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Toys & Hobbies stores on WooCommerce

Updated Feb 6 2026

There are 64,894 live WooCommerce stores in the Toys & Hobbies category.

In this report, we'll cover the following essential statistics on WooCommerce stores in the Toys & Hobbies category.

Download a complete list of WooCommerce stores the Toys & Hobbies category with a paid account.
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The most popular subcategories under Toys & Hobbies are:

  • 56.4% of WooCommerce stores in the Toys & Hobbies category sell Arts & Crafts products
  • 8.9% of WooCommerce stores in the Toys & Hobbies category sell Radio Control & Modeling products
  • 2.2% of WooCommerce stores in the Toys & Hobbies category sell Stuffed Toys products

Here are the the top Toys & Hobbies subcategories by store count.

Growth of Toys & Hobbies Stores On WooCommerce

Here is the historical growth of stores on WooCommerce in the Toys & Hobbies category.

  • WooCommerce stores in the Toys & Hobbies category have decreased -57.3% quarter-over-quarter in 2025 Q4.
  • WooCommerce stores in the Toys & Hobbies category have increased 85% year-over-year in 2025 Q4.
Quarter
New Active Stores
2017 Q1
337
2017 Q2
769
2017 Q3
334
2017 Q4
309
2018 Q1
595
2018 Q2
2,731
2018 Q3
930
2018 Q4
908
2019 Q1
1,643
2019 Q2
814
2019 Q3
1,068
2019 Q4
891
2020 Q1
1,255
2020 Q2
1,128
2020 Q3
1,122
2020 Q4
1,638
2021 Q1
2,550
2021 Q2
1,479
2021 Q3
1,203
2021 Q4
1,112
2022 Q1
640
2022 Q2
700
2022 Q3
1,909
2022 Q4
1,030
2023 Q1
1,038
2023 Q2
1,209
2023 Q3
2,572
2023 Q4
2,412
2024 Q1
2,108
2024 Q2
2,397
2024 Q3
1,951
2024 Q4
2,660
2025 Q1
2,255
2025 Q2
4,078
2025 Q3
4,251
2025 Q4
4,919
2026 Q1 (to date)
2,099
Active Store Count by Quarter

It's hard to know exactly when a WooCommerce store was first created but we use a heuristic combining DNS and WHOIS data that provides a reasonable approximation.

Social Media Usage On WooCommerce Stores In The Toys & Hobbies Category

Here are the top social media sites for WooCommerce stores in the Toys & Hobbies category.

  • Instagram is used by 44.8% of WooCommerce stores in the Toys & Hobbies category.
  • Facebook is used by 37.7% of WooCommerce stores in the Toys & Hobbies category.
  • YouTube is used by 13.7% of WooCommerce stores in the Toys & Hobbies category.
Type
Stores
Instagram
29,094
Facebook
24,438
YouTube
8,897
Pinterest
6,020
Twitter
4,808
WhatsApp
3,583
Tiktok
3,355
LinkedIn
2,382
Facebook Group
1,154
Yelp
78
Snapchat
46
Soundcloud
24
Discord
6

Contact Information On WooCommerce Stores In The Toys & Hobbies Category

Here are the top contact methods for WooCommerce stores in the Toys & Hobbies category.

  • 52.1% of WooCommerce stores in the Toys & Hobbies category have an email on their website
  • 47.9% of WooCommerce stores in the Toys & Hobbies category provide a phone number on their website
Type
Stores
Email
33,792
Phone
31,096

Top Countries For WooCommerce Stores In The Toys & Hobbies Category

Here are the top countries for WooCommerce stores in the Toys & Hobbies category.

  • 11.2% of WooCommerce stores in the Toys & Hobbies category are in United States
  • 5.7% of WooCommerce stores in the Toys & Hobbies category are in United Kingdom
  • 3.0% of WooCommerce stores in the Toys & Hobbies category are in India
  • 2.8% of WooCommerce stores in the Toys & Hobbies category are in France
Country
Stores
1,962
1,797
1,605
1,537
1,412
1,373
1,307

With a paid account, stores can also be segmented by region and city.

Top WooCommerce Apps For Stores In The Toys & Hobbies Category

Here are the top WooCommerce apps, ordered by number of installs, across stores in the Toys & Hobbies category.

