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Make-Up & Cosmetics stores on WooCommerce

Updated Jan 23 2026

There are 26,846 live WooCommerce stores in the Make-Up & Cosmetics category.

In this report, we'll cover the following essential statistics on WooCommerce stores in the Make-Up & Cosmetics category.

Download a complete list of WooCommerce stores the Make-Up & Cosmetics category with a paid account.
Create a free account to get a feel for the data we provide.

Growth of Make-Up & Cosmetics Stores On WooCommerce

Here is the historical growth of stores on WooCommerce in the Make-Up & Cosmetics category.

  • WooCommerce stores in the Make-Up & Cosmetics category have decreased -69.3% quarter-over-quarter in 2025 Q4.
  • WooCommerce stores in the Make-Up & Cosmetics category have increased 75% year-over-year in 2025 Q4.
Quarter
New Active Stores
2017 Q1
76
2017 Q2
241
2017 Q3
102
2017 Q4
61
2018 Q1
204
2018 Q2
1,054
2018 Q3
357
2018 Q4
380
2019 Q1
584
2019 Q2
357
2019 Q3
394
2019 Q4
401
2020 Q1
502
2020 Q2
529
2020 Q3
438
2020 Q4
695
2021 Q1
960
2021 Q2
648
2021 Q3
576
2021 Q4
473
2022 Q1
285
2022 Q2
316
2022 Q3
867
2022 Q4
436
2023 Q1
372
2023 Q2
530
2023 Q3
1,232
2023 Q4
1,046
2024 Q1
906
2024 Q2
1,148
2024 Q3
915
2024 Q4
1,262
2025 Q1
1,055
2025 Q2
1,797
2025 Q3
1,846
2025 Q4
2,211
2026 Q1 (to date)
679
Active Store Count by Quarter

It's hard to know exactly when a WooCommerce store was first created but we use a heuristic combining DNS and WHOIS data that provides a reasonable approximation.

Social Media Usage On WooCommerce Stores In The Make-Up & Cosmetics Category

Here are the top social media sites for WooCommerce stores in the Make-Up & Cosmetics category.

  • Instagram is used by 55.5% of WooCommerce stores in the Make-Up & Cosmetics category.
  • Facebook is used by 38.8% of WooCommerce stores in the Make-Up & Cosmetics category.
  • YouTube is used by 11.1% of WooCommerce stores in the Make-Up & Cosmetics category.
Type
Stores
Instagram
14,909
Facebook
10,427
YouTube
2,979
WhatsApp
2,408
Tiktok
2,371
Twitter
1,333
LinkedIn
1,038
Pinterest
1,033
Facebook Group
145
Yelp
75
Snapchat
53
Soundcloud
8

Contact Information On WooCommerce Stores In The Make-Up & Cosmetics Category

Here are the top contact methods for WooCommerce stores in the Make-Up & Cosmetics category.

  • 59.1% of WooCommerce stores in the Make-Up & Cosmetics category have an email on their website
  • 59.1% of WooCommerce stores in the Make-Up & Cosmetics category provide a phone number on their website
Type
Stores
Email
15,869
Phone
15,862

Top Countries For WooCommerce Stores In The Make-Up & Cosmetics Category

Here are the top countries for WooCommerce stores in the Make-Up & Cosmetics category.

  • 7.2% of WooCommerce stores in the Make-Up & Cosmetics category are in United States
  • 3.3% of WooCommerce stores in the Make-Up & Cosmetics category are in Poland
  • 3.1% of WooCommerce stores in the Make-Up & Cosmetics category are in Germany
  • 3.0% of WooCommerce stores in the Make-Up & Cosmetics category are in United Kingdom
Country
Stores
886
841
755
689
627
614

With a paid account, stores can also be segmented by region and city.

Top WooCommerce Apps For Stores In The Make-Up & Cosmetics Category

Here are the top WooCommerce apps, ordered by number of installs, across stores in the Make-Up & Cosmetics category.

  • 9.2% of WooCommerce stores in the Make-Up & Cosmetics category have installed the WooPayments WooCommerce app.
  • 6.7% of WooCommerce stores in the Make-Up & Cosmetics category have installed the Mailchimp WooCommerce app.
  • 0.9% of WooCommerce stores in the Make-Up & Cosmetics category have installed the PayPal Payments WooCommerce app.

