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Beauty & Fitness stores on WooCommerce

Updated Nov 24 2023

There are 147,470 live WooCommerce stores in the Beauty & Fitness category.

In this report, we'll cover the following essential statistics on WooCommerce stores in the Beauty & Fitness category.

Download a complete list of WooCommerce stores the Beauty & Fitness category with a paid account.
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The most popular subcategories under Beauty & Fitness are:

  • 40.8% of WooCommerce stores in the Beauty & Fitness category sell Face & Body Care products
  • 17.6% of WooCommerce stores in the Beauty & Fitness category sell Fitness products
  • 14.3% of WooCommerce stores in the Beauty & Fitness category sell Hair Care products

Here are the the top Beauty & Fitness subcategories by store count.

Name
Store Count
25,983
21,093
4,841
2,738

Growth of Beauty & Fitness Stores On WooCommerce

Here is the historical growth of stores on WooCommerce in the Beauty & Fitness category.

  • WooCommerce stores in the Beauty & Fitness category have increased 10.7% quarter-over-quarter in 2023 Q3.
  • WooCommerce stores in the Beauty & Fitness category have increased 27% year-over-year in 2023 Q3.
Quarter
New Active Stores
2017 Q1
1,029
2017 Q2
2,761
2017 Q3
1,311
2017 Q4
878
2018 Q1
2,407
2018 Q2
8,868
2018 Q3
3,495
2018 Q4
3,309
2019 Q1
4,985
2019 Q2
3,363
2019 Q3
4,016
2019 Q4
3,807
2020 Q1
5,165
2020 Q2
4,964
2020 Q3
4,808
2020 Q4
5,725
2021 Q1
10,249
2021 Q2
5,858
2021 Q3
4,440
2021 Q4
4,176
2022 Q1
2,684
2022 Q2
2,982
2022 Q3
7,012
2022 Q4
4,687
2023 Q1
5,675
2023 Q2
6,112
2023 Q3
13,424
2023 Q4 (to date)
8,584
Active Store Count by Quarter

It's hard to know exactly when a WooCommerce store was first created but we use a heuristic combining DNS and WHOIS data that provides a reasonable approximation.

Social Media Usage On WooCommerce Stores In The Beauty & Fitness Category

Here are the top social media sites for WooCommerce stores in the Beauty & Fitness category.

  • Instagram is used by 53.2% of WooCommerce stores in the Beauty & Fitness category.
  • Facebook is used by 52.5% of WooCommerce stores in the Beauty & Fitness category.
  • YouTube is used by 13.1% of WooCommerce stores in the Beauty & Fitness category.
Type
Stores
Instagram
78,425
Facebook
77,473
YouTube
19,316
Twitter
16,991
Pinterest
8,180
LinkedIn
7,427
WhatsApp
6,349
Tiktok
5,904
Facebook Group
1,977
Yelp
1,315
Snapchat
485

Contact Information On WooCommerce Stores In The Beauty & Fitness Category

Here are the top contact methods for WooCommerce stores in the Beauty & Fitness category.

  • 57.0% of WooCommerce stores in the Beauty & Fitness category provide a phone number on their website
  • 55.8% of WooCommerce stores in the Beauty & Fitness category have an email on their website
Type
Stores
Phone
84,031
Email
82,305

Top Countries For WooCommerce Stores In The Beauty & Fitness Category

Here are the top countries for WooCommerce stores in the Beauty & Fitness category.

  • 17.4% of WooCommerce stores in the Beauty & Fitness category are in United States
  • 8.6% of WooCommerce stores in the Beauty & Fitness category are in United Kingdom
  • 4.4% of WooCommerce stores in the Beauty & Fitness category are in Australia
  • 3.9% of WooCommerce stores in the Beauty & Fitness category are in India
Country
Stores
25,612
6,462
5,800
4,423
3,616
1,756
1,658
1,563

With a paid account, stores can also be segmented by region and city.

Top WooCommerce Apps For Stores In The Beauty & Fitness Category

Here are the top WooCommerce apps, ordered by number of installs, across stores in the Beauty & Fitness category.

  • 12.0% of WooCommerce stores in the Beauty & Fitness category have installed the Mailchimp for WooCommerce WooCommerce app.
  • 5.4% of WooCommerce stores in the Beauty & Fitness category have installed the WooPayments WooCommerce app.
  • 3.8% of WooCommerce stores in the Beauty & Fitness category have installed the PayPal Payments WooCommerce app.

