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Hygiene & Toiletries stores on WooCommerce

Updated Jan 2 2026

There are 4,319 live WooCommerce stores in the Hygiene & Toiletries category.

In this report, we'll cover the following essential statistics on WooCommerce stores in the Hygiene & Toiletries category.

Download a complete list of WooCommerce stores the Hygiene & Toiletries category with a paid account.
Create a free account to get a feel for the data we provide.

Growth of Hygiene & Toiletries Stores On WooCommerce

Here is the historical growth of stores on WooCommerce in the Hygiene & Toiletries category.

  • WooCommerce stores in the Hygiene & Toiletries category have decreased -94.0% quarter-over-quarter in 2025 Q4.
  • WooCommerce stores in the Hygiene & Toiletries category have increased 95% year-over-year in 2025 Q4.
Quarter
New Active Stores
2017 Q1
20
2017 Q2
65
2017 Q3
20
2017 Q4
13
2018 Q1
41
2018 Q2
190
2018 Q3
62
2018 Q4
61
2019 Q1
73
2019 Q2
61
2019 Q3
77
2019 Q4
70
2020 Q1
100
2020 Q2
83
2020 Q3
88
2020 Q4
129
2021 Q1
183
2021 Q2
119
2021 Q3
89
2021 Q4
72
2022 Q1
46
2022 Q2
53
2022 Q3
136
2022 Q4
74
2023 Q1
63
2023 Q2
85
2023 Q3
170
2023 Q4
143
2024 Q1
146
2024 Q2
136
2024 Q3
117
2024 Q4
189
2025 Q1
172
2025 Q2
293
2025 Q3
293
2025 Q4
368
2026 Q1 (to date)
22
Active Store Count by Quarter

It's hard to know exactly when a WooCommerce store was first created but we use a heuristic combining DNS and WHOIS data that provides a reasonable approximation.

Social Media Usage On WooCommerce Stores In The Hygiene & Toiletries Category

Here are the top social media sites for WooCommerce stores in the Hygiene & Toiletries category.

  • Instagram is used by 43.8% of WooCommerce stores in the Hygiene & Toiletries category.
  • Facebook is used by 38.0% of WooCommerce stores in the Hygiene & Toiletries category.
  • YouTube is used by 10.2% of WooCommerce stores in the Hygiene & Toiletries category.
Type
Stores
Instagram
1,893
Facebook
1,640
YouTube
441
Twitter
341
Tiktok
256
WhatsApp
212
LinkedIn
208
Pinterest
191
Facebook Group
25
Snapchat
5
Yelp
1

Contact Information On WooCommerce Stores In The Hygiene & Toiletries Category

Here are the top contact methods for WooCommerce stores in the Hygiene & Toiletries category.

  • 54.6% of WooCommerce stores in the Hygiene & Toiletries category have an email on their website
  • 50.6% of WooCommerce stores in the Hygiene & Toiletries category provide a phone number on their website
Type
Stores
Email
2,359
Phone
2,187

Top Countries For WooCommerce Stores In The Hygiene & Toiletries Category

Here are the top countries for WooCommerce stores in the Hygiene & Toiletries category.

  • 11.6% of WooCommerce stores in the Hygiene & Toiletries category are in United States
  • 4.4% of WooCommerce stores in the Hygiene & Toiletries category are in India
  • 4.1% of WooCommerce stores in the Hygiene & Toiletries category are in France
  • 3.7% of WooCommerce stores in the Hygiene & Toiletries category are in United Kingdom
Country
Stores
188
177
116
84

With a paid account, stores can also be segmented by region and city.

Top WooCommerce Apps For Stores In The Hygiene & Toiletries Category

Here are the top WooCommerce apps, ordered by number of installs, across stores in the Hygiene & Toiletries category.

  • 12.2% of WooCommerce stores in the Hygiene & Toiletries category have installed the WooPayments WooCommerce app.
  • 8.2% of WooCommerce stores in the Hygiene & Toiletries category have installed the Mailchimp WooCommerce app.
  • 2.3% of WooCommerce stores in the Hygiene & Toiletries category have installed the Square WooCommerce app.

