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Family stores on WooCommerce

Updated Dec 5 2025

There are 27,354 live WooCommerce stores in the Family category.

In this report, we'll cover the following essential statistics on WooCommerce stores in the Family category.

Download a complete list of WooCommerce stores the Family category with a paid account.
Create a free account to get a feel for the data we provide.

Growth of Family Stores On WooCommerce

Here is the historical growth of stores on WooCommerce in the Family category.

  • WooCommerce stores in the Family category have decreased -20.5% quarter-over-quarter in 2025 Q3.
  • WooCommerce stores in the Family category have increased 119% year-over-year in 2025 Q3.
Quarter
New Active Stores
2017 Q1
136
2017 Q2
320
2017 Q3
145
2017 Q4
98
2018 Q1
246
2018 Q2
1,168
2018 Q3
385
2018 Q4
380
2019 Q1
649
2019 Q2
385
2019 Q3
436
2019 Q4
419
2020 Q1
552
2020 Q2
513
2020 Q3
454
2020 Q4
654
2021 Q1
1,176
2021 Q2
674
2021 Q3
550
2021 Q4
420
2022 Q1
317
2022 Q2
322
2022 Q3
862
2022 Q4
407
2023 Q1
400
2023 Q2
549
2023 Q3
1,207
2023 Q4
1,150
2024 Q1
1,022
2024 Q2
1,075
2024 Q3
868
2024 Q4
1,203
2025 Q1
1,065
2025 Q2
2,216
2025 Q3
1,904
2025 Q4 (to date)
1,513
Active Store Count by Quarter

It's hard to know exactly when a WooCommerce store was first created but we use a heuristic combining DNS and WHOIS data that provides a reasonable approximation.

Social Media Usage On WooCommerce Stores In The Family Category

Here are the top social media sites for WooCommerce stores in the Family category.

  • Instagram is used by 49.7% of WooCommerce stores in the Family category.
  • Facebook is used by 42.5% of WooCommerce stores in the Family category.
  • YouTube is used by 12.5% of WooCommerce stores in the Family category.
Type
Stores
Instagram
13,586
Facebook
11,634
YouTube
3,413
Twitter
2,208
Pinterest
1,846
WhatsApp
1,704
Tiktok
1,533
LinkedIn
1,181
Facebook Group
609
Yelp
59
Snapchat
23
Soundcloud
13
Applemusic
4

Contact Information On WooCommerce Stores In The Family Category

Here are the top contact methods for WooCommerce stores in the Family category.

  • 54.7% of WooCommerce stores in the Family category have an email on their website
  • 50.7% of WooCommerce stores in the Family category provide a phone number on their website
Type
Stores
Email
14,954
Phone
13,871

Top Countries For WooCommerce Stores In The Family Category

Here are the top countries for WooCommerce stores in the Family category.

  • 12.6% of WooCommerce stores in the Family category are in United States
  • 4.4% of WooCommerce stores in the Family category are in United Kingdom
  • 4.3% of WooCommerce stores in the Family category are in Netherlands
  • 2.5% of WooCommerce stores in the Family category are in France
Country
Stores
1,180
687
672
668
617
580
576

With a paid account, stores can also be segmented by region and city.

Top WooCommerce Apps For Stores In The Family Category

Here are the top WooCommerce apps, ordered by number of installs, across stores in the Family category.

  • 7.4% of WooCommerce stores in the Family category have installed the Mailchimp WooCommerce app.
  • 4.9% of WooCommerce stores in the Family category have installed the WooPayments WooCommerce app.
  • 1.3% of WooCommerce stores in the Family category have installed the WooCommerce Subscriptions WooCommerce app.

With a paid account on Store Leads, you'll be able to see which stores have installed specific apps. You can also see when specific apps were installed (or uninstalled) by each store.

Top Technologies on WooCommerce Stores In The Family Category

Many WooCommerce merchants run third-party technologies on their store in addition to apps from the WooCommerce App Store.

We're tracking 352 different technologies that have 143,998 collective installs on WooCommerce stores in the Family category.

  • Wordpress is used by 95.6% of WooCommerce stores in the Family category.
  • Google Tag Manager is used by 43.1% of WooCommerce stores in the Family category.
  • Google Adsense is used by 41.5% of WooCommerce stores in the Family category.

Here are the top 10 third-party technologies, ordered by number of installs, across all WooCommerce stores.

Technology
Stores
26,156
10,481
6,787
5,290

Number Of Products Sold For WooCommerce Stores In The Family Category

Here is the breakdown of WooCommerce stores in the Family category by the number of products that they sell.

  • 30.1% of WooCommerce stores in the Family category sell 1 - 9 different products.
  • 11.9% of WooCommerce stores in the Family category sell 10 - 24 different products.
  • 10.3% of WooCommerce stores in the Family category sell 25 - 49 different products.
Products Sold
Stores
1 - 9
8,229
10 - 24
3,251
25 - 49
2,813
50 - 99
686
100 - 249
2,540
250 - 999
1,794
1000 - 4999
632
5000 - 9999
210
10000 - 24999
86
25000 - 99999
8

Top WooCommerce Themes For Stores In The Family Category

  • The astra theme is used by 11.3% of WooCommerce stores in the Family category.
  • The hello-elementor theme is used by 7.8% of WooCommerce stores in the Family category.
  • The flatsome theme is used by 7.6% of WooCommerce stores in the Family category.
Theme Name
Stores
astra
3,098
hello-elementor
2,124
flatsome
2,074
divi
1,660
woodmart
1,526
Unknown
1,366
oceanwp
514
abratheme
506
kadence
454
blocksy
403

Top-level Domain Distribution For WooCommerce Stores In The Family Category

The majority of WooCommerce stores use a .com domain. This is not surprising since alternate top-level domains have only been introduced somewhat recently and there is still a certain cachet associated with .com domains.

  • 46.3% of WooCommerce stores in the Family category have a .com domain.
  • 4.0% of WooCommerce stores in the Family category have a .nl domain.
  • 3.5% of WooCommerce stores in the Family category have a .org domain.
Top-level Domain
Stores
.com
12,656
.nl
1,101
.org
947
.co.uk
782
.fr
566
.us
549
.com.au
540
.de
524
.pl
487
.co.za
415

Top Stores In The Family Category

Here are the top 5 Family stores ordered by worldwide store rank.

Name
Domain
Rank
Created
MotherToBaby
101,346
2016/12/30
Family Tree Magazine
102,243
2019/01/11
The Miscarriage Association
102,505
2018/03/30
DONA International
103,181
2016/12/30
The Breastfeeding Network
103,501
2016/12/30

For more insights on WooCommerce stores, create a free account and explore our data.

New Stores In The Family Category

Here are the top 5 most recent Family stores.

Name
Domain
Rank
Created
Blossom Bridge Child Care
2,096,557
2025/12/05
Childcare Foundation
3,292,105
2025/12/05
Childwise Chat
3,649,270
2025/12/05
Pointe Academy
3,798,948
2025/12/05
Delightful Days Drop
3,964,201
2025/12/05

Get more insights on WooCommerce stores

Our search interface is easy to use and helps you find the WooCommerce stores that are relevant to you.

You can segment stores on a variety of dimensions:

  • Social Media accounts
  • Email address
  • Phone numbers
  • Country
  • Third-party technologies
  • Creation date
  • Platform
  • Top-level domains
  • Domain status
  • Domain type
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Filter on stores with Facebook accounts.

For more insights on WooCommerce stores, create a free account and have a look for yourself.

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