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Toys & Hobbies stores on WooCommerce

Updated Dec 26 2025

There are 66,237 live WooCommerce stores in the Toys & Hobbies category.

In this report, we'll cover the following essential statistics on WooCommerce stores in the Toys & Hobbies category.

Download a complete list of WooCommerce stores the Toys & Hobbies category with a paid account.
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The most popular subcategories under Toys & Hobbies are:

  • 56.6% of WooCommerce stores in the Toys & Hobbies category sell Arts & Crafts products
  • 8.9% of WooCommerce stores in the Toys & Hobbies category sell Radio Control & Modeling products
  • 2.1% of WooCommerce stores in the Toys & Hobbies category sell Dolls products

Here are the the top Toys & Hobbies subcategories by store count.

Growth of Toys & Hobbies Stores On WooCommerce

Here is the historical growth of stores on WooCommerce in the Toys & Hobbies category.

  • WooCommerce stores in the Toys & Hobbies category have increased 17.9% quarter-over-quarter in 2025 Q3.
  • WooCommerce stores in the Toys & Hobbies category have increased 123% year-over-year in 2025 Q3.
Quarter
New Active Stores
2017 Q1
351
2017 Q2
801
2017 Q3
352
2017 Q4
331
2018 Q1
624
2018 Q2
2,836
2018 Q3
951
2018 Q4
962
2019 Q1
1,688
2019 Q2
853
2019 Q3
1,091
2019 Q4
900
2020 Q1
1,307
2020 Q2
1,161
2020 Q3
1,148
2020 Q4
1,692
2021 Q1
2,660
2021 Q2
1,522
2021 Q3
1,223
2021 Q4
1,141
2022 Q1
667
2022 Q2
737
2022 Q3
1,979
2022 Q4
1,081
2023 Q1
1,119
2023 Q2
1,264
2023 Q3
2,689
2023 Q4
2,493
2024 Q1
2,244
2024 Q2
2,538
2024 Q3
2,031
2024 Q4
2,765
2025 Q1
2,624
2025 Q2
4,593
2025 Q3
4,538
2025 Q4 (to date)
5,352
Active Store Count by Quarter

It's hard to know exactly when a WooCommerce store was first created but we use a heuristic combining DNS and WHOIS data that provides a reasonable approximation.

Social Media Usage On WooCommerce Stores In The Toys & Hobbies Category

Here are the top social media sites for WooCommerce stores in the Toys & Hobbies category.

  • Instagram is used by 44.9% of WooCommerce stores in the Toys & Hobbies category.
  • Facebook is used by 37.9% of WooCommerce stores in the Toys & Hobbies category.
  • YouTube is used by 13.7% of WooCommerce stores in the Toys & Hobbies category.
Type
Stores
Instagram
29,772
Facebook
25,124
YouTube
9,063
Pinterest
6,123
Twitter
4,977
WhatsApp
3,667
Tiktok
3,256
LinkedIn
2,417
Facebook Group
1,177
Yelp
79
Snapchat
45
Soundcloud
24
Discord
7

Contact Information On WooCommerce Stores In The Toys & Hobbies Category

Here are the top contact methods for WooCommerce stores in the Toys & Hobbies category.

  • 52.3% of WooCommerce stores in the Toys & Hobbies category have an email on their website
  • 48.2% of WooCommerce stores in the Toys & Hobbies category provide a phone number on their website
Type
Stores
Email
34,661
Phone
31,932

Top Countries For WooCommerce Stores In The Toys & Hobbies Category

Here are the top countries for WooCommerce stores in the Toys & Hobbies category.

  • 11.2% of WooCommerce stores in the Toys & Hobbies category are in United States
  • 5.7% of WooCommerce stores in the Toys & Hobbies category are in United Kingdom
  • 3.0% of WooCommerce stores in the Toys & Hobbies category are in India
  • 2.8% of WooCommerce stores in the Toys & Hobbies category are in France
Country
Stores
2,006
1,822
1,562
1,508
1,454
1,407
1,333

With a paid account, stores can also be segmented by region and city.