With a paid account on Store Leads, you'll be able to see which stores have installed specific apps. You can also see when specific apps were installed (or uninstalled) by each store.

Top Technologies on WooCommerce Stores In The Beauty & Fitness Category

Many WooCommerce merchants run third-party technologies on their store in addition to apps from the WooCommerce App Store.

We're tracking 404 different technologies that have 562,546 collective installs on WooCommerce stores in the Beauty & Fitness category.

  • Google Tag Manager is used by 39.6% of WooCommerce stores in the Beauty & Fitness category.
  • Yoast is used by 39.1% of WooCommerce stores in the Beauty & Fitness category.
  • Google Adsense is used by 38.7% of WooCommerce stores in the Beauty & Fitness category.

Here are the top 10 third-party technologies, ordered by number of installs, across all WooCommerce stores.

Technology
Stores
57,603
49,817
23,986
19,426

Number Of Products Sold For WooCommerce Stores In The Beauty & Fitness Category

Here is the breakdown of WooCommerce stores in the Beauty & Fitness category by the number of products that they sell.

  • 36.1% of WooCommerce stores in the Beauty & Fitness category sell 1 - 9 different products.
  • 11.4% of WooCommerce stores in the Beauty & Fitness category sell 10 - 24 different products.
  • 9.8% of WooCommerce stores in the Beauty & Fitness category sell 25 - 49 different products.
Products Sold
Stores
1 - 9
53,270
10 - 24
16,829
25 - 49
14,409
50 - 99
3,585
100 - 249
11,624
250 - 999
5,996
1000 - 4999
1,470
5000 - 9999
243
10000 - 24999
212
25000 - 99999
168

Top WooCommerce Themes For Stores In The Beauty & Fitness Category

  • The astra theme is used by 11.6% of WooCommerce stores in the Beauty & Fitness category.
  • The divi theme is used by 6.8% of WooCommerce stores in the Beauty & Fitness category.
  • The flatsome theme is used by 6.3% of WooCommerce stores in the Beauty & Fitness category.
Theme Name
Stores
astra
17,150
divi
10,078
flatsome
9,344
Unknown
7,843
hello-elementor
6,769
woodmart
4,583
oceanwp
3,076
avada
2,917
storefront
2,324
salient
1,642

Top-level Domain Distribution For WooCommerce Stores In The Beauty & Fitness Category

The majority of WooCommerce stores use a .com domain. This is not surprising since alternate top-level domains have only been introduced somewhat recently and there is still a certain cachet associated with .com domains.

  • 62.1% of WooCommerce stores in the Beauty & Fitness category have a .com domain.
  • 6.0% of WooCommerce stores in the Beauty & Fitness category have a .co.uk domain.
  • 3.6% of WooCommerce stores in the Beauty & Fitness category have a .com.au domain.
Top-level Domain
Stores
.com
91,576
.co.uk
8,833
.com.au
5,361
.co.za
3,198
.in
2,535
.ca
2,207
.net
2,142
.shop
1,882
.ie
1,254
.org
1,248

Top Stores In The Beauty & Fitness Category

Here are the top 5 Beauty & Fitness stores ordered by worldwide store rank.

Name
Domain
Rank
Created
InkedMag
628
2020/07/31
CBDfx
1,065
2018/04/27
Beardoholic
1,089
2016/12/30
www.ilnp.com
1,215
2016/12/30
The Healthy Maven
1,977
2016/12/30

For more insights on WooCommerce stores, create a free account and explore our data.

New Stores In The Beauty & Fitness Category

Here are the top 5 most recent Beauty & Fitness stores.

Name
Domain
Rank
Created
www.atlantismedcenter.com
688,203
2023/11/24
www.brendaswanson.com
1,013,030
2023/11/24
www.yk-jo.com
1,633,872
2023/11/24
Glow Beauty Deals
1,711,399
2023/11/24
Purlux Montreal
1,734,996
2023/11/24

Get more insights on WooCommerce stores

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You can segment stores on a variety of dimensions:

  • Social Media accounts
  • Email address
  • Phone numbers
  • Country
  • Third-party technologies
  • Creation date
  • Platform
  • Top-level domains
  • Domain status
  • Domain type
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