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Fitness stores on WooCommerce

Updated Feb 13 2026

There are 36,465 live WooCommerce stores in the Fitness category.

In this report, we'll cover the following essential statistics on WooCommerce stores in the Fitness category.

Download a complete list of WooCommerce stores the Fitness category with a paid account.
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Growth of Fitness Stores On WooCommerce

Here is the historical growth of stores on WooCommerce in the Fitness category.

  • WooCommerce stores in the Fitness category have decreased -51.1% quarter-over-quarter in 2025 Q4.
  • WooCommerce stores in the Fitness category have increased 40% year-over-year in 2025 Q4.
Quarter
New Active Stores
2017 Q1
169
2017 Q2
407
2017 Q3
219
2017 Q4
160
2018 Q1
369
2018 Q2
1,444
2018 Q3
572
2018 Q4
509
2019 Q1
917
2019 Q2
499
2019 Q3
593
2019 Q4
498
2020 Q1
705
2020 Q2
846
2020 Q3
715
2020 Q4
948
2021 Q1
1,505
2021 Q2
911
2021 Q3
746
2021 Q4
551
2022 Q1
502
2022 Q2
375
2022 Q3
1,075
2022 Q4
468
2023 Q1
506
2023 Q2
711
2023 Q3
1,441
2023 Q4
1,596
2024 Q1
1,231
2024 Q2
1,420
2024 Q3
1,215
2024 Q4
1,649
2025 Q1
1,324
2025 Q2
2,126
2025 Q3
2,182
2025 Q4
2,301
2026 Q1 (to date)
1,125
Active Store Count by Quarter

It's hard to know exactly when a WooCommerce store was first created but we use a heuristic combining DNS and WHOIS data that provides a reasonable approximation.

Social Media Usage On WooCommerce Stores In The Fitness Category

Here are the top social media sites for WooCommerce stores in the Fitness category.

  • Instagram is used by 54.6% of WooCommerce stores in the Fitness category.
  • Facebook is used by 42.9% of WooCommerce stores in the Fitness category.
  • YouTube is used by 21.1% of WooCommerce stores in the Fitness category.
Type
Stores
Instagram
19,921
Facebook
15,629
YouTube
7,712
Twitter
3,236
WhatsApp
2,446
Tiktok
2,014
LinkedIn
1,873
Pinterest
1,048
Facebook Group
625
Yelp
108
Soundcloud
63
Snapchat
49
Applemusic
8

Contact Information On WooCommerce Stores In The Fitness Category

Here are the top contact methods for WooCommerce stores in the Fitness category.

  • 55.2% of WooCommerce stores in the Fitness category have an email on their website
  • 53.2% of WooCommerce stores in the Fitness category provide a phone number on their website
Type
Stores
Email
20,133
Phone
19,398

Top Countries For WooCommerce Stores In The Fitness Category

Here are the top countries for WooCommerce stores in the Fitness category.

  • 12.6% of WooCommerce stores in the Fitness category are in United States
  • 5.3% of WooCommerce stores in the Fitness category are in United Kingdom
  • 3.5% of WooCommerce stores in the Fitness category are in Germany
  • 3.3% of WooCommerce stores in the Fitness category are in India
Country
Stores
1,264
1,206
1,102
1,078
925
907
893

With a paid account, stores can also be segmented by region and city.

Top WooCommerce Apps For Stores In The Fitness Category

Here are the top WooCommerce apps, ordered by number of installs, across stores in the Fitness category.

  • 11.3% of WooCommerce stores in the Fitness category have installed the WooPayments WooCommerce app.
  • 7.7% of WooCommerce stores in the Fitness category have installed the Mailchimp WooCommerce app.
  • 3.3% of WooCommerce stores in the Fitness category have installed the WooCommerce Subscriptions WooCommerce app.

With a paid account on Store Leads, you'll be able to see which stores have installed specific apps. You can also see when specific apps were installed (or uninstalled) by each store.

Top Technologies on WooCommerce Stores In The Fitness Category

Many WooCommerce merchants run third-party technologies on their store in addition to apps from the WooCommerce App Store.

We're tracking 352 different technologies that have 186,122 collective installs on WooCommerce stores in the Fitness category.

  • Wordpress is used by 97.8% of WooCommerce stores in the Fitness category.
  • Google Tag Manager is used by 40.0% of WooCommerce stores in the Fitness category.
  • Google Adsense is used by 38.1% of WooCommerce stores in the Fitness category.

Here are the top 10 third-party technologies, ordered by number of installs, across all WooCommerce stores.

Technology
Stores
35,657
13,773
9,527
5,654

Number Of Products Sold For WooCommerce Stores In The Fitness Category

Here is the breakdown of WooCommerce stores in the Fitness category by the number of products that they sell.

  • 39.3% of WooCommerce stores in the Fitness category sell 1 - 9 different products.
  • 13.7% of WooCommerce stores in the Fitness category sell 10 - 24 different products.
  • 10.4% of WooCommerce stores in the Fitness category sell 25 - 49 different products.
Products Sold
Stores
1 - 9
14,318
10 - 24
4,985
25 - 49
3,803
50 - 99
833
100 - 249
2,806
250 - 999
1,651
1000 - 4999
548
5000 - 9999
163
10000 - 24999
82
100000 - 249999
8

Top WooCommerce Themes For Stores In The Fitness Category

  • The astra theme is used by 12.2% of WooCommerce stores in the Fitness category.
  • The hello-elementor theme is used by 10.2% of WooCommerce stores in the Fitness category.
  • The divi theme is used by 7.1% of WooCommerce stores in the Fitness category.
Theme Name
Stores
astra
4,433
hello-elementor
3,712
divi
2,594
flatsome
1,421
woodmart
1,175
Unknown
893
oceanwp
744
avada
690
blocksy
555
kadence
546

Top-level Domain Distribution For WooCommerce Stores In The Fitness Category

The majority of WooCommerce stores use a .com domain. This is not surprising since alternate top-level domains have only been introduced somewhat recently and there is still a certain cachet associated with .com domains.

  • 50.0% of WooCommerce stores in the Fitness category have a .com domain.
  • 3.6% of WooCommerce stores in the Fitness category have a .co.uk domain.
  • 3.1% of WooCommerce stores in the Fitness category have a .de domain.
Top-level Domain
Stores
.com
18,239
.co.uk
1,312
.de
1,123
.nl
986
.pl
778
.com.au
739
.fr
729
.it
642
.es
555
.in
545

Top Stores In The Fitness Category

Here are the top 5 Fitness stores ordered by worldwide store rank.

Name
Domain
Rank
Created
HYROX
602
2016/12/30
Legion
1,647
2017/01/27
Built With Science
2,709
2018/01/05
Fitness Formula Clubs (FFC)
3,771
2018/03/30
Mountainside Fitness
4,637
2016/12/30

For more insights on WooCommerce stores, create a free account and explore our data.

New Stores In The Fitness Category

Here are the top 5 most recent Fitness stores.

Name
Domain
Rank
Created
SmartRun
3,469,711
2026/02/13
Newstead Boutique Gym
3,632,049
2026/02/13
Lifestones4u.com
3,749,314
2026/02/13
ajsports.com.pk
3,826,470
2026/02/13
sagliklihoca.com
3,949,725
2026/02/13

Get more insights on WooCommerce stores

Our search interface is easy to use and helps you find the WooCommerce stores that are relevant to you.

You can segment stores on a variety of dimensions:

  • Social Media accounts
  • Email address
  • Phone numbers
  • Country
  • Third-party technologies
  • Creation date
  • Platform
  • Top-level domains
  • Domain status
  • Domain type
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