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Beauty & Fitness stores on WooCommerce

Updated Oct 22 2021

There are 122,722 live WooCommerce stores in the Beauty & Fitness category.

In this report, we'll cover the following essential statistics on WooCommerce stores in the Beauty & Fitness category.

Download a complete list of WooCommerce stores the Beauty & Fitness category with a paid account.
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The most popular subcategories under Beauty & Fitness are:

  • 36.1% of WooCommerce stores in the Beauty & Fitness category sell Face & Body Care products
  • 17.9% of WooCommerce stores in the Beauty & Fitness category sell Fitness products
  • 14.4% of WooCommerce stores in the Beauty & Fitness category sell Hair Care products

Here are the the top Beauty & Fitness subcategories by store count.

Name
Store Count
21,920
17,725
4,015
2,932

Growth of Beauty & Fitness Stores On WooCommerce

Here is the historical growth of stores on WooCommerce in the Beauty & Fitness category.

  • WooCommerce stores in the Beauty & Fitness category have increased 3.7% quarter-over-quarter in 2021 Q3.
  • WooCommerce stores in the Beauty & Fitness category have increased 38% year-over-year in 2021 Q3.
Quarter
New Active Stores
2017 Q1
1,308
2017 Q2
3,501
2017 Q3
1,622
2017 Q4
1,067
2018 Q1
3,266
2018 Q2
12,189
2018 Q3
4,780
2018 Q4
4,615
2019 Q1
7,246
2019 Q2
5,183
2019 Q3
5,239
2019 Q4
5,671
2020 Q1
7,912
2020 Q2
6,539
2020 Q3
6,373
2020 Q4
7,947
2021 Q1
13,509
2021 Q2
7,576
2021 Q3
4,350
2021 Q4 (to date)
1,003
Cumulative Stores by Quarter

It's hard to know exactly when a WooCommerce store was first created but we use a heuristic combining DNS and WHOIS data that provides a reasonable approximation.

Social Media Usage On WooCommerce Stores In The Beauty & Fitness Category

Here are the top social media sites for WooCommerce stores in the Beauty & Fitness category.

  • Facebook is used by 61.0% of WooCommerce stores in the Beauty & Fitness category.
  • Instagram is used by 52.6% of WooCommerce stores in the Beauty & Fitness category.
  • Twitter is used by 17.8% of WooCommerce stores in the Beauty & Fitness category.
Type
Stores
Facebook
74,898
Instagram
64,598
Twitter
21,851
YouTube
19,684
Pinterest
8,320
LinkedIn
5,168
Facebook Group
1,832
Tiktok
726
Snapchat
315

Contact Information On WooCommerce Stores In The Beauty & Fitness Category

Here are the top contact methods for WooCommerce stores in the Beauty & Fitness category.

  • 56.5% of WooCommerce stores in the Beauty & Fitness category have an email on their website
  • 48.4% of WooCommerce stores in the Beauty & Fitness category provide a phone number on their website
Type
Stores
Email
69,342
Phone
59,449

Top Countries For WooCommerce Stores In The Beauty & Fitness Category

Here are the top countries for WooCommerce stores in the Beauty & Fitness category.

  • 17.9% of WooCommerce stores in the Beauty & Fitness category are in United States
  • 9.0% of WooCommerce stores in the Beauty & Fitness category are in United Kingdom
  • 5.5% of WooCommerce stores in the Beauty & Fitness category are in Australia
  • 2.9% of WooCommerce stores in the Beauty & Fitness category are in Canada
Country
Stores
21,936
6,702
3,528
2,998
2,201
1,952
1,778
1,670

With a paid account, stores can also be segmented by region and city.

Top WooCommerce Apps For Stores In The Beauty & Fitness Category

Here are the top WooCommerce apps, ordered by number of installs, across stores in the Beauty & Fitness category.

  • 16.2% of WooCommerce stores in the Beauty & Fitness category have installed the Mailchimp for WooCommerce WooCommerce app.
  • 8.2% of WooCommerce stores in the Beauty & Fitness category have installed the PayPal Checkout WooCommerce app.
  • 3.3% of WooCommerce stores in the Beauty & Fitness category have installed the WooCommerce Product Blocks WooCommerce app.

