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Beauty & Fitness stores on VTEX

Updated Dec 12 2025

There are 356 live VTEX stores in the Beauty & Fitness category.

In this report, we'll cover the following essential statistics on VTEX stores in the Beauty & Fitness category.

Download a complete list of VTEX stores the Beauty & Fitness category with a paid account.
Create a free account to get a feel for the data we provide.

The most popular subcategories under Beauty & Fitness are:

  • 70.8% of VTEX stores in the Beauty & Fitness category sell Face & Body Care products
  • 16.6% of VTEX stores in the Beauty & Fitness category sell Hair Care products
  • 4.5% of VTEX stores in the Beauty & Fitness category sell Fitness products

Here are the the top Beauty & Fitness subcategories by store count.

Growth of Beauty & Fitness Stores On VTEX

Here is the historical growth of stores on VTEX in the Beauty & Fitness category.

  • VTEX stores in the Beauty & Fitness category have increased 83.3% quarter-over-quarter in 2025 Q3.
  • VTEX stores in the Beauty & Fitness category have decreased -60% year-over-year in 2025 Q3.
Quarter
New Active Stores
2017 Q1
1
2017 Q3
2
2018 Q1
4
2018 Q2
11
2018 Q3
4
2018 Q4
4
2019 Q1
4
2019 Q2
6
2019 Q3
3
2019 Q4
8
2020 Q1
3
2020 Q2
8
2020 Q3
1
2020 Q4
5
2021 Q1
7
2021 Q2
85
2021 Q3
11
2021 Q4
5
2022 Q2
1
2022 Q3
56
2022 Q4
8
2023 Q1
6
2023 Q2
7
2023 Q3
14
2023 Q4
8
2024 Q1
7
2024 Q2
11
2024 Q3
15
2024 Q4
9
2025 Q1
4
2025 Q2
7
2025 Q3
6
2025 Q4 (to date)
11
Active Store Count by Quarter

It's hard to know exactly when a VTEX store was first created but we use a heuristic combining DNS and WHOIS data that provides a reasonable approximation.

Social Media Usage On VTEX Stores In The Beauty & Fitness Category

Here are the top social media sites for VTEX stores in the Beauty & Fitness category.

  • Instagram is used by 77.2% of VTEX stores in the Beauty & Fitness category.
  • Facebook is used by 50.8% of VTEX stores in the Beauty & Fitness category.
  • YouTube is used by 33.7% of VTEX stores in the Beauty & Fitness category.
Type
Stores
Instagram
275
Facebook
181
YouTube
120
LinkedIn
109
WhatsApp
100
Tiktok
58
Twitter
42
Pinterest
27

Contact Information On VTEX Stores In The Beauty & Fitness Category

Here are the top contact methods for VTEX stores in the Beauty & Fitness category.

  • 53.9% of VTEX stores in the Beauty & Fitness category have an email on their website
  • 53.1% of VTEX stores in the Beauty & Fitness category provide a phone number on their website
Type
Stores
Email
192
Phone
189

Top Countries For VTEX Stores In The Beauty & Fitness Category

Here are the top countries for VTEX stores in the Beauty & Fitness category.

  • 52.5% of VTEX stores in the Beauty & Fitness category are in Brazil
  • 11.0% of VTEX stores in the Beauty & Fitness category are in Colombia
  • 6.5% of VTEX stores in the Beauty & Fitness category are in Argentina
  • 5.6% of VTEX stores in the Beauty & Fitness category are in Chile
Country
Stores
187
20
16
16
14
8

With a paid account, stores can also be segmented by region and city.

Top Technologies on VTEX Stores In The Beauty & Fitness Category

We're tracking 82 different technologies that have 2,277 collective installs on VTEX stores in the Beauty & Fitness category.

  • Google Tag Manager is used by 95.5% of VTEX stores in the Beauty & Fitness category.
  • Facebook Pixel is used by 76.1% of VTEX stores in the Beauty & Fitness category.
  • reCAPTCHA is used by 74.7% of VTEX stores in the Beauty & Fitness category.

Here are the top 10 third-party technologies, ordered by number of installs, across all VTEX stores.

Number Of Products Sold For VTEX Stores In The Beauty & Fitness Category

Here is the breakdown of VTEX stores in the Beauty & Fitness category by the number of products that they sell.

  • 24.4% of VTEX stores in the Beauty & Fitness category sell 250 - 999 different products.
  • 17.4% of VTEX stores in the Beauty & Fitness category sell 100 - 249 different products.
  • 9.3% of VTEX stores in the Beauty & Fitness category sell 1000 - 4999 different products.
Products Sold
Stores
1 - 9
30
10 - 24
31
25 - 49
29
50 - 99
10
100 - 249
62
250 - 999
87
1000 - 4999
33
5000 - 9999
14
10000 - 24999
7
100000 - 249999
5

Top-level Domain Distribution For VTEX Stores In The Beauty & Fitness Category

The majority of VTEX stores use a .com domain. This is not surprising since alternate top-level domains have only been introduced somewhat recently and there is still a certain cachet associated with .com domains.

  • 47.8% of VTEX stores in the Beauty & Fitness category have a .com.br domain.
  • 17.1% of VTEX stores in the Beauty & Fitness category have a .com domain.
  • 4.2% of VTEX stores in the Beauty & Fitness category have a .com.co domain.
Top-level Domain
Stores
.com.br
170
.com
61
.com.co
15
.cl
14
.com.ar
12
.com.mx
12
.com.ec
10
.com.pe
8
.co
7
.com.pa
6

Top Stores In The Beauty & Fitness Category

Here are the top 5 Beauty & Fitness stores ordered by worldwide store rank.

Name
Domain
Rank
Created
www.wong.pe
9,368
2018/01/05
wepink
15,445
2021/09/17
Polishop
20,516
2016/12/30
Sally Beauty
22,076
2016/12/30
Océane
23,289
2021/04/23

For more insights on VTEX stores, create a free account and explore our data.

New Stores In The Beauty & Fitness Category

Here are the top 5 most recent Beauty & Fitness stores.

Name
Domain
Rank
Created
Cuidaê
7,273,649
2025/12/12
CHANEL e
12,239,563
2025/12/12
Eleve Life
6,687,945
2025/12/05
Viva Delivery
8,104,391
2025/11/28
Modelo Vtex
12,897,248
2025/11/28

Get more insights on VTEX stores

Our search interface is easy to use and helps you find the VTEX stores that are relevant to you.

You can segment stores on a variety of dimensions:

  • Social Media accounts
  • Email address
  • Phone numbers
  • Country
  • Third-party technologies
  • Creation date
  • Platform
  • Top-level domains
  • Domain status
  • Domain type
Filter stores on social media presence
Filter on stores with Facebook accounts.

For more insights on VTEX stores, create a free account and have a look for yourself.

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Have a look at these other reports to get a taste for what you can do with Store Leads.