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Toys & Hobbies stores on WooCommerce

Updated Dec 5 2025

There are 66,047 live WooCommerce stores in the Toys & Hobbies category.

In this report, we'll cover the following essential statistics on WooCommerce stores in the Toys & Hobbies category.

Download a complete list of WooCommerce stores the Toys & Hobbies category with a paid account.
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The most popular subcategories under Toys & Hobbies are:

  • 56.6% of WooCommerce stores in the Toys & Hobbies category sell Arts & Crafts products
  • 8.9% of WooCommerce stores in the Toys & Hobbies category sell Radio Control & Modeling products
  • 2.1% of WooCommerce stores in the Toys & Hobbies category sell Dolls products

Here are the the top Toys & Hobbies subcategories by store count.

Growth of Toys & Hobbies Stores On WooCommerce

Here is the historical growth of stores on WooCommerce in the Toys & Hobbies category.

  • WooCommerce stores in the Toys & Hobbies category have decreased -10.1% quarter-over-quarter in 2025 Q3.
  • WooCommerce stores in the Toys & Hobbies category have increased 126% year-over-year in 2025 Q3.
Quarter
New Active Stores
2017 Q1
354
2017 Q2
801
2017 Q3
355
2017 Q4
325
2018 Q1
707
2018 Q2
2,851
2018 Q3
964
2018 Q4
962
2019 Q1
1,684
2019 Q2
862
2019 Q3
1,090
2019 Q4
918
2020 Q1
1,360
2020 Q2
1,168
2020 Q3
1,165
2020 Q4
1,695
2021 Q1
2,685
2021 Q2
1,520
2021 Q3
1,239
2021 Q4
1,145
2022 Q1
681
2022 Q2
746
2022 Q3
1,998
2022 Q4
1,103
2023 Q1
1,149
2023 Q2
1,285
2023 Q3
2,720
2023 Q4
2,526
2024 Q1
2,306
2024 Q2
2,571
2024 Q3
2,050
2024 Q4
2,830
2025 Q1
2,784
2025 Q2
4,721
2025 Q3
4,627
2025 Q4 (to date)
4,161
Active Store Count by Quarter

It's hard to know exactly when a WooCommerce store was first created but we use a heuristic combining DNS and WHOIS data that provides a reasonable approximation.

Social Media Usage On WooCommerce Stores In The Toys & Hobbies Category

Here are the top social media sites for WooCommerce stores in the Toys & Hobbies category.

  • Instagram is used by 45.1% of WooCommerce stores in the Toys & Hobbies category.
  • Facebook is used by 38.3% of WooCommerce stores in the Toys & Hobbies category.
  • YouTube is used by 13.8% of WooCommerce stores in the Toys & Hobbies category.
Type
Stores
Instagram
29,783
Facebook
25,270
YouTube
9,086
Pinterest
6,167
Twitter
5,010
WhatsApp
3,684
Tiktok
3,246
LinkedIn
2,417
Facebook Group
1,160
Yelp
80
Snapchat
46
Soundcloud
23
Discord
7

Contact Information On WooCommerce Stores In The Toys & Hobbies Category

Here are the top contact methods for WooCommerce stores in the Toys & Hobbies category.

  • 52.4% of WooCommerce stores in the Toys & Hobbies category have an email on their website
  • 48.3% of WooCommerce stores in the Toys & Hobbies category provide a phone number on their website
Type
Stores
Email
34,579
Phone
31,922

Top Countries For WooCommerce Stores In The Toys & Hobbies Category

Here are the top countries for WooCommerce stores in the Toys & Hobbies category.

  • 11.1% of WooCommerce stores in the Toys & Hobbies category are in United States
  • 5.7% of WooCommerce stores in the Toys & Hobbies category are in United Kingdom
  • 3.0% of WooCommerce stores in the Toys & Hobbies category are in India
  • 2.7% of WooCommerce stores in the Toys & Hobbies category are in France
Country
Stores
2,002
1,766
1,575
1,451
1,440
1,367
1,328

With a paid account, stores can also be segmented by region and city.

Top WooCommerce Apps For Stores In The Toys & Hobbies Category

Here are the top WooCommerce apps, ordered by number of installs, across stores in the Toys & Hobbies category.

