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Toys & Hobbies stores on WooCommerce

Updated Jan 30 2026

There are 66,258 live WooCommerce stores in the Toys & Hobbies category.

In this report, we'll cover the following essential statistics on WooCommerce stores in the Toys & Hobbies category.

Download a complete list of WooCommerce stores the Toys & Hobbies category with a paid account.
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The most popular subcategories under Toys & Hobbies are:

  • 56.3% of WooCommerce stores in the Toys & Hobbies category sell Arts & Crafts products
  • 9.0% of WooCommerce stores in the Toys & Hobbies category sell Radio Control & Modeling products
  • 2.2% of WooCommerce stores in the Toys & Hobbies category sell Stuffed Toys products

Here are the the top Toys & Hobbies subcategories by store count.

Growth of Toys & Hobbies Stores On WooCommerce

Here is the historical growth of stores on WooCommerce in the Toys & Hobbies category.

  • WooCommerce stores in the Toys & Hobbies category have decreased -62.0% quarter-over-quarter in 2025 Q4.
  • WooCommerce stores in the Toys & Hobbies category have increased 89% year-over-year in 2025 Q4.
Quarter
New Active Stores
2017 Q1
345
2017 Q2
787
2017 Q3
342
2017 Q4
319
2018 Q1
607
2018 Q2
2,769
2018 Q3
949
2018 Q4
938
2019 Q1
1,680
2019 Q2
840
2019 Q3
1,094
2019 Q4
903
2020 Q1
1,285
2020 Q2
1,152
2020 Q3
1,146
2020 Q4
1,675
2021 Q1
2,607
2021 Q2
1,529
2021 Q3
1,219
2021 Q4
1,138
2022 Q1
664
2022 Q2
716
2022 Q3
1,951
2022 Q4
1,045
2023 Q1
1,067
2023 Q2
1,240
2023 Q3
2,605
2023 Q4
2,461
2024 Q1
2,170
2024 Q2
2,449
2024 Q3
1,996
2024 Q4
2,684
2025 Q1
2,365
2025 Q2
4,249
2025 Q3
4,375
2025 Q4
5,062
2026 Q1 (to date)
1,922
Active Store Count by Quarter

It's hard to know exactly when a WooCommerce store was first created but we use a heuristic combining DNS and WHOIS data that provides a reasonable approximation.

Social Media Usage On WooCommerce Stores In The Toys & Hobbies Category

Here are the top social media sites for WooCommerce stores in the Toys & Hobbies category.

  • Instagram is used by 44.8% of WooCommerce stores in the Toys & Hobbies category.
  • Facebook is used by 37.6% of WooCommerce stores in the Toys & Hobbies category.
  • YouTube is used by 13.7% of WooCommerce stores in the Toys & Hobbies category.
Type
Stores
Instagram
29,666
Facebook
24,903
YouTube
9,048
Pinterest
6,089
Twitter
4,924
WhatsApp
3,700
Tiktok
3,339
LinkedIn
2,417
Facebook Group
1,170
Yelp
78
Snapchat
47
Soundcloud
24
Discord
6

Contact Information On WooCommerce Stores In The Toys & Hobbies Category

Here are the top contact methods for WooCommerce stores in the Toys & Hobbies category.

  • 52.0% of WooCommerce stores in the Toys & Hobbies category have an email on their website
  • 48.0% of WooCommerce stores in the Toys & Hobbies category provide a phone number on their website
Type
Stores
Email
34,426
Phone
31,792

Top Countries For WooCommerce Stores In The Toys & Hobbies Category

Here are the top countries for WooCommerce stores in the Toys & Hobbies category.

  • 11.0% of WooCommerce stores in the Toys & Hobbies category are in United States
  • 5.7% of WooCommerce stores in the Toys & Hobbies category are in United Kingdom
  • 3.0% of WooCommerce stores in the Toys & Hobbies category are in India
  • 2.8% of WooCommerce stores in the Toys & Hobbies category are in France
Country
Stores
1,993
1,830
1,589
1,561
1,437
1,424
1,321

With a paid account, stores can also be segmented by region and city.

Top WooCommerce Apps For Stores In The Toys & Hobbies Category

Here are the top WooCommerce apps, ordered by number of installs, across stores in the Toys & Hobbies category.

