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The State of Miva Merchant in 2026

Updated Feb 20 2026

Founded in 1996, Miva Merchant Miva Merchant is an ecommerce platform with headquarters in San Diego, California.

In this report, we'll cover the following essential statistics on Miva Merchant usage.

Download a complete list of Miva Merchant stores with a paid account.
Create a free account to get a feel for the data we provide.

Miva Merchant Growth

At present, there are 1,506 live stores running on the Miva Merchant platform.

Here is the historical growth of stores running Miva Merchant.

  • Miva Merchant stores increased 0.5% quarter-over-quarter in 2025 Q4.
  • Miva Merchant stores decreased -2% year-over-year in 2025 Q4.
Quarter
Active Stores
2020 Q4
1,226
2021 Q1
1,256
2021 Q2
1,245
2021 Q3
1,251
2021 Q4
1,264
2022 Q1
1,239
2022 Q2
1,237
2022 Q3
1,217
2022 Q4
1,190
2023 Q1
1,181
2023 Q2
1,168
2023 Q3
1,147
2023 Q4
1,640
2024 Q1
1,660
2024 Q2
1,605
2024 Q3
1,582
2024 Q4
1,531
2025 Q1
1,510
2025 Q2
1,510
2025 Q3
1,470
2025 Q4
1,499
2026 Q1 (to date)
1,506
Active Stores by Quarter

Note: the store counts displayed in this section are based on actual historical store counts.

It's hard to know exactly when a Miva Merchant store was first created but we use a heuristic that includes historical DNS data which provides a reasonable approximation.

Social Media Usage On Miva Merchant Stores

Ecommerce brands use social media sites to engage with millions of consumers. Instagram and Facebook are the dominant social media sites for ecommerce stores, by far, with Twitter, Pinterest and YouTube also having notable usage.

  • Facebook is used by 41.2% of Miva Merchant stores.
  • Instagram is used by 29.3% of Miva Merchant stores.
  • Twitter is used by 23.3% of Miva Merchant stores.
Type
Stores
Facebook
621
Instagram
441
Twitter
351
YouTube
319
LinkedIn
177
Pinterest
173
Tiktok
29
Soundcloud
7
Facebook Group
6
Yelp
5
Applemusic
4

Contact Information On Miva Merchant Stores

Email remains an extremely popular communication channel for merchants. Many merchants also provide a phone number so that their customers can reach them instantly.

  • 74% of Miva Merchant stores provide a phone number on their website
  • 37% of Miva Merchant stores have an email on their website
Type
Stores
Phone
1,119
Email
562

Top Categories For Miva Merchant Stores

Here is the breakdown of industry verticals for stores on Miva Merchant.

  • 14.1% of Miva Merchant stores sell Home & Garden products.
  • 11.1% of Miva Merchant stores sell Autos & Vehicles products.
  • 9.4% of Miva Merchant stores sell Apparel products.

Top Countries For Miva Merchant Stores

Here are the top countries for stores using Miva Merchant.

  • 57.0% of Miva Merchant stores are in United States
  • 1.1% of Miva Merchant stores are in Canada
  • 0.3% of Miva Merchant stores are in Australia
  • 0.3% of Miva Merchant stores are in United Kingdom

With a paid account, stores can also be segmented by region and city.

Number Of Employees For Miva Merchant Stores

Here is the breakdown of Miva Merchant stores by the number of employees.

  • 89.4% of Miva Merchant stores have Unknown employees.
  • 6.4% of Miva Merchant stores have 1 - 9 employees.
  • 2.4% of Miva Merchant stores have 10 - 24 employees.
Employees
Stores
Unknown
1,347
1 - 9
96
10 - 24
36
25 - 49
16
50 - 99
7
100 - 249
2
1000 - 4999
1
5000+
1

Number Of Products Sold For Miva Merchant Stores

Here is the breakdown of Miva Merchant stores by the number of products that they sell.

  • 19.4% of Miva Merchant stores sell 1 - 9 different products.
  • 17.2% of Miva Merchant stores sell 250 - 999 different products.
  • 15.7% of Miva Merchant stores sell 100 - 249 different products.
Products Sold
Stores
1 - 9
292
10 - 24
85
25 - 49
139
50 - 99
35
100 - 249
237
250 - 999
259
1000 - 4999
154
5000 - 9999
48
10000 - 24999
53
25000 - 99999
16

Top Technologies on Miva Merchant Stores

We're tracking 171 different technologies that have 7,210 collective installs on Miva Merchant stores.

