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Beauty & Fitness stores on WooCommerce

Updated Mar 21 2025

There are 129,323 live WooCommerce stores in the Beauty & Fitness category.

In this report, we'll cover the following essential statistics on WooCommerce stores in the Beauty & Fitness category.

Download a complete list of WooCommerce stores the Beauty & Fitness category with a paid account.
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The most popular subcategories under Beauty & Fitness are:

  • 45.7% of WooCommerce stores in the Beauty & Fitness category sell Face & Body Care products
  • 17.3% of WooCommerce stores in the Beauty & Fitness category sell Fitness products
  • 15.0% of WooCommerce stores in the Beauty & Fitness category sell Hair Care products

Here are the the top Beauty & Fitness subcategories by store count.

Name
Store Count
22,348
19,436
4,045
2,669

Social Media Usage On WooCommerce Stores In The Beauty & Fitness Category

Here are the top social media sites for WooCommerce stores in the Beauty & Fitness category.

  • Instagram is used by 51.3% of WooCommerce stores in the Beauty & Fitness category.
  • Facebook is used by 43.0% of WooCommerce stores in the Beauty & Fitness category.
  • YouTube is used by 14.0% of WooCommerce stores in the Beauty & Fitness category.
Type
Stores
Instagram
66,307
Facebook
55,564
YouTube
18,050
Twitter
15,364
Tiktok
7,471
LinkedIn
6,978
WhatsApp
6,907
Pinterest
5,848
Facebook Group
1,501
Yelp
1,211
Snapchat
497

Contact Information On WooCommerce Stores In The Beauty & Fitness Category

Here are the top contact methods for WooCommerce stores in the Beauty & Fitness category.

  • 56.5% of WooCommerce stores in the Beauty & Fitness category provide a phone number on their website
  • 55.9% of WooCommerce stores in the Beauty & Fitness category have an email on their website
Type
Stores
Phone
73,023
Email
72,273

Top Countries For WooCommerce Stores In The Beauty & Fitness Category

Here are the top countries for WooCommerce stores in the Beauty & Fitness category.

  • 17.8% of WooCommerce stores in the Beauty & Fitness category are in United States
  • 8.7% of WooCommerce stores in the Beauty & Fitness category are in United Kingdom
  • 5.2% of WooCommerce stores in the Beauty & Fitness category are in India
  • 4.3% of WooCommerce stores in the Beauty & Fitness category are in Australia
Country
Stores
23,013
6,744
5,624
3,985
3,961
2,461
1,311
United StatesUnited KingdomIndiaAustraliaSouth AfricaCanadaPakistanUnited Arab EmiratesIreland

With a paid account, stores can also be segmented by region and city.

Top WooCommerce Apps For Stores In The Beauty & Fitness Category

Here are the top WooCommerce apps, ordered by number of installs, across stores in the Beauty & Fitness category.

  • 10.0% of WooCommerce stores in the Beauty & Fitness category have installed the Mailchimp for WooCommerce WooCommerce app.
  • 2.5% of WooCommerce stores in the Beauty & Fitness category have installed the WooPayments WooCommerce app.
  • 2.1% of WooCommerce stores in the Beauty & Fitness category have installed the Square for WooCommerce WooCommerce app.

With a paid account on Store Leads, you'll be able to see which stores have installed specific apps. You can also see when specific apps were installed (or uninstalled) by each store.

Top Technologies on WooCommerce Stores In The Beauty & Fitness Category

Many WooCommerce merchants run third-party technologies on their store in addition to apps from the WooCommerce App Store.

We're tracking 481 different technologies that have 587,911 collective installs on WooCommerce stores in the Beauty & Fitness category.

  • Wordpress is used by 95.0% of WooCommerce stores in the Beauty & Fitness category.
  • Google Tag Manager is used by 38.6% of WooCommerce stores in the Beauty & Fitness category.
  • Google Adsense is used by 37.7% of WooCommerce stores in the Beauty & Fitness category.

Here are the top 10 third-party technologies, ordered by number of installs, across all WooCommerce stores.

Technology
Stores
122,819
43,861
31,402
21,046

Number Of Products Sold For WooCommerce Stores In The Beauty & Fitness Category

Here is the breakdown of WooCommerce stores in the Beauty & Fitness category by the number of products that they sell.

  • 40.2% of WooCommerce stores in the Beauty & Fitness category sell 1 - 9 different products.
  • 9.2% of WooCommerce stores in the Beauty & Fitness category sell 10 - 24 different products.
  • 9.0% of WooCommerce stores in the Beauty & Fitness category sell 25 - 49 different products.
Products Sold
Stores
1 - 9
51,974
10 - 24
11,855
25 - 49
11,659
50 - 99
2,550
100 - 249
8,287
250 - 999
4,396
1000 - 4999
1,210
5000 - 9999
229
10000 - 24999
178
25000 - 99999
170
1 - 910 - 2425 - 4950 - 99100 - 249250 - 999

Top WooCommerce Themes For Stores In The Beauty & Fitness Category

  • The astra theme is used by 13.4% of WooCommerce stores in the Beauty & Fitness category.
  • The hello-elementor theme is used by 6.8% of WooCommerce stores in the Beauty & Fitness category.
  • The divi theme is used by 6.0% of WooCommerce stores in the Beauty & Fitness category.
Theme Name
Stores
astra
17,320
hello-elementor
8,801
divi
7,778
Unknown
7,186
flatsome
6,513
woodmart
6,219
oceanwp
2,224
avada
1,927
blocksy
1,852
storefront
1,478
astrahello-elementordiviUnknownflatsomewoodmartoceanwpavadablocksystorefront

Top-level Domain Distribution For WooCommerce Stores In The Beauty & Fitness Category

The majority of WooCommerce stores use a .com domain. This is not surprising since alternate top-level domains have only been introduced somewhat recently and there is still a certain cachet associated with .com domains.

  • 63.4% of WooCommerce stores in the Beauty & Fitness category have a .com domain.
  • 6.2% of WooCommerce stores in the Beauty & Fitness category have a .co.uk domain.
  • 3.6% of WooCommerce stores in the Beauty & Fitness category have a .com.au domain.
Top-level Domain
Stores
.com
81,964
.co.uk
7,972
.com.au
4,705
.shop
3,752
.co.za
3,562
.in
3,094
.ca
2,064
.net
1,810
.store
1,236
.org
1,199
.com.co.uk.com.au.shop.co.za.in.ca.net

Top Stores In The Beauty & Fitness Category

Here are the top 0 Beauty & Fitness stores ordered by worldwide store rank.

Name
Domain
Rank
Created
Bellabeat – Bellabeat
2,774
2016/12/30
InkedMag
3,037
2020/07/31
Nerd Fitness
3,614
2017/02/24
Barbell Medicine
4,079
2016/12/30
Legion
4,208
2017/01/27

For more insights on WooCommerce stores, create a free account and explore our data.

New Stores In The Beauty & Fitness Category

Here are the top 0 most recent Beauty & Fitness stores.

Name
Domain
Rank
Created
Ageless Serums Wholesale Hydrodermabrasion
615,078
2025/03/21
AVANTE
1,847,726
2025/03/21
Island Nail & Spa
2,511,845
2025/03/21
www.aranyabystories.com
3,126,881
2025/03/21
Blissful Wellness Massage
3,191,392
2025/03/21

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