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Nursery & Playroom stores on WooCommerce

Updated Feb 13 2026

There are 5,720 live WooCommerce stores in the Nursery & Playroom category.

In this report, we'll cover the following essential statistics on WooCommerce stores in the Nursery & Playroom category.

Download a complete list of WooCommerce stores the Nursery & Playroom category with a paid account.
Create a free account to get a feel for the data we provide.

Growth of Nursery & Playroom Stores On WooCommerce

Here is the historical growth of stores on WooCommerce in the Nursery & Playroom category.

  • WooCommerce stores in the Nursery & Playroom category have decreased -50.9% quarter-over-quarter in 2025 Q4.
  • WooCommerce stores in the Nursery & Playroom category have decreased -81% year-over-year in 2025 Q4.
Quarter
New Active Stores
2017 Q1
43
2017 Q2
78
2017 Q3
41
2017 Q4
31
2018 Q1
77
2018 Q2
301
2018 Q3
106
2018 Q4
98
2019 Q1
147
2019 Q2
101
2019 Q3
106
2019 Q4
97
2020 Q1
117
2020 Q2
123
2020 Q3
127
2020 Q4
144
2021 Q1
318
2021 Q2
182
2021 Q3
130
2021 Q4
107
2022 Q1
72
2022 Q2
93
2022 Q3
181
2022 Q4
104
2023 Q1
100
2023 Q2
119
2023 Q3
251
2023 Q4
227
2024 Q1
216
2024 Q2
245
2024 Q3
223
2024 Q4
287
2025 Q1
219
2025 Q2
362
2025 Q3
47
2025 Q4
55
2026 Q1 (to date)
27
Active Store Count by Quarter

It's hard to know exactly when a WooCommerce store was first created but we use a heuristic combining DNS and WHOIS data that provides a reasonable approximation.

Social Media Usage On WooCommerce Stores In The Nursery & Playroom Category

Here are the top social media sites for WooCommerce stores in the Nursery & Playroom category.

  • Instagram is used by 52.9% of WooCommerce stores in the Nursery & Playroom category.
  • Facebook is used by 48.9% of WooCommerce stores in the Nursery & Playroom category.
  • YouTube is used by 14.0% of WooCommerce stores in the Nursery & Playroom category.
Type
Stores
Instagram
3,025
Facebook
2,799
YouTube
803
Twitter
681
Pinterest
657
Tiktok
358
WhatsApp
330
LinkedIn
283
Facebook Group
117
Yelp
25
Snapchat
8
Soundcloud
1

Contact Information On WooCommerce Stores In The Nursery & Playroom Category

Here are the top contact methods for WooCommerce stores in the Nursery & Playroom category.

  • 58.7% of WooCommerce stores in the Nursery & Playroom category have an email on their website
  • 52.9% of WooCommerce stores in the Nursery & Playroom category provide a phone number on their website
Type
Stores
Email
3,358
Phone
3,028

Top Countries For WooCommerce Stores In The Nursery & Playroom Category

Here are the top countries for WooCommerce stores in the Nursery & Playroom category.

  • 15.1% of WooCommerce stores in the Nursery & Playroom category are in United States
  • 9.4% of WooCommerce stores in the Nursery & Playroom category are in United Kingdom
  • 5.8% of WooCommerce stores in the Nursery & Playroom category are in Australia
  • 4.9% of WooCommerce stores in the Nursery & Playroom category are in South Africa
Country
Stores
334
267
125

With a paid account, stores can also be segmented by region and city.

Top WooCommerce Apps For Stores In The Nursery & Playroom Category

Here are the top WooCommerce apps, ordered by number of installs, across stores in the Nursery & Playroom category.

  • 10.1% of WooCommerce stores in the Nursery & Playroom category have installed the WooPayments WooCommerce app.
  • 9.5% of WooCommerce stores in the Nursery & Playroom category have installed the Mailchimp WooCommerce app.
  • 1.6% of WooCommerce stores in the Nursery & Playroom category have installed the PayPal Payments WooCommerce app.

With a paid account on Store Leads, you'll be able to see which stores have installed specific apps. You can also see when specific apps were installed (or uninstalled) by each store.

