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Family stores on WooCommerce

Updated Jan 23 2026

There are 27,406 live WooCommerce stores in the Family category.

In this report, we'll cover the following essential statistics on WooCommerce stores in the Family category.

Download a complete list of WooCommerce stores the Family category with a paid account.
Create a free account to get a feel for the data we provide.

Growth of Family Stores On WooCommerce

Here is the historical growth of stores on WooCommerce in the Family category.

  • WooCommerce stores in the Family category have decreased -65.8% quarter-over-quarter in 2025 Q4.
  • WooCommerce stores in the Family category have increased 56% year-over-year in 2025 Q4.
Quarter
New Active Stores
2017 Q1
138
2017 Q2
316
2017 Q3
142
2017 Q4
99
2018 Q1
239
2018 Q2
1,146
2018 Q3
375
2018 Q4
370
2019 Q1
640
2019 Q2
379
2019 Q3
429
2019 Q4
395
2020 Q1
529
2020 Q2
509
2020 Q3
452
2020 Q4
638
2021 Q1
1,131
2021 Q2
656
2021 Q3
545
2021 Q4
411
2022 Q1
316
2022 Q2
312
2022 Q3
859
2022 Q4
387
2023 Q1
386
2023 Q2
530
2023 Q3
1,181
2023 Q4
1,148
2024 Q1
969
2024 Q2
1,026
2024 Q3
856
2024 Q4
1,170
2025 Q1
951
2025 Q2
2,052
2025 Q3
1,777
2025 Q4
1,823
2026 Q1 (to date)
624
Active Store Count by Quarter

It's hard to know exactly when a WooCommerce store was first created but we use a heuristic combining DNS and WHOIS data that provides a reasonable approximation.

Social Media Usage On WooCommerce Stores In The Family Category

Here are the top social media sites for WooCommerce stores in the Family category.

  • Instagram is used by 49.7% of WooCommerce stores in the Family category.
  • Facebook is used by 42.2% of WooCommerce stores in the Family category.
  • YouTube is used by 12.3% of WooCommerce stores in the Family category.
Type
Stores
Instagram
13,628
Facebook
11,573
YouTube
3,359
Twitter
2,135
Pinterest
1,790
WhatsApp
1,726
Tiktok
1,575
LinkedIn
1,189
Facebook Group
599
Yelp
55
Snapchat
25
Soundcloud
13
Applemusic
3

Contact Information On WooCommerce Stores In The Family Category

Here are the top contact methods for WooCommerce stores in the Family category.

  • 54.8% of WooCommerce stores in the Family category have an email on their website
  • 50.6% of WooCommerce stores in the Family category provide a phone number on their website
Type
Stores
Email
15,006
Phone
13,865

Top Countries For WooCommerce Stores In The Family Category

Here are the top countries for WooCommerce stores in the Family category.

  • 12.5% of WooCommerce stores in the Family category are in United States
  • 4.4% of WooCommerce stores in the Family category are in United Kingdom
  • 4.3% of WooCommerce stores in the Family category are in Netherlands
  • 2.5% of WooCommerce stores in the Family category are in France
Country
Stores
1,166
686
675
661
594
593
586

With a paid account, stores can also be segmented by region and city.

Top WooCommerce Apps For Stores In The Family Category

Here are the top WooCommerce apps, ordered by number of installs, across stores in the Family category.

  • 10.2% of WooCommerce stores in the Family category have installed the WooPayments WooCommerce app.
  • 7.2% of WooCommerce stores in the Family category have installed the Mailchimp WooCommerce app.
  • 1.2% of WooCommerce stores in the Family category have installed the WooCommerce Subscriptions WooCommerce app.

With a paid account on Store Leads, you'll be able to see which stores have installed specific apps. You can also see when specific apps were installed (or uninstalled) by each store.

Top Technologies on WooCommerce Stores In The Family Category

Many WooCommerce merchants run third-party technologies on their store in addition to apps from the WooCommerce App Store.

We're tracking 355 different technologies that have 144,677 collective installs on WooCommerce stores in the Family category.

  • Wordpress is used by 97.7% of WooCommerce stores in the Family category.
  • Google Tag Manager is used by 42.9% of WooCommerce stores in the Family category.
  • Google Adsense is used by 41.1% of WooCommerce stores in the Family category.

Here are the top 10 third-party technologies, ordered by number of installs, across all WooCommerce stores.

Technology
Stores
26,763
10,398
6,718
5,424

Number Of Products Sold For WooCommerce Stores In The Family Category

Here is the breakdown of WooCommerce stores in the Family category by the number of products that they sell.

  • 29.6% of WooCommerce stores in the Family category sell 1 - 9 different products.
  • 11.7% of WooCommerce stores in the Family category sell 10 - 24 different products.
  • 10.2% of WooCommerce stores in the Family category sell 25 - 49 different products.
Products Sold
Stores
1 - 9
8,114
10 - 24
3,213
25 - 49
2,787
50 - 99
700
100 - 249
2,549
250 - 999
1,806
1000 - 4999
634
5000 - 9999
200
10000 - 24999
85
25000 - 99999
7

Top WooCommerce Themes For Stores In The Family Category

  • The astra theme is used by 11.3% of WooCommerce stores in the Family category.
  • The hello-elementor theme is used by 8.4% of WooCommerce stores in the Family category.
  • The flatsome theme is used by 7.5% of WooCommerce stores in the Family category.
Theme Name
Stores
astra
3,097
hello-elementor
2,312
flatsome
2,054
divi
1,687
woodmart
1,586
Unknown
710
oceanwp
517
abratheme
509
kadence
485
blocksy
422

Top-level Domain Distribution For WooCommerce Stores In The Family Category

The majority of WooCommerce stores use a .com domain. This is not surprising since alternate top-level domains have only been introduced somewhat recently and there is still a certain cachet associated with .com domains.

  • 46.4% of WooCommerce stores in the Family category have a .com domain.
  • 4.0% of WooCommerce stores in the Family category have a .nl domain.
  • 3.4% of WooCommerce stores in the Family category have a .org domain.
Top-level Domain
Stores
.com
12,705
.nl
1,089
.org
927
.co.uk
785
.fr
556
.us
552
.de
540
.com.au
529
.pl
500
.co.za
413

Top Stores In The Family Category

Here are the top 5 Family stores ordered by worldwide store rank.

Name
Domain
Rank
Created
MotherToBaby
96,774
2016/12/30
Family Tree Magazine
98,328
2019/01/11
Spinning Babies
99,033
2020/10/02
Name Studies – One
99,699
2016/12/30
DNA Diagnostics Center (DDC)
99,751
2017/10/27

For more insights on WooCommerce stores, create a free account and explore our data.

New Stores In The Family Category

Here are the top 5 most recent Family stores.

Name
Domain
Rank
Created
EL PESEBRE
1,105,517
2026/01/23
www.arnisurrogacy.com
1,822,069
2026/01/23
NightyWear
3,328,866
2026/01/23
Baby Spell
3,598,207
2026/01/23
Ortsfamilienbuch Münsterland
3,649,003
2026/01/23

Get more insights on WooCommerce stores

Our search interface is easy to use and helps you find the WooCommerce stores that are relevant to you.

You can segment stores on a variety of dimensions:

  • Social Media accounts
  • Email address
  • Phone numbers
  • Country
  • Third-party technologies
  • Creation date
  • Platform
  • Top-level domains
  • Domain status
  • Domain type
Filter stores on social media presence
Filter on stores with Facebook accounts.

For more insights on WooCommerce stores, create a free account and have a look for yourself.

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