Check out our free Chrome Extension.

Fitness stores on WooCommerce

Updated Dec 19 2025

There are 37,714 live WooCommerce stores in the Fitness category.

In this report, we'll cover the following essential statistics on WooCommerce stores in the Fitness category.

Download a complete list of WooCommerce stores the Fitness category with a paid account.
Create a free account to get a feel for the data we provide.

Growth of Fitness Stores On WooCommerce

Here is the historical growth of stores on WooCommerce in the Fitness category.

  • WooCommerce stores in the Fitness category have decreased -1.6% quarter-over-quarter in 2025 Q3.
  • WooCommerce stores in the Fitness category have increased 91% year-over-year in 2025 Q3.
Quarter
New Active Stores
2017 Q1
185
2017 Q2
440
2017 Q3
232
2017 Q4
163
2018 Q1
383
2018 Q2
1,521
2018 Q3
603
2018 Q4
526
2019 Q1
945
2019 Q2
537
2019 Q3
617
2019 Q4
526
2020 Q1
738
2020 Q2
889
2020 Q3
732
2020 Q4
988
2021 Q1
1,593
2021 Q2
940
2021 Q3
798
2021 Q4
582
2022 Q1
527
2022 Q2
401
2022 Q3
1,117
2022 Q4
489
2023 Q1
555
2023 Q2
739
2023 Q3
1,521
2023 Q4
1,670
2024 Q1
1,322
2024 Q2
1,524
2024 Q3
1,280
2024 Q4
1,748
2025 Q1
1,558
2025 Q2
2,445
2025 Q3
2,449
2025 Q4 (to date)
2,409
Active Store Count by Quarter

It's hard to know exactly when a WooCommerce store was first created but we use a heuristic combining DNS and WHOIS data that provides a reasonable approximation.

Social Media Usage On WooCommerce Stores In The Fitness Category

Here are the top social media sites for WooCommerce stores in the Fitness category.

  • Instagram is used by 54.6% of WooCommerce stores in the Fitness category.
  • Facebook is used by 43.2% of WooCommerce stores in the Fitness category.
  • YouTube is used by 21.3% of WooCommerce stores in the Fitness category.
Type
Stores
Instagram
20,598
Facebook
16,305
YouTube
8,044
Twitter
3,431
WhatsApp
2,538
LinkedIn
1,947
Tiktok
1,942
Pinterest
1,111
Facebook Group
656
Yelp
119
Soundcloud
60
Snapchat
50
Applemusic
8

Contact Information On WooCommerce Stores In The Fitness Category

Here are the top contact methods for WooCommerce stores in the Fitness category.

  • 54.7% of WooCommerce stores in the Fitness category have an email on their website
  • 53.2% of WooCommerce stores in the Fitness category provide a phone number on their website
Type
Stores
Email
20,615
Phone
20,046

Top Countries For WooCommerce Stores In The Fitness Category

Here are the top countries for WooCommerce stores in the Fitness category.

  • 12.3% of WooCommerce stores in the Fitness category are in United States
  • 5.4% of WooCommerce stores in the Fitness category are in United Kingdom
  • 3.3% of WooCommerce stores in the Fitness category are in Germany
  • 3.2% of WooCommerce stores in the Fitness category are in India
Country
Stores
1,241
1,213
1,104
1,076
959
914
892

With a paid account, stores can also be segmented by region and city.

Top WooCommerce Apps For Stores In The Fitness Category

Here are the top WooCommerce apps, ordered by number of installs, across stores in the Fitness category.

  • 10.0% of WooCommerce stores in the Fitness category have installed the WooPayments WooCommerce app.
  • 8.0% of WooCommerce stores in the Fitness category have installed the Mailchimp WooCommerce app.
  • 3.5% of WooCommerce stores in the Fitness category have installed the WooCommerce Subscriptions WooCommerce app.

With a paid account on Store Leads, you'll be able to see which stores have installed specific apps. You can also see when specific apps were installed (or uninstalled) by each store.