Top WooCommerce Apps For Stores In The Toys & Hobbies Category

Here are the top WooCommerce apps, ordered by number of installs, across stores in the Toys & Hobbies category.

  • 11.3% of WooCommerce stores in the Toys & Hobbies category have installed the WooPayments WooCommerce app.
  • 7.3% of WooCommerce stores in the Toys & Hobbies category have installed the Mailchimp WooCommerce app.
  • 1.4% of WooCommerce stores in the Toys & Hobbies category have installed the Square WooCommerce app.

With a paid account on Store Leads, you'll be able to see which stores have installed specific apps. You can also see when specific apps were installed (or uninstalled) by each store.

Top Technologies on WooCommerce Stores In The Toys & Hobbies Category

Many WooCommerce merchants run third-party technologies on their store in addition to apps from the WooCommerce App Store.

We're tracking 394 different technologies that have 321,781 collective installs on WooCommerce stores in the Toys & Hobbies category.

  • Wordpress is used by 97.6% of WooCommerce stores in the Toys & Hobbies category.
  • Google Tag Manager is used by 38.0% of WooCommerce stores in the Toys & Hobbies category.
  • Google Adsense is used by 36.1% of WooCommerce stores in the Toys & Hobbies category.

Here are the top 10 third-party technologies, ordered by number of installs, across all WooCommerce stores.

Technology
Stores
64,620
23,586
15,404
14,430

Number Of Products Sold For WooCommerce Stores In The Toys & Hobbies Category

Here is the breakdown of WooCommerce stores in the Toys & Hobbies category by the number of products that they sell.

  • 25.7% of WooCommerce stores in the Toys & Hobbies category sell 1 - 9 different products.
  • 11.2% of WooCommerce stores in the Toys & Hobbies category sell 100 - 249 different products.
  • 11.1% of WooCommerce stores in the Toys & Hobbies category sell 10 - 24 different products.
Products Sold
Stores
1 - 9
16,991
10 - 24
7,361
25 - 49
6,983
50 - 99
1,903
100 - 249
7,402
250 - 999
6,799
1000 - 4999
2,799
5000 - 9999
832
10000 - 24999
587
25000 - 99999
21

Top WooCommerce Themes For Stores In The Toys & Hobbies Category

  • The astra theme is used by 11.0% of WooCommerce stores in the Toys & Hobbies category.
  • The flatsome theme is used by 10.3% of WooCommerce stores in the Toys & Hobbies category.
  • The hello-elementor theme is used by 6.5% of WooCommerce stores in the Toys & Hobbies category.
Theme Name
Stores
astra
7,299
flatsome
6,839
hello-elementor
4,331
divi
3,831
woodmart
3,748
storefront
1,948
Unknown
1,749
blocksy
1,441
kadence
1,200
oceanwp
1,185

Top-level Domain Distribution For WooCommerce Stores In The Toys & Hobbies Category

The majority of WooCommerce stores use a .com domain. This is not surprising since alternate top-level domains have only been introduced somewhat recently and there is still a certain cachet associated with .com domains.

  • 54.9% of WooCommerce stores in the Toys & Hobbies category have a .com domain.
  • 4.1% of WooCommerce stores in the Toys & Hobbies category have a .co.uk domain.
  • 2.2% of WooCommerce stores in the Toys & Hobbies category have a .fr domain.
Top-level Domain
Stores
.com
36,346
.co.uk
2,700
.fr
1,463
.nl
1,403
.de
1,336
.shop
1,255
.com.au
1,146
.pl
1,078
.com.br
960
.co.za
929

Top Stores In The Toys & Hobbies Category

Here are the top 5 Toys & Hobbies stores ordered by worldwide store rank.

Name
Domain
Rank
Created
DIY Playbook
3,525
2017/07/28
PlayMonster
4,539
2017/10/27
PlayMonster
4,540
2017/10/27
Janome
4,639
2016/12/30
www.thebestideasforkids.com
6,058
2017/10/27

For more insights on WooCommerce stores, create a free account and explore our data.

New Stores In The Toys & Hobbies Category

Here are the top 5 most recent Toys & Hobbies stores.

Name
Domain
Rank
Created
Hensel Productions
2,240,893
2025/12