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Make-Up & Cosmetics stores on WooCommerce

Updated Feb 13 2026

There are 26,134 live WooCommerce stores in the Make-Up & Cosmetics category.

In this report, we'll cover the following essential statistics on WooCommerce stores in the Make-Up & Cosmetics category.

Download a complete list of WooCommerce stores the Make-Up & Cosmetics category with a paid account.
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Growth of Make-Up & Cosmetics Stores On WooCommerce

Here is the historical growth of stores on WooCommerce in the Make-Up & Cosmetics category.

  • WooCommerce stores in the Make-Up & Cosmetics category have decreased -53.5% quarter-over-quarter in 2025 Q4.
  • WooCommerce stores in the Make-Up & Cosmetics category have increased 68% year-over-year in 2025 Q4.
Quarter
New Active Stores
2017 Q1
74
2017 Q2
240
2017 Q3
100
2017 Q4
59
2018 Q1
192
2018 Q2
1,021
2018 Q3
349
2018 Q4
373
2019 Q1
563
2019 Q2
350
2019 Q3
372
2019 Q4
391
2020 Q1
476
2020 Q2
510
2020 Q3
420
2020 Q4
679
2021 Q1
928
2021 Q2
622
2021 Q3
571
2021 Q4
471
2022 Q1
274
2022 Q2
299
2022 Q3
852
2022 Q4
431
2023 Q1
357
2023 Q2
522
2023 Q3
1,197
2023 Q4
1,019
2024 Q1
882
2024 Q2
1,078
2024 Q3
905
2024 Q4
1,232
2025 Q1
976
2025 Q2
1,684
2025 Q3
1,744
2025 Q4
2,071
2026 Q1 (to date)
964
Active Store Count by Quarter

It's hard to know exactly when a WooCommerce store was first created but we use a heuristic combining DNS and WHOIS data that provides a reasonable approximation.

Social Media Usage On WooCommerce Stores In The Make-Up & Cosmetics Category

Here are the top social media sites for WooCommerce stores in the Make-Up & Cosmetics category.

  • Instagram is used by 55.5% of WooCommerce stores in the Make-Up & Cosmetics category.
  • Facebook is used by 38.6% of WooCommerce stores in the Make-Up & Cosmetics category.
  • YouTube is used by 11.1% of WooCommerce stores in the Make-Up & Cosmetics category.
Type
Stores
Instagram
14,497
Facebook
10,081
YouTube
2,902
Tiktok
2,395
WhatsApp
2,329
Twitter
1,271
LinkedIn
1,013
Pinterest
1,007
Facebook Group
149
Yelp
71
Snapchat
52
Soundcloud
8

Contact Information On WooCommerce Stores In The Make-Up & Cosmetics Category

Here are the top contact methods for WooCommerce stores in the Make-Up & Cosmetics category.

  • 59.6% of WooCommerce stores in the Make-Up & Cosmetics category have an email on their website
  • 58.7% of WooCommerce stores in the Make-Up & Cosmetics category provide a phone number on their website
Type
Stores
Email
15,567
Phone
15,352

Top Countries For WooCommerce Stores In The Make-Up & Cosmetics Category

Here are the top countries for WooCommerce stores in the Make-Up & Cosmetics category.

  • 7.1% of WooCommerce stores in the Make-Up & Cosmetics category are in United States
  • 3.4% of WooCommerce stores in the Make-Up & Cosmetics category are in Poland
  • 3.1% of WooCommerce stores in the Make-Up & Cosmetics category are in Germany
  • 3.1% of WooCommerce stores in the Make-Up & Cosmetics category are in Iran (Islamic Republic of)
Country
Stores
881
812
727
683
616
609

With a paid account, stores can also be segmented by region and city.

Top WooCommerce Apps For Stores In The Make-Up & Cosmetics Category

Here are the top WooCommerce apps, ordered by number of installs, across stores in the Make-Up & Cosmetics category.

  • 9.4% of WooCommerce stores in the Make-Up & Cosmetics category have installed the WooPayments WooCommerce app.
  • 6.8% of WooCommerce stores in the Make-Up & Cosmetics category have installed the Mailchimp WooCommerce app.
  • 0.8% of WooCommerce stores in the Make-Up & Cosmetics category have installed the PayPal Payments WooCommerce app.

