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Make-Up & Cosmetics stores on WooCommerce

Updated Jan 2 2026

There are 26,755 live WooCommerce stores in the Make-Up & Cosmetics category.

In this report, we'll cover the following essential statistics on WooCommerce stores in the Make-Up & Cosmetics category.

Download a complete list of WooCommerce stores the Make-Up & Cosmetics category with a paid account.
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Growth of Make-Up & Cosmetics Stores On WooCommerce

Here is the historical growth of stores on WooCommerce in the Make-Up & Cosmetics category.

  • WooCommerce stores in the Make-Up & Cosmetics category have decreased -93.3% quarter-over-quarter in 2025 Q4.
  • WooCommerce stores in the Make-Up & Cosmetics category have increased 78% year-over-year in 2025 Q4.
Quarter
New Active Stores
2017 Q1
76
2017 Q2
245
2017 Q3
103
2017 Q4
58
2018 Q1
202
2018 Q2
1,054
2018 Q3
351
2018 Q4
380
2019 Q1
588
2019 Q2
358
2019 Q3
392
2019 Q4
403
2020 Q1
512
2020 Q2
525
2020 Q3
440
2020 Q4
695
2021 Q1
967
2021 Q2
645
2021 Q3
585
2021 Q4
472
2022 Q1
293
2022 Q2
321
2022 Q3
892
2022 Q4
434
2023 Q1
382
2023 Q2
541
2023 Q3
1,247
2023 Q4
1,056
2024 Q1
921
2024 Q2
1,161
2024 Q3
917
2024 Q4
1,283
2025 Q1
1,127
2025 Q2
1,876
2025 Q3
1,891
2025 Q4
2,290
2026 Q1 (to date)
154
Active Store Count by Quarter

It's hard to know exactly when a WooCommerce store was first created but we use a heuristic combining DNS and WHOIS data that provides a reasonable approximation.

Social Media Usage On WooCommerce Stores In The Make-Up & Cosmetics Category

Here are the top social media sites for WooCommerce stores in the Make-Up & Cosmetics category.

  • Instagram is used by 55.5% of WooCommerce stores in the Make-Up & Cosmetics category.
  • Facebook is used by 39.0% of WooCommerce stores in the Make-Up & Cosmetics category.
  • YouTube is used by 11.1% of WooCommerce stores in the Make-Up & Cosmetics category.
Type
Stores
Instagram
14,849
Facebook
10,427
YouTube
2,967
WhatsApp
2,397
Tiktok
2,328
Twitter
1,329
Pinterest
1,038
LinkedIn
1,036
Facebook Group
149
Yelp
76
Snapchat
54
Soundcloud
8

Contact Information On WooCommerce Stores In The Make-Up & Cosmetics Category

Here are the top contact methods for WooCommerce stores in the Make-Up & Cosmetics category.

  • 59.3% of WooCommerce stores in the Make-Up & Cosmetics category have an email on their website
  • 59.0% of WooCommerce stores in the Make-Up & Cosmetics category provide a phone number on their website
Type
Stores
Email
15,860
Phone
15,793

Top Countries For WooCommerce Stores In The Make-Up & Cosmetics Category

Here are the top countries for WooCommerce stores in the Make-Up & Cosmetics category.

  • 7.2% of WooCommerce stores in the Make-Up & Cosmetics category are in United States
  • 3.3% of WooCommerce stores in the Make-Up & Cosmetics category are in Poland
  • 3.1% of WooCommerce stores in the Make-Up & Cosmetics category are in Germany
  • 3.1% of WooCommerce stores in the Make-Up & Cosmetics category are in Iran (Islamic Republic of)
Country
Stores
887
840
743
684
607
604

With a paid account, stores can also be segmented by region and city.

Top WooCommerce Apps For Stores In The Make-Up & Cosmetics Category

Here are the top WooCommerce apps, ordered by number of installs, across stores in the Make-Up & Cosmetics category.

  • 8.8% of WooCommerce stores in the Make-Up & Cosmetics category have installed the WooPayments WooCommerce app.
  • 6.9% of WooCommerce stores in the Make-Up & Cosmetics category have installed the Mailchimp WooCommerce app.
  • 0.9% of WooCommerce stores in the Make-Up & Cosmetics category have installed the PayPal Payments WooCommerce app.

