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Beauty & Fitness stores on WooCommerce

Updated Oct 16 2026

There are 230,267 live WooCommerce stores in the Beauty & Fitness category.

In this report, we'll cover the following essential statistics on WooCommerce stores in the Beauty & Fitness category.

Download a complete list of WooCommerce stores the Beauty & Fitness category with a paid account.
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The most popular subcategories under Beauty & Fitness are:

  • 47.2% of WooCommerce stores in the Beauty & Fitness category sell Face & Body Care products
  • 15.9% of WooCommerce stores in the Beauty & Fitness category sell Fitness products
  • 13.7% of WooCommerce stores in the Beauty & Fitness category sell Hair Care products

Here are the the top Beauty & Fitness subcategories by store count.

Name
Store Count
36,578
31,527
6,168
4,382

Social Media Usage On WooCommerce Stores In The Beauty & Fitness Category

Here are the top social media sites for WooCommerce stores in the Beauty & Fitness category.

  • Instagram is used by 53.6% of WooCommerce stores in the Beauty & Fitness category.
  • Facebook is used by 40.3% of WooCommerce stores in the Beauty & Fitness category.
  • YouTube is used by 12.8% of WooCommerce stores in the Beauty & Fitness category.
Type
Stores
Instagram
123,507
Facebook
92,880
YouTube
29,404
Tiktok
20,703
WhatsApp
17,935
Twitter
15,783
LinkedIn
10,503
Pinterest
8,584
Facebook Group
1,868
Yelp
1,201
Snapchat
518
Soundcloud
134
Applemusic
17

Contact Information On WooCommerce Stores In The Beauty & Fitness Category

Here are the top contact methods for WooCommerce stores in the Beauty & Fitness category.

  • 60.4% of WooCommerce stores in the Beauty & Fitness category provide a phone number on their website
  • 56.0% of WooCommerce stores in the Beauty & Fitness category have an email on their website
Type
Stores
Phone
139,083
Email
128,961

Top Countries For WooCommerce Stores In The Beauty & Fitness Category

Here are the top countries for WooCommerce stores in the Beauty & Fitness category.

  • 12.6% of WooCommerce stores in the Beauty & Fitness category are in United States
  • 5.5% of WooCommerce stores in the Beauty & Fitness category are in United Kingdom
  • 3.1% of WooCommerce stores in the Beauty & Fitness category are in India
  • 2.8% of WooCommerce stores in the Beauty & Fitness category are in Germany
Country
Stores
28,907
7,177
6,540
6,388
6,238
6,212
6,013
5,669

With a paid account, stores can also be segmented by region and city.

Top WooCommerce Apps For Stores In The Beauty & Fitness Category

Here are the top WooCommerce apps, ordered by number of installs, across stores in the Beauty & Fitness category.

  • 12.9% of WooCommerce stores in the Beauty & Fitness category have installed the WooPayments WooCommerce app.
  • 6.2% of WooCommerce stores in the Beauty & Fitness category have installed the Mailchimp WooCommerce app.
  • 1.3% of WooCommerce stores in the Beauty & Fitness category have installed the WooCommerce Subscriptions WooCommerce app.

With a paid account on Store Leads, you'll be able to see which stores have installed specific apps. You can also see when specific apps were installed (or uninstalled) by each store.

Top Technologies on WooCommerce Stores In The Beauty & Fitness Category

Many WooCommerce merchants run third-party technologies on their store in addition to apps from the WooCommerce App Store.

We're tracking 566 different technologies that have 1,187,373 collective installs on WooCommerce stores in the Beauty & Fitness category.

  • Wordpress is used by 98.1% of WooCommerce stores in the Beauty & Fitness category.
  • Google Tag Manager is used by 41.6% of WooCommerce stores in the Beauty & Fitness category.
  • Google Adsense is used by 39.5% of WooCommerce stores in the Beauty & Fitness category.

Here are the top 10 third-party technologies, ordered by number of installs, across all WooCommerce stores.

Technology
Stores
225,801
82,184
51,475
42,911

Number Of Products Sold For WooCommerce Stores In The Beauty & Fitness Category

Here is the breakdown of WooCommerce stores in the Beauty & Fitness category by the number of products that they sell.

  • 30.8% of WooCommerce stores in the Beauty & Fitness category sell 1 - 9 different products.
  • 13.1% of WooCommerce stores in the Beauty & Fitness category sell 10 - 24 different products.
  • 10.6% of WooCommerce stores in the Beauty & Fitness category sell 25 - 49 different products.
Products Sold
Stores
1 - 9
70,902
10 - 24
30,233
25 - 49
24,384
50 - 99
5,764
100 - 249
18,210
250 - 999
10,916
1000 - 4999
3,850
5000 - 9999
896
10000 - 24999
612
25000 - 99999
40

Top WooCommerce Themes For Stores In The Beauty & Fitness Category

  • The astra theme is used by 13.0% of WooCommerce stores in the Beauty & Fitness category.
  • The hello-elementor theme is used by 9.8% of WooCommerce stores in the Beauty & Fitness category.
  • The woodmart theme is used by 6.0% of WooCommerce stores in the Beauty & Fitness category.
Theme Name
Stores
astra
29,926
hello-elementor
22,641
woodmart
13,820
divi
12,525
flatsome
11,961
blocksy
4,926
Unknown
4,613
avada
3,824
oceanwp
3,763
kadence
3,697

Top-level Domain Distribution For WooCommerce Stores In The Beauty & Fitness Category

The majority of WooCommerce stores use a .com domain. This is not surprising since alternate top-level domains have only been introduced somewhat recently and there is still a certain cachet associated with .com domains.

  • 49.9% of WooCommerce stores in the Beauty & Fitness category have a .com domain.
  • 3.8% of WooCommerce stores in the Beauty & Fitness category have a .co.uk domain.
  • 2.6% of WooCommerce stores in the Beauty & Fitness category have a .de domain.
Top-level Domain
Stores
.com
114,837
.co.uk
8,748
.de
5,933
.nl
5,494
.fr
5,062
.it
4,781
.pl
4,672
.com.au
4,140
.co.za
3,509
.es
3,313

Top Stores In The Beauty & Fitness Category

Here are the top 0 Beauty & Fitness stores ordered by worldwide store rank.

Name
Domain
Rank
Created
HYROX
1,507
2016/12/30
Schweiger
2,726
2016/12/30
SoJo Spa Club
5,063
2018/03/09
wispausa.com
5,652
2016/12/30
InkedMag
5,687
2020/07/31

For more insights on WooCommerce stores, create a free account and explore our data.

New Stores In The Beauty & Fitness Category

Here are the top 0 most recent Beauty & Fitness stores.

Name
Domain
Rank
Created
nailhoneyphiladelphia.com
166,694
2026/10/16
JP Hair Design
268,794
2026/10/16
Barberstake UK
289,893
2026/10/16
Theweeklyspoon
385,956
2026/10/16
chorusspa.com
459,352
2026/10/16

Get more insights on WooCommerce stores

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  • Social Media accounts
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  • Creation date
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  • Domain type
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