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Hygiene & Toiletries stores on WooCommerce

Updated Jan 23 2026

There are 4,346 live WooCommerce stores in the Hygiene & Toiletries category.

In this report, we'll cover the following essential statistics on WooCommerce stores in the Hygiene & Toiletries category.

Download a complete list of WooCommerce stores the Hygiene & Toiletries category with a paid account.
Create a free account to get a feel for the data we provide.

Growth of Hygiene & Toiletries Stores On WooCommerce

Here is the historical growth of stores on WooCommerce in the Hygiene & Toiletries category.

  • WooCommerce stores in the Hygiene & Toiletries category have decreased -65.9% quarter-over-quarter in 2025 Q4.
  • WooCommerce stores in the Hygiene & Toiletries category have increased 75% year-over-year in 2025 Q4.
Quarter
New Active Stores
2017 Q1
20
2017 Q2
65
2017 Q3
20
2017 Q4
13
2018 Q1
39
2018 Q2
187
2018 Q3
61
2018 Q4
64
2019 Q1
70
2019 Q2
64
2019 Q3
79
2019 Q4
65
2020 Q1
98
2020 Q2
83
2020 Q3
82
2020 Q4
128
2021 Q1
186
2021 Q2
118
2021 Q3
92
2021 Q4
75
2022 Q1
49
2022 Q2
54
2022 Q3
141
2022 Q4
74
2023 Q1
58
2023 Q2
87
2023 Q3
166
2023 Q4
141
2024 Q1
139
2024 Q2
136
2024 Q3
119
2024 Q4
191
2025 Q1
173
2025 Q2
288
2025 Q3
276
2025 Q4
334
2026 Q1 (to date)
114
Active Store Count by Quarter

It's hard to know exactly when a WooCommerce store was first created but we use a heuristic combining DNS and WHOIS data that provides a reasonable approximation.

Social Media Usage On WooCommerce Stores In The Hygiene & Toiletries Category

Here are the top social media sites for WooCommerce stores in the Hygiene & Toiletries category.

  • Instagram is used by 43.7% of WooCommerce stores in the Hygiene & Toiletries category.
  • Facebook is used by 37.8% of WooCommerce stores in the Hygiene & Toiletries category.
  • YouTube is used by 10.2% of WooCommerce stores in the Hygiene & Toiletries category.
Type
Stores
Instagram
1,899
Facebook
1,642
YouTube
444
Twitter
342
Tiktok
263
WhatsApp
208
LinkedIn
208
Pinterest
194
Facebook Group
24
Snapchat
5
Yelp
1

Contact Information On WooCommerce Stores In The Hygiene & Toiletries Category

Here are the top contact methods for WooCommerce stores in the Hygiene & Toiletries category.

  • 54.7% of WooCommerce stores in the Hygiene & Toiletries category have an email on their website
  • 50.6% of WooCommerce stores in the Hygiene & Toiletries category provide a phone number on their website
Type
Stores
Email
2,377
Phone
2,200

Top Countries For WooCommerce Stores In The Hygiene & Toiletries Category

Here are the top countries for WooCommerce stores in the Hygiene & Toiletries category.

  • 11.1% of WooCommerce stores in the Hygiene & Toiletries category are in United States
  • 4.3% of WooCommerce stores in the Hygiene & Toiletries category are in India
  • 4.0% of WooCommerce stores in the Hygiene & Toiletries category are in France
  • 3.7% of WooCommerce stores in the Hygiene & Toiletries category are in United Kingdom
Country
Stores
187
176
116
88

With a paid account, stores can also be segmented by region and city.

Top WooCommerce Apps For Stores In The Hygiene & Toiletries Category

Here are the top WooCommerce apps, ordered by number of installs, across stores in the Hygiene & Toiletries category.

  • 12.9% of WooCommerce stores in the Hygiene & Toiletries category have installed the WooPayments WooCommerce app.
  • 8.2% of WooCommerce stores in the Hygiene & Toiletries category have installed the Mailchimp WooCommerce app.
  • 2.3% of WooCommerce stores in the Hygiene & Toiletries category have installed the Square WooCommerce app.

With a paid account on Store Leads, you'll be able to see which stores have installed specific apps. You can also see when specific apps were installed (or uninstalled) by each store.