  • Google Adsense is used by 42.3% of Miva Merchant stores.
  • Google Ads Pixel is used by 41.3% of Miva Merchant stores.
  • Google Tag Manager is used by 41.2% of Miva Merchant stores.

Here are the top 10 third-party technologies, ordered by number of installs, across all Miva Merchant stores.

Top Shipping Carriers Used By Miva Merchant Stores

  • UPS is used by 26.0% of Miva Merchant stores.
  • USPS is used by 18.9% of Miva Merchant stores.
  • Fedex is used by 14.0% of Miva Merchant stores.

Here are the top 10 shipping carriers across all Miva Merchant stores.

Shipping Carrier
Stores
UPS
391
USPS
284
Fedex
211
Purolator
4
Canada Post
2
Royal Mail
2
China Post
1
New Zealean Post
1
Correos
1
Australia Post
1

Miva Merchant Store Top-level Domain Distribution

.com is the most popular top-level domain for Miva Merchant stores. This is not surprising since alternate top-level domains have only been introduced somewhat recently and there is still a certain cachet associated with .com domains.

That said, you'll find stark regional differences in certain countries. In Australia, .com.au is the most common top-level domain with .com a close second. This is the exception however as .com domains dominate in virtually all other countries.

  • 90.2% of Miva Merchant stores have a .com domain.
  • 2.9% of Miva Merchant stores have a .net domain.
  • 2.7% of Miva Merchant stores have a .org domain.
Top-level Domain
Stores
.com
1,358
.net
43
.org
40
.ca
10
.biz
8
.us
7
.info
6
.co.nz
5
.com.au
5
.cc
2

Top Miva Merchant Stores

Here are the top stores, powered by Miva Merchant, ordered by store rank.

Name
Domain
Rank
Created
BONES Great American Eatery
4,059
2016/12/30
Borsheims
4,590
2018/08/03
CozyWinters
8,239
2016/12/30
Apples of Gold Jewelry
8,658
2016/12/30
Direct Colors
9,982
2016/12/30

New Miva Merchant Stores

Here are the 5 highest-ranked stores added most recently.

Name
Domain
Rank
Created
Playerpacks.com
3,666,423
2026/02/06
otadvco
6,319,541
2026/01/30
Aegon
6,207,730
2026/01/23
Shrine of St. Jude
3,187,398
2026/01/16
Goodsware
8,175,497
2026/01/09

Stores Switching to Miva Merchant From Other Platforms

Over the last 90 days, Miva Merchant has taken 40 merchants from competitive ecommerce platforms.

Platform
Stores
1

Here are the top stores that have switched to Miva Merchant from competitive ecommerce platforms.

Name
Domain
Rank
Last Platform
Changed
Cemetery Dance Publications
50,811
Custom Cart
2026/02/04
RoomDividers.com
52,852
Custom Cart
2026/01/13
Numrich Gun Parts
64,842
Magento
2025/12/21
Enwild
69,498
Custom Cart
2026/02/17
Orchids By Hausermann
139,901
Custom Cart
2026/02/09

Stores Switching from Miva Merchant To Other Platforms

Over the last 90 days, Miva Merchant has lost 12 merchants to competitive platforms.

Platform
Stores
1

Here are the top Miva Merchant stores that have recently changed to a competitive platform.

Name
Domain
Rank
New Platform
Changed
Crazy Crow Trading Post
91,658
Custom Cart
2025/12/21
Pure Costumes
113,622
Shopify
2026/01/04
Just a moment...
122,932
Custom Cart
2026/02/21
tasteforlife.com
138,946
Custom Cart
2026/01/06
Supergrit Abrasives
181,871
Shopify
2026/01/05

Get more insights on Miva Merchant stores

Our search interface is easy to use and helps you find the Miva Merchant stores that are relevant to you.

You can segment stores on a variety of dimensions:

  • Social Media accounts
  • Email address
  • Phone numbers
  • Country
  • Third-party technologies
  • Creation date
  • Platform
  • Top-level domains
  • Domain status
  • Domain type
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For more insights on Miva Merchant stores, create a free account and have a look for yourself.