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Beauty & Fitness stores on WooCommerce

Updated Aug 8 2025

There are 248,925 live WooCommerce stores in the Beauty & Fitness category.

In this report, we'll cover the following essential statistics on WooCommerce stores in the Beauty & Fitness category.

Download a complete list of WooCommerce stores the Beauty & Fitness category with a paid account.
Create a free account to get a feel for the data we provide.

The most popular subcategories under Beauty & Fitness are:

  • 47.2% of WooCommerce stores in the Beauty & Fitness category sell Face & Body Care products
  • 15.3% of WooCommerce stores in the Beauty & Fitness category sell Fitness products
  • 13.4% of WooCommerce stores in the Beauty & Fitness category sell Hair Care products

Here are the the top Beauty & Fitness subcategories by store count.

Name
Store Count
38,176
33,344
7,483
4,511

Social Media Usage On WooCommerce Stores In The Beauty & Fitness Category

Here are the top social media sites for WooCommerce stores in the Beauty & Fitness category.

  • Instagram is used by 52.2% of WooCommerce stores in the Beauty & Fitness category.
  • Facebook is used by 40.5% of WooCommerce stores in the Beauty & Fitness category.
  • YouTube is used by 12.7% of WooCommerce stores in the Beauty & Fitness category.
Type
Stores
Instagram
130,034
Facebook
100,807
YouTube
31,647
WhatsApp
20,685
Twitter
18,331
Tiktok
16,985
LinkedIn
10,637
Pinterest
7,707
Facebook Group
2,232
Yelp
1,143
Snapchat
778
Soundcloud
136
Applemusic
13

Contact Information On WooCommerce Stores In The Beauty & Fitness Category

Here are the top contact methods for WooCommerce stores in the Beauty & Fitness category.

  • 57.7% of WooCommerce stores in the Beauty & Fitness category provide a phone number on their website
  • 57.5% of WooCommerce stores in the Beauty & Fitness category have an email on their website
Type
Stores
Phone
143,748
Email
143,192

Top Countries For WooCommerce Stores In The Beauty & Fitness Category

Here are the top countries for WooCommerce stores in the Beauty & Fitness category.

  • 9.6% of WooCommerce stores in the Beauty & Fitness category are in United States
  • 4.1% of WooCommerce stores in the Beauty & Fitness category are in United Kingdom
  • 3.2% of WooCommerce stores in the Beauty & Fitness category are in India
  • 2.7% of WooCommerce stores in the Beauty & Fitness category are in France
Country
Stores
23,868
7,918
6,688
6,476
5,855
5,649
5,531
5,302
United StatesUnited KingdomIndiaFranceNetherlandsSpainItalyGermanyPoland

With a paid account, stores can also be segmented by region and city.

Top WooCommerce Apps For Stores In The Beauty & Fitness Category

Here are the top WooCommerce apps, ordered by number of installs, across stores in the Beauty & Fitness category.

  • 7.4% of WooCommerce stores in the Beauty & Fitness category have installed the Mailchimp WooCommerce app.
  • 2.8% of WooCommerce stores in the Beauty & Fitness category have installed the WooPayments WooCommerce app.
  • 1.5% of WooCommerce stores in the Beauty & Fitness category have installed the WooCommerce Subscriptions WooCommerce app.

With a paid account on Store Leads, you'll be able to see which stores have installed specific apps. You can also see when specific apps were installed (or uninstalled) by each store.

Top Technologies on WooCommerce Stores In The Beauty & Fitness Category

Many WooCommerce merchants run third-party technologies on their store in addition to apps from the WooCommerce App Store.

We're tracking 531 different technologies that have 1,186,666 collective installs on WooCommerce stores in the Beauty & Fitness category.

  • Wordpress is used by 94.9% of WooCommerce stores in the Beauty & Fitness category.
  • Google Tag Manager is used by 39.6% of WooCommerce stores in the Beauty & Fitness category.
  • Google Adsense is used by 37.6% of WooCommerce stores in the Beauty & Fitness category.

Here are the top 10 third-party technologies, ordered by number of installs, across all WooCommerce stores.

Technology
Stores
236,153
88,278
57,105
35,153

Number Of Products Sold For WooCommerce Stores In The Beauty & Fitness Category

Here is the breakdown of WooCommerce stores in the Beauty & Fitness category by the number of products that they sell.

  • 29.3% of WooCommerce stores in the Beauty & Fitness category sell 1 - 9 different products.
  • 9.7% of WooCommerce stores in the Beauty & Fitness category sell 10 - 24 different products.
  • 8.1% of WooCommerce stores in the Beauty & Fitness category sell 25 - 49 different products.
Products Sold
Stores
1 - 9
72,814
10 - 24
24,208
25 - 49
20,237
50 - 99
5,062
100 - 249
15,838
250 - 999
9,152
1000 - 4999
2,606
5000 - 9999
547
10000 - 24999
353
25000 - 99999
181
1 - 910 - 2425 - 4950 - 99100 - 249250 - 9991000 - 4999

Top WooCommerce Themes For Stores In The Beauty & Fitness Category

  • The astra theme is used by 13.2% of WooCommerce stores in the Beauty & Fitness category.
  • The hello-elementor theme is used by 8.3% of WooCommerce stores in the Beauty & Fitness category.
  • The flatsome theme is used by 5.8% of WooCommerce stores in the Beauty & Fitness category.
Theme Name
Stores
astra
32,735
hello-elementor
20,654
flatsome
14,349
Unknown
14,143
woodmart
13,975
divi
13,532
oceanwp
4,442
blocksy
4,271
kadence
3,035
avada
2,950
astrahello-elementorflatsomeUnknownwoodmartdivioceanwpblocksykadenceavada

Top-level Domain Distribution For WooCommerce Stores In The Beauty & Fitness Category

The majority of WooCommerce stores use a .com domain. This is not surprising since alternate top-level domains have only been introduced somewhat recently and there is still a certain cachet associated with .com domains.

  • 50.4% of WooCommerce stores in the Beauty & Fitness category have a .com domain.
  • 2.9% of WooCommerce stores in the Beauty & Fitness category have a .co.uk domain.
  • 2.4% of WooCommerce stores in the Beauty & Fitness category have a .shop domain.
Top-level Domain
Stores
.com
125,348
.co.uk
7,200
.shop
5,998
.nl
5,874
.fr
5,320
.de
4,842
.pl
4,478
.it
4,435
.com.br
4,383
.com.au
4,147
.com.co.uk.shop.nl.fr.de.pl.it.com.br.com.au

Top Stores In The Beauty & Fitness Category

Here are the top 0 Beauty & Fitness stores ordered by worldwide store rank.

Name
Domain
Rank
Created
Bellabeat – Bellabeat
2,326
2016/12/30
Nerd Fitness
3,719
2017/02/24
InkedMag
3,756
2020/07/31
Legion
3,759
2017/01/27
Athletech News
3,914
2021/02/19

For more insights on WooCommerce stores, create a free account and explore our data.

New Stores In The Beauty & Fitness Category

Here are the top 0 most recent Beauty & Fitness stores.

Name
Domain
Rank
Created
Nirvana Spa Collection
466,133
2025/08/08
thenailboutiquesfsd.com
584,844
2025/08/08
kieselbach-berlin.com
652,820
2025/08/08
Tamarindo, Costa Rica
1,211,810
2025/08/08
Happy Fitness
1,492,879
2025/08/08

Get more insights on WooCommerce stores

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  • Domain type
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