Top Technologies on WooCommerce Stores In The Hygiene & Toiletries Category

Many WooCommerce merchants run third-party technologies on their store in addition to apps from the WooCommerce App Store.

We're tracking 213 different technologies that have 21,290 collective installs on WooCommerce stores in the Hygiene & Toiletries category.

  • Wordpress is used by 97.6% of WooCommerce stores in the Hygiene & Toiletries category.
  • Google Tag Manager is used by 40.0% of WooCommerce stores in the Hygiene & Toiletries category.
  • Google Ads Pixel is used by 37.7% of WooCommerce stores in the Hygiene & Toiletries category.

Here are the top 10 third-party technologies, ordered by number of installs, across all WooCommerce stores.

Number Of Products Sold For WooCommerce Stores In The Hygiene & Toiletries Category

Here is the breakdown of WooCommerce stores in the Hygiene & Toiletries category by the number of products that they sell.

  • 37.8% of WooCommerce stores in the Hygiene & Toiletries category sell 1 - 9 different products.
  • 13.6% of WooCommerce stores in the Hygiene & Toiletries category sell 10 - 24 different products.
  • 10.4% of WooCommerce stores in the Hygiene & Toiletries category sell 25 - 49 different products.
Products Sold
Stores
1 - 9
1,641
10 - 24
590
25 - 49
453
50 - 99
106
100 - 249
338
250 - 999
183
1000 - 4999
45
5000 - 9999
6
10000 - 24999
15
25000 - 99999
2

Top WooCommerce Themes For Stores In The Hygiene & Toiletries Category

  • The astra theme is used by 13.3% of WooCommerce stores in the Hygiene & Toiletries category.
  • The flatsome theme is used by 8.1% of WooCommerce stores in the Hygiene & Toiletries category.
  • The hello-elementor theme is used by 7.7% of WooCommerce stores in the Hygiene & Toiletries category.
Theme Name
Stores
astra
579
flatsome
351
hello-elementor
336
divi
249
woodmart
243
woostify
187
Unknown
112
storefront
108
kadence
75
blocksy
74

Top-level Domain Distribution For WooCommerce Stores In The Hygiene & Toiletries Category

The majority of WooCommerce stores use a .com domain. This is not surprising since alternate top-level domains have only been introduced somewhat recently and there is still a certain cachet associated with .com domains.

  • 52.4% of WooCommerce stores in the Hygiene & Toiletries category have a .com domain.
  • 3.4% of WooCommerce stores in the Hygiene & Toiletries category have a .fr domain.
  • 2.6% of WooCommerce stores in the Hygiene & Toiletries category have a .co.uk domain.
Top-level Domain
Stores
.com
2,279
.fr
146
.co.uk
113
.de
104
.in
87
.nl
83
.shop
79
.co.za
77
.com.au
69
.pl
61

Top Stores In The Hygiene & Toiletries Category

Here are the top 5 Hygiene & Toiletries stores ordered by worldwide store rank.

Name
Domain
Rank
Created
Defense Soap ®
29,149
2016/12/30
Jason Naturals
34,919
2017/01/27
Smilesonic toothbrushes
37,546
2016/12/30
SmartMouth
52,717
2021/05/07
Kirk’s Natural Bar Soaps
60,609
2018/03/09

For more insights on WooCommerce stores, create a free account and explore our data.

New Stores In The Hygiene & Toiletries Category

Here are the top 5 most recent Hygiene & Toiletries stores.

Name
Domain
Rank
Created
www.fashionneste.com
6,520,363
2026/01/23
kitchencanvas.biz
6,717,802
2026/01/23
Netive Deodorant
6,938,586
2026/01/23
forwomen.com.pk
6,948,318
2026/01/23
Eco Oral Care USA
7,052,480
2026/01/23

Get more insights on WooCommerce stores

Our search interface is easy to use and helps you find the WooCommerce stores that are relevant to you.

You can segment stores on a variety of dimensions:

  • Social Media accounts
  • Email address
  • Phone numbers
  • Country
  • Third-party technologies
  • Creation date
  • Platform
  • Top-level domains
  • Domain status
  • Domain type
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