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Beauty & Fitness stores on WooCommerce

Updated Apr 25 2025

There are 129,799 live WooCommerce stores in the Beauty & Fitness category.

In this report, we'll cover the following essential statistics on WooCommerce stores in the Beauty & Fitness category.

Download a complete list of WooCommerce stores the Beauty & Fitness category with a paid account.
Create a free account to get a feel for the data we provide.

The most popular subcategories under Beauty & Fitness are:

  • 45.7% of WooCommerce stores in the Beauty & Fitness category sell Face & Body Care products
  • 17.3% of WooCommerce stores in the Beauty & Fitness category sell Fitness products
  • 15.0% of WooCommerce stores in the Beauty & Fitness category sell Hair Care products

Here are the the top Beauty & Fitness subcategories by store count.

Name
Store Count
22,419
19,490
4,083
2,652

Social Media Usage On WooCommerce Stores In The Beauty & Fitness Category

Here are the top social media sites for WooCommerce stores in the Beauty & Fitness category.

  • Instagram is used by 51.2% of WooCommerce stores in the Beauty & Fitness category.
  • Facebook is used by 42.4% of WooCommerce stores in the Beauty & Fitness category.
  • YouTube is used by 13.9% of WooCommerce stores in the Beauty & Fitness category.
Type
Stores
Instagram
66,398
Facebook
55,079
YouTube
18,046
Twitter
15,144
Tiktok
7,800
WhatsApp
7,005
LinkedIn
6,944
Pinterest
5,794
Facebook Group
1,449
Yelp
1,212
Snapchat
527

Contact Information On WooCommerce Stores In The Beauty & Fitness Category

Here are the top contact methods for WooCommerce stores in the Beauty & Fitness category.

  • 56.5% of WooCommerce stores in the Beauty & Fitness category provide a phone number on their website
  • 55.7% of WooCommerce stores in the Beauty & Fitness category have an email on their website
Type
Stores
Phone
73,291
Email
72,345

Top Countries For WooCommerce Stores In The Beauty & Fitness Category

Here are the top countries for WooCommerce stores in the Beauty & Fitness category.

  • 17.7% of WooCommerce stores in the Beauty & Fitness category are in United States
  • 8.7% of WooCommerce stores in the Beauty & Fitness category are in United Kingdom
  • 5.2% of WooCommerce stores in the Beauty & Fitness category are in India
  • 4.3% of WooCommerce stores in the Beauty & Fitness category are in Australia
Country
Stores
23,037
6,811
5,597
4,043
3,932
2,585
1,291
United StatesUnited KingdomIndiaAustraliaSouth AfricaCanadaPakistanUnited Arab EmiratesIreland

With a paid account, stores can also be segmented by region and city.

Top WooCommerce Apps For Stores In The Beauty & Fitness Category

Here are the top WooCommerce apps, ordered by number of installs, across stores in the Beauty & Fitness category.

  • 9.7% of WooCommerce stores in the Beauty & Fitness category have installed the Mailchimp for WooCommerce WooCommerce app.
  • 2.5% of WooCommerce stores in the Beauty & Fitness category have installed the WooPayments WooCommerce app.
  • 2.1% of WooCommerce stores in the Beauty & Fitness category have installed the Square WooCommerce app.

With a paid account on Store Leads, you'll be able to see which stores have installed specific apps. You can also see when specific apps were installed (or uninstalled) by each store.

Top Technologies on WooCommerce Stores In The Beauty & Fitness Category

Many WooCommerce merchants run third-party technologies on their store in addition to apps from the WooCommerce App Store.

We're tracking 483 different technologies that have 586,795 collective installs on WooCommerce stores in the Beauty & Fitness category.

  • Wordpress is used by 94.9% of WooCommerce stores in the Beauty & Fitness category.
  • Google Tag Manager is used by 38.6% of WooCommerce stores in the Beauty & Fitness category.
  • Google Adsense is used by 37.5% of WooCommerce stores in the Beauty & Fitness category.

Here are the top 10 third-party technologies, ordered by number of installs, across all WooCommerce stores.

Technology
Stores
123,162
43,565
30,972
21,367

Number Of Products Sold For WooCommerce Stores In The Beauty & Fitness Category

Here is the breakdown of WooCommerce stores in the Beauty & Fitness category by the number of products that they sell.

  • 43.4% of WooCommerce stores in the Beauty & Fitness category sell 1 - 9 different products.
  • 8.9% of WooCommerce stores in the Beauty & Fitness category sell 25 - 49 different products.
  • 8.3% of WooCommerce stores in the Beauty & Fitness category sell 10 - 24 different products.
Products Sold
Stores
1 - 9
56,275
10 - 24
10,822
25 - 49
11,615
50 - 99
2,508
100 - 249
8,166
250 - 999
4,302
1000 - 4999
1,195
5000 - 9999
226
10000 - 24999
163
25000 - 99999
156
1 - 910 - 2425 - 4950 - 99100 - 249250 - 999

Top WooCommerce Themes For Stores In The Beauty & Fitness Category

  • The astra theme is used by 13.4% of WooCommerce stores in the Beauty & Fitness category.
  • The hello-elementor theme is used by 6.9% of WooCommerce stores in the Beauty & Fitness category.
  • The divi theme is used by 5.9% of WooCommerce stores in the Beauty & Fitness category.
Theme Name
Stores
astra
17,453
hello-elementor
8,984
divi
7,698
Unknown
7,169
flatsome
6,616
woodmart
6,233
oceanwp
2,194
blocksy
1,895
avada
1,884
kadence
1,494
astrahello-elementordiviUnknownflatsomewoodmartoceanwpblocksyavadakadence

Top-level Domain Distribution For WooCommerce Stores In The Beauty & Fitness Category

The majority of WooCommerce stores use a .com domain. This is not surprising since alternate top-level domains have only been introduced somewhat recently and there is still a certain cachet associated with .com domains.

  • 63.6% of WooCommerce stores in the Beauty & Fitness category have a .com domain.
  • 6.1% of WooCommerce stores in the Beauty & Fitness category have a .co.uk domain.
  • 3.6% of WooCommerce stores in the Beauty & Fitness category have a .com.au domain.
Top-level Domain
Stores
.com
82,554
.co.uk
7,960
.com.au
4,686
.co.za
3,616
.shop
3,373
.in
3,137
.ca
2,039
.net
1,816
.store
1,304
.org
1,196
.com.co.uk.com.au.co.za.shop.in.ca.net

Top Stores In The Beauty & Fitness Category

Here are the top 0 Beauty & Fitness stores ordered by worldwide store rank.

Name
Domain
Rank
Created
Bellabeat – Bellabeat
1,780
2016/12/30
InkedMag
2,120
2020/07/31
www.wetnwildbeauty.com
2,381
2018/01/05
Nerd Fitness
2,817
2017/02/24
Legion
3,303
2017/01/27

For more insights on WooCommerce stores, create a free account and explore our data.

New Stores In The Beauty & Fitness Category

Here are the top 0 most recent Beauty & Fitness stores.

Name
Domain
Rank
Created
HBTat2
88,647
2025/04/25
Strongman.org
368,883
2025/04/25
Snipps Mens Lounge
809,652
2025/04/25
The Barber House Peabody
854,721
2025/04/25
Courtside Fitness
1,272,416
2025/04/25

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