  • 7.4% of WooCommerce stores in the Toys & Hobbies category have installed the Mailchimp WooCommerce app.
  • 5.7% of WooCommerce stores in the Toys & Hobbies category have installed the WooPayments WooCommerce app.
  • 1.4% of WooCommerce stores in the Toys & Hobbies category have installed the Square WooCommerce app.

With a paid account on Store Leads, you'll be able to see which stores have installed specific apps. You can also see when specific apps were installed (or uninstalled) by each store.

Top Technologies on WooCommerce Stores In The Toys & Hobbies Category

Many WooCommerce merchants run third-party technologies on their store in addition to apps from the WooCommerce App Store.

We're tracking 398 different technologies that have 317,947 collective installs on WooCommerce stores in the Toys & Hobbies category.

  • Wordpress is used by 95.8% of WooCommerce stores in the Toys & Hobbies category.
  • Google Tag Manager is used by 38.3% of WooCommerce stores in the Toys & Hobbies category.
  • Google Adsense is used by 36.2% of WooCommerce stores in the Toys & Hobbies category.

Here are the top 10 third-party technologies, ordered by number of installs, across all WooCommerce stores.

Technology
Stores
63,265
23,606
15,402
14,020

Number Of Products Sold For WooCommerce Stores In The Toys & Hobbies Category

Here is the breakdown of WooCommerce stores in the Toys & Hobbies category by the number of products that they sell.

  • 24.6% of WooCommerce stores in the Toys & Hobbies category sell 1 - 9 different products.
  • 11.1% of WooCommerce stores in the Toys & Hobbies category sell 100 - 249 different products.
  • 10.8% of WooCommerce stores in the Toys & Hobbies category sell 10 - 24 different products.
Products Sold
Stores
1 - 9
16,278
10 - 24
7,119
25 - 49
6,877
50 - 99
1,863
100 - 249
7,302
250 - 999
6,619
1000 - 4999
2,658
5000 - 9999
784
10000 - 24999
551
25000 - 99999
25

Top WooCommerce Themes For Stores In The Toys & Hobbies Category

  • The astra theme is used by 11.1% of WooCommerce stores in the Toys & Hobbies category.
  • The flatsome theme is used by 10.2% of WooCommerce stores in the Toys & Hobbies category.
  • The hello-elementor theme is used by 6.2% of WooCommerce stores in the Toys & Hobbies category.
Theme Name
Stores
astra
7,323
flatsome
6,735
hello-elementor
4,114
divi
3,818
woodmart
3,690
Unknown
3,090
storefront
1,904
blocksy
1,422
oceanwp
1,133
kadence
1,130

Top-level Domain Distribution For WooCommerce Stores In The Toys & Hobbies Category

The majority of WooCommerce stores use a .com domain. This is not surprising since alternate top-level domains have only been introduced somewhat recently and there is still a certain cachet associated with .com domains.

  • 54.9% of WooCommerce stores in the Toys & Hobbies category have a .com domain.
  • 4.1% of WooCommerce stores in the Toys & Hobbies category have a .co.uk domain.
  • 2.2% of WooCommerce stores in the Toys & Hobbies category have a .fr domain.
Top-level Domain
Stores
.com
36,242
.co.uk
2,697
.fr
1,422
.nl
1,414
.de
1,288
.shop
1,206
.com.au
1,140
.pl
1,090
.com.br
965
.co.za
930

Top Stores In The Toys & Hobbies Category

Here are the top 5 Toys & Hobbies stores ordered by worldwide store rank.

Name
Domain
Rank
Created
DIY Playbook
3,530
2017/07/28
PlayMonster
4,567
2017/10/27
PlayMonster
4,568
2017/10/27
Brick Fanatics
4,626
2019/05/10
Janome
4,667
2016/12/30

For more insights on WooCommerce stores, create a free account and explore our data.

New Stores In The Toys & Hobbies Category

Here are the top 5 most recent Toys & Hobbies stores.

Name
Domain
Rank
Created
Moon & Milk Dolls
988,458
2025/12/05
eldsto.is
1,279,416
2025/12/05
thesmartytoys.com
2,822,334
2025/12/05
clay-makers-academy.com
2,858,801
2025/12/05
Atsonios Ceramics
3,290,243
2025/12/05

Get more insights on WooCommerce stores

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  • Domain type
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