The State of Miva Merchant in 2025

Founded in 1996, Miva Merchant Miva Merchant is an ecommerce platform with headquarters in San Diego, California.

In this report, we'll cover the following essential statistics on Miva Merchant usage.

• Miva Merchant growth
• Social media usage on Miva Merchant stores
• Contact information on Miva Merchant stores
• Top categories for Miva Merchant stores
• Top countries for Miva Merchant stores
• Number of employees for Miva Merchant stores
• Number of products sold for Miva Merchant stores
• Top Miva Merchant technologies
• Top Shipping Carriers used by Miva Merchant stores
• Miva Merchant store top-level domain distribution
• Top Miva Merchant stores
• New Miva Merchant stores
• Stores switching to Miva Merchant from other platforms
• Stores switching from Miva Merchant to other platforms

Miva Merchant Growth

At present, there are 1,495 live stores running on the Miva Merchant platform.

Here is the historical growth of stores running Miva Merchant.

• Miva Merchant stores increased 1.7% quarter-over-quarter in 2025 Q3.
• Miva Merchant stores decreased -7% year-over-year in 2025 Q3.

Note: the store counts displayed in this section are based on actual historical store counts.

It's hard to know exactly when a Miva Merchant store was first created but we use a heuristic that includes historical DNS data which provides a reasonable approximation.

Social Media Usage On Miva Merchant Stores

Ecommerce brands use social media sites to engage with millions of consumers. Instagram and Facebook are the dominant social media sites for ecommerce stores, by far, with Twitter, Pinterest and YouTube also having notable usage.

• Facebook is used by 40.9% of Miva Merchant stores.
• Instagram is used by 29.2% of Miva Merchant stores.
• Twitter is used by 23.7% of Miva Merchant stores.

Contact Information On Miva Merchant Stores

Email remains an extremely popular communication channel for merchants. Many merchants also provide a phone number so that their customers can reach them instantly.

• 73% of Miva Merchant stores provide a phone number on their website
• 37% of Miva Merchant stores have an email on their website

Top Categories For Miva Merchant Stores

Here is the breakdown of industry verticals for stores on Miva Merchant.

• 13.8% of Miva Merchant stores sell Home & Garden products.
• 11.4% of Miva Merchant stores sell Autos & Vehicles products.
• 9.8% of Miva Merchant stores sell Apparel products.

Top Countries For Miva Merchant Stores

Here are the top countries for stores using Miva Merchant.

• 57.2% of Miva Merchant stores are in United States
• 1.0% of Miva Merchant stores are in Canada
• 0.3% of Miva Merchant stores are in Australia
• 0.3% of Miva Merchant stores are in United Kingdom

With a paid account, stores can also be segmented by region and city.

Number Of Employees For Miva Merchant Stores

Here is the breakdown of Miva Merchant stores by the number of employees.

• 89.2% of Miva Merchant stores have Unknown employees.
• 6.5% of Miva Merchant stores have 1 - 9 employees.
• 2.4% of Miva Merchant stores have 10 - 24 employees.

Number Of Products Sold For Miva Merchant Stores

Here is the breakdown of Miva Merchant stores by the number of products that they sell.

• 19.5% of Miva Merchant stores sell 1 - 9 different products.
• 16.5% of Miva Merchant stores sell 250 - 999 different products.
• 15.8% of Miva Merchant stores sell 100 - 249 different products.

Top Technologies on Miva Merchant Stores

We're tracking 172 different technologies that have 7,069 collective installs on Miva Merchant stores.

• Google Adsense is used by 41.9% of Miva Merchant stores.
• Google Ads Pixel is used by 40.8% of Miva Merchant stores.
• Google Tag Manager is used by 40.7% of Miva Merchant stores.

Here are the top 10 third-party technologies, ordered by number of installs, across all Miva Merchant stores.

Top Shipping Carriers Used By Miva Merchant Stores

• UPS is used by 25.3% of Miva Merchant stores.
• USPS is used by 18.6% of Miva Merchant stores.
• Fedex is used by 14.4% of Miva Merchant stores.

Here are the top 10 shipping carriers across all Miva Merchant stores.

Miva Merchant Store Top-level Domain Distribution

.com is the most popular top-level domain for Miva Merchant stores. This is not surprising since alternate top-level domains have only been introduced somewhat recently and there is still a certain cachet associated with .com domains.

That said, you'll find stark regional differences in certain countries. In Australia, .com.au is the most common top-level domain with .com a close second. This is the exception however as .com domains dominate in virtually all other countries.

• 90.0% of Miva Merchant stores have a .com domain.
• 2.9% of Miva Merchant stores have a .net domain.
• 2.7% of Miva Merchant stores have a .org domain.

Top Miva Merchant Stores

Here are the top stores, powered by Miva Merchant, ordered by store rank.

New Miva Merchant Stores

Here are the 5 highest-ranked stores added most recently.

Stores Switching to Miva Merchant From Other Platforms

Over the last 90 days, Miva Merchant has taken 16 merchants from competitive ecommerce platforms.

Here are the top stores that have switched to Miva Merchant from competitive ecommerce platforms.

Stores Switching from Miva Merchant To Other Platforms

Over the last 90 days, Miva Merchant has lost 18 merchants to competitive platforms.

Here are the top Miva Merchant stores that have recently changed to a competitive platform.

Get more insights on Miva Merchant stores

Our search interface is easy to use and helps you find the Miva Merchant stores that are relevant to you.

You can segment stores on a variety of dimensions:

• Social Media accounts
• Email address
• Phone numbers
• Country
• Third-party technologies
• Creation date
• Platform
• Top-level domains
• Domain status
• Domain type

Filter on stores with Facebook accounts.

For more insights on Miva Merchant stores, create a free account and have a look for yourself.