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Beauty & Fitness stores on WooCommerce

Updated Oct 2 2026

There are 225,028 live WooCommerce stores in the Beauty & Fitness category.

In this report, we'll cover the following essential statistics on WooCommerce stores in the Beauty & Fitness category.

Download a complete list of WooCommerce stores the Beauty & Fitness category with a paid account.
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The most popular subcategories under Beauty & Fitness are:

  • 47.7% of WooCommerce stores in the Beauty & Fitness category sell Face & Body Care products
  • 15.7% of WooCommerce stores in the Beauty & Fitness category sell Fitness products
  • 13.6% of WooCommerce stores in the Beauty & Fitness category sell Hair Care products

Here are the the top Beauty & Fitness subcategories by store count.

Name
Store Count
35,229
30,638
6,073
4,223

Social Media Usage On WooCommerce Stores In The Beauty & Fitness Category

Here are the top social media sites for WooCommerce stores in the Beauty & Fitness category.

  • Instagram is used by 53.7% of WooCommerce stores in the Beauty & Fitness category.
  • Facebook is used by 40.3% of WooCommerce stores in the Beauty & Fitness category.
  • YouTube is used by 12.8% of WooCommerce stores in the Beauty & Fitness category.
Type
Stores
Instagram
120,777
Facebook
90,753
YouTube
28,841
Tiktok
20,215
WhatsApp
17,698
Twitter
15,392
LinkedIn
10,287
Pinterest
8,401
Facebook Group
1,846
Yelp
1,079
Snapchat
510
Soundcloud
128
Applemusic
16

Contact Information On WooCommerce Stores In The Beauty & Fitness Category

Here are the top contact methods for WooCommerce stores in the Beauty & Fitness category.

  • 62.1% of WooCommerce stores in the Beauty & Fitness category provide a phone number on their website
  • 56.0% of WooCommerce stores in the Beauty & Fitness category have an email on their website
Type
Stores
Phone
139,749
Email
126,076

Top Countries For WooCommerce Stores In The Beauty & Fitness Category

Here are the top countries for WooCommerce stores in the Beauty & Fitness category.

  • 12.7% of WooCommerce stores in the Beauty & Fitness category are in United States
  • 5.3% of WooCommerce stores in the Beauty & Fitness category are in United Kingdom
  • 3.0% of WooCommerce stores in the Beauty & Fitness category are in India
  • 2.7% of WooCommerce stores in the Beauty & Fitness category are in Germany
Country
Stores
28,486
6,702
6,033
6,001
5,883
5,751
5,708
5,469

With a paid account, stores can also be segmented by region and city.

Top WooCommerce Apps For Stores In The Beauty & Fitness Category

Here are the top WooCommerce apps, ordered by number of installs, across stores in the Beauty & Fitness category.

  • 13.1% of WooCommerce stores in the Beauty & Fitness category have installed the WooPayments WooCommerce app.
  • 6.4% of WooCommerce stores in the Beauty & Fitness category have installed the Mailchimp WooCommerce app.
  • 1.3% of WooCommerce stores in the Beauty & Fitness category have installed the WooCommerce Subscriptions WooCommerce app.

With a paid account on Store Leads, you'll be able to see which stores have installed specific apps. You can also see when specific apps were installed (or uninstalled) by each store.

Top Technologies on WooCommerce Stores In The Beauty & Fitness Category

Many WooCommerce merchants run third-party technologies on their store in addition to apps from the WooCommerce App Store.

We're tracking 565 different technologies that have 1,160,338 collective installs on WooCommerce stores in the Beauty & Fitness category.

  • Wordpress is used by 98.1% of WooCommerce stores in the Beauty & Fitness category.
  • Google Tag Manager is used by 41.7% of WooCommerce stores in the Beauty & Fitness category.
  • Google Adsense is used by 39.5% of WooCommerce stores in the Beauty & Fitness category.

Here are the top 10 third-party technologies, ordered by number of installs, across all WooCommerce stores.

Technology
Stores
220,707
79,874
50,453
42,028

Number Of Products Sold For WooCommerce Stores In The Beauty & Fitness Category

Here is the breakdown of WooCommerce stores in the Beauty & Fitness category by the number of products that they sell.

  • 31.4% of WooCommerce stores in the Beauty & Fitness category sell 1 - 9 different products.
  • 13.4% of WooCommerce stores in the Beauty & Fitness category sell 10 - 24 different products.
  • 10.8% of WooCommerce stores in the Beauty & Fitness category sell 25 - 49 different products.
Products Sold
Stores
1 - 9
70,631
10 - 24
30,108
25 - 49
24,303
50 - 99
5,731
100 - 249
18,109
250 - 999
10,910
1000 - 4999
3,743
5000 - 9999
874
10000 - 24999
583
25000 - 99999
39

Top WooCommerce Themes For Stores In The Beauty & Fitness Category

  • The astra theme is used by 12.7% of WooCommerce stores in the Beauty & Fitness category.
  • The hello-elementor theme is used by 10.0% of WooCommerce stores in the Beauty & Fitness category.
  • The woodmart theme is used by 6.0% of WooCommerce stores in the Beauty & Fitness category.
Theme Name
Stores
astra
28,638
hello-elementor
22,509
woodmart
13,613
divi
12,632
flatsome
12,040
blocksy
4,832
Unknown
4,443
oceanwp
3,783
kadence
3,650
avada
3,297

Top-level Domain Distribution For WooCommerce Stores In The Beauty & Fitness Category

The majority of WooCommerce stores use a .com domain. This is not surprising since alternate top-level domains have only been introduced somewhat recently and there is still a certain cachet associated with .com domains.

  • 50.1% of WooCommerce stores in the Beauty & Fitness category have a .com domain.
  • 3.7% of WooCommerce stores in the Beauty & Fitness category have a .co.uk domain.
  • 2.5% of WooCommerce stores in the Beauty & Fitness category have a .de domain.
Top-level Domain
Stores
.com
112,768
.co.uk
8,289
.de
5,540
.nl
5,233
.fr
4,849
.it
4,612
.pl
4,567
.com.au
3,995
.co.za
3,474
.es
3,246

Top Stores In The Beauty & Fitness Category

Here are the top 0 Beauty & Fitness stores ordered by worldwide store rank.

Name
Domain
Rank
Created
HYROX
2,084
2016/12/30
Schweiger Dermatology Group
3,403
2016/12/30
SoJo Spa Club
5,108
2018/03/09
wispausa.com
5,685
2016/12/30
InkedMag
5,692
2020/07/31

For more insights on WooCommerce stores, create a free account and explore our data.

New Stores In The Beauty & Fitness Category

Here are the top 0 most recent Beauty & Fitness stores.

Name
Domain
Rank
Created
Tips Toes Nail Studio
570,680
2026/10/02
Gingery
1,789,777
2026/10/02
Official Incences High
1,871,492
2026/10/02
RUIKD
1,976,674
2026/10/02
www.jlemakeup.com
2,113,934
2026/10/02

Get more insights on WooCommerce stores

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You can segment stores on a variety of dimensions:

  • Social Media accounts
  • Email address
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  • Third-party technologies
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  • Top-level domains
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  • Domain type
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