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Toys & Hobbies stores on WooCommerce

Updated Jan 16 2026

There are 66,452 live WooCommerce stores in the Toys & Hobbies category.

In this report, we'll cover the following essential statistics on WooCommerce stores in the Toys & Hobbies category.

Download a complete list of WooCommerce stores the Toys & Hobbies category with a paid account.
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The most popular subcategories under Toys & Hobbies are:

  • 56.4% of WooCommerce stores in the Toys & Hobbies category sell Arts & Crafts products
  • 8.9% of WooCommerce stores in the Toys & Hobbies category sell Radio Control & Modeling products
  • 2.1% of WooCommerce stores in the Toys & Hobbies category sell Dolls products

Here are the the top Toys & Hobbies subcategories by store count.

Growth of Toys & Hobbies Stores On WooCommerce

Here is the historical growth of stores on WooCommerce in the Toys & Hobbies category.

  • WooCommerce stores in the Toys & Hobbies category have decreased -76.8% quarter-over-quarter in 2025 Q4.
  • WooCommerce stores in the Toys & Hobbies category have increased 91% year-over-year in 2025 Q4.
Quarter
New Active Stores
2017 Q1
348
2017 Q2
798
2017 Q3
349
2017 Q4
322
2018 Q1
616
2018 Q2
2,786
2018 Q3
955
2018 Q4
947
2019 Q1
1,694
2019 Q2
844
2019 Q3
1,098
2019 Q4
902
2020 Q1
1,303
2020 Q2
1,159
2020 Q3
1,147
2020 Q4
1,679
2021 Q1
2,638
2021 Q2
1,524
2021 Q3
1,223
2021 Q4
1,135
2022 Q1
668
2022 Q2
732
2022 Q3
1,968
2022 Q4
1,060
2023 Q1
1,080
2023 Q2
1,252
2023 Q3
2,644
2023 Q4
2,474
2024 Q1
2,203
2024 Q2
2,493
2024 Q3
2,028
2024 Q4
2,715
2025 Q1
2,502
2025 Q2
4,398
2025 Q3
4,453
2025 Q4
5,190
2026 Q1 (to date)
1,205
Active Store Count by Quarter

It's hard to know exactly when a WooCommerce store was first created but we use a heuristic combining DNS and WHOIS data that provides a reasonable approximation.

Social Media Usage On WooCommerce Stores In The Toys & Hobbies Category

Here are the top social media sites for WooCommerce stores in the Toys & Hobbies category.

  • Instagram is used by 44.8% of WooCommerce stores in the Toys & Hobbies category.
  • Facebook is used by 37.7% of WooCommerce stores in the Toys & Hobbies category.
  • YouTube is used by 13.6% of WooCommerce stores in the Toys & Hobbies category.
Type
Stores
Instagram
29,771
Facebook
25,048
YouTube
9,059
Pinterest
6,079
Twitter
4,959
WhatsApp
3,705
Tiktok
3,292
LinkedIn
2,406
Facebook Group
1,166
Yelp
78
Snapchat
45
Soundcloud
26
Discord
6

Contact Information On WooCommerce Stores In The Toys & Hobbies Category

Here are the top contact methods for WooCommerce stores in the Toys & Hobbies category.

  • 52.0% of WooCommerce stores in the Toys & Hobbies category have an email on their website
  • 48.1% of WooCommerce stores in the Toys & Hobbies category provide a phone number on their website
Type
Stores
Email
34,559
Phone
31,949

Top Countries For WooCommerce Stores In The Toys & Hobbies Category

Here are the top countries for WooCommerce stores in the Toys & Hobbies category.

  • 11.2% of WooCommerce stores in the Toys & Hobbies category are in United States
  • 5.7% of WooCommerce stores in the Toys & Hobbies category are in United Kingdom
  • 3.0% of WooCommerce stores in the Toys & Hobbies category are in India
  • 2.7% of WooCommerce stores in the Toys & Hobbies category are in France
Country
Stores
1,992
1,816
1,577
1,547
1,434
1,417
1,330

With a paid account, stores can also be segmented by region and city.

Top WooCommerce Apps For Stores In The Toys & Hobbies Category

Here are the top WooCommerce apps, ordered by number of installs, across stores in the Toys & Hobbies category.

