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Beauty & Fitness stores on VTEX

Updated Dec 5 2025

There are 350 live VTEX stores in the Beauty & Fitness category.

In this report, we'll cover the following essential statistics on VTEX stores in the Beauty & Fitness category.

Download a complete list of VTEX stores the Beauty & Fitness category with a paid account.
Create a free account to get a feel for the data we provide.

The most popular subcategories under Beauty & Fitness are:

  • 70.3% of VTEX stores in the Beauty & Fitness category sell Face & Body Care products
  • 16.9% of VTEX stores in the Beauty & Fitness category sell Hair Care products
  • 4.6% of VTEX stores in the Beauty & Fitness category sell Fitness products

Here are the the top Beauty & Fitness subcategories by store count.

Growth of Beauty & Fitness Stores On VTEX

Here is the historical growth of stores on VTEX in the Beauty & Fitness category.

  • VTEX stores in the Beauty & Fitness category have increased 40.0% quarter-over-quarter in 2025 Q3.
  • VTEX stores in the Beauty & Fitness category have decreased -67% year-over-year in 2025 Q3.
Quarter
New Active Stores
2017 Q1
1
2017 Q3
3
2018 Q1
4
2018 Q2
11
2018 Q3
4
2018 Q4
4
2019 Q1
4
2019 Q2
6
2019 Q3
4
2019 Q4
8
2020 Q1
3
2020 Q2
6
2020 Q3
1
2020 Q4
5
2021 Q1
8
2021 Q2
84
2021 Q3
11
2021 Q4
6
2022 Q2
1
2022 Q3
54
2022 Q4
7
2023 Q1
6
2023 Q2
7
2023 Q3
15
2023 Q4
9
2024 Q1
4
2024 Q2
11
2024 Q3
15
2024 Q4
9
2025 Q1
5
2025 Q2
7
2025 Q3
5
2025 Q4 (to date)
7
Active Store Count by Quarter

It's hard to know exactly when a VTEX store was first created but we use a heuristic combining DNS and WHOIS data that provides a reasonable approximation.

Social Media Usage On VTEX Stores In The Beauty & Fitness Category

Here are the top social media sites for VTEX stores in the Beauty & Fitness category.

  • Instagram is used by 78.9% of VTEX stores in the Beauty & Fitness category.
  • Facebook is used by 51.4% of VTEX stores in the Beauty & Fitness category.
  • YouTube is used by 32.6% of VTEX stores in the Beauty & Fitness category.
Type
Stores
Instagram
276
Facebook
180
YouTube
114
LinkedIn
107
WhatsApp
100
Tiktok
55
Twitter
41
Pinterest
28

Contact Information On VTEX Stores In The Beauty & Fitness Category

Here are the top contact methods for VTEX stores in the Beauty & Fitness category.

  • 55.4% of VTEX stores in the Beauty & Fitness category have an email on their website
  • 53.4% of VTEX stores in the Beauty & Fitness category provide a phone number on their website
Type
Stores
Email
194
Phone
187

Top Countries For VTEX Stores In The Beauty & Fitness Category

Here are the top countries for VTEX stores in the Beauty & Fitness category.

  • 52.0% of VTEX stores in the Beauty & Fitness category are in Brazil
  • 10.9% of VTEX stores in the Beauty & Fitness category are in Colombia
  • 6.0% of VTEX stores in the Beauty & Fitness category are in Argentina
  • 5.7% of VTEX stores in the Beauty & Fitness category are in Chile
Country
Stores
182
20
18
16
14
8
3

With a paid account, stores can also be segmented by region and city.

Top Technologies on VTEX Stores In The Beauty & Fitness Category

We're tracking 83 different technologies that have 2,283 collective installs on VTEX stores in the Beauty & Fitness category.

  • Google Tag Manager is used by 96.0% of VTEX stores in the Beauty & Fitness category.
  • Facebook Pixel is used by 78.0% of VTEX stores in the Beauty & Fitness category.
  • reCAPTCHA is used by 76.0% of VTEX stores in the Beauty & Fitness category.

Here are the top 10 third-party technologies, ordered by number of installs, across all VTEX stores.

Number Of Products Sold For VTEX Stores In The Beauty & Fitness Category

Here is the breakdown of VTEX stores in the Beauty & Fitness category by the number of products that they sell.

  • 24.9% of VTEX stores in the Beauty & Fitness category sell 250 - 999 different products.
  • 16.9% of VTEX stores in the Beauty & Fitness category sell 100 - 249 different products.
  • 9.4% of VTEX stores in the Beauty & Fitness category sell 1000 - 4999 different products.
Products Sold
Stores
1 - 9
31
10 - 24
31
25 - 49
29
50 - 99
9
100 - 249
59
250 - 999
87
1000 - 4999
33
5000 - 9999
15
10000 - 24999
5
100000 - 249999
5

Top-level Domain Distribution For VTEX Stores In The Beauty & Fitness Category

The majority of VTEX stores use a .com domain. This is not surprising since alternate top-level domains have only been introduced somewhat recently and there is still a certain cachet associated with .com domains.

  • 48.6% of VTEX stores in the Beauty & Fitness category have a .com.br domain.
  • 16.6% of VTEX stores in the Beauty & Fitness category have a .com domain.
  • 4.0% of VTEX stores in the Beauty & Fitness category have a .cl domain.
Top-level Domain
Stores
.com.br
170
.com
58
.cl
14
.com.co
14
.com.mx
12
.com.ar
11
.com.ec
10
.com.pe
9
.co
7
.com.pa
6

Top Stores In The Beauty & Fitness Category

Here are the top 5 Beauty & Fitness stores ordered by worldwide store rank.

Name
Domain
Rank
Created
www.wong.pe
9,359
2018/01/05
wepink
15,444
2021/09/17
Polishop
20,523
2016/12/30
Sally Beauty
22,099
2016/12/30
Océane
23,287
2021/04/23

For more insights on VTEX stores, create a free account and explore our data.

New Stores In The Beauty & Fitness Category

Here are the top 5 most recent Beauty & Fitness stores.

Name
Domain
Rank
Created
Eleve Life
6,686,302
2025/12/05
Viva Delivery
7,258,554
2025/11/28
CP GABA Professional Webshop
13,013,821
2025/11/21
Hidramais
13,274,584
2025/11/07
secure.raavidermocosmeticos.com.br
13,454,237
2025/11/07

Get more insights on VTEX stores

Our search interface is easy to use and helps you find the VTEX stores that are relevant to you.

You can segment stores on a variety of dimensions:

  • Social Media accounts
  • Email address
  • Phone numbers
  • Country
  • Third-party technologies
  • Creation date
  • Platform
  • Top-level domains
  • Domain status
  • Domain type
Filter stores on social media presence
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For more insights on VTEX stores, create a free account and have a look for yourself.

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