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Nursery & Playroom stores on WooCommerce

Updated Dec 5 2025

There are 6,380 live WooCommerce stores in the Nursery & Playroom category.

In this report, we'll cover the following essential statistics on WooCommerce stores in the Nursery & Playroom category.

Download a complete list of WooCommerce stores the Nursery & Playroom category with a paid account.
Create a free account to get a feel for the data we provide.

Growth of Nursery & Playroom Stores On WooCommerce

Here is the historical growth of stores on WooCommerce in the Nursery & Playroom category.

  • WooCommerce stores in the Nursery & Playroom category have decreased -8.0% quarter-over-quarter in 2025 Q3.
  • WooCommerce stores in the Nursery & Playroom category have decreased -79% year-over-year in 2025 Q3.
Quarter
New Active Stores
2017 Q1
45
2017 Q2
83
2017 Q3
48
2017 Q4
32
2018 Q1
91
2018 Q2
326
2018 Q3
113
2018 Q4
100
2019 Q1
158
2019 Q2
106
2019 Q3
127
2019 Q4
113
2020 Q1
138
2020 Q2
136
2020 Q3
128
2020 Q4
150
2021 Q1
347
2021 Q2
190
2021 Q3
138
2021 Q4
120
2022 Q1
78
2022 Q2
100
2022 Q3
196
2022 Q4
117
2023 Q1
110
2023 Q2
133
2023 Q3
276
2023 Q4
249
2024 Q1
262
2024 Q2
278
2024 Q3
239
2024 Q4
320
2025 Q1
292
2025 Q2
492
2025 Q3
50
2025 Q4 (to date)
46
Active Store Count by Quarter

It's hard to know exactly when a WooCommerce store was first created but we use a heuristic combining DNS and WHOIS data that provides a reasonable approximation.

Social Media Usage On WooCommerce Stores In The Nursery & Playroom Category

Here are the top social media sites for WooCommerce stores in the Nursery & Playroom category.

  • Instagram is used by 51.6% of WooCommerce stores in the Nursery & Playroom category.
  • Facebook is used by 47.8% of WooCommerce stores in the Nursery & Playroom category.
  • YouTube is used by 13.8% of WooCommerce stores in the Nursery & Playroom category.
Type
Stores
Instagram
3,294
Facebook
3,051
YouTube
878
Twitter
760
Pinterest
729
Tiktok
364
WhatsApp
364
LinkedIn
306
Facebook Group
124
Yelp
30
Snapchat
6
Soundcloud
1

Contact Information On WooCommerce Stores In The Nursery & Playroom Category

Here are the top contact methods for WooCommerce stores in the Nursery & Playroom category.

  • 57.1% of WooCommerce stores in the Nursery & Playroom category have an email on their website
  • 52.0% of WooCommerce stores in the Nursery & Playroom category provide a phone number on their website
Type
Stores
Email
3,644
Phone
3,319

Top Countries For WooCommerce Stores In The Nursery & Playroom Category

Here are the top countries for WooCommerce stores in the Nursery & Playroom category.

  • 15.2% of WooCommerce stores in the Nursery & Playroom category are in United States
  • 9.1% of WooCommerce stores in the Nursery & Playroom category are in United Kingdom
  • 5.7% of WooCommerce stores in the Nursery & Playroom category are in Australia
  • 4.7% of WooCommerce stores in the Nursery & Playroom category are in India

With a paid account, stores can also be segmented by region and city.

Top WooCommerce Apps For Stores In The Nursery & Playroom Category

Here are the top WooCommerce apps, ordered by number of installs, across stores in the Nursery & Playroom category.

  • 9.0% of WooCommerce stores in the Nursery & Playroom category have installed the Mailchimp WooCommerce app.
  • 4.6% of WooCommerce stores in the Nursery & Playroom category have installed the WooPayments WooCommerce app.
  • 1.7% of WooCommerce stores in the Nursery & Playroom category have installed the PayPal Payments WooCommerce app.

With a paid account on Store Leads, you'll be able to see which stores have installed specific apps. You can also see when specific apps were installed (or uninstalled) by each store.

