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Beauty & Fitness stores on WooCommerce

Updated Apr 17 2026

There are 252,456 live WooCommerce stores in the Beauty & Fitness category.

In this report, we'll cover the following essential statistics on WooCommerce stores in the Beauty & Fitness category.

Download a complete list of WooCommerce stores the Beauty & Fitness category with a paid account.
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The most popular subcategories under Beauty & Fitness are:

  • 47.6% of WooCommerce stores in the Beauty & Fitness category sell Face & Body Care products
  • 15.3% of WooCommerce stores in the Beauty & Fitness category sell Fitness products
  • 13.6% of WooCommerce stores in the Beauty & Fitness category sell Hair Care products

Here are the the top Beauty & Fitness subcategories by store count.

Name
Store Count
38,726
34,208
7,322
4,662

Social Media Usage On WooCommerce Stores In The Beauty & Fitness Category

Here are the top social media sites for WooCommerce stores in the Beauty & Fitness category.

  • Instagram is used by 53.2% of WooCommerce stores in the Beauty & Fitness category.
  • Facebook is used by 40.8% of WooCommerce stores in the Beauty & Fitness category.
  • YouTube is used by 12.7% of WooCommerce stores in the Beauty & Fitness category.
Type
Stores
Instagram
134,254
Facebook
102,962
YouTube
32,098
Tiktok
20,981
WhatsApp
20,847
Twitter
18,047
LinkedIn
11,325
Pinterest
9,620
Facebook Group
2,136
Yelp
1,225
Snapchat
658
Soundcloud
138
Applemusic
16

Contact Information On WooCommerce Stores In The Beauty & Fitness Category

Here are the top contact methods for WooCommerce stores in the Beauty & Fitness category.

  • 58.0% of WooCommerce stores in the Beauty & Fitness category provide a phone number on their website
  • 57.2% of WooCommerce stores in the Beauty & Fitness category have an email on their website
Type
Stores
Phone
146,486
Email
144,346

Top Countries For WooCommerce Stores In The Beauty & Fitness Category

Here are the top countries for WooCommerce stores in the Beauty & Fitness category.

  • 12.3% of WooCommerce stores in the Beauty & Fitness category are in United States
  • 4.9% of WooCommerce stores in the Beauty & Fitness category are in United Kingdom
  • 3.5% of WooCommerce stores in the Beauty & Fitness category are in India
  • 2.6% of WooCommerce stores in the Beauty & Fitness category are in France
Country
Stores
31,065
8,789
6,605
6,597
6,541
6,293
6,051
5,781

With a paid account, stores can also be segmented by region and city.

Top WooCommerce Apps For Stores In The Beauty & Fitness Category

Here are the top WooCommerce apps, ordered by number of installs, across stores in the Beauty & Fitness category.

  • 12.3% of WooCommerce stores in the Beauty & Fitness category have installed the WooPayments WooCommerce app.
  • 6.8% of WooCommerce stores in the Beauty & Fitness category have installed the Mailchimp WooCommerce app.
  • 1.2% of WooCommerce stores in the Beauty & Fitness category have installed the WooCommerce Subscriptions WooCommerce app.

With a paid account on Store Leads, you'll be able to see which stores have installed specific apps. You can also see when specific apps were installed (or uninstalled) by each store.

Top Technologies on WooCommerce Stores In The Beauty & Fitness Category

Many WooCommerce merchants run third-party technologies on their store in addition to apps from the WooCommerce App Store.

We're tracking 565 different technologies that have 1,242,375 collective installs on WooCommerce stores in the Beauty & Fitness category.

  • Wordpress is used by 97.9% of WooCommerce stores in the Beauty & Fitness category.
  • Google Tag Manager is used by 41.4% of WooCommerce stores in the Beauty & Fitness category.
  • Google Adsense is used by 39.2% of WooCommerce stores in the Beauty & Fitness category.

Here are the top 10 third-party technologies, ordered by number of installs, across all WooCommerce stores.

Technology
Stores
247,246
89,870
56,714
40,529

Number Of Products Sold For WooCommerce Stores In The Beauty & Fitness Category

Here is the breakdown of WooCommerce stores in the Beauty & Fitness category by the number of products that they sell.

  • 33.9% of WooCommerce stores in the Beauty & Fitness category sell 1 - 9 different products.
  • 13.5% of WooCommerce stores in the Beauty & Fitness category sell 10 - 24 different products.
  • 10.7% of WooCommerce stores in the Beauty & Fitness category sell 25 - 49 different products.
Products Sold
Stores
1 - 9
85,544
10 - 24
34,135
25 - 49
26,903
50 - 99
6,306
100 - 249
19,761
250 - 999
11,867
1000 - 4999
3,908
5000 - 9999
1,027
10000 - 24999
864
25000 - 99999
66

Top WooCommerce Themes For Stores In The Beauty & Fitness Category

  • The astra theme is used by 13.4% of WooCommerce stores in the Beauty & Fitness category.
  • The hello-elementor theme is used by 9.6% of WooCommerce stores in the Beauty & Fitness category.
  • The divi theme is used by 5.7% of WooCommerce stores in the Beauty & Fitness category.
Theme Name
Stores
astra
33,792
hello-elementor
24,310
divi
14,270
woodmart
14,068
flatsome
13,901
Unknown
5,622
blocksy
5,122
oceanwp
4,348
kadence
3,769
avada
3,714

Top-level Domain Distribution For WooCommerce Stores In The Beauty & Fitness Category

The majority of WooCommerce stores use a .com domain. This is not surprising since alternate top-level domains have only been introduced somewhat recently and there is still a certain cachet associated with .com domains.

  • 51.1% of WooCommerce stores in the Beauty & Fitness category have a .com domain.
  • 3.3% of WooCommerce stores in the Beauty & Fitness category have a .co.uk domain.
  • 2.4% of WooCommerce stores in the Beauty & Fitness category have a .nl domain.
Top-level Domain
Stores
.com
129,015
.co.uk
8,227
.nl
5,984
.de
5,397
.fr
5,281
.it
4,926
.pl
4,783
.com.au
4,469
.com.br
4,041
.co.za
3,826

Top Stores In The Beauty & Fitness Category

Here are the top 0 Beauty & Fitness stores ordered by worldwide store rank.

Name
Domain
Rank
Created
HYROX
698
2016/12/30
InkedMag
746
2020/07/31
The Perfume Society
1,536
2016/12/30
Built With Science
1,658
2018/01/05
Legion
1,948
2017/01/27

For more insights on WooCommerce stores, create a free account and explore our data.

New Stores In The Beauty & Fitness Category

Here are the top 0 most recent Beauty & Fitness stores.

Name
Domain
Rank
Created
Injectables by Krista
1,145,652
2026/04/17
Functional Fitness Gym Brisbane
2,459,622
2026/04/17
firinglinetattoos.com
2,607,711
2026/04/17
Nails68
2,852,045
2026/04/17
Piwne Spa Warszawa
2,955,440
2026/04/17

Get more insights on WooCommerce stores

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  • Social Media accounts
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  • Domain type
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