With a paid account on Store Leads, you'll be able to see which stores have installed specific apps. You can also see when specific apps were installed (or uninstalled) by each store.

Top Technologies on WooCommerce Stores In The Make-Up & Cosmetics Category

Many WooCommerce merchants run third-party technologies on their store in addition to apps from the WooCommerce App Store.

We're tracking 310 different technologies that have 129,185 collective installs on WooCommerce stores in the Make-Up & Cosmetics category.

  • Wordpress is used by 97.6% of WooCommerce stores in the Make-Up & Cosmetics category.
  • Google Tag Manager is used by 39.7% of WooCommerce stores in the Make-Up & Cosmetics category.
  • Google Ads Pixel is used by 37.4% of WooCommerce stores in the Make-Up & Cosmetics category.

Here are the top 10 third-party technologies, ordered by number of installs, across all WooCommerce stores.

Technology
Stores
26,107
9,641
5,842
4,019

Number Of Products Sold For WooCommerce Stores In The Make-Up & Cosmetics Category

Here is the breakdown of WooCommerce stores in the Make-Up & Cosmetics category by the number of products that they sell.

  • 28.3% of WooCommerce stores in the Make-Up & Cosmetics category sell 1 - 9 different products.
  • 13.5% of WooCommerce stores in the Make-Up & Cosmetics category sell 10 - 24 different products.
  • 11.2% of WooCommerce stores in the Make-Up & Cosmetics category sell 25 - 49 different products.
Products Sold
Stores
1 - 9
7,572
10 - 24
3,613
25 - 49
3,003
50 - 99
825
100 - 249
2,738
250 - 999
1,962
1000 - 4999
659
5000 - 9999
170
10000 - 24999
160
25000 - 99999
11

Top WooCommerce Themes For Stores In The Make-Up & Cosmetics Category

  • The astra theme is used by 11.6% of WooCommerce stores in the Make-Up & Cosmetics category.
  • The woodmart theme is used by 10.3% of WooCommerce stores in the Make-Up & Cosmetics category.
  • The hello-elementor theme is used by 8.1% of WooCommerce stores in the Make-Up & Cosmetics category.
Theme Name
Stores
astra
3,103
woodmart
2,760
hello-elementor
2,180
flatsome
1,933
divi
1,101
Unknown
717
blocksy
514
oceanwp
448
kadence
299
avada
292

Top-level Domain Distribution For WooCommerce Stores In The Make-Up & Cosmetics Category

The majority of WooCommerce stores use a .com domain. This is not surprising since alternate top-level domains have only been introduced somewhat recently and there is still a certain cachet associated with .com domains.

  • 47.6% of WooCommerce stores in the Make-Up & Cosmetics category have a .com domain.
  • 2.7% of WooCommerce stores in the Make-Up & Cosmetics category have a .de domain.
  • 2.7% of WooCommerce stores in the Make-Up & Cosmetics category have a .ir domain.
Top-level Domain
Stores
.com
12,735
.de
734
.ir
729
.pl
700
.com.br
568
.it
552
.co.uk
499
.ru
484
.shop
470
.fr
441

Top Stores In The Make-Up & Cosmetics Category

Here are the top 5 Make-Up & Cosmetics stores ordered by worldwide store rank.

Name
Domain
Rank
Created
ILNP Boutique Nail Polish
10,787
2016/12/30
Ben Nye
19,516
2016/12/30
thebrowfixx.com
24,627
2020/05/15
Nigel Beauty
32,259
2016/12/30
Soinvogue UK Beauty Brands
35,759
2016/12/30

For more insights on WooCommerce stores, create a free account and explore our data.

New Stores In The Make-Up & Cosmetics Category

Here are the top 5 most recent Make-Up & Cosmetics stores.

Name
Domain
Rank
Created
Huda Beauty US
1,179,998
2026/01/02
HD BROWS Schweiz
3,188,091
2026/01/02
beautyinform.ru
3,189,811
2026/01/02
bcparis.pl
3,494,193
2026/01/02
shopvofinds.com
3,597,687
2026/01/02

Get more insights on WooCommerce stores

Our search interface is easy to use and helps you find the WooCommerce stores that are relevant to you.

You can segment stores on a variety of dimensions:

  • Social Media accounts
  • Email address
  • Phone numbers
  • Country
  • Third-party technologies
  • Creation date
  • Platform
  • Top-level domains
  • Domain status
  • Domain type
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