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The State of Miva Merchant in 2025

Updated Jun 20 2025

Founded in 1996, Miva Merchant Miva Merchant is an ecommerce platform with headquarters in San Diego, California.

In this report, we'll cover the following essential statistics on Miva Merchant usage.

Download a complete list of Miva Merchant stores with a paid account.
Create a free account to get a feel for the data we provide.

Miva Merchant Growth

At present, there are 1,506 live stores running on the Miva Merchant platform.

Here is the historical growth of stores running Miva Merchant.

  • Miva Merchant stores decreased -0.3% quarter-over-quarter in 2025 Q1.
  • Miva Merchant stores decreased -9% year-over-year in 2025 Q1.
Quarter
Active Stores
2020 Q4
1,226
2021 Q1
1,256
2021 Q2
1,245
2021 Q3
1,251
2021 Q4
1,264
2022 Q1
1,239
2022 Q2
1,237
2022 Q3
1,217
2022 Q4
1,190
2023 Q1
1,181
2023 Q2
1,168
2023 Q3
1,147
2023 Q4
1,640
2024 Q1
1,660
2024 Q2
1,605
2024 Q3
1,582
2024 Q4
1,531
2025 Q1
1,510
2025 Q2 (to date)
1,506
Active Stores by Quarter
2020 Q42021 Q12021 Q22021 Q32021 Q42022 Q12022 Q22022 Q32022 Q42023 Q12023 Q22023 Q32023 Q42024 Q12024 Q22024 Q32024 Q42025 Q12025 Q202004006008001,0001,2001,4001,6001,800

Note: the store counts displayed in this section are based on actual historical store counts.

It's hard to know exactly when a Miva Merchant store was first created but we use a heuristic that includes historical DNS data which provides a reasonable approximation.

Social Media Usage On Miva Merchant Stores

Ecommerce brands use social media sites to engage with millions of consumers. Instagram and Facebook are the dominant social media sites for ecommerce stores, by far, with Twitter, Pinterest and YouTube also having notable usage.

  • Facebook is used by 42.9% of Miva Merchant stores.
  • Instagram is used by 30.6% of Miva Merchant stores.
  • Twitter is used by 25.0% of Miva Merchant stores.
Type
Stores
Facebook
646
Instagram
461
Twitter
376
YouTube
326
LinkedIn
192
Pinterest
189
Tiktok
17
Facebook Group
7
Soundcloud
6
Yelp
4
Applemusic
2
WhatsApp
1

Contact Information On Miva Merchant Stores

Email remains an extremely popular communication channel for merchants. Many merchants also provide a phone number so that their customers can reach them instantly.

  • 74% of Miva Merchant stores provide a phone number on their website
  • 39% of Miva Merchant stores have an email on their website
Type
Stores
Phone
1,107
Email
591

Top Categories For Miva Merchant Stores

Here is the breakdown of industry verticals for stores on Miva Merchant.

  • 13.7% of Miva Merchant stores sell Home & Garden products.
  • 10.8% of Miva Merchant stores sell Autos & Vehicles products.
  • 9.8% of Miva Merchant stores sell Apparel products.
Home & GardenAutos & VehiclesApparelArts & EntertainmentBusiness & IndustrialSportsPeople & SocietyToys & HobbiesFood & DrinkHealthGifts & Special EventsComputersPets & AnimalsBeauty & FitnessAntiques & CollectiblesConsumer ElectronicsJobs & Education

Top Countries For Miva Merchant Stores

Here are the top countries for stores using Miva Merchant.

  • 57.5% of Miva Merchant stores are in United States
  • 1.0% of Miva Merchant stores are in Canada
  • 0.4% of Miva Merchant stores are in United Kingdom
  • 0.4% of Miva Merchant stores are in Australia

With a paid account, stores can also be segmented by region and city.

Number Of Employees For Miva Merchant Stores

Here is the breakdown of Miva Merchant stores by the number of employees.

  • 87.9% of Miva Merchant stores have Unknown employees.
  • 7.2% of Miva Merchant stores have 1 - 9 employees.
  • 2.5% of Miva Merchant stores have 10 - 24 employees.
Employees
Stores
Unknown
1,324
1 - 9
108
10 - 24
38
25 - 49
17
50 - 99
6
100 - 249
6
250 - 999
3
1000 - 4999
2
5000+
2
Unknown1 - 910 - 24

Number Of Products Sold For Miva Merchant Stores

Here is the breakdown of Miva Merchant stores by the number of products that they sell.

