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Beauty & Fitness stores on VTEX

Updated Jan 30 2026

There are 342 live VTEX stores in the Beauty & Fitness category.

In this report, we'll cover the following essential statistics on VTEX stores in the Beauty & Fitness category.

Download a complete list of VTEX stores the Beauty & Fitness category with a paid account.
Create a free account to get a feel for the data we provide.

The most popular subcategories under Beauty & Fitness are:

  • 70.8% of VTEX stores in the Beauty & Fitness category sell Face & Body Care products
  • 15.8% of VTEX stores in the Beauty & Fitness category sell Hair Care products
  • 5.0% of VTEX stores in the Beauty & Fitness category sell Fitness products

Here are the the top Beauty & Fitness subcategories by store count.

Growth of Beauty & Fitness Stores On VTEX

Here is the historical growth of stores on VTEX in the Beauty & Fitness category.

  • VTEX stores in the Beauty & Fitness category have decreased -75.0% quarter-over-quarter in 2025 Q4.
  • VTEX stores in the Beauty & Fitness category have decreased 0% year-over-year in 2025 Q4.
Quarter
New Active Stores
2017 Q1
1
2017 Q3
3
2018 Q1
3
2018 Q2
12
2018 Q3
4
2018 Q4
4
2019 Q1
3
2019 Q2
7
2019 Q3
3
2019 Q4
7
2020 Q1
3
2020 Q2
5
2020 Q3
1
2020 Q4
5
2021 Q1
8
2021 Q2
84
2021 Q3
9
2021 Q4
5
2022 Q2
1
2022 Q3
55
2022 Q4
5
2023 Q1
6
2023 Q2
7
2023 Q3
13
2023 Q4
10
2024 Q1
5
2024 Q2
9
2024 Q3
16
2024 Q4
8
2025 Q1
4
2025 Q2
7
2025 Q3
6
2025 Q4
8
2026 Q1 (to date)
2
Active Store Count by Quarter

It's hard to know exactly when a VTEX store was first created but we use a heuristic combining DNS and WHOIS data that provides a reasonable approximation.

Social Media Usage On VTEX Stores In The Beauty & Fitness Category

Here are the top social media sites for VTEX stores in the Beauty & Fitness category.

  • Instagram is used by 77.8% of VTEX stores in the Beauty & Fitness category.
  • Facebook is used by 50.0% of VTEX stores in the Beauty & Fitness category.
  • YouTube is used by 32.2% of VTEX stores in the Beauty & Fitness category.
Type
Stores
Instagram
266
Facebook
171
YouTube
110
LinkedIn
107
WhatsApp
97
Tiktok
52
Twitter
41
Pinterest
23

Contact Information On VTEX Stores In The Beauty & Fitness Category

Here are the top contact methods for VTEX stores in the Beauty & Fitness category.

  • 53.5% of VTEX stores in the Beauty & Fitness category have an email on their website
  • 51.8% of VTEX stores in the Beauty & Fitness category provide a phone number on their website
Type
Stores
Email
183
Phone
177

Top Countries For VTEX Stores In The Beauty & Fitness Category

Here are the top countries for VTEX stores in the Beauty & Fitness category.

  • 50.6% of VTEX stores in the Beauty & Fitness category are in Brazil
  • 10.8% of VTEX stores in the Beauty & Fitness category are in Colombia
  • 7.0% of VTEX stores in the Beauty & Fitness category are in Argentina
  • 6.1% of VTEX stores in the Beauty & Fitness category are in Chile
Country
Stores
173
21
17
15
15
8

With a paid account, stores can also be segmented by region and city.

Top Technologies on VTEX Stores In The Beauty & Fitness Category

We're tracking 78 different technologies that have 2,191 collective installs on VTEX stores in the Beauty & Fitness category.

  • Google Tag Manager is used by 95.0% of VTEX stores in the Beauty & Fitness category.
  • Facebook Pixel is used by 76.9% of VTEX stores in the Beauty & Fitness category.
  • reCAPTCHA is used by 75.4% of VTEX stores in the Beauty & Fitness category.

Here are the top 10 third-party technologies, ordered by number of installs, across all VTEX stores.

Number Of Products Sold For VTEX Stores In The Beauty & Fitness Category

Here is the breakdown of VTEX stores in the Beauty & Fitness category by the number of products that they sell.

  • 23.7% of VTEX stores in the Beauty & Fitness category sell 250 - 999 different products.
  • 20.5% of VTEX stores in the Beauty & Fitness category sell 100 - 249 different products.
  • 9.6% of VTEX stores in the Beauty & Fitness category sell 1000 - 4999 different products.
Products Sold
Stores
1 - 9
22
10 - 24
31
25 - 49
29
50 - 99
10
100 - 249
70
250 - 999
81
1000 - 4999
33
5000 - 9999
16
10000 - 24999
3
100000 - 249999
5

Top-level Domain Distribution For VTEX Stores In The Beauty & Fitness Category

The majority of VTEX stores use a .com domain. This is not surprising since alternate top-level domains have only been introduced somewhat recently and there is still a certain cachet associated with .com domains.

  • 46.5% of VTEX stores in the Beauty & Fitness category have a .com.br domain.
  • 16.4% of VTEX stores in the Beauty & Fitness category have a .com domain.
  • 4.4% of VTEX stores in the Beauty & Fitness category have a .cl domain.
Top-level Domain
Stores
.com.br
159
.com
56
.cl
15
.com.co
15
.com.ar
14
.com.mx
11
.com.ec
10
.com.pe
9
.com.pa
6
.pe
6

Top Stores In The Beauty & Fitness Category

Here are the top 5 Beauty & Fitness stores ordered by worldwide store rank.

Name
Domain
Rank
Created
www.wong.pe
9,651
2018/01/05
Sally Beauty
19,747
2016/12/30
Océane
27,734
2021/04/23
Lojas Rede
27,899
2016/12/30
Polishop
28,488
2016/12/30

For more insights on VTEX stores, create a free account and explore our data.

New Stores In The Beauty & Fitness Category

Here are the top 5 most recent Beauty & Fitness stores.

Name
Domain
Rank
Created
Entera
12,394,010
2026/01/30
Biopharma
11,276,355
2026/01/02
La Mayor
834,514
2025/12/26
Cuidaê
6,103,235
2025/12/12
CHANEL e
12,030,813
2025/12/12

Get more insights on VTEX stores

Our search interface is easy to use and helps you find the VTEX stores that are relevant to you.

You can segment stores on a variety of dimensions:

  • Social Media accounts
  • Email address
  • Phone numbers
  • Country
  • Third-party technologies
  • Creation date
  • Platform
  • Top-level domains
  • Domain status
  • Domain type
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