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Beauty & Fitness stores on VTEX

Updated Jan 9 2026

There are 350 live VTEX stores in the Beauty & Fitness category.

In this report, we'll cover the following essential statistics on VTEX stores in the Beauty & Fitness category.

Download a complete list of VTEX stores the Beauty & Fitness category with a paid account.
Create a free account to get a feel for the data we provide.

The most popular subcategories under Beauty & Fitness are:

  • 70.9% of VTEX stores in the Beauty & Fitness category sell Face & Body Care products
  • 16.9% of VTEX stores in the Beauty & Fitness category sell Hair Care products
  • 4.6% of VTEX stores in the Beauty & Fitness category sell Fitness products

Here are the the top Beauty & Fitness subcategories by store count.

Growth of Beauty & Fitness Stores On VTEX

Here is the historical growth of stores on VTEX in the Beauty & Fitness category.

  • VTEX stores in the Beauty & Fitness category have increased 66.7% quarter-over-quarter in 2025 Q3.
  • VTEX stores in the Beauty & Fitness category have decreased -65% year-over-year in 2025 Q3.
Quarter
New Active Stores
2017 Q1
1
2017 Q3
3
2018 Q1
4
2018 Q2
12
2018 Q3
4
2018 Q4
4
2019 Q1
4
2019 Q2
7
2019 Q3
3
2019 Q4
7
2020 Q1
3
2020 Q2
6
2020 Q3
1
2020 Q4
5
2021 Q1
6
2021 Q2
85
2021 Q3
10
2021 Q4
5
2022 Q2
1
2022 Q3
56
2022 Q4
6
2023 Q1
6
2023 Q2
7
2023 Q3
14
2023 Q4
9
2024 Q1
5
2024 Q2
11
2024 Q3
17
2024 Q4
9
2025 Q1
3
2025 Q2
7
2025 Q3
6
2025 Q4 (to date)
10
Active Store Count by Quarter

It's hard to know exactly when a VTEX store was first created but we use a heuristic combining DNS and WHOIS data that provides a reasonable approximation.

Social Media Usage On VTEX Stores In The Beauty & Fitness Category

Here are the top social media sites for VTEX stores in the Beauty & Fitness category.

  • Instagram is used by 76.6% of VTEX stores in the Beauty & Fitness category.
  • Facebook is used by 49.7% of VTEX stores in the Beauty & Fitness category.
  • YouTube is used by 32.0% of VTEX stores in the Beauty & Fitness category.
Type
Stores
Instagram
268
Facebook
174
YouTube
112
LinkedIn
108
WhatsApp
94
Tiktok
55
Twitter
42
Pinterest
24

Contact Information On VTEX Stores In The Beauty & Fitness Category

Here are the top contact methods for VTEX stores in the Beauty & Fitness category.

  • 53.1% of VTEX stores in the Beauty & Fitness category have an email on their website
  • 52.0% of VTEX stores in the Beauty & Fitness category provide a phone number on their website
Type
Stores
Email
186
Phone
182

Top Countries For VTEX Stores In The Beauty & Fitness Category

Here are the top countries for VTEX stores in the Beauty & Fitness category.

  • 52.6% of VTEX stores in the Beauty & Fitness category are in Brazil
  • 10.0% of VTEX stores in the Beauty & Fitness category are in Colombia
  • 6.6% of VTEX stores in the Beauty & Fitness category are in Argentina
  • 6.0% of VTEX stores in the Beauty & Fitness category are in Chile
Country
Stores
184
21
17
16
15
8

With a paid account, stores can also be segmented by region and city.

Top Technologies on VTEX Stores In The Beauty & Fitness Category

We're tracking 80 different technologies that have 2,252 collective installs on VTEX stores in the Beauty & Fitness category.

  • Google Tag Manager is used by 96.0% of VTEX stores in the Beauty & Fitness category.
  • Facebook Pixel is used by 78.0% of VTEX stores in the Beauty & Fitness category.
  • reCAPTCHA is used by 74.0% of VTEX stores in the Beauty & Fitness category.

Here are the top 10 third-party technologies, ordered by number of installs, across all VTEX stores.

Number Of Products Sold For VTEX Stores In The Beauty & Fitness Category

Here is the breakdown of VTEX stores in the Beauty & Fitness category by the number of products that they sell.

  • 24.9% of VTEX stores in the Beauty & Fitness category sell 250 - 999 different products.
  • 17.7% of VTEX stores in the Beauty & Fitness category sell 100 - 249 different products.
  • 9.4% of VTEX stores in the Beauty & Fitness category sell 10 - 24 different products.
Products Sold
Stores
1 - 9
29
10 - 24
33
25 - 49
29
50 - 99
10
100 - 249
62
250 - 999
87
1000 - 4999
33
5000 - 9999
14
10000 - 24999
5
100000 - 249999
5

Top-level Domain Distribution For VTEX Stores In The Beauty & Fitness Category

The majority of VTEX stores use a .com domain. This is not surprising since alternate top-level domains have only been introduced somewhat recently and there is still a certain cachet associated with .com domains.

  • 48.0% of VTEX stores in the Beauty & Fitness category have a .com.br domain.
  • 16.3% of VTEX stores in the Beauty & Fitness category have a .com domain.
  • 4.3% of VTEX stores in the Beauty & Fitness category have a .cl domain.
Top-level Domain
Stores
.com.br
168
.com
57
.cl
15
.com.co
14
.com.ar
13
.com.mx
12
.com.ec
10
.com.pe
9
.com.pa
6
.pe
6

Top Stores In The Beauty & Fitness Category

Here are the top 5 Beauty & Fitness stores ordered by worldwide store rank.

Name
Domain
Rank
Created
www.wong.pe
9,016
2018/01/05
wepink
15,056
2021/09/17
Sally Beauty
19,274
2016/12/30
Océane
26,967
2021/04/23
Lojas Rede
27,142
2016/12/30

For more insights on VTEX stores, create a free account and explore our data.

New Stores In The Beauty & Fitness Category

Here are the top 5 most recent Beauty & Fitness stores.

Name
Domain
Rank
Created
La Mayor
816,483
2025/12/26
www.costaricasport.com.br
7,567,596
2025/12/26
Cuidaê
6,926,794
2025/12/12
CHANEL e
11,603,159
2025/12/12
Viva Delivery
4,594,488
2025/11/28

Get more insights on VTEX stores

Our search interface is easy to use and helps you find the VTEX stores that are relevant to you.

You can segment stores on a variety of dimensions:

  • Social Media accounts
  • Email address
  • Phone numbers
  • Country
  • Third-party technologies
  • Creation date
  • Platform
  • Top-level domains
  • Domain status
  • Domain type
Filter stores on social media presence
Filter on stores with Facebook accounts.

For more insights on VTEX stores, create a free account and have a look for yourself.

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