With a paid account on Store Leads, you'll be able to see which stores have installed specific apps. You can also see when specific apps were installed (or uninstalled) by each store.

Top Technologies on WooCommerce Stores In The Hygiene & Toiletries Category

Many WooCommerce merchants run third-party technologies on their store in addition to apps from the WooCommerce App Store.

We're tracking 212 different technologies that have 21,134 collective installs on WooCommerce stores in the Hygiene & Toiletries category.

  • Wordpress is used by 97.4% of WooCommerce stores in the Hygiene & Toiletries category.
  • Google Tag Manager is used by 39.8% of WooCommerce stores in the Hygiene & Toiletries category.
  • Google Ads Pixel is used by 37.6% of WooCommerce stores in the Hygiene & Toiletries category.

Here are the top 10 third-party technologies, ordered by number of installs, across all WooCommerce stores.

Number Of Products Sold For WooCommerce Stores In The Hygiene & Toiletries Category

Here is the breakdown of WooCommerce stores in the Hygiene & Toiletries category by the number of products that they sell.

  • 37.6% of WooCommerce stores in the Hygiene & Toiletries category sell 1 - 9 different products.
  • 13.6% of WooCommerce stores in the Hygiene & Toiletries category sell 10 - 24 different products.
  • 10.2% of WooCommerce stores in the Hygiene & Toiletries category sell 25 - 49 different products.
Products Sold
Stores
1 - 9
1,622
10 - 24
587
25 - 49
439
50 - 99
102
100 - 249
345
250 - 999
191
1000 - 4999
44
5000 - 9999
8
10000 - 24999
11
100000 - 249999
1

Top WooCommerce Themes For Stores In The Hygiene & Toiletries Category

  • The astra theme is used by 13.0% of WooCommerce stores in the Hygiene & Toiletries category.
  • The flatsome theme is used by 8.6% of WooCommerce stores in the Hygiene & Toiletries category.
  • The hello-elementor theme is used by 7.5% of WooCommerce stores in the Hygiene & Toiletries category.
Theme Name
Stores
astra
560
flatsome
372
hello-elementor
326
divi
250
woodmart
241
woostify
173
Unknown
129
storefront
111
oceanwp
77
blocksy
71

Top-level Domain Distribution For WooCommerce Stores In The Hygiene & Toiletries Category

The majority of WooCommerce stores use a .com domain. This is not surprising since alternate top-level domains have only been introduced somewhat recently and there is still a certain cachet associated with .com domains.

  • 51.7% of WooCommerce stores in the Hygiene & Toiletries category have a .com domain.
  • 3.4% of WooCommerce stores in the Hygiene & Toiletries category have a .fr domain.
  • 2.6% of WooCommerce stores in the Hygiene & Toiletries category have a .co.uk domain.
Top-level Domain
Stores
.com
2,232
.fr
145
.co.uk
111
.de
105
.in
83
.nl
82
.co.za
76
.shop
76
.com.au
69
.pl
62

Top Stores In The Hygiene & Toiletries Category

Here are the top 5 Hygiene & Toiletries stores ordered by worldwide store rank.

Name
Domain
Rank
Created
Brush with Bamboo®
22,671
2016/12/30
Defense Soap ®
29,158
2016/12/30
Jason Naturals
34,966
2017/01/27
Smilesonic toothbrushes
37,645
2016/12/30
SmartMouth
53,196
2021/05/07

For more insights on WooCommerce stores, create a free account and explore our data.

New Stores In The Hygiene & Toiletries Category

Here are the top 5 most recent Hygiene & Toiletries stores.

Name
Domain
Rank
Created
Heka Natura
3,352,506
2026/01/02
Pepermints
5,822,824
2026/01/02
Premium Grooming Products
6,854,543
2026/01/02
Processed Soap.
6,857,519
2026/01/02
Fussy™
6,967,599
2026/01/02

Get more insights on WooCommerce stores

Our search interface is easy to use and helps you find the WooCommerce stores that are relevant to you.

You can segment stores on a variety of dimensions:

  • Social Media accounts
  • Email address
  • Phone numbers
  • Country
  • Third-party technologies
  • Creation date
  • Platform
  • Top-level domains
  • Domain status
  • Domain type
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