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Family stores on WooCommerce

Updated Dec 19 2025

There are 27,464 live WooCommerce stores in the Family category.

In this report, we'll cover the following essential statistics on WooCommerce stores in the Family category.

Download a complete list of WooCommerce stores the Family category with a paid account.
Create a free account to get a feel for the data we provide.

Growth of Family Stores On WooCommerce

Here is the historical growth of stores on WooCommerce in the Family category.

  • WooCommerce stores in the Family category have decreased -3.1% quarter-over-quarter in 2025 Q3.
  • WooCommerce stores in the Family category have increased 117% year-over-year in 2025 Q3.
Quarter
New Active Stores
2017 Q1
134
2017 Q2
319
2017 Q3
146
2017 Q4
99
2018 Q1
244
2018 Q2
1,167
2018 Q3
380
2018 Q4
382
2019 Q1
647
2019 Q2
379
2019 Q3
434
2019 Q4
411
2020 Q1
542
2020 Q2
512
2020 Q3
450
2020 Q4
645
2021 Q1
1,175
2021 Q2
667
2021 Q3
551
2021 Q4
415
2022 Q1
319
2022 Q2
318
2022 Q3
869
2022 Q4
400
2023 Q1
393
2023 Q2
545
2023 Q3
1,207
2023 Q4
1,166
2024 Q1
1,002
2024 Q2
1,065
2024 Q3
864
2024 Q4
1,192
2025 Q1
1,037
2025 Q2
2,194
2025 Q3
1,874
2025 Q4 (to date)
1,815
Active Store Count by Quarter

It's hard to know exactly when a WooCommerce store was first created but we use a heuristic combining DNS and WHOIS data that provides a reasonable approximation.

Social Media Usage On WooCommerce Stores In The Family Category

Here are the top social media sites for WooCommerce stores in the Family category.

  • Instagram is used by 49.6% of WooCommerce stores in the Family category.
  • Facebook is used by 42.4% of WooCommerce stores in the Family category.
  • YouTube is used by 12.4% of WooCommerce stores in the Family category.
Type
Stores
Instagram
13,628
Facebook
11,653
YouTube
3,402
Twitter
2,205
Pinterest
1,838
WhatsApp
1,709
Tiktok
1,548
LinkedIn
1,186
Facebook Group
608
Yelp
59
Snapchat
24
Soundcloud
13
Applemusic
3

Contact Information On WooCommerce Stores In The Family Category

Here are the top contact methods for WooCommerce stores in the Family category.

  • 54.7% of WooCommerce stores in the Family category have an email on their website
  • 50.6% of WooCommerce stores in the Family category provide a phone number on their website
Type
Stores
Email
15,030
Phone
13,909

Top Countries For WooCommerce Stores In The Family Category

Here are the top countries for WooCommerce stores in the Family category.

  • 12.7% of WooCommerce stores in the Family category are in United States
  • 4.4% of WooCommerce stores in the Family category are in United Kingdom
  • 4.3% of WooCommerce stores in the Family category are in Netherlands
  • 2.5% of WooCommerce stores in the Family category are in France
Country
Stores
1,191
682
671
661
620
584
578

With a paid account, stores can also be segmented by region and city.

Top WooCommerce Apps For Stores In The Family Category

Here are the top WooCommerce apps, ordered by number of installs, across stores in the Family category.

  • 9.4% of WooCommerce stores in the Family category have installed the WooPayments WooCommerce app.
  • 7.4% of WooCommerce stores in the Family category have installed the Mailchimp WooCommerce app.
  • 1.3% of WooCommerce stores in the Family category have installed the WooCommerce Subscriptions WooCommerce app.

With a paid account on Store Leads, you'll be able to see which stores have installed specific apps. You can also see when specific apps were installed (or uninstalled) by each store.

Top Technologies on WooCommerce Stores In The Family Category

Many WooCommerce merchants run third-party technologies on their store in addition to apps from the WooCommerce App Store.

We're tracking 350 different technologies that have 145,442 collective installs on WooCommerce stores in the Family category.

  • Wordpress is used by 97.4% of WooCommerce stores in the Family category.
  • Google Tag Manager is used by 43.2% of WooCommerce stores in the Family category.
  • Google Adsense is used by 41.4% of WooCommerce stores in the Family category.

Here are the top 10 third-party technologies, ordered by number of installs, across all WooCommerce stores.

Technology
Stores
26,747
10,492
6,785
5,349

Number Of Products Sold For WooCommerce Stores In The Family Category

Here is the breakdown of WooCommerce stores in the Family category by the number of products that they sell.

  • 29.9% of WooCommerce stores in the Family category sell 1 - 9 different products.
  • 11.9% of WooCommerce stores in the Family category sell 10 - 24 different products.
  • 10.3% of WooCommerce stores in the Family category sell 25 - 49 different products.
Products Sold
Stores
1 - 9
8,204
10 - 24
3,256
25 - 49
2,830
50 - 99
689
100 - 249
2,560
250 - 999
1,797
1000 - 4999
635
5000 - 9999
210
10000 - 24999
79
25000 - 99999
9

Top WooCommerce Themes For Stores In The Family Category

  • The astra theme is used by 11.4% of WooCommerce stores in the Family category.
  • The hello-elementor theme is used by 8.2% of WooCommerce stores in the Family category.
  • The flatsome theme is used by 7.5% of WooCommerce stores in the Family category.
Theme Name
Stores
astra
3,123
hello-elementor
2,262
flatsome
2,072
divi
1,673
woodmart
1,568
Unknown
812
oceanwp
529
abratheme
507
kadence
477
blocksy
406

Top-level Domain Distribution For WooCommerce Stores In The Family Category

The majority of WooCommerce stores use a .com domain. This is not surprising since alternate top-level domains have only been introduced somewhat recently and there is still a certain cachet associated with .com domains.

  • 46.2% of WooCommerce stores in the Family category have a .com domain.
  • 4.1% of WooCommerce stores in the Family category have a .nl domain.
  • 3.4% of WooCommerce stores in the Family category have a .org domain.
Top-level Domain
Stores
.com
12,696
.nl
1,113
.org
937
.co.uk
787
.fr
562
.us
550
.com.au
533
.de
528
.pl
489
.co.za
419

Top Stores In The Family Category

Here are the top 5 Family stores ordered by worldwide store rank.

Name
Domain
Rank
Created
MotherToBaby
100,810
2016/12/30
The Miscarriage Association
102,034
2018/03/30
DONA International
102,503
2016/12/30
premom.com
103,003
2017/06/30
The Breastfeeding Network
103,026
2016/12/30

For more insights on WooCommerce stores, create a free account and explore our data.

New Stores In The Family Category

Here are the top 5 most recent Family stores.

Name
Domain
Rank
Created
Porium Store
1,780,410
2025/12/19
To Toddler Bball
3,571,236
2025/12/19
www.parentingwhisper.com
3,660,830
2025/12/19
Familienzentrum Kindergarten Panama
3,803,827
2025/12/19
www.totosafi.co.ke
3,846,652
2025/12/19

Get more insights on WooCommerce stores

Our search interface is easy to use and helps you find the WooCommerce stores that are relevant to you.

You can segment stores on a variety of dimensions:

  • Social Media accounts
  • Email address
  • Phone numbers
  • Country
  • Third-party technologies
  • Creation date
  • Platform
  • Top-level domains
  • Domain status
  • Domain type
Filter stores on social media presence
Filter on stores with Facebook accounts.

For more insights on WooCommerce stores, create a free account and have a look for yourself.

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