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Beauty & Fitness stores on WooCommerce

Updated Jul 31 2026

There are 230,795 live WooCommerce stores in the Beauty & Fitness category.

In this report, we'll cover the following essential statistics on WooCommerce stores in the Beauty & Fitness category.

Download a complete list of WooCommerce stores the Beauty & Fitness category with a paid account.
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The most popular subcategories under Beauty & Fitness are:

  • 47.5% of WooCommerce stores in the Beauty & Fitness category sell Face & Body Care products
  • 15.6% of WooCommerce stores in the Beauty & Fitness category sell Fitness products
  • 13.6% of WooCommerce stores in the Beauty & Fitness category sell Hair Care products

Here are the the top Beauty & Fitness subcategories by store count.

Name
Store Count
35,943
31,295
6,470
4,327

Social Media Usage On WooCommerce Stores In The Beauty & Fitness Category

Here are the top social media sites for WooCommerce stores in the Beauty & Fitness category.

  • Instagram is used by 54.0% of WooCommerce stores in the Beauty & Fitness category.
  • Facebook is used by 41.0% of WooCommerce stores in the Beauty & Fitness category.
  • YouTube is used by 13.1% of WooCommerce stores in the Beauty & Fitness category.
Type
Stores
Instagram
124,622
Facebook
94,730
YouTube
30,184
Tiktok
20,237
WhatsApp
18,797
Twitter
16,241
LinkedIn
10,607
Pinterest
8,695
Facebook Group
1,975
Yelp
1,085
Snapchat
562
Soundcloud
139
Applemusic
16

Contact Information On WooCommerce Stores In The Beauty & Fitness Category

Here are the top contact methods for WooCommerce stores in the Beauty & Fitness category.

  • 59.2% of WooCommerce stores in the Beauty & Fitness category provide a phone number on their website
  • 57.3% of WooCommerce stores in the Beauty & Fitness category have an email on their website
Type
Stores
Phone
136,606
Email
132,300

Top Countries For WooCommerce Stores In The Beauty & Fitness Category

Here are the top countries for WooCommerce stores in the Beauty & Fitness category.

  • 12.5% of WooCommerce stores in the Beauty & Fitness category are in United States
  • 5.1% of WooCommerce stores in the Beauty & Fitness category are in United Kingdom
  • 3.4% of WooCommerce stores in the Beauty & Fitness category are in India
  • 2.7% of WooCommerce stores in the Beauty & Fitness category are in Netherlands
Country
Stores
28,742
7,748
6,271
6,233
6,203
6,127
5,987
5,580

With a paid account, stores can also be segmented by region and city.

Top WooCommerce Apps For Stores In The Beauty & Fitness Category

Here are the top WooCommerce apps, ordered by number of installs, across stores in the Beauty & Fitness category.

  • 12.9% of WooCommerce stores in the Beauty & Fitness category have installed the WooPayments WooCommerce app.
  • 6.6% of WooCommerce stores in the Beauty & Fitness category have installed the Mailchimp WooCommerce app.
  • 1.3% of WooCommerce stores in the Beauty & Fitness category have installed the WooCommerce Subscriptions WooCommerce app.

With a paid account on Store Leads, you'll be able to see which stores have installed specific apps. You can also see when specific apps were installed (or uninstalled) by each store.

Top Technologies on WooCommerce Stores In The Beauty & Fitness Category

Many WooCommerce merchants run third-party technologies on their store in addition to apps from the WooCommerce App Store.

We're tracking 568 different technologies that have 1,194,949 collective installs on WooCommerce stores in the Beauty & Fitness category.

  • Wordpress is used by 98.0% of WooCommerce stores in the Beauty & Fitness category.
  • Google Tag Manager is used by 42.1% of WooCommerce stores in the Beauty & Fitness category.
  • Google Adsense is used by 39.8% of WooCommerce stores in the Beauty & Fitness category.

Here are the top 10 third-party technologies, ordered by number of installs, across all WooCommerce stores.

Technology
Stores
226,198
82,690
52,569
40,315

Number Of Products Sold For WooCommerce Stores In The Beauty & Fitness Category

Here is the breakdown of WooCommerce stores in the Beauty & Fitness category by the number of products that they sell.

  • 32.8% of WooCommerce stores in the Beauty & Fitness category sell 1 - 9 different products.
  • 13.7% of WooCommerce stores in the Beauty & Fitness category sell 10 - 24 different products.
  • 10.9% of WooCommerce stores in the Beauty & Fitness category sell 25 - 49 different products.
Products Sold
Stores
1 - 9
75,682
10 - 24
31,565
25 - 49
25,200
50 - 99
5,972
100 - 249
18,739
250 - 999
11,281
1000 - 4999
3,922
5000 - 9999
943
10000 - 24999
662
25000 - 99999
42

Top WooCommerce Themes For Stores In The Beauty & Fitness Category

  • The astra theme is used by 12.9% of WooCommerce stores in the Beauty & Fitness category.
  • The hello-elementor theme is used by 9.9% of WooCommerce stores in the Beauty & Fitness category.
  • The woodmart theme is used by 5.8% of WooCommerce stores in the Beauty & Fitness category.
Theme Name
Stores
astra
29,834
hello-elementor
22,939
woodmart
13,396
divi
13,066
flatsome
12,381
Unknown
4,966
blocksy
4,778
oceanwp
3,890
kadence
3,633
avada
3,398

Top-level Domain Distribution For WooCommerce Stores In The Beauty & Fitness Category

The majority of WooCommerce stores use a .com domain. This is not surprising since alternate top-level domains have only been introduced somewhat recently and there is still a certain cachet associated with .com domains.

  • 50.5% of WooCommerce stores in the Beauty & Fitness category have a .com domain.
  • 3.4% of WooCommerce stores in the Beauty & Fitness category have a .co.uk domain.
  • 2.5% of WooCommerce stores in the Beauty & Fitness category have a .nl domain.
Top-level Domain
Stores
.com
116,475
.co.uk
7,892
.nl
5,718
.de
5,587
.fr
4,963
.it
4,643
.pl
4,626
.com.au
4,061
.co.za
3,575
.com.br
3,519

Top Stores In The Beauty & Fitness Category

Here are the top 0 Beauty & Fitness stores ordered by worldwide store rank.

Name
Domain
Rank
Created
HYROX
490
2016/12/30
InkedMag
643
2020/07/31
The Perfume Society
1,166
2016/12/30
Legion
1,686
2017/01/27
Behindthechair.com
2,287
2016/12/30

For more insights on WooCommerce stores, create a free account and explore our data.

New Stores In The Beauty & Fitness Category

Here are the top 0 most recent Beauty & Fitness stores.

Name
Domain
Rank
Created
Infinite Medical Group
226,695
2026/07/31
Battle Crew Gym
664,378
2026/07/31
evolvetraining.online
798,596
2026/07/31
Yuthika Professional
1,075,684
2026/07/31
301 Moved Permanently
1,328,787
2026/07/31

Get more insights on WooCommerce stores

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  • Social Media accounts
  • Email address
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  • Third-party technologies
  • Creation date
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  • Top-level domains
  • Domain status
  • Domain type
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