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Fitness stores on WooCommerce

Updated Jan 23 2026

There are 37,537 live WooCommerce stores in the Fitness category.

In this report, we'll cover the following essential statistics on WooCommerce stores in the Fitness category.

Download a complete list of WooCommerce stores the Fitness category with a paid account.
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Growth of Fitness Stores On WooCommerce

Here is the historical growth of stores on WooCommerce in the Fitness category.

  • WooCommerce stores in the Fitness category have decreased -68.4% quarter-over-quarter in 2025 Q4.
  • WooCommerce stores in the Fitness category have increased 43% year-over-year in 2025 Q4.
Quarter
New Active Stores
2017 Q1
180
2017 Q2
429
2017 Q3
229
2017 Q4
162
2018 Q1
375
2018 Q2
1,493
2018 Q3
598
2018 Q4
519
2019 Q1
941
2019 Q2
524
2019 Q3
616
2019 Q4
516
2020 Q1
739
2020 Q2
875
2020 Q3
733
2020 Q4
974
2021 Q1
1,554
2021 Q2
931
2021 Q3
784
2021 Q4
566
2022 Q1
519
2022 Q2
388
2022 Q3
1,103
2022 Q4
481
2023 Q1
532
2023 Q2
727
2023 Q3
1,494
2023 Q4
1,642
2024 Q1
1,284
2024 Q2
1,485
2024 Q3
1,248
2024 Q4
1,705
2025 Q1
1,433
2025 Q2
2,261
2025 Q3
2,305
2025 Q4
2,435
2026 Q1 (to date)
769
Active Store Count by Quarter

It's hard to know exactly when a WooCommerce store was first created but we use a heuristic combining DNS and WHOIS data that provides a reasonable approximation.

Social Media Usage On WooCommerce Stores In The Fitness Category

Here are the top social media sites for WooCommerce stores in the Fitness category.

  • Instagram is used by 54.4% of WooCommerce stores in the Fitness category.
  • Facebook is used by 42.9% of WooCommerce stores in the Fitness category.
  • YouTube is used by 21.2% of WooCommerce stores in the Fitness category.
Type
Stores
Instagram
20,416
Facebook
16,106
YouTube
7,941
Twitter
3,361
WhatsApp
2,523
Tiktok
1,952
LinkedIn
1,926
Pinterest
1,093
Facebook Group
654
Yelp
117
Soundcloud
66
Snapchat
49
Applemusic
9

Contact Information On WooCommerce Stores In The Fitness Category

Here are the top contact methods for WooCommerce stores in the Fitness category.

  • 54.6% of WooCommerce stores in the Fitness category have an email on their website
  • 53.1% of WooCommerce stores in the Fitness category provide a phone number on their website
Type
Stores
Email
20,497
Phone
19,917

Top Countries For WooCommerce Stores In The Fitness Category

Here are the top countries for WooCommerce stores in the Fitness category.

  • 12.3% of WooCommerce stores in the Fitness category are in United States
  • 5.3% of WooCommerce stores in the Fitness category are in United Kingdom
  • 3.4% of WooCommerce stores in the Fitness category are in Germany
  • 3.2% of WooCommerce stores in the Fitness category are in India
Country
Stores
1,268
1,212
1,103
1,098
954
908
894

With a paid account, stores can also be segmented by region and city.

Top WooCommerce Apps For Stores In The Fitness Category

Here are the top WooCommerce apps, ordered by number of installs, across stores in the Fitness category.

  • 11.0% of WooCommerce stores in the Fitness category have installed the WooPayments WooCommerce app.
  • 7.8% of WooCommerce stores in the Fitness category have installed the Mailchimp WooCommerce app.
  • 3.3% of WooCommerce stores in the Fitness category have installed the WooCommerce Subscriptions WooCommerce app.

With a paid account on Store Leads, you'll be able to see which stores have installed specific apps. You can also see when specific apps were installed (or uninstalled) by each store.

Top Technologies on WooCommerce Stores In The Fitness Category

Many WooCommerce merchants run third-party technologies on their store in addition to apps from the WooCommerce App Store.

We're tracking 350 different technologies that have 192,274 collective installs on WooCommerce stores in the Fitness category.

  • Wordpress is used by 97.6% of WooCommerce stores in the Fitness category.
  • Google Tag Manager is used by 39.9% of WooCommerce stores in the Fitness category.
  • Google Adsense is used by 37.9% of WooCommerce stores in the Fitness category.

Here are the top 10 third-party technologies, ordered by number of installs, across all WooCommerce stores.

Technology
Stores
36,638
14,115
9,782
6,213

Number Of Products Sold For WooCommerce Stores In The Fitness Category

Here is the breakdown of WooCommerce stores in the Fitness category by the number of products that they sell.

  • 39.7% of WooCommerce stores in the Fitness category sell 1 - 9 different products.
  • 13.8% of WooCommerce stores in the Fitness category sell 10 - 24 different products.
  • 10.4% of WooCommerce stores in the Fitness category sell 25 - 49 different products.
Products Sold
Stores
1 - 9
14,912
10 - 24
5,180
25 - 49
3,915
50 - 99
866
100 - 249
2,900
250 - 999
1,706
1000 - 4999
563
5000 - 9999
177
10000 - 24999
84
100000 - 249999
8

Top WooCommerce Themes For Stores In The Fitness Category

  • The astra theme is used by 12.2% of WooCommerce stores in the Fitness category.
  • The hello-elementor theme is used by 10.2% of WooCommerce stores in the Fitness category.
  • The divi theme is used by 7.1% of WooCommerce stores in the Fitness category.
Theme Name
Stores
astra
4,573
hello-elementor
3,818
divi
2,674
flatsome
1,499
woodmart
1,213
Unknown
991
oceanwp
769
avada
702
kadence
588
blocksy
565

Top-level Domain Distribution For WooCommerce Stores In The Fitness Category

The majority of WooCommerce stores use a .com domain. This is not surprising since alternate top-level domains have only been introduced somewhat recently and there is still a certain cachet associated with .com domains.

  • 50.2% of WooCommerce stores in the Fitness category have a .com domain.
  • 3.6% of WooCommerce stores in the Fitness category have a .co.uk domain.
  • 3.0% of WooCommerce stores in the Fitness category have a .de domain.
Top-level Domain
Stores
.com
18,834
.co.uk
1,369
.de
1,118
.nl
1,004
.pl
772
.com.au
758
.fr
739
.it
647
.es
560
.in
551

Top Stores In The Fitness Category

Here are the top 5 Fitness stores ordered by worldwide store rank.

Name
Domain
Rank
Created
Endomondo
3,043
2020/08/14
Barbell Medicine
3,350
2016/12/30
Legion
4,634
2017/01/27
HYROX
4,830
2016/12/30
Nerd Fitness
4,939
2017/02/24

For more insights on WooCommerce stores, create a free account and explore our data.

New Stores In The Fitness Category

Here are the top 5 most recent Fitness stores.

Name
Domain
Rank
Created
GymFactory Fitnessstudio
2,284,719
2026/01/23
kostkoncept.dk
3,035,246
2026/01/23
Fuerteysano
3,345,427
2026/01/23
Santé yoga pour tous
3,383,048
2026/01/23
KINESIOLOGISTS.CA Studio
3,387,770
2026/01/23

Get more insights on WooCommerce stores

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You can segment stores on a variety of dimensions:

  • Social Media accounts
  • Email address
  • Phone numbers
  • Country
  • Third-party technologies
  • Creation date
  • Platform
  • Top-level domains
  • Domain status
  • Domain type
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