Beauty & Fitness stores on WooCommerce

There are 247,639 live WooCommerce stores in the Beauty & Fitness category.

In this report, we'll cover the following essential statistics on WooCommerce stores in the Beauty & Fitness category.

• Growth of Beauty & Fitness stores on WooCommerce
• Social media usage on WooCommerce stores in the Beauty & Fitness category
• Contact information on WooCommerce stores in the Beauty & Fitness category
• Top countries for WooCommerce stores in the Beauty & Fitness category
• Top WooCommerce apps for stores in the Beauty & Fitness category
• Number of products sold for WooCommerce stores in the Beauty & Fitness category
• Top technologies for WooCommerce stores in the Beauty & Fitness category
• Top themes for WooCommerce stores in the Beauty & Fitness category
• Top-level domain distribution for WooCommerce stores in the Beauty & Fitness category
• Top Beauty & Fitness stores on WooCommerce
• New Beauty & Fitness stores on WooCommerce

The most popular subcategories under Beauty & Fitness are:

• 48.1% of WooCommerce stores in the Beauty & Fitness category sell Face & Body Care products
• 15.2% of WooCommerce stores in the Beauty & Fitness category sell Fitness products
• 13.3% of WooCommerce stores in the Beauty & Fitness category sell Hair Care products

Here are the the top Beauty & Fitness subcategories by store count.

Growth of Beauty & Fitness Stores On WooCommerce

Here is the historical growth of stores on WooCommerce in the Beauty & Fitness category.

• WooCommerce stores in the Beauty & Fitness category have decreased -68.0% quarter-over-quarter in 2025 Q4.
• WooCommerce stores in the Beauty & Fitness category have increased 62% year-over-year in 2025 Q4.

It's hard to know exactly when a WooCommerce store was first created but we use a heuristic combining DNS and WHOIS data that provides a reasonable approximation.

Social Media Usage On WooCommerce Stores In The Beauty & Fitness Category

Here are the top social media sites for WooCommerce stores in the Beauty & Fitness category.

• Instagram is used by 52.5% of WooCommerce stores in the Beauty & Fitness category.
• Facebook is used by 39.4% of WooCommerce stores in the Beauty & Fitness category.
• YouTube is used by 12.6% of WooCommerce stores in the Beauty & Fitness category.

Contact Information On WooCommerce Stores In The Beauty & Fitness Category

Here are the top contact methods for WooCommerce stores in the Beauty & Fitness category.

• 58.3% of WooCommerce stores in the Beauty & Fitness category provide a phone number on their website
• 57.3% of WooCommerce stores in the Beauty & Fitness category have an email on their website

Top Countries For WooCommerce Stores In The Beauty & Fitness Category

Here are the top countries for WooCommerce stores in the Beauty & Fitness category.

• 10.6% of WooCommerce stores in the Beauty & Fitness category are in United States
• 4.4% of WooCommerce stores in the Beauty & Fitness category are in United Kingdom
• 3.4% of WooCommerce stores in the Beauty & Fitness category are in India
• 2.6% of WooCommerce stores in the Beauty & Fitness category are in France

With a paid account, stores can also be segmented by region and city.

Top WooCommerce Apps For Stores In The Beauty & Fitness Category

Here are the top WooCommerce apps, ordered by number of installs, across stores in the Beauty & Fitness category.

• 10.3% of WooCommerce stores in the Beauty & Fitness category have installed the WooPayments WooCommerce app.
• 6.7% of WooCommerce stores in the Beauty & Fitness category have installed the Mailchimp WooCommerce app.
• 1.2% of WooCommerce stores in the Beauty & Fitness category have installed the WooCommerce Subscriptions WooCommerce app.

With a paid account on Store Leads, you'll be able to see which stores have installed specific apps. You can also see when specific apps were installed (or uninstalled) by each store.

Top Technologies on WooCommerce Stores In The Beauty & Fitness Category

Many WooCommerce merchants run third-party technologies on their store in addition to apps from the WooCommerce App Store.

We're tracking 546 different technologies that have 1,199,111 collective installs on WooCommerce stores in the Beauty & Fitness category.

• Wordpress is used by 97.6% of WooCommerce stores in the Beauty & Fitness category.
• Google Tag Manager is used by 40.2% of WooCommerce stores in the Beauty & Fitness category.
• Google Adsense is used by 38.0% of WooCommerce stores in the Beauty & Fitness category.

Here are the top 10 third-party technologies, ordered by number of installs, across all WooCommerce stores.

Number Of Products Sold For WooCommerce Stores In The Beauty & Fitness Category

Here is the breakdown of WooCommerce stores in the Beauty & Fitness category by the number of products that they sell.

• 35.6% of WooCommerce stores in the Beauty & Fitness category sell 1 - 9 different products.
• 13.8% of WooCommerce stores in the Beauty & Fitness category sell 10 - 24 different products.
• 10.8% of WooCommerce stores in the Beauty & Fitness category sell 25 - 49 different products.

Top WooCommerce Themes For Stores In The Beauty & Fitness Category

• The astra theme is used by 13.3% of WooCommerce stores in the Beauty & Fitness category.
• The hello-elementor theme is used by 9.4% of WooCommerce stores in the Beauty & Fitness category.
• The woodmart theme is used by 6.3% of WooCommerce stores in the Beauty & Fitness category.

Top-level Domain Distribution For WooCommerce Stores In The Beauty & Fitness Category

The majority of WooCommerce stores use a .com domain. This is not surprising since alternate top-level domains have only been introduced somewhat recently and there is still a certain cachet associated with .com domains.

• 50.7% of WooCommerce stores in the Beauty & Fitness category have a .com domain.
• 2.9% of WooCommerce stores in the Beauty & Fitness category have a .co.uk domain.
• 2.4% of WooCommerce stores in the Beauty & Fitness category have a .nl domain.

Top Stores In The Beauty & Fitness Category

Here are the top 5 Beauty & Fitness stores ordered by worldwide store rank.

New Stores In The Beauty & Fitness Category

Here are the top 5 most recent Beauty & Fitness stores.

Get more insights on WooCommerce stores

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You can segment stores on a variety of dimensions:

• Social Media accounts
• Email address
• Phone numbers
• Country
• Third-party technologies
• Creation date
• Platform
• Top-level domains
• Domain status
• Domain type

Filter on stores with Facebook accounts.

For more insights on WooCommerce stores, create a free account and have a look for yourself.

Other Reports

Have a look at these other reports to get a taste for what you can do with Store Leads.

• The State of Ecommerce
• The State of WooCommerce
• Most Installed WooCommerce Apps