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Nursery & Playroom stores on WooCommerce

Updated Jan 23 2026

There are 6,082 live WooCommerce stores in the Nursery & Playroom category.

In this report, we'll cover the following essential statistics on WooCommerce stores in the Nursery & Playroom category.

Download a complete list of WooCommerce stores the Nursery & Playroom category with a paid account.
Create a free account to get a feel for the data we provide.

Growth of Nursery & Playroom Stores On WooCommerce

Here is the historical growth of stores on WooCommerce in the Nursery & Playroom category.

  • WooCommerce stores in the Nursery & Playroom category have decreased -53.6% quarter-over-quarter in 2025 Q4.
  • WooCommerce stores in the Nursery & Playroom category have decreased -81% year-over-year in 2025 Q4.
Quarter
New Active Stores
2017 Q1
44
2017 Q2
79
2017 Q3
45
2017 Q4
31
2018 Q1
85
2018 Q2
316
2018 Q3
109
2018 Q4
102
2019 Q1
151
2019 Q2
106
2019 Q3
121
2019 Q4
103
2020 Q1
126
2020 Q2
135
2020 Q3
129
2020 Q4
148
2021 Q1
334
2021 Q2
189
2021 Q3
134
2021 Q4
114
2022 Q1
73
2022 Q2
97
2022 Q3
186
2022 Q4
109
2023 Q1
101
2023 Q2
126
2023 Q3
264
2023 Q4
244
2024 Q1
244
2024 Q2
265
2024 Q3
229
2024 Q4
300
2025 Q1
240
2025 Q2
430
2025 Q3
48
2025 Q4
56
2026 Q1 (to date)
26
Active Store Count by Quarter

It's hard to know exactly when a WooCommerce store was first created but we use a heuristic combining DNS and WHOIS data that provides a reasonable approximation.

Social Media Usage On WooCommerce Stores In The Nursery & Playroom Category

Here are the top social media sites for WooCommerce stores in the Nursery & Playroom category.

  • Instagram is used by 52.7% of WooCommerce stores in the Nursery & Playroom category.
  • Facebook is used by 48.7% of WooCommerce stores in the Nursery & Playroom category.
  • YouTube is used by 13.9% of WooCommerce stores in the Nursery & Playroom category.
Type
Stores
Instagram
3,204
Facebook
2,964
YouTube
846
Twitter
717
Pinterest
701
Tiktok
364
WhatsApp
349
LinkedIn
298
Facebook Group
122
Yelp
28
Snapchat
8
Soundcloud
1

Contact Information On WooCommerce Stores In The Nursery & Playroom Category

Here are the top contact methods for WooCommerce stores in the Nursery & Playroom category.

  • 57.7% of WooCommerce stores in the Nursery & Playroom category have an email on their website
  • 52.5% of WooCommerce stores in the Nursery & Playroom category provide a phone number on their website
Type
Stores
Email
3,510
Phone
3,195

Top Countries For WooCommerce Stores In The Nursery & Playroom Category

Here are the top countries for WooCommerce stores in the Nursery & Playroom category.

  • 15.2% of WooCommerce stores in the Nursery & Playroom category are in United States
  • 9.3% of WooCommerce stores in the Nursery & Playroom category are in United Kingdom
  • 5.6% of WooCommerce stores in the Nursery & Playroom category are in Australia
  • 4.7% of WooCommerce stores in the Nursery & Playroom category are in South Africa
Country
Stores
342
274
136

With a paid account, stores can also be segmented by region and city.

Top WooCommerce Apps For Stores In The Nursery & Playroom Category

Here are the top WooCommerce apps, ordered by number of installs, across stores in the Nursery & Playroom category.

  • 9.8% of WooCommerce stores in the Nursery & Playroom category have installed the WooPayments WooCommerce app.
  • 9.2% of WooCommerce stores in the Nursery & Playroom category have installed the Mailchimp WooCommerce app.
  • 1.7% of WooCommerce stores in the Nursery & Playroom category have installed the PayPal Payments WooCommerce app.

With a paid account on Store Leads, you'll be able to see which stores have installed specific apps. You can also see when specific apps were installed (or uninstalled) by each store.

