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Nursery & Playroom stores on WooCommerce

Updated Jan 2 2026

There are 6,186 live WooCommerce stores in the Nursery & Playroom category.

In this report, we'll cover the following essential statistics on WooCommerce stores in the Nursery & Playroom category.

Download a complete list of WooCommerce stores the Nursery & Playroom category with a paid account.
Create a free account to get a feel for the data we provide.

Growth of Nursery & Playroom Stores On WooCommerce

Here is the historical growth of stores on WooCommerce in the Nursery & Playroom category.

  • WooCommerce stores in the Nursery & Playroom category have decreased -89.1% quarter-over-quarter in 2025 Q4.
  • WooCommerce stores in the Nursery & Playroom category have decreased -82% year-over-year in 2025 Q4.
Quarter
New Active Stores
2017 Q1
45
2017 Q2
81
2017 Q3
48
2017 Q4
32
2018 Q1
87
2018 Q2
322
2018 Q3
108
2018 Q4
103
2019 Q1
152
2019 Q2
104
2019 Q3
125
2019 Q4
107
2020 Q1
132
2020 Q2
134
2020 Q3
128
2020 Q4
149
2021 Q1
341
2021 Q2
185
2021 Q3
140
2021 Q4
112
2022 Q1
73
2022 Q2
99
2022 Q3
189
2022 Q4
111
2023 Q1
107
2023 Q2
127
2023 Q3
270
2023 Q4
240
2024 Q1
255
2024 Q2
273
2024 Q3
233
2024 Q4
304
2025 Q1
264
2025 Q2
451
2025 Q3
52
2025 Q4
55
2026 Q1 (to date)
6
Active Store Count by Quarter

It's hard to know exactly when a WooCommerce store was first created but we use a heuristic combining DNS and WHOIS data that provides a reasonable approximation.

Social Media Usage On WooCommerce Stores In The Nursery & Playroom Category

Here are the top social media sites for WooCommerce stores in the Nursery & Playroom category.

  • Instagram is used by 52.2% of WooCommerce stores in the Nursery & Playroom category.
  • Facebook is used by 48.3% of WooCommerce stores in the Nursery & Playroom category.
  • YouTube is used by 13.8% of WooCommerce stores in the Nursery & Playroom category.
Type
Stores
Instagram
3,227
Facebook
2,987
YouTube
856
Twitter
734
Pinterest
709
Tiktok
368
WhatsApp
357
LinkedIn
301
Facebook Group
122
Yelp
30
Snapchat
8
Soundcloud
1

Contact Information On WooCommerce Stores In The Nursery & Playroom Category

Here are the top contact methods for WooCommerce stores in the Nursery & Playroom category.

  • 57.4% of WooCommerce stores in the Nursery & Playroom category have an email on their website
  • 52.3% of WooCommerce stores in the Nursery & Playroom category provide a phone number on their website
Type
Stores
Email
3,553
Phone
3,234

Top Countries For WooCommerce Stores In The Nursery & Playroom Category

Here are the top countries for WooCommerce stores in the Nursery & Playroom category.

  • 15.2% of WooCommerce stores in the Nursery & Playroom category are in United States
  • 9.2% of WooCommerce stores in the Nursery & Playroom category are in United Kingdom
  • 5.6% of WooCommerce stores in the Nursery & Playroom category are in Australia
  • 4.7% of WooCommerce stores in the Nursery & Playroom category are in India
Country
Stores
349
292
133

With a paid account, stores can also be segmented by region and city.

Top WooCommerce Apps For Stores In The Nursery & Playroom Category

Here are the top WooCommerce apps, ordered by number of installs, across stores in the Nursery & Playroom category.

  • 9.5% of WooCommerce stores in the Nursery & Playroom category have installed the WooPayments WooCommerce app.
  • 9.1% of WooCommerce stores in the Nursery & Playroom category have installed the Mailchimp WooCommerce app.
  • 1.7% of WooCommerce stores in the Nursery & Playroom category have installed the PayPal Payments WooCommerce app.

With a paid account on Store Leads, you'll be able to see which stores have installed specific apps. You can also see when specific apps were installed (or uninstalled) by each store.