With a paid account on Store Leads, you'll be able to see which stores have installed specific apps. You can also see when specific apps were installed (or uninstalled) by each store.

Top Technologies on WooCommerce Stores In The Beauty & Fitness Category

Many WooCommerce merchants run third-party technologies on their store in addition to apps from the WooCommerce App Store.

We're tracking 217 different technologies that have 305,529 collective installs on WooCommerce stores in the Beauty & Fitness category.

  • Yoast is used by 45.1% of WooCommerce stores in the Beauty & Fitness category.
  • Google Analytics is used by 39.6% of WooCommerce stores in the Beauty & Fitness category.
  • Google Tag Manager is used by 36.1% of WooCommerce stores in the Beauty & Fitness category.

Here are the top 10 third-party technologies, ordered by number of installs, across all WooCommerce stores.

Technology
Stores
55,373
23,133
15,407
6,669
6,547

Number Of Products Sold For WooCommerce Stores In The Beauty & Fitness Category

Here is the breakdown of WooCommerce stores in the Beauty & Fitness category by the number of products that they sell.

  • 5.4% of WooCommerce stores in the Beauty & Fitness category sell 1 - 9 different products.
  • 5.2% of WooCommerce stores in the Beauty & Fitness category sell 100 - 249 different products.
  • 4.7% of WooCommerce stores in the Beauty & Fitness category sell 25 - 49 different products.
Products Sold
Stores
1 - 9
6,610
10 - 24
4,980
25 - 49
5,734
50 - 99
1,814
100 - 249
6,326
250 - 999
3,644
1000 - 4999
941
5000 - 9999
131
10000 - 24999
94
25000 - 99999
35

Top WooCommerce Themes For Stores In The Beauty & Fitness Category

  • The astra theme is used by 7.9% of WooCommerce stores in the Beauty & Fitness category.
  • The divi theme is used by 7.4% of WooCommerce stores in the Beauty & Fitness category.
  • The flatsome theme is used by 6.2% of WooCommerce stores in the Beauty & Fitness category.
Theme Name
Stores
astra
9,695
divi
9,063
flatsome
7,663
Unknown
4,213
avada
3,938
oceanwp
3,066
storefront
2,798
hello-elementor
2,267
woodmart
1,873
betheme
1,528

Top-level Domain Distribution For WooCommerce Stores In The Beauty & Fitness Category

The majority of WooCommerce stores use a .com domain. This is not surprising since alternate top-level domains have only been introduced somewhat recently and there is still a certain cachet associated with .com domains.

  • 62.5% of WooCommerce stores in the Beauty & Fitness category have a .com domain.
  • 6.4% of WooCommerce stores in the Beauty & Fitness category have a .co.uk domain.
  • 4.6% of WooCommerce stores in the Beauty & Fitness category have a .com.au domain.
Top-level Domain
Stores
.com
76,743
.co.uk
7,830
.com.au
5,705
.net
1,932
.co.za
1,870
.ca
1,486
.nl
1,380
.it
1,270
.org
1,049
.in
947

Top Stores In The Beauty & Fitness Category

Here are the top 5 Beauty & Fitness stores ordered by worldwide store rank.

Name
Domain
Rank
Created
Gundry MD ®
19,209
2016/12/30
Starts at 60
21,532
2016/12/30
Beverly Hills MD
21,720
2017/06/30
BOXROX
22,224
2016/12/30
Mane Addicts Homepage
22,435
2019/10/11

For more insights on WooCommerce stores, create a free account and explore our data.

New Stores In The Beauty & Fitness Category

Here are the top 5 most recent Beauty & Fitness stores.

Name
Domain
Rank
Created
Cypress Dermatology
1,781,894
2021/10/22
www.alquraishi-kw.co
1,851,997
2021/10/22
Foaming Net
2,225,411
2021/10/22
loveme-beauty.com
2,601,285
2021/10/22
Dazzling Boss
2,615,530
2021/10/22

Get more insights on WooCommerce stores

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  • Social Media accounts
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  • Domain type
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