The State of inSales in 2026

In this report, we'll cover the following essential statistics on inSales usage.

• inSales growth
• Social media usage on inSales stores
• Contact information on inSales stores
• Top categories for inSales stores
• Top countries for inSales stores
• Number of employees for inSales stores
• Number of products sold for inSales stores
• Top inSales technologies
• Top Shipping Carriers used by inSales stores
• inSales store top-level domain distribution
• Top inSales stores
• New inSales stores
• Stores switching to inSales from other platforms
• Stores switching from inSales to other platforms

inSales Growth

At present, there are 5,207 live stores running on the inSales platform.

Here is the historical growth of stores running inSales.

Note: the store counts displayed in this section are based on actual historical store counts.

It's hard to know exactly when a inSales store was first created but we use a heuristic that includes historical DNS data which provides a reasonable approximation.

Social Media Usage On inSales Stores

Ecommerce brands use social media sites to engage with millions of consumers. Instagram and Facebook are the dominant social media sites for ecommerce stores, by far, with Twitter, Pinterest and YouTube also having notable usage.

• Instagram is used by 10.8% of inSales stores.
• YouTube is used by 10.2% of inSales stores.
• WhatsApp is used by 5.0% of inSales stores.

Contact Information On inSales Stores

Email remains an extremely popular communication channel for merchants. Many merchants also provide a phone number so that their customers can reach them instantly.

• 93% of inSales stores provide a phone number on their website
• 59% of inSales stores have an email on their website

Top Categories For inSales Stores

Here is the breakdown of industry verticals for stores on inSales.

• 15.5% of inSales stores sell Home & Garden products.
• 13.7% of inSales stores sell Apparel products.
• 6.0% of inSales stores sell Beauty & Fitness products.

Top Countries For inSales Stores

Here are the top countries for stores using inSales.

• 84.0% of inSales stores are in Russian Federation
• 2.5% of inSales stores are in Kazakhstan
• 1.3% of inSales stores are in Belarus
• 0.2% of inSales stores are in Montenegro

With a paid account, stores can also be segmented by region and city.

Number Of Employees For inSales Stores

Here is the breakdown of inSales stores by the number of employees.

• 98.2% of inSales stores have Unknown employees.
• 0.5% of inSales stores have 1 - 9 employees.
• 0.4% of inSales stores have 10 - 24 employees.

Number Of Products Sold For inSales Stores

Here is the breakdown of inSales stores by the number of products that they sell.

• 14.3% of inSales stores sell 250 - 999 different products.
• 14.2% of inSales stores sell 100 - 249 different products.
• 9.5% of inSales stores sell 1000 - 4999 different products.

Top Technologies on inSales Stores

We're tracking 56 different technologies that have 6,385 collective installs on inSales stores.

• Yandex Mail is used by 21.6% of inSales stores.
• Google Tag Manager is used by 20.9% of inSales stores.
• Google Ads Pixel is used by 20.4% of inSales stores.

Here are the top 10 third-party technologies, ordered by number of installs, across all inSales stores.

Top Shipping Carriers Used By inSales Stores

• UPS is used by 0.2% of inSales stores.
• InPost is used by 0.2% of inSales stores.
• DPD is used by 0.1% of inSales stores.

Here are the top 6 shipping carriers across all inSales stores.

inSales Store Top-level Domain Distribution

Here is the top-level domain distribution for inSales stores.

• 73.5% of inSales stores have a .ru domain.
• 6.5% of inSales stores have a .xn--p1ai domain.
• 5.4% of inSales stores have a .com domain.

Top inSales Stores

Here are the top stores, powered by inSales, ordered by store rank.

New inSales Stores

Here are the 0 highest-ranked stores added most recently.

Stores Switching to inSales From Other Platforms

Over the last 90 days, inSales has taken 3,310 merchants from competitive ecommerce platforms.

Here are the top stores that have switched to inSales from competitive ecommerce platforms.

Stores Switching from inSales To Other Platforms

Over the last 90 days, inSales has lost 34 merchants to competitive platforms.

Here are the top inSales stores that have recently changed to a competitive platform.

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