Top Technologies on WooCommerce Stores In The Nursery & Playroom Category

Many WooCommerce merchants run third-party technologies on their store in addition to apps from the WooCommerce App Store.

We're tracking 266 different technologies that have 34,894 collective installs on WooCommerce stores in the Nursery & Playroom category.

  • Wordpress is used by 97.5% of WooCommerce stores in the Nursery & Playroom category.
  • Google Tag Manager is used by 46.7% of WooCommerce stores in the Nursery & Playroom category.
  • Google Adsense is used by 45.2% of WooCommerce stores in the Nursery & Playroom category.

Here are the top 10 third-party technologies, ordered by number of installs, across all WooCommerce stores.

Technology
Stores
6,034
2,359
1,715
1,423

Number Of Products Sold For WooCommerce Stores In The Nursery & Playroom Category

Here is the breakdown of WooCommerce stores in the Nursery & Playroom category by the number of products that they sell.

  • 26.4% of WooCommerce stores in the Nursery & Playroom category sell 1 - 9 different products.
  • 13.1% of WooCommerce stores in the Nursery & Playroom category sell 10 - 24 different products.
  • 11.4% of WooCommerce stores in the Nursery & Playroom category sell 25 - 49 different products.
Products Sold
Stores
1 - 9
1,631
10 - 24
813
25 - 49
704
50 - 99
175
100 - 249
686
250 - 999
472
1000 - 4999
186
5000 - 9999
48
10000 - 24999
27
25000 - 99999
1

Top WooCommerce Themes For Stores In The Nursery & Playroom Category

  • The astra theme is used by 10.6% of WooCommerce stores in the Nursery & Playroom category.
  • The flatsome theme is used by 8.1% of WooCommerce stores in the Nursery & Playroom category.
  • The hello-elementor theme is used by 6.5% of WooCommerce stores in the Nursery & Playroom category.
Theme Name
Stores
astra
654
flatsome
498
hello-elementor
399
woodmart
383
divi
375
Unknown
173
kadence
104
oceanwp
101
storefront
92
avada
85

Top-level Domain Distribution For WooCommerce Stores In The Nursery & Playroom Category

The majority of WooCommerce stores use a .com domain. This is not surprising since alternate top-level domains have only been introduced somewhat recently and there is still a certain cachet associated with .com domains.

  • 57.5% of WooCommerce stores in the Nursery & Playroom category have a .com domain.
  • 6.2% of WooCommerce stores in the Nursery & Playroom category have a .co.uk domain.
  • 4.8% of WooCommerce stores in the Nursery & Playroom category have a .com.au domain.
Top-level Domain
Stores
.com
3,557
.co.uk
385
.com.au
297
.co.za
258
.in
132
.org
116
.shop
79
.ca
67
.net
59
.nl
59

Top Stores In The Nursery & Playroom Category

Here are the top 5 Nursery & Playroom stores ordered by worldwide store rank.

Name
Domain
Rank
Created
B. toys
10,738
2019/06/14
DNA Diagnostics Center (DDC)
101,310
2017/10/27
Mama Natural
101,769
2016/12/30
DONA International
102,459
2016/12/30
The Breastfeeding Network
102,934
2016/12/30

For more insights on WooCommerce stores, create a free account and explore our data.

New Stores In The Nursery & Playroom Category

Here are the top 5 most recent Nursery & Playroom stores.

Name
Domain
Rank
Created
Bebekmama
bebekmama.shop
8,581,074
2026/01/02
Pillowfort Dreamy Children's
8,619,321
2026/01/02
StyleCom
8,620,852
2026/01/02
Spirit of Wood
8,676,366
2026/01/02
www.kidshomepromo.com
10,501,402
2026/01/02

Get more insights on WooCommerce stores

Our search interface is easy to use and helps you find the WooCommerce stores that are relevant to you.

You can segment stores on a variety of dimensions:

  • Social Media accounts
  • Email address
  • Phone numbers
  • Country
  • Third-party technologies
  • Creation date
  • Platform
  • Top-level domains
  • Domain status
  • Domain type
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