With a paid account on Store Leads, you'll be able to see which stores have installed specific apps. You can also see when specific apps were installed (or uninstalled) by each store.

Top Technologies on WooCommerce Stores In The Make-Up & Cosmetics Category

Many WooCommerce merchants run third-party technologies on their store in addition to apps from the WooCommerce App Store.

We're tracking 330 different technologies that have 129,768 collective installs on WooCommerce stores in the Make-Up & Cosmetics category.

  • Wordpress is used by 97.8% of WooCommerce stores in the Make-Up & Cosmetics category.
  • Google Tag Manager is used by 39.7% of WooCommerce stores in the Make-Up & Cosmetics category.
  • Google Adsense is used by 37.4% of WooCommerce stores in the Make-Up & Cosmetics category.

Here are the top 10 third-party technologies, ordered by number of installs, across all WooCommerce stores.

Technology
Stores
26,242
9,680
5,831
4,092

Number Of Products Sold For WooCommerce Stores In The Make-Up & Cosmetics Category

Here is the breakdown of WooCommerce stores in the Make-Up & Cosmetics category by the number of products that they sell.

  • 28.2% of WooCommerce stores in the Make-Up & Cosmetics category sell 1 - 9 different products.
  • 13.5% of WooCommerce stores in the Make-Up & Cosmetics category sell 10 - 24 different products.
  • 11.2% of WooCommerce stores in the Make-Up & Cosmetics category sell 25 - 49 different products.
Products Sold
Stores
1 - 9
7,573
10 - 24
3,611
25 - 49
3,006
50 - 99
825
100 - 249
2,721
250 - 999
1,969
1000 - 4999
683
5000 - 9999
169
10000 - 24999
173
25000 - 99999
10

Top WooCommerce Themes For Stores In The Make-Up & Cosmetics Category

  • The astra theme is used by 11.6% of WooCommerce stores in the Make-Up & Cosmetics category.
  • The woodmart theme is used by 10.3% of WooCommerce stores in the Make-Up & Cosmetics category.
  • The hello-elementor theme is used by 8.2% of WooCommerce stores in the Make-Up & Cosmetics category.
Theme Name
Stores
astra
3,111
woodmart
2,762
hello-elementor
2,209
flatsome
1,923
divi
1,112
Unknown
678
blocksy
504
oceanwp
445
kadence
312
avada
291

Top-level Domain Distribution For WooCommerce Stores In The Make-Up & Cosmetics Category

The majority of WooCommerce stores use a .com domain. This is not surprising since alternate top-level domains have only been introduced somewhat recently and there is still a certain cachet associated with .com domains.

  • 47.7% of WooCommerce stores in the Make-Up & Cosmetics category have a .com domain.
  • 2.8% of WooCommerce stores in the Make-Up & Cosmetics category have a .de domain.
  • 2.7% of WooCommerce stores in the Make-Up & Cosmetics category have a .ir domain.
Top-level Domain
Stores
.com
12,809
.de
745
.ir
712
.pl
701
.com.br
561
.it
561
.co.uk
498
.ru
488
.fr
456
.shop
452

Top Stores In The Make-Up & Cosmetics Category

Here are the top 5 Make-Up & Cosmetics stores ordered by worldwide store rank.

Name
Domain
Rank
Created
ILNP Boutique Nail Polish
10,742
2016/12/30
Ben Nye
19,551
2016/12/30
Nigel Beauty
23,001
2016/12/30
thebrowfixx.com
24,676
2020/05/15
Soinvogue UK Beauty Brands
35,701
2016/12/30

For more insights on WooCommerce stores, create a free account and explore our data.

New Stores In The Make-Up & Cosmetics Category

Here are the top 5 most recent Make-Up & Cosmetics stores.

Name
Domain
Rank
Created
PROMOCJE
3,180,459
2026/01/23
mikiwibeauty.com
3,939,321
2026/01/23
Momorose Inc
4,681,610
2026/01/23
maactgroup.com
4,727,765
2026/01/23
elif.rzeszow.pl
4,780,874
2026/01/23

Get more insights on WooCommerce stores

Our search interface is easy to use and helps you find the WooCommerce stores that are relevant to you.

You can segment stores on a variety of dimensions:

  • Social Media accounts
  • Email address
  • Phone numbers
  • Country
  • Third-party technologies
  • Creation date
  • Platform
  • Top-level domains
  • Domain status
  • Domain type
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