Top Technologies on WooCommerce Stores In The Nursery & Playroom Category

Many WooCommerce merchants run third-party technologies on their store in addition to apps from the WooCommerce App Store.

We're tracking 275 different technologies that have 34,394 collective installs on WooCommerce stores in the Nursery & Playroom category.

  • Wordpress is used by 97.6% of WooCommerce stores in the Nursery & Playroom category.
  • Google Tag Manager is used by 46.8% of WooCommerce stores in the Nursery & Playroom category.
  • Google Adsense is used by 45.4% of WooCommerce stores in the Nursery & Playroom category.

Here are the top 10 third-party technologies, ordered by number of installs, across all WooCommerce stores.

Technology
Stores
5,935
2,335
1,704
1,397

Number Of Products Sold For WooCommerce Stores In The Nursery & Playroom Category

Here is the breakdown of WooCommerce stores in the Nursery & Playroom category by the number of products that they sell.

  • 26.8% of WooCommerce stores in the Nursery & Playroom category sell 1 - 9 different products.
  • 13.2% of WooCommerce stores in the Nursery & Playroom category sell 10 - 24 different products.
  • 11.5% of WooCommerce stores in the Nursery & Playroom category sell 25 - 49 different products.
Products Sold
Stores
1 - 9
1,629
10 - 24
800
25 - 49
699
50 - 99
174
100 - 249
680
250 - 999
468
1000 - 4999
176
5000 - 9999
46
10000 - 24999
30
25000 - 99999
1

Top WooCommerce Themes For Stores In The Nursery & Playroom Category

  • The astra theme is used by 10.5% of WooCommerce stores in the Nursery & Playroom category.
  • The flatsome theme is used by 8.1% of WooCommerce stores in the Nursery & Playroom category.
  • The hello-elementor theme is used by 6.6% of WooCommerce stores in the Nursery & Playroom category.
Theme Name
Stores
astra
641
flatsome
493
hello-elementor
404
woodmart
376
divi
374
Unknown
154
kadence
103
oceanwp
97
storefront
93
avada
82

Top-level Domain Distribution For WooCommerce Stores In The Nursery & Playroom Category

The majority of WooCommerce stores use a .com domain. This is not surprising since alternate top-level domains have only been introduced somewhat recently and there is still a certain cachet associated with .com domains.

  • 57.4% of WooCommerce stores in the Nursery & Playroom category have a .com domain.
  • 6.3% of WooCommerce stores in the Nursery & Playroom category have a .co.uk domain.
  • 4.8% of WooCommerce stores in the Nursery & Playroom category have a .com.au domain.
Top-level Domain
Stores
.com
3,494
.co.uk
383
.com.au
291
.co.za
252
.in
125
.org
116
.shop
73
.ca
68
.net
58
.nl
55

Top Stores In The Nursery & Playroom Category

Here are the top 5 Nursery & Playroom stores ordered by worldwide store rank.

Name
Domain
Rank
Created
B. toys
10,698
2019/06/14
DNA Diagnostics Center (DDC)
99,751
2017/10/27
Mama Natural
100,179
2016/12/30
DONA International
100,847
2016/12/30
The Breastfeeding Network
101,167
2016/12/30

For more insights on WooCommerce stores, create a free account and explore our data.

New Stores In The Nursery & Playroom Category

Here are the top 5 most recent Nursery & Playroom stores.

Name
Domain
Rank
Created
EL PESEBRE
1,105,517
2026/01/23
www.usbabyhomegoods.com
8,501,003
2026/01/23
Premium Baby Furniture
8,532,689
2026/01/23
www.fr-vertbaudet.com
8,578,770
2026/01/23
www.ussalehomeessentials.com
8,870,646
2026/01/23

Get more insights on WooCommerce stores

Our search interface is easy to use and helps you find the WooCommerce stores that are relevant to you.

You can segment stores on a variety of dimensions:

  • Social Media accounts
  • Email address
  • Phone numbers
  • Country
  • Third-party technologies
  • Creation date
  • Platform
  • Top-level domains
  • Domain status
  • Domain type
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For more insights on WooCommerce stores, create a free account and have a look for yourself.

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