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Beauty & Fitness stores on WooCommerce

Updated Aug 21 2026

There are 230,208 live WooCommerce stores in the Beauty & Fitness category.

In this report, we'll cover the following essential statistics on WooCommerce stores in the Beauty & Fitness category.

Download a complete list of WooCommerce stores the Beauty & Fitness category with a paid account.
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The most popular subcategories under Beauty & Fitness are:

  • 47.5% of WooCommerce stores in the Beauty & Fitness category sell Face & Body Care products
  • 15.6% of WooCommerce stores in the Beauty & Fitness category sell Fitness products
  • 13.6% of WooCommerce stores in the Beauty & Fitness category sell Hair Care products

Here are the the top Beauty & Fitness subcategories by store count.

Name
Store Count
35,857
31,292
6,386
4,317

Social Media Usage On WooCommerce Stores In The Beauty & Fitness Category

Here are the top social media sites for WooCommerce stores in the Beauty & Fitness category.

  • Instagram is used by 53.7% of WooCommerce stores in the Beauty & Fitness category.
  • Facebook is used by 40.7% of WooCommerce stores in the Beauty & Fitness category.
  • YouTube is used by 12.9% of WooCommerce stores in the Beauty & Fitness category.
Type
Stores
Instagram
123,717
Facebook
93,598
YouTube
29,799
Tiktok
20,320
WhatsApp
18,567
Twitter
15,954
LinkedIn
10,542
Pinterest
8,575
Facebook Group
1,932
Yelp
1,092
Snapchat
547
Soundcloud
134
Applemusic
16

Contact Information On WooCommerce Stores In The Beauty & Fitness Category

Here are the top contact methods for WooCommerce stores in the Beauty & Fitness category.

  • 58.9% of WooCommerce stores in the Beauty & Fitness category provide a phone number on their website
  • 56.9% of WooCommerce stores in the Beauty & Fitness category have an email on their website
Type
Stores
Phone
135,607
Email
130,981

Top Countries For WooCommerce Stores In The Beauty & Fitness Category

Here are the top countries for WooCommerce stores in the Beauty & Fitness category.

  • 12.6% of WooCommerce stores in the Beauty & Fitness category are in United States
  • 5.2% of WooCommerce stores in the Beauty & Fitness category are in United Kingdom
  • 3.3% of WooCommerce stores in the Beauty & Fitness category are in India
  • 2.7% of WooCommerce stores in the Beauty & Fitness category are in Germany
Country
Stores
28,994
7,609
6,310
6,219
6,096
6,049
5,899
5,580

With a paid account, stores can also be segmented by region and city.

Top WooCommerce Apps For Stores In The Beauty & Fitness Category

Here are the top WooCommerce apps, ordered by number of installs, across stores in the Beauty & Fitness category.

  • 13.0% of WooCommerce stores in the Beauty & Fitness category have installed the WooPayments WooCommerce app.
  • 6.5% of WooCommerce stores in the Beauty & Fitness category have installed the Mailchimp WooCommerce app.
  • 1.3% of WooCommerce stores in the Beauty & Fitness category have installed the WooCommerce Subscriptions WooCommerce app.

With a paid account on Store Leads, you'll be able to see which stores have installed specific apps. You can also see when specific apps were installed (or uninstalled) by each store.

Top Technologies on WooCommerce Stores In The Beauty & Fitness Category

Many WooCommerce merchants run third-party technologies on their store in addition to apps from the WooCommerce App Store.

We're tracking 567 different technologies that have 1,187,273 collective installs on WooCommerce stores in the Beauty & Fitness category.

  • Wordpress is used by 98.1% of WooCommerce stores in the Beauty & Fitness category.
  • Google Tag Manager is used by 41.9% of WooCommerce stores in the Beauty & Fitness category.
  • Google Adsense is used by 39.6% of WooCommerce stores in the Beauty & Fitness category.

Here are the top 10 third-party technologies, ordered by number of installs, across all WooCommerce stores.

Technology
Stores
225,743
81,993
51,997
41,437

Number Of Products Sold For WooCommerce Stores In The Beauty & Fitness Category

Here is the breakdown of WooCommerce stores in the Beauty & Fitness category by the number of products that they sell.

  • 32.1% of WooCommerce stores in the Beauty & Fitness category sell 1 - 9 different products.
  • 13.5% of WooCommerce stores in the Beauty & Fitness category sell 10 - 24 different products.
  • 10.8% of WooCommerce stores in the Beauty & Fitness category sell 25 - 49 different products.
Products Sold
Stores
1 - 9
73,842
10 - 24
30,966
25 - 49
24,855
50 - 99
5,846
100 - 249
18,516
250 - 999
11,167
1000 - 4999
3,842
5000 - 9999
917
10000 - 24999
617
25000 - 99999
40

Top WooCommerce Themes For Stores In The Beauty & Fitness Category

  • The astra theme is used by 12.9% of WooCommerce stores in the Beauty & Fitness category.
  • The hello-elementor theme is used by 10.0% of WooCommerce stores in the Beauty & Fitness category.
  • The woodmart theme is used by 5.9% of WooCommerce stores in the Beauty & Fitness category.
Theme Name
Stores
astra
29,754
hello-elementor
22,932
woodmart
13,631
divi
12,948
flatsome
12,412
Unknown
4,832
blocksy
4,820
oceanwp
3,890
kadence
3,665
avada
3,352

Top-level Domain Distribution For WooCommerce Stores In The Beauty & Fitness Category

The majority of WooCommerce stores use a .com domain. This is not surprising since alternate top-level domains have only been introduced somewhat recently and there is still a certain cachet associated with .com domains.

  • 50.3% of WooCommerce stores in the Beauty & Fitness category have a .com domain.
  • 3.5% of WooCommerce stores in the Beauty & Fitness category have a .co.uk domain.
  • 2.5% of WooCommerce stores in the Beauty & Fitness category have a .de domain.
Top-level Domain
Stores
.com
115,804
.co.uk
7,969
.de
5,714
.nl
5,366
.fr
4,971
.it
4,643
.pl
4,612
.com.au
4,043
.co.za
3,556
.com.br
3,428

Top Stores In The Beauty & Fitness Category

Here are the top 0 Beauty & Fitness stores ordered by worldwide store rank.

Name
Domain
Rank
Created
InkedMag
737
2020/07/31
The Perfume Society
1,135
2016/12/30
HYROX
1,172
2016/12/30
Legion
1,466
2017/01/27
Built With Science
1,679
2018/01/05

For more insights on WooCommerce stores, create a free account and explore our data.

New Stores In The Beauty & Fitness Category

Here are the top 0 most recent Beauty & Fitness stores.

Name
Domain
Rank
Created
Rooted Wellness & Spa
484,425
2026/08/21
highlightsdaytona.com
593,786
2026/08/21
Personlig Træning og Minihold
597,483
2026/08/21
Complete Wellness & Aesthetics
719,369
2026/08/21
Dreadusa
786,753
2026/08/21

Get more insights on WooCommerce stores

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  • Social Media accounts
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  • Domain type
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