Top Technologies on WooCommerce Stores In The Nursery & Playroom Category

Many WooCommerce merchants run third-party technologies on their store in addition to apps from the WooCommerce App Store.

We're tracking 273 different technologies that have 35,508 collective installs on WooCommerce stores in the Nursery & Playroom category.

  • Wordpress is used by 95.6% of WooCommerce stores in the Nursery & Playroom category.
  • Google Tag Manager is used by 46.3% of WooCommerce stores in the Nursery & Playroom category.
  • Google Adsense is used by 45.1% of WooCommerce stores in the Nursery & Playroom category.

Here are the top 10 third-party technologies, ordered by number of installs, across all WooCommerce stores.

Technology
Stores
6,097
2,423
1,740
1,445

Number Of Products Sold For WooCommerce Stores In The Nursery & Playroom Category

Here is the breakdown of WooCommerce stores in the Nursery & Playroom category by the number of products that they sell.

  • 26.3% of WooCommerce stores in the Nursery & Playroom category sell 1 - 9 different products.
  • 12.9% of WooCommerce stores in the Nursery & Playroom category sell 10 - 24 different products.
  • 11.2% of WooCommerce stores in the Nursery & Playroom category sell 25 - 49 different products.
Products Sold
Stores
1 - 9
1,675
10 - 24
826
25 - 49
717
50 - 99
172
100 - 249
700
250 - 999
492
1000 - 4999
185
5000 - 9999
48
10000 - 24999
28
25000 - 99999
1

Top WooCommerce Themes For Stores In The Nursery & Playroom Category

  • The astra theme is used by 10.6% of WooCommerce stores in the Nursery & Playroom category.
  • The flatsome theme is used by 8.1% of WooCommerce stores in the Nursery & Playroom category.
  • The hello-elementor theme is used by 6.2% of WooCommerce stores in the Nursery & Playroom category.
Theme Name
Stores
astra
678
flatsome
519
hello-elementor
393
woodmart
391
divi
380
Unknown
333
kadence
104
oceanwp
98
storefront
84
blocksy
83

Top-level Domain Distribution For WooCommerce Stores In The Nursery & Playroom Category

The majority of WooCommerce stores use a .com domain. This is not surprising since alternate top-level domains have only been introduced somewhat recently and there is still a certain cachet associated with .com domains.

  • 57.5% of WooCommerce stores in the Nursery & Playroom category have a .com domain.
  • 6.2% of WooCommerce stores in the Nursery & Playroom category have a .co.uk domain.
  • 4.9% of WooCommerce stores in the Nursery & Playroom category have a .com.au domain.
Top-level Domain
Stores
.com
3,666
.co.uk
393
.com.au
312
.co.za
262
.in
144
.org
116
.shop
84
.ca
69
.nl
67
.net
61

Top Stores In The Nursery & Playroom Category

Here are the top 5 Nursery & Playroom stores ordered by worldwide store rank.

Name
Domain
Rank
Created
B. toys
12,204
2019/06/14
DONA International
103,181
2016/12/30
The Breastfeeding Network
103,501
2016/12/30
DNA Diagnostics Center (DDC)
104,223
2017/10/27
Mama Natural
104,827
2016/12/30

For more insights on WooCommerce stores, create a free account and explore our data.

New Stores In The Nursery & Playroom Category

Here are the top 5 most recent Nursery & Playroom stores.

Name
Domain
Rank
Created
Školka kostík
8,910,376
2025/12/05
Kidsroom.ee
8,930,344
2025/12/05
beboka.bg
8,956,024
2025/12/05
www.puericulturemaison.com
9,005,416
2025/12/05
petitemaisonnette.es
3,609,436
2025/11/28

Get more insights on WooCommerce stores

Our search interface is easy to use and helps you find the WooCommerce stores that are relevant to you.

You can segment stores on a variety of dimensions:

  • Social Media accounts
  • Email address
  • Phone numbers
  • Country
  • Third-party technologies
  • Creation date
  • Platform
  • Top-level domains
  • Domain status
  • Domain type
Filter stores on social media presence
Filter on stores with Facebook accounts.

For more insights on WooCommerce stores, create a free account and have a look for yourself.

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