created
curebea.store
6,927,072
2025/06/13
真。Bravo
6,957,900
2025/06/13
B For BUY
7,249,748
2025/06/13
JS Eternal Live
7,378,018
2025/06/13
Fast Cure TCG
7,553,508
2025/06/13

Stores Switching to Boutir From Other Platforms

Over the last 90 days, Boutir has taken 12 merchants from competitive ecommerce platforms.

Platform
Stores
3
ShopifyWixSHOPAGEOpenCartWooCommerceEasyStore

Here are the top stores that have switched to Boutir from competitive ecommerce platforms.

Name
Domain
Rank
Last Platform
Changed
Colourink Consumable Sdn Bhd
929,458
EasyStore
2025/05/25
frelicious.com.hk
2,228,482
WooCommerce
2025/05/29
Tiny.Co
3,294,805
Wix
2025/05/24
The Phénix Studio
4,344,813
Shopify
2025/06/13
mixgoods.hk
4,895,256
Wix
2025/05/09

Stores Switching from Boutir To Other Platforms

Over the last 90 days, Boutir has lost 9 merchants to competitive platforms.

Platform
Stores
2
1
Custom CartWixOdooShopify

Here are the top Boutir stores that have recently changed to a competitive platform.

Name
Domain
Rank
New Platform
Changed
www.daocunganhgo.com
2,902,954
Custom Cart
2025/05/18
Straptify By MyMatch
3,026,301
Shopify
2025/04/27
DAMINE
3,932,702
Odoo
2025/05/18
Domaine De L'Alu
5,256,276
Wix
2025/05/11
한국TOC협회
6,480,624
Custom Cart
2025/03/30

Get more insights on Boutir stores

Our search interface is easy to use and helps you find the Boutir stores that are relevant to you.

You can segment stores on a variety of dimensions:

  • Social Media accounts
  • Email address
  • Phone numbers
  • Country
  • Third-party technologies
  • Creation date
  • Platform
  • Top-level domains
  • Domain status
  • Domain type
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