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Beauty & Fitness stores on WooCommerce

Updated May 29 2026

There are 241,998 live WooCommerce stores in the Beauty & Fitness category.

In this report, we'll cover the following essential statistics on WooCommerce stores in the Beauty & Fitness category.

Download a complete list of WooCommerce stores the Beauty & Fitness category with a paid account.
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The most popular subcategories under Beauty & Fitness are:

  • 47.4% of WooCommerce stores in the Beauty & Fitness category sell Face & Body Care products
  • 15.5% of WooCommerce stores in the Beauty & Fitness category sell Fitness products
  • 13.6% of WooCommerce stores in the Beauty & Fitness category sell Hair Care products

Here are the the top Beauty & Fitness subcategories by store count.

Name
Store Count
37,552
32,880
6,939
4,493

Social Media Usage On WooCommerce Stores In The Beauty & Fitness Category

Here are the top social media sites for WooCommerce stores in the Beauty & Fitness category.

  • Instagram is used by 53.6% of WooCommerce stores in the Beauty & Fitness category.
  • Facebook is used by 41.1% of WooCommerce stores in the Beauty & Fitness category.
  • YouTube is used by 13.2% of WooCommerce stores in the Beauty & Fitness category.
Type
Stores
Instagram
129,735
Facebook
99,373
YouTube
31,864
Tiktok
20,508
WhatsApp
19,880
Twitter
17,299
LinkedIn
10,984
Pinterest
9,224
Facebook Group
2,087
Yelp
1,141
Snapchat
613
Soundcloud
136
Applemusic
16

Contact Information On WooCommerce Stores In The Beauty & Fitness Category

Here are the top contact methods for WooCommerce stores in the Beauty & Fitness category.

  • 59.5% of WooCommerce stores in the Beauty & Fitness category provide a phone number on their website
  • 57.8% of WooCommerce stores in the Beauty & Fitness category have an email on their website
Type
Stores
Phone
144,083
Email
139,758

Top Countries For WooCommerce Stores In The Beauty & Fitness Category

Here are the top countries for WooCommerce stores in the Beauty & Fitness category.

  • 12.3% of WooCommerce stores in the Beauty & Fitness category are in United States
  • 5.1% of WooCommerce stores in the Beauty & Fitness category are in United Kingdom
  • 3.4% of WooCommerce stores in the Beauty & Fitness category are in India
  • 2.7% of WooCommerce stores in the Beauty & Fitness category are in France
Country
Stores
29,804
8,287
6,480
6,478
6,439
6,296
6,176
5,740

With a paid account, stores can also be segmented by region and city.

Top WooCommerce Apps For Stores In The Beauty & Fitness Category

Here are the top WooCommerce apps, ordered by number of installs, across stores in the Beauty & Fitness category.

  • 12.6% of WooCommerce stores in the Beauty & Fitness category have installed the WooPayments WooCommerce app.
  • 6.8% of WooCommerce stores in the Beauty & Fitness category have installed the Mailchimp WooCommerce app.
  • 1.2% of WooCommerce stores in the Beauty & Fitness category have installed the WooCommerce Subscriptions WooCommerce app.

With a paid account on Store Leads, you'll be able to see which stores have installed specific apps. You can also see when specific apps were installed (or uninstalled) by each store.

Top Technologies on WooCommerce Stores In The Beauty & Fitness Category

Many WooCommerce merchants run third-party technologies on their store in addition to apps from the WooCommerce App Store.

We're tracking 570 different technologies that have 1,239,131 collective installs on WooCommerce stores in the Beauty & Fitness category.

  • Wordpress is used by 97.9% of WooCommerce stores in the Beauty & Fitness category.
  • Google Tag Manager is used by 41.7% of WooCommerce stores in the Beauty & Fitness category.
  • Google Adsense is used by 39.6% of WooCommerce stores in the Beauty & Fitness category.

Here are the top 10 third-party technologies, ordered by number of installs, across all WooCommerce stores.

Technology
Stores
237,030
86,550
55,356
40,639

Number Of Products Sold For WooCommerce Stores In The Beauty & Fitness Category

Here is the breakdown of WooCommerce stores in the Beauty & Fitness category by the number of products that they sell.

  • 33.0% of WooCommerce stores in the Beauty & Fitness category sell 1 - 9 different products.
  • 13.5% of WooCommerce stores in the Beauty & Fitness category sell 10 - 24 different products.
  • 10.8% of WooCommerce stores in the Beauty & Fitness category sell 25 - 49 different products.
Products Sold
Stores
1 - 9
79,900
10 - 24
32,763
25 - 49
26,087
50 - 99
6,118
100 - 249
19,332
250 - 999
11,480
1000 - 4999
3,864
5000 - 9999
979
10000 - 24999
799
100000 - 249999
43

Top WooCommerce Themes For Stores In The Beauty & Fitness Category

  • The astra theme is used by 13.1% of WooCommerce stores in the Beauty & Fitness category.
  • The hello-elementor theme is used by 9.8% of WooCommerce stores in the Beauty & Fitness category.
  • The divi theme is used by 5.7% of WooCommerce stores in the Beauty & Fitness category.
Theme Name
Stores
astra
31,771
hello-elementor
23,687
divi
13,738
woodmart
13,424
flatsome
13,141
Unknown
5,415
blocksy
4,940
oceanwp
4,135
kadence
3,766
avada
3,583

Top-level Domain Distribution For WooCommerce Stores In The Beauty & Fitness Category

The majority of WooCommerce stores use a .com domain. This is not surprising since alternate top-level domains have only been introduced somewhat recently and there is still a certain cachet associated with .com domains.

  • 51.0% of WooCommerce stores in the Beauty & Fitness category have a .com domain.
  • 3.4% of WooCommerce stores in the Beauty & Fitness category have a .co.uk domain.
  • 2.4% of WooCommerce stores in the Beauty & Fitness category have a .nl domain.
Top-level Domain
Stores
.com
123,431
.co.uk
8,159
.nl
5,884
.de
5,656
.fr
5,173
.it
4,795
.pl
4,746
.com.au
4,310
.com.br
3,808
.co.za
3,678

Top Stores In The Beauty & Fitness Category

Here are the top 0 Beauty & Fitness stores ordered by worldwide store rank.

Name
Domain
Rank
Created
HYROX
660
2016/12/30
InkedMag
735
2020/07/31
The Perfume Society
1,227
2016/12/30
Legion
2,010
2017/01/27
Built With Science
2,013
2018/01/05

For more insights on WooCommerce stores, create a free account and explore our data.

New Stores In The Beauty & Fitness Category

Here are the top 0 most recent Beauty & Fitness stores.

Name
Domain
Rank
Created
Her Soul is Beautiful
1,213,615
2026/05/29
Clifford Health Club
1,688,718
2026/05/29
Medcura Skin Clinic Stanmore
1,973,904
2026/05/29
SuckAFreeFitness – Transform Now
2,177,037
2026/05/29
Therapie cheveu
2,181,002
2026/05/29

Get more insights on WooCommerce stores

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You can segment stores on a variety of dimensions:

  • Social Media accounts
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  • Top-level domains
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  • Domain type
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