Top Technologies on WooCommerce Stores In The Nursery & Playroom Category

Many WooCommerce merchants run third-party technologies on their store in addition to apps from the WooCommerce App Store.

We're tracking 271 different technologies that have 32,461 collective installs on WooCommerce stores in the Nursery & Playroom category.

  • Wordpress is used by 97.7% of WooCommerce stores in the Nursery & Playroom category.
  • Google Tag Manager is used by 47.3% of WooCommerce stores in the Nursery & Playroom category.
  • Google Adsense is used by 45.8% of WooCommerce stores in the Nursery & Playroom category.

Here are the top 10 third-party technologies, ordered by number of installs, across all WooCommerce stores.

Technology
Stores
5,587
2,196
1,631
1,242

Number Of Products Sold For WooCommerce Stores In The Nursery & Playroom Category

Here is the breakdown of WooCommerce stores in the Nursery & Playroom category by the number of products that they sell.

  • 26.6% of WooCommerce stores in the Nursery & Playroom category sell 1 - 9 different products.
  • 13.4% of WooCommerce stores in the Nursery & Playroom category sell 10 - 24 different products.
  • 11.7% of WooCommerce stores in the Nursery & Playroom category sell 100 - 249 different products.
Products Sold
Stores
1 - 9
1,524
10 - 24
766
25 - 49
664
50 - 99
157
100 - 249
671
250 - 999
430
1000 - 4999
174
5000 - 9999
41
10000 - 24999
28
25000 - 99999
1

Top WooCommerce Themes For Stores In The Nursery & Playroom Category

  • The astra theme is used by 10.5% of WooCommerce stores in the Nursery & Playroom category.
  • The flatsome theme is used by 7.9% of WooCommerce stores in the Nursery & Playroom category.
  • The hello-elementor theme is used by 6.6% of WooCommerce stores in the Nursery & Playroom category.
Theme Name
Stores
astra
603
flatsome
451
hello-elementor
379
woodmart
361
divi
345
Unknown
138
kadence
100
oceanwp
95
avada
81
storefront
81

Top-level Domain Distribution For WooCommerce Stores In The Nursery & Playroom Category

The majority of WooCommerce stores use a .com domain. This is not surprising since alternate top-level domains have only been introduced somewhat recently and there is still a certain cachet associated with .com domains.

  • 56.9% of WooCommerce stores in the Nursery & Playroom category have a .com domain.
  • 6.5% of WooCommerce stores in the Nursery & Playroom category have a .co.uk domain.
  • 4.9% of WooCommerce stores in the Nursery & Playroom category have a .com.au domain.
Top-level Domain
Stores
.com
3,257
.co.uk
369
.com.au
281
.co.za
246
.in
121
.org
109
.shop
68
.ca
65
.nl
56
.net
52

Top Stores In The Nursery & Playroom Category

Here are the top 5 Nursery & Playroom stores ordered by worldwide store rank.

Name
Domain
Rank
Created
B. toys
7,607
2019/06/14
DNA Diagnostics Center (DDC)
61,634
2017/10/27
SneakPeek®
67,888
2016/12/30
Baby Sign Language
67,995
2016/12/30
DONA International
68,998
2016/12/30

For more insights on WooCommerce stores, create a free account and explore our data.

New Stores In The Nursery & Playroom Category

Here are the top 5 most recent Nursery & Playroom stores.

Name
Domain
Rank
Created
Piccolo's Almería
3,879,392
2026/02/13
Gyermekműhely
8,366,329
2026/02/13
dolarza.co.uk
8,265,841
2026/02/06
alwahanursery.online
8,208,858
2026/01/30
www.babycareshops.com
9,972,627
2026/01/30

Get more insights on WooCommerce stores

Our search interface is easy to use and helps you find the WooCommerce stores that are relevant to you.

You can segment stores on a variety of dimensions:

  • Social Media accounts
  • Email address
  • Phone numbers
  • Country
  • Third-party technologies
  • Creation date
  • Platform
  • Top-level domains
  • Domain status
  • Domain type
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