  • 11.7% of WooCommerce stores in the Toys & Hobbies category have installed the WooPayments WooCommerce app.
  • 7.2% of WooCommerce stores in the Toys & Hobbies category have installed the Mailchimp WooCommerce app.
  • 1.4% of WooCommerce stores in the Toys & Hobbies category have installed the Square WooCommerce app.

With a paid account on Store Leads, you'll be able to see which stores have installed specific apps. You can also see when specific apps were installed (or uninstalled) by each store.

Top Technologies on WooCommerce Stores In The Toys & Hobbies Category

Many WooCommerce merchants run third-party technologies on their store in addition to apps from the WooCommerce App Store.

We're tracking 398 different technologies that have 322,891 collective installs on WooCommerce stores in the Toys & Hobbies category.

  • Wordpress is used by 97.8% of WooCommerce stores in the Toys & Hobbies category.
  • Google Tag Manager is used by 37.9% of WooCommerce stores in the Toys & Hobbies category.
  • Google Adsense is used by 36.0% of WooCommerce stores in the Toys & Hobbies category.

Here are the top 10 third-party technologies, ordered by number of installs, across all WooCommerce stores.

Technology
Stores
64,970
23,588
15,371
14,756

Number Of Products Sold For WooCommerce Stores In The Toys & Hobbies Category

Here is the breakdown of WooCommerce stores in the Toys & Hobbies category by the number of products that they sell.

  • 25.9% of WooCommerce stores in the Toys & Hobbies category sell 1 - 9 different products.
  • 11.3% of WooCommerce stores in the Toys & Hobbies category sell 100 - 249 different products.
  • 11.2% of WooCommerce stores in the Toys & Hobbies category sell 10 - 24 different products.
Products Sold
Stores
1 - 9
17,195
10 - 24
7,439
25 - 49
7,071
50 - 99
1,935
100 - 249
7,494
250 - 999
6,925
1000 - 4999
2,913
5000 - 9999
846
10000 - 24999
630
25000 - 99999
19

Top WooCommerce Themes For Stores In The Toys & Hobbies Category

  • The astra theme is used by 11.0% of WooCommerce stores in the Toys & Hobbies category.
  • The flatsome theme is used by 10.4% of WooCommerce stores in the Toys & Hobbies category.
  • The hello-elementor theme is used by 6.6% of WooCommerce stores in the Toys & Hobbies category.
Theme Name
Stores
astra
7,312
flatsome
6,927
hello-elementor
4,383
divi
3,837
woodmart
3,729
storefront
1,948
Unknown
1,636
blocksy
1,456
kadence
1,206
oceanwp
1,203

Top-level Domain Distribution For WooCommerce Stores In The Toys & Hobbies Category

The majority of WooCommerce stores use a .com domain. This is not surprising since alternate top-level domains have only been introduced somewhat recently and there is still a certain cachet associated with .com domains.

  • 55.0% of WooCommerce stores in the Toys & Hobbies category have a .com domain.
  • 4.1% of WooCommerce stores in the Toys & Hobbies category have a .co.uk domain.
  • 2.2% of WooCommerce stores in the Toys & Hobbies category have a .fr domain.
Top-level Domain
Stores
.com
36,571
.co.uk
2,704
.fr
1,437
.nl
1,415
.de
1,382
.shop
1,226
.com.au
1,134
.pl
1,076
.com.br
963
.co.za
910

Top Stores In The Toys & Hobbies Category

Here are the top 5 Toys & Hobbies stores ordered by worldwide store rank.

Name
Domain
Rank
Created
Janome
2,240
2016/12/30
DIY Playbook
3,433
2017/07/28
PlayMonster
4,437
2017/10/27
PlayMonster
4,438
2017/10/27
ARTBAR
4,670
2016/12/30

For more insights on WooCommerce stores, create a free account and explore our data.

New Stores In The Toys & Hobbies Category

Here are the top 5 most recent Toys & Hobbies stores.

Name
Domain
Rank
Created
Sweet Scrapbooking
1,627,345
2026/01/16
Stuttgart
2,489,672
2026/01/16
Wood Carving
3,123,261
2026/01/16
「デジタルと伝統が織りなす、新しい価値。」Web制作と寝具製造・縫製のDormira
3,168,251
2026/01/16
Model Train Media
3,403,876
2026/01/16

Get more insights on WooCommerce stores

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  • Domain type
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