Top Technologies on WooCommerce Stores In The Fitness Category

Many WooCommerce merchants run third-party technologies on their store in addition to apps from the WooCommerce App Store.

We're tracking 355 different technologies that have 192,514 collective installs on WooCommerce stores in the Fitness category.

  • Wordpress is used by 97.3% of WooCommerce stores in the Fitness category.
  • Google Tag Manager is used by 39.9% of WooCommerce stores in the Fitness category.
  • Google Adsense is used by 37.9% of WooCommerce stores in the Fitness category.

Here are the top 10 third-party technologies, ordered by number of installs, across all WooCommerce stores.

Technology
Stores
36,687
14,193
9,868
6,126

Number Of Products Sold For WooCommerce Stores In The Fitness Category

Here is the breakdown of WooCommerce stores in the Fitness category by the number of products that they sell.

  • 39.2% of WooCommerce stores in the Fitness category sell 1 - 9 different products.
  • 13.6% of WooCommerce stores in the Fitness category sell 10 - 24 different products.
  • 10.3% of WooCommerce stores in the Fitness category sell 25 - 49 different products.
Products Sold
Stores
1 - 9
14,776
10 - 24
5,145
25 - 49
3,879
50 - 99
880
100 - 249
2,837
250 - 999
1,693
1000 - 4999
548
5000 - 9999
174
10000 - 24999
73
100000 - 249999
8

Top WooCommerce Themes For Stores In The Fitness Category

  • The astra theme is used by 12.3% of WooCommerce stores in the Fitness category.
  • The hello-elementor theme is used by 9.9% of WooCommerce stores in the Fitness category.
  • The divi theme is used by 7.2% of WooCommerce stores in the Fitness category.
Theme Name
Stores
astra
4,652
hello-elementor
3,748
divi
2,707
flatsome
1,508
Unknown
1,198
woodmart
1,178
oceanwp
764
avada
696
kadence
586
blocksy
563

Top-level Domain Distribution For WooCommerce Stores In The Fitness Category

The majority of WooCommerce stores use a .com domain. This is not surprising since alternate top-level domains have only been introduced somewhat recently and there is still a certain cachet associated with .com domains.

  • 50.2% of WooCommerce stores in the Fitness category have a .com domain.
  • 3.6% of WooCommerce stores in the Fitness category have a .co.uk domain.
  • 2.9% of WooCommerce stores in the Fitness category have a .de domain.
Top-level Domain
Stores
.com
18,939
.co.uk
1,373
.de
1,086
.nl
1,010
.pl
771
.com.au
762
.fr
754
.it
645
.es
547
.org
546

Top Stores In The Fitness Category

Here are the top 5 Fitness stores ordered by worldwide store rank.

Name
Domain
Rank
Created
Endomondo
2,320
2020/08/14
Nerd Fitness
2,923
2017/02/24
Barbell Medicine
3,388
2016/12/30
HYROX
4,254
2016/12/30
Legion
5,060
2017/01/27

For more insights on WooCommerce stores, create a free account and explore our data.

New Stores In The Fitness Category

Here are the top 5 most recent Fitness stores.

Name
Domain
Rank
Created
KTJA
2,294,180
2025/12/19
pilates
3,316,709
2025/12/19
kualapilahchinesepleasuregarden.com
3,360,218
2025/12/19
Jóga Neked
3,500,777
2025/12/19
FITARY
3,506,727
2025/12/19

Get more insights on WooCommerce stores

Our search interface is easy to use and helps you find the WooCommerce stores that are relevant to you.

You can segment stores on a variety of dimensions:

  • Social Media accounts
  • Email address
  • Phone numbers
  • Country
  • Third-party technologies
  • Creation date
  • Platform
  • Top-level domains
  • Domain status
  • Domain type
Filter stores on social media presence
Filter on stores with Facebook accounts.

For more insights on WooCommerce stores, create a free account and have a look for yourself.

Other Reports

Have a look at these other reports to get a taste for what you can do with Store Leads.