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Beauty & Fitness stores on WooCommerce

Updated Jun 13 2025

There are 257,184 live WooCommerce stores in the Beauty & Fitness category.

In this report, we'll cover the following essential statistics on WooCommerce stores in the Beauty & Fitness category.

Download a complete list of WooCommerce stores the Beauty & Fitness category with a paid account.
Create a free account to get a feel for the data we provide.

The most popular subcategories under Beauty & Fitness are:

  • 46.5% of WooCommerce stores in the Beauty & Fitness category sell Face & Body Care products
  • 15.8% of WooCommerce stores in the Beauty & Fitness category sell Fitness products
  • 13.5% of WooCommerce stores in the Beauty & Fitness category sell Hair Care products

Here are the the top Beauty & Fitness subcategories by store count.

Name
Store Count
40,575
34,655
7,692
4,719

Social Media Usage On WooCommerce Stores In The Beauty & Fitness Category

Here are the top social media sites for WooCommerce stores in the Beauty & Fitness category.

  • Instagram is used by 52.7% of WooCommerce stores in the Beauty & Fitness category.
  • Facebook is used by 41.6% of WooCommerce stores in the Beauty & Fitness category.
  • YouTube is used by 12.9% of WooCommerce stores in the Beauty & Fitness category.
Type
Stores
Instagram
135,643
Facebook
107,091
YouTube
33,121
WhatsApp
20,947
Twitter
19,898
Tiktok
16,719
LinkedIn
11,125
Pinterest
8,093
Facebook Group
2,413
Yelp
1,271
Snapchat
792
Soundcloud
150
Applemusic
13

Contact Information On WooCommerce Stores In The Beauty & Fitness Category

Here are the top contact methods for WooCommerce stores in the Beauty & Fitness category.

  • 57.8% of WooCommerce stores in the Beauty & Fitness category have an email on their website
  • 57.6% of WooCommerce stores in the Beauty & Fitness category provide a phone number on their website
Type
Stores
Email
148,585
Phone
148,144

Top Countries For WooCommerce Stores In The Beauty & Fitness Category

Here are the top countries for WooCommerce stores in the Beauty & Fitness category.

  • 10.1% of WooCommerce stores in the Beauty & Fitness category are in United States
  • 4.6% of WooCommerce stores in the Beauty & Fitness category are in United Kingdom
  • 3.0% of WooCommerce stores in the Beauty & Fitness category are in India
  • 2.6% of WooCommerce stores in the Beauty & Fitness category are in France
Country
Stores
25,887
7,761
6,613
6,584
6,177
5,993
5,753
5,567
United StatesUnited KingdomIndiaFranceNetherlandsItalySpainAustraliaGermany

With a paid account, stores can also be segmented by region and city.

Top WooCommerce Apps For Stores In The Beauty & Fitness Category

Here are the top WooCommerce apps, ordered by number of installs, across stores in the Beauty & Fitness category.

  • 8.1% of WooCommerce stores in the Beauty & Fitness category have installed the Mailchimp for WooCommerce WooCommerce app.
  • 2.6% of WooCommerce stores in the Beauty & Fitness category have installed the WooPayments WooCommerce app.
  • 1.5% of WooCommerce stores in the Beauty & Fitness category have installed the WooCommerce Subscriptions WooCommerce app.

With a paid account on Store Leads, you'll be able to see which stores have installed specific apps. You can also see when specific apps were installed (or uninstalled) by each store.

Top Technologies on WooCommerce Stores In The Beauty & Fitness Category

Many WooCommerce merchants run third-party technologies on their store in addition to apps from the WooCommerce App Store.

We're tracking 523 different technologies that have 1,180,128 collective installs on WooCommerce stores in the Beauty & Fitness category.

  • Wordpress is used by 94.5% of WooCommerce stores in the Beauty & Fitness category.
  • Google Tag Manager is used by 40.0% of WooCommerce stores in the Beauty & Fitness category.
  • Google Adsense is used by 38.1% of WooCommerce stores in the Beauty & Fitness category.

Here are the top 10 third-party technologies, ordered by number of installs, across all WooCommerce stores.

Technology
Stores
243,091
93,110
60,452
33,332

Number Of Products Sold For WooCommerce Stores In The Beauty & Fitness Category

Here is the breakdown of WooCommerce stores in the Beauty & Fitness category by the number of products that they sell.

  • 40.3% of WooCommerce stores in the Beauty & Fitness category sell 1 - 9 different products.
  • 8.7% of WooCommerce stores in the Beauty & Fitness category sell 25 - 49 different products.
  • 7.9% of WooCommerce stores in the Beauty & Fitness category sell 10 - 24 different products.
Products Sold
Stores
1 - 9
103,613
10 - 24
20,229
25 - 49
22,317
50 - 99
5,401
100 - 249
16,446
250 - 999
8,700
1000 - 4999
2,322
5000 - 9999
424
10000 - 24999
368
25000 - 99999
244
1 - 910 - 2425 - 4950 - 99100 - 249250 - 999

Top WooCommerce Themes For Stores In The Beauty & Fitness Category

  • The astra theme is used by 13.1% of WooCommerce stores in the Beauty & Fitness category.
  • The hello-elementor theme is used by 8.2% of WooCommerce stores in the Beauty & Fitness category.
  • The Unknown theme is used by 6.0% of WooCommerce stores in the Beauty & Fitness category.
Theme Name
Stores
astra
33,679
hello-elementor
21,119
Unknown
15,356
divi
14,984
flatsome
14,178
woodmart
13,774
oceanwp
4,756
blocksy
4,089
avada
3,210
kadence
3,014
astrahello-elementorUnknowndiviflatsomewoodmartoceanwpblocksyavadakadence

Top-level Domain Distribution For WooCommerce Stores In The Beauty & Fitness Category

The majority of WooCommerce stores use a .com domain. This is not surprising since alternate top-level domains have only been introduced somewhat recently and there is still a certain cachet associated with .com domains.

  • 50.7% of WooCommerce stores in the Beauty & Fitness category have a .com domain.
  • 3.2% of WooCommerce stores in the Beauty & Fitness category have a .co.uk domain.
  • 2.4% of WooCommerce stores in the Beauty & Fitness category have a .shop domain.
Top-level Domain
Stores
.com
130,425
.co.uk
8,351
.shop
6,071
.nl
5,974
.fr
5,219
.de
4,859
.it
4,846
.com.au
4,795
.com.br
4,343
.pl
4,340
.com.co.uk.shop.nl.fr.de.it.com.au.com.br.pl

Top Stores In The Beauty & Fitness Category

Here are the top 0 Beauty & Fitness stores ordered by worldwide store rank.

Name
Domain
Rank
Created
Bellabeat – Bellabeat
2,034
2016/12/30
Nerd Fitness
3,069
2017/02/24
InkedMag
3,370
2020/07/31
www.wetnwildbeauty.com
3,575
2018/01/05
StrongFirst
3,713
2016/12/30

For more insights on WooCommerce stores, create a free account and explore our data.

New Stores In The Beauty & Fitness Category

Here are the top 0 most recent Beauty & Fitness stores.

Name
Domain
Rank
Created
lmaynailbar.com
728,922
2025/06/13
Recensioni Vere
1,278,514
2025/06/13
RAWLS – Salon Redifined
1,342,000
2025/06/13
judithtouchhairsalon.com
1,586,729
2025/06/13
LUXX NAILS SPA
1,864,593
2025/06/13

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  • Domain type
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