  • 12.1% of WooCommerce stores in the Toys & Hobbies category have installed the WooPayments WooCommerce app.
  • 7.0% of WooCommerce stores in the Toys & Hobbies category have installed the Mailchimp WooCommerce app.
  • 1.4% of WooCommerce stores in the Toys & Hobbies category have installed the Square WooCommerce app.

With a paid account on Store Leads, you'll be able to see which stores have installed specific apps. You can also see when specific apps were installed (or uninstalled) by each store.

Top Technologies on WooCommerce Stores In The Toys & Hobbies Category

Many WooCommerce merchants run third-party technologies on their store in addition to apps from the WooCommerce App Store.

We're tracking 401 different technologies that have 314,490 collective installs on WooCommerce stores in the Toys & Hobbies category.

  • Wordpress is used by 97.9% of WooCommerce stores in the Toys & Hobbies category.
  • Google Tag Manager is used by 37.9% of WooCommerce stores in the Toys & Hobbies category.
  • Google Adsense is used by 35.9% of WooCommerce stores in the Toys & Hobbies category.

Here are the top 10 third-party technologies, ordered by number of installs, across all WooCommerce stores.

Technology
Stores
63,501
22,980
15,022
14,137

Number Of Products Sold For WooCommerce Stores In The Toys & Hobbies Category

Here is the breakdown of WooCommerce stores in the Toys & Hobbies category by the number of products that they sell.

  • 25.6% of WooCommerce stores in the Toys & Hobbies category sell 1 - 9 different products.
  • 11.2% of WooCommerce stores in the Toys & Hobbies category sell 100 - 249 different products.
  • 11.0% of WooCommerce stores in the Toys & Hobbies category sell 10 - 24 different products.
Products Sold
Stores
1 - 9
16,613
10 - 24
7,146
25 - 49
6,827
50 - 99
1,879
100 - 249
7,278
250 - 999
6,635
1000 - 4999
2,822
5000 - 9999
812
10000 - 24999
600
25000 - 99999
19

Top WooCommerce Themes For Stores In The Toys & Hobbies Category

  • The astra theme is used by 11.0% of WooCommerce stores in the Toys & Hobbies category.
  • The flatsome theme is used by 10.4% of WooCommerce stores in the Toys & Hobbies category.
  • The hello-elementor theme is used by 6.6% of WooCommerce stores in the Toys & Hobbies category.
Theme Name
Stores
astra
7,119
flatsome
6,746
hello-elementor
4,292
divi
3,740
woodmart
3,595
storefront
1,902
Unknown
1,516
blocksy
1,437
kadence
1,191
oceanwp
1,184

Top-level Domain Distribution For WooCommerce Stores In The Toys & Hobbies Category

The majority of WooCommerce stores use a .com domain. This is not surprising since alternate top-level domains have only been introduced somewhat recently and there is still a certain cachet associated with .com domains.

  • 54.9% of WooCommerce stores in the Toys & Hobbies category have a .com domain.
  • 4.0% of WooCommerce stores in the Toys & Hobbies category have a .co.uk domain.
  • 2.2% of WooCommerce stores in the Toys & Hobbies category have a .de domain.
Top-level Domain
Stores
.com
35,627
.co.uk
2,628
.de
1,443
.fr
1,428
.nl
1,374
.shop
1,129
.com.au
1,087
.pl
1,045
.com.br
969
.ru
900

Top Stores In The Toys & Hobbies Category

Here are the top 5 Toys & Hobbies stores ordered by worldwide store rank.

Name
Domain
Rank
Created
DIY Playbook
1,175
2017/07/28
sewcanshe.com
2,382
2020/08/14
Ultrasabers
2,816
2018/05/04
sarahrenaeclark.com
3,582
2017/04/28
Schylling
4,539
2016/12/30

For more insights on WooCommerce stores, create a free account and explore our data.

New Stores In The Toys & Hobbies Category

Here are the top 5 most recent Toys & Hobbies stores.

Name
Domain
Rank
Created
Junior Legends
1,396,402
2026/02/06
Playhouse
2,902,044
2026/02/06
Atelier Arago
2,931,672
2026/02/06
www.creatievemarktplaats.nl
2,984,254
2026/02/06
rubicreationz.com
3,113,367
2026/02/06

Get more insights on WooCommerce stores

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  • Email address
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  • Domain type
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