The State of ShopWired in 2026

In this report, we'll cover the following essential statistics on ShopWired usage.

• ShopWired growth
• Social media usage on ShopWired stores
• Contact information on ShopWired stores
• Top categories for ShopWired stores
• Top countries for ShopWired stores
• Number of employees for ShopWired stores
• Number of products sold for ShopWired stores
• Top ShopWired technologies
• Top Shipping Carriers used by ShopWired stores
• ShopWired store top-level domain distribution
• Top ShopWired stores
• New ShopWired stores
• Stores switching to ShopWired from other platforms
• Stores switching from ShopWired to other platforms

ShopWired Growth

At present, there are 953 live stores running on the ShopWired platform.

Here is the historical growth of stores running ShopWired.

• ShopWired stores decreased -4.4% quarter-over-quarter in 2026 Q2.

Note: the store counts displayed in this section are based on actual historical store counts.

It's hard to know exactly when a ShopWired store was first created but we use a heuristic that includes historical DNS data which provides a reasonable approximation.

Social Media Usage On ShopWired Stores

Ecommerce brands use social media sites to engage with millions of consumers. Instagram and Facebook are the dominant social media sites for ecommerce stores, by far, with Twitter, Pinterest and YouTube also having notable usage.

• Instagram is used by 48.3% of ShopWired stores.
• Facebook is used by 46.3% of ShopWired stores.
• Twitter is used by 17.9% of ShopWired stores.

Contact Information On ShopWired Stores

Email remains an extremely popular communication channel for merchants. Many merchants also provide a phone number so that their customers can reach them instantly.

• 73% of ShopWired stores have an email on their website
• 52% of ShopWired stores provide a phone number on their website

Top Categories For ShopWired Stores

Here is the breakdown of industry verticals for stores on ShopWired.

• 21.1% of ShopWired stores sell Home & Garden products.
• 11.4% of ShopWired stores sell Apparel products.
• 8.1% of ShopWired stores sell Food & Drink products.
• 7.3% of ShopWired stores sell Business & Industrial products.

Top Countries For ShopWired Stores

Here are the top countries for stores using ShopWired.

• 79.6% of ShopWired stores are in United Kingdom
• 0.8% of ShopWired stores are in United States
• 0.6% of ShopWired stores are in Denmark
• 0.5% of ShopWired stores are in Ireland

With a paid account, stores can also be segmented by region and city.

Number Of Employees For ShopWired Stores

Here is the breakdown of ShopWired stores by the number of employees.

• 98.7% of ShopWired stores have Unknown employees.
• 0.9% of ShopWired stores have 1 - 9 employees.
• 0.2% of ShopWired stores have 100 - 249 employees.

Number Of Products Sold For ShopWired Stores

Here is the breakdown of ShopWired stores by the number of products that they sell.

• 18.7% of ShopWired stores sell 100 - 249 different products.
• 17.1% of ShopWired stores sell 1 - 9 different products.
• 14.8% of ShopWired stores sell 25 - 49 different products.

Top Technologies on ShopWired Stores

We're tracking 88 different technologies that have 4,099 collective installs on ShopWired stores.

• Cloudfront CDN is used by 65.4% of ShopWired stores.
• Google Tag Manager is used by 44.7% of ShopWired stores.
• Google Analytics is used by 39.6% of ShopWired stores.

Here are the top 10 third-party technologies, ordered by number of installs, across all ShopWired stores.

Top Shipping Carriers Used By ShopWired Stores

• Royal Mail is used by 27.7% of ShopWired stores.
• UPS is used by 4.8% of ShopWired stores.
• Fedex is used by 1.7% of ShopWired stores.

Here are the top 7 shipping carriers across all ShopWired stores.

ShopWired Store Top-level Domain Distribution

Here is the top-level domain distribution for ShopWired stores.

• 62.3% of ShopWired stores have a .co.uk domain.
• 26.9% of ShopWired stores have a .com domain.
• 2.5% of ShopWired stores have a .uk domain.

Top ShopWired Stores

Here are the top stores, powered by ShopWired, ordered by store rank.

New ShopWired Stores

Here are the 0 highest-ranked stores added most recently.

Stores Switching to ShopWired From Other Platforms

Over the last 90 days, ShopWired has taken 6 merchants from competitive ecommerce platforms.

Here are the top stores that have switched to ShopWired from competitive ecommerce platforms.

Stores Switching from ShopWired To Other Platforms

Over the last 90 days, ShopWired has lost 11 merchants to competitive platforms.

Here are the top ShopWired stores that have recently changed to a competitive platform.

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