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Beauty & Fitness stores on WooCommerce

Updated Jun 19 2026

There are 238,993 live WooCommerce stores in the Beauty & Fitness category.

In this report, we'll cover the following essential statistics on WooCommerce stores in the Beauty & Fitness category.

Download a complete list of WooCommerce stores the Beauty & Fitness category with a paid account.
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The most popular subcategories under Beauty & Fitness are:

  • 47.5% of WooCommerce stores in the Beauty & Fitness category sell Face & Body Care products
  • 15.5% of WooCommerce stores in the Beauty & Fitness category sell Fitness products
  • 13.6% of WooCommerce stores in the Beauty & Fitness category sell Hair Care products

Here are the the top Beauty & Fitness subcategories by store count.

Name
Store Count
37,068
32,447
6,829
4,448

Social Media Usage On WooCommerce Stores In The Beauty & Fitness Category

Here are the top social media sites for WooCommerce stores in the Beauty & Fitness category.

  • Instagram is used by 53.7% of WooCommerce stores in the Beauty & Fitness category.
  • Facebook is used by 41.0% of WooCommerce stores in the Beauty & Fitness category.
  • YouTube is used by 13.2% of WooCommerce stores in the Beauty & Fitness category.
Type
Stores
Instagram
128,354
Facebook
98,013
YouTube
31,466
Tiktok
20,369
WhatsApp
19,672
Twitter
17,044
LinkedIn
10,917
Pinterest
9,059
Facebook Group
2,067
Yelp
1,116
Snapchat
598
Soundcloud
140
Applemusic
15

Contact Information On WooCommerce Stores In The Beauty & Fitness Category

Here are the top contact methods for WooCommerce stores in the Beauty & Fitness category.

  • 59.6% of WooCommerce stores in the Beauty & Fitness category provide a phone number on their website
  • 57.9% of WooCommerce stores in the Beauty & Fitness category have an email on their website
Type
Stores
Phone
142,495
Email
138,302

Top Countries For WooCommerce Stores In The Beauty & Fitness Category

Here are the top countries for WooCommerce stores in the Beauty & Fitness category.

  • 12.3% of WooCommerce stores in the Beauty & Fitness category are in United States
  • 5.0% of WooCommerce stores in the Beauty & Fitness category are in United Kingdom
  • 3.4% of WooCommerce stores in the Beauty & Fitness category are in India
  • 2.7% of WooCommerce stores in the Beauty & Fitness category are in France
Country
Stores
29,500
8,151
6,465
6,404
6,370
6,249
6,141
5,688

With a paid account, stores can also be segmented by region and city.

Top WooCommerce Apps For Stores In The Beauty & Fitness Category

Here are the top WooCommerce apps, ordered by number of installs, across stores in the Beauty & Fitness category.

  • 12.7% of WooCommerce stores in the Beauty & Fitness category have installed the WooPayments WooCommerce app.
  • 6.7% of WooCommerce stores in the Beauty & Fitness category have installed the Mailchimp WooCommerce app.
  • 1.2% of WooCommerce stores in the Beauty & Fitness category have installed the WooCommerce Subscriptions WooCommerce app.

With a paid account on Store Leads, you'll be able to see which stores have installed specific apps. You can also see when specific apps were installed (or uninstalled) by each store.

Top Technologies on WooCommerce Stores In The Beauty & Fitness Category

Many WooCommerce merchants run third-party technologies on their store in addition to apps from the WooCommerce App Store.

We're tracking 571 different technologies that have 1,225,905 collective installs on WooCommerce stores in the Beauty & Fitness category.

  • Wordpress is used by 98.0% of WooCommerce stores in the Beauty & Fitness category.
  • Google Tag Manager is used by 41.8% of WooCommerce stores in the Beauty & Fitness category.
  • Google Adsense is used by 39.6% of WooCommerce stores in the Beauty & Fitness category.

Here are the top 10 third-party technologies, ordered by number of installs, across all WooCommerce stores.

Technology
Stores
234,096
85,497
54,597
40,665

Number Of Products Sold For WooCommerce Stores In The Beauty & Fitness Category

Here is the breakdown of WooCommerce stores in the Beauty & Fitness category by the number of products that they sell.

  • 32.9% of WooCommerce stores in the Beauty & Fitness category sell 1 - 9 different products.
  • 13.6% of WooCommerce stores in the Beauty & Fitness category sell 10 - 24 different products.
  • 10.8% of WooCommerce stores in the Beauty & Fitness category sell 25 - 49 different products.
Products Sold
Stores
1 - 9
78,748
10 - 24
32,456
25 - 49
25,881
50 - 99
6,094
100 - 249
19,234
250 - 999
11,465
1000 - 4999
3,831
5000 - 9999
983
10000 - 24999
748
100000 - 249999
44

Top WooCommerce Themes For Stores In The Beauty & Fitness Category

  • The astra theme is used by 13.1% of WooCommerce stores in the Beauty & Fitness category.
  • The hello-elementor theme is used by 9.8% of WooCommerce stores in the Beauty & Fitness category.
  • The divi theme is used by 5.7% of WooCommerce stores in the Beauty & Fitness category.
Theme Name
Stores
astra
31,292
hello-elementor
23,491
divi
13,537
woodmart
13,446
flatsome
13,035
Unknown
5,332
blocksy
4,932
oceanwp
4,070
kadence
3,747
avada
3,509

Top-level Domain Distribution For WooCommerce Stores In The Beauty & Fitness Category

The majority of WooCommerce stores use a .com domain. This is not surprising since alternate top-level domains have only been introduced somewhat recently and there is still a certain cachet associated with .com domains.

  • 50.9% of WooCommerce stores in the Beauty & Fitness category have a .com domain.
  • 3.4% of WooCommerce stores in the Beauty & Fitness category have a .co.uk domain.
  • 2.4% of WooCommerce stores in the Beauty & Fitness category have a .nl domain.
Top-level Domain
Stores
.com
121,639
.co.uk
8,020
.nl
5,826
.de
5,608
.fr
5,122
.it
4,752
.pl
4,702
.com.au
4,235
.com.br
3,737
.co.za
3,652

Top Stores In The Beauty & Fitness Category

Here are the top 0 Beauty & Fitness stores ordered by worldwide store rank.

Name
Domain
Rank
Created
HYROX
668
2016/12/30
InkedMag
698
2020/07/31
Legion
1,733
2017/01/27
Ivy AI – Bellabeat
2,278
2016/12/30
The Perfume Society
2,489
2016/12/30

For more insights on WooCommerce stores, create a free account and explore our data.

New Stores In The Beauty & Fitness Category

Here are the top 0 most recent Beauty & Fitness stores.

Name
Domain
Rank
Created
label.m Haircare & Styling
1,542,022
2026/06/19
Plastic Surgery Bridgeville
1,764,244
2026/06/19
www.purereflection.health
2,451,102
2026/06/19
tailoredyou.com
2,499,462
2026/06/19
specialbeauty.beauty
2,661,633
2026/06/19

Get more insights on WooCommerce stores

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  • Social Media accounts
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  • Domain type
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