  • 11.9% of WooCommerce stores in the Toys & Hobbies category have installed the WooPayments WooCommerce app.
  • 7.1% of WooCommerce stores in the Toys & Hobbies category have installed the Mailchimp WooCommerce app.
  • 1.4% of WooCommerce stores in the Toys & Hobbies category have installed the Square WooCommerce app.

With a paid account on Store Leads, you'll be able to see which stores have installed specific apps. You can also see when specific apps were installed (or uninstalled) by each store.

Top Technologies on WooCommerce Stores In The Toys & Hobbies Category

Many WooCommerce merchants run third-party technologies on their store in addition to apps from the WooCommerce App Store.

We're tracking 403 different technologies that have 322,120 collective installs on WooCommerce stores in the Toys & Hobbies category.

  • Wordpress is used by 97.8% of WooCommerce stores in the Toys & Hobbies category.
  • Google Tag Manager is used by 37.9% of WooCommerce stores in the Toys & Hobbies category.
  • Google Adsense is used by 35.9% of WooCommerce stores in the Toys & Hobbies category.

Here are the top 10 third-party technologies, ordered by number of installs, across all WooCommerce stores.

Technology
Stores
64,824
23,510
15,356
14,838

Number Of Products Sold For WooCommerce Stores In The Toys & Hobbies Category

Here is the breakdown of WooCommerce stores in the Toys & Hobbies category by the number of products that they sell.

  • 25.6% of WooCommerce stores in the Toys & Hobbies category sell 1 - 9 different products.
  • 11.3% of WooCommerce stores in the Toys & Hobbies category sell 100 - 249 different products.
  • 11.0% of WooCommerce stores in the Toys & Hobbies category sell 10 - 24 different products.
Products Sold
Stores
1 - 9
16,959
10 - 24
7,317
25 - 49
6,978
50 - 99
1,914
100 - 249
7,458
250 - 999
6,806
1000 - 4999
2,877
5000 - 9999
824
10000 - 24999
612
25000 - 99999
20

Top WooCommerce Themes For Stores In The Toys & Hobbies Category

  • The astra theme is used by 11.0% of WooCommerce stores in the Toys & Hobbies category.
  • The flatsome theme is used by 10.4% of WooCommerce stores in the Toys & Hobbies category.
  • The hello-elementor theme is used by 6.6% of WooCommerce stores in the Toys & Hobbies category.
Theme Name
Stores
astra
7,270
flatsome
6,885
hello-elementor
4,369
divi
3,815
woodmart
3,709
storefront
1,924
Unknown
1,570
blocksy
1,482
kadence
1,216
oceanwp
1,196

Top-level Domain Distribution For WooCommerce Stores In The Toys & Hobbies Category

The majority of WooCommerce stores use a .com domain. This is not surprising since alternate top-level domains have only been introduced somewhat recently and there is still a certain cachet associated with .com domains.

  • 55.0% of WooCommerce stores in the Toys & Hobbies category have a .com domain.
  • 4.1% of WooCommerce stores in the Toys & Hobbies category have a .co.uk domain.
  • 2.2% of WooCommerce stores in the Toys & Hobbies category have a .fr domain.
Top-level Domain
Stores
.com
36,465
.co.uk
2,691
.fr
1,451
.de
1,429
.nl
1,399
.shop
1,185
.com.au
1,125
.pl
1,066
.com.br
979
.co.za
910

Top Stores In The Toys & Hobbies Category

Here are the top 5 Toys & Hobbies stores ordered by worldwide store rank.

Name
Domain
Rank
Created
Janome
2,242
2016/12/30
DIY Playbook
3,455
2017/07/28
PlayMonster
4,461
2017/10/27
PlayMonster
4,462
2017/10/27
ARTBAR
4,693
2016/12/30

For more insights on WooCommerce stores, create a free account and explore our data.

New Stores In The Toys & Hobbies Category

Here are the top 5 most recent Toys & Hobbies stores.

Name
Domain
Rank
Created
lamarebasse.fr
3,401,184
2026/01/30
MasteryToys 香港玩具店
3,445,020
2026/01/30
Canling Culture
3,576,517
2026/01/30
Art Wheel Shop
3,637,697
2026/01/30
talleranoitina.com
3,703,945
2026/01/30

Get more insights on WooCommerce stores

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  • Email address
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  • Domain type
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