With a paid account on Store Leads, you'll be able to see which stores have installed specific apps. You can also see when specific apps were installed (or uninstalled) by each store.

Top Technologies on WooCommerce Stores In The Make-Up & Cosmetics Category

Many WooCommerce merchants run third-party technologies on their store in addition to apps from the WooCommerce App Store.

We're tracking 316 different technologies that have 125,518 collective installs on WooCommerce stores in the Make-Up & Cosmetics category.

  • Wordpress is used by 97.9% of WooCommerce stores in the Make-Up & Cosmetics category.
  • Google Tag Manager is used by 39.6% of WooCommerce stores in the Make-Up & Cosmetics category.
  • Google Ads Pixel is used by 37.4% of WooCommerce stores in the Make-Up & Cosmetics category.

Here are the top 10 third-party technologies, ordered by number of installs, across all WooCommerce stores.

Technology
Stores
25,575
9,420
5,606
3,718

Number Of Products Sold For WooCommerce Stores In The Make-Up & Cosmetics Category

Here is the breakdown of WooCommerce stores in the Make-Up & Cosmetics category by the number of products that they sell.

  • 28.0% of WooCommerce stores in the Make-Up & Cosmetics category sell 1 - 9 different products.
  • 13.4% of WooCommerce stores in the Make-Up & Cosmetics category sell 10 - 24 different products.
  • 11.0% of WooCommerce stores in the Make-Up & Cosmetics category sell 25 - 49 different products.
Products Sold
Stores
1 - 9
7,310
10 - 24
3,490
25 - 49
2,879
50 - 99
786
100 - 249
2,621
250 - 999
1,932
1000 - 4999
644
5000 - 9999
171
10000 - 24999
175
25000 - 99999
9

Top WooCommerce Themes For Stores In The Make-Up & Cosmetics Category

  • The astra theme is used by 11.5% of WooCommerce stores in the Make-Up & Cosmetics category.
  • The woodmart theme is used by 10.5% of WooCommerce stores in the Make-Up & Cosmetics category.
  • The hello-elementor theme is used by 8.2% of WooCommerce stores in the Make-Up & Cosmetics category.
Theme Name
Stores
astra
3,000
woodmart
2,755
hello-elementor
2,146
flatsome
1,859
divi
1,072
Unknown
624
blocksy
495
oceanwp
430
kadence
301
avada
289

Top-level Domain Distribution For WooCommerce Stores In The Make-Up & Cosmetics Category

The majority of WooCommerce stores use a .com domain. This is not surprising since alternate top-level domains have only been introduced somewhat recently and there is still a certain cachet associated with .com domains.

  • 47.7% of WooCommerce stores in the Make-Up & Cosmetics category have a .com domain.
  • 2.8% of WooCommerce stores in the Make-Up & Cosmetics category have a .de domain.
  • 2.8% of WooCommerce stores in the Make-Up & Cosmetics category have a .ir domain.
Top-level Domain
Stores
.com
12,466
.de
723
.ir
722
.pl
688
.it
544
.com.br
537
.co.uk
481
.ru
471
.fr
453
.shop
431

Top Stores In The Make-Up & Cosmetics Category

Here are the top 5 Make-Up & Cosmetics stores ordered by worldwide store rank.

Name
Domain
Rank
Created
thebrowfixx.com
9,597
2020/05/15
Perbelle Cosmetics
28,188
2020/06/05
Wanderlust and Lipstick
30,923
2016/12/30
asalbanooshop.com
34,489
2020/07/24
Wake Up For Makeup
37,064
2016/12/30

For more insights on WooCommerce stores, create a free account and explore our data.

New Stores In The Make-Up & Cosmetics Category

Here are the top 5 most recent Make-Up & Cosmetics stores.

Name
Domain
Rank
Created
myphcp.com
3,115,618
2026/02/13
Beauty Brands Direct
3,267,156
2026/02/13
Schminka
3,460,679
2026/02/13
www.thebeautenoire.com
3,651,206
2026/02/13
CAMELBEAUTY
3,670,875
2026/02/13

Get more insights on WooCommerce stores

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You can segment stores on a variety of dimensions:

  • Social Media accounts
  • Email address
  • Phone numbers
  • Country
  • Third-party technologies
  • Creation date
  • Platform
  • Top-level domains
  • Domain status
  • Domain type
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