  • 20.2% of Miva Merchant stores sell 1 - 9 different products.
  • 18.9% of Miva Merchant stores sell 250 - 999 different products.
  • 15.2% of Miva Merchant stores sell 100 - 249 different products.
Products Sold
Stores
1 - 9
304
10 - 24
61
25 - 49
150
50 - 99
32
100 - 249
229
250 - 999
284
1000 - 4999
168
5000 - 9999
51
10000 - 24999
48
25000 - 99999
31
1 - 910 - 2425 - 4950 - 99100 - 249250 - 9991000 - 49995000 - 999910000 - 2499925000 - 99999

Top Technologies on Miva Merchant Stores

We're tracking 176 different technologies that have 6,833 collective installs on Miva Merchant stores.

  • Google Adsense is used by 42.0% of Miva Merchant stores.
  • Google Analytics is used by 41.0% of Miva Merchant stores.
  • Google Tag Manager is used by 41.0% of Miva Merchant stores.

Here are the top 10 third-party technologies, ordered by number of installs, across all Miva Merchant stores.

Top Shipping Carriers Used By Miva Merchant Stores

  • UPS is used by 25.4% of Miva Merchant stores.
  • USPS is used by 19.3% of Miva Merchant stores.
  • Fedex is used by 14.4% of Miva Merchant stores.

Here are the top 8 shipping carriers across all Miva Merchant stores.

Shipping Carrier
Stores
UPS
382
USPS
291
Fedex
217
Canada Post
4
Royal Mail
4
Purolator
3
New Zealean Post
1
Australia Post
1

Miva Merchant Store Top-level Domain Distribution

.com is the most popular top-level domain for Miva Merchant stores. This is not surprising since alternate top-level domains have only been introduced somewhat recently and there is still a certain cachet associated with .com domains.

That said, you'll find stark regional differences in certain countries. In Australia, .com.au is the most common top-level domain with .com a close second. This is the exception however as .com domains dominate in virtually all other countries.

  • 90.0% of Miva Merchant stores have a .com domain.
  • 3.0% of Miva Merchant stores have a .org domain.
  • 2.9% of Miva Merchant stores have a .net domain.
Top-level Domain
Stores
.com
1,355
.org
45
.net
43
.ca
9
.biz
8
.us
7
.com.au
5
.info
5
.co.nz
3
.co.uk
3
.com.org.net

Top Miva Merchant Stores

Here are the top stores, powered by Miva Merchant, ordered by store rank.

Name
Domain
Rank
Created
Rally House
1,921
2016/12/30
Borsheims
4,220
2018/08/03
Woodworkers Source
4,376
2016/12/30
Recollections
5,495
2016/12/30
Prairie Moon Nursery
5,675
2017/07/28

New Miva Merchant Stores

Here are the 0 highest-ranked stores added most recently.

Name
Domain
Rank
Created
dcproseries
7,368,165
2025/05/30
vadic.vthelplink.org
12,207,478
2025/05/30
Fat American Manufacturing
3,371,639
2025/05/16
bleuproductionsshop.com
3,558,344
2025/05/16
ShopExteriorShutters.com
6,931,214
2025/05/16

Stores Switching to Miva Merchant From Other Platforms

Over the last 90 days, Miva Merchant has taken 12 merchants from competitive ecommerce platforms.

Platform
Stores
1
Custom CartWooCommerceBandcampSquarespaceEcwid

Here are the top stores that have switched to Miva Merchant from competitive ecommerce platforms.

Name
Domain
Rank
Last Platform
Changed
Jbugs.com
9,808
Custom Cart
2025/04/07
TYGER Auto
30,850
Custom Cart
2025/04/13
Replacement Seat Belts
62,779
Custom Cart
2025/05/13
Tokyomods
178,829
WooCommerce
2025/06/03
Black Ops Defense
180,921
WooCommerce
2025/06/20

Stores Switching from Miva Merchant To Other Platforms

Over the last 90 days, Miva Merchant has lost 7 merchants to competitive platforms.

Platform
Stores
Custom CartShopifyWooCommerce

Here are the top Miva Merchant stores that have recently changed to a competitive platform.

Name
Domain
Rank
New Platform
Changed
The Workwear Store
55,109
Shopify
2025/04/13
Big Feet Pajama Company
80,804
Shopify
2025/04/06
Taste For Life
198,988
Custom Cart
2025/04/11
Torque Products
1,709,265
WooCommerce
2025/05/18
MAURIPRO Sailing
2,461,868
Custom Cart
2025/04/06

Get more insights on Miva Merchant stores

Our search interface is easy to use and helps you find the Miva Merchant stores that are relevant to you.

You can segment stores on a variety of dimensions:

  • Social Media accounts
  • Email address
  • Phone numbers
  • Country
  • Third-party technologies
  • Creation date
  • Platform
  • Top-level domains
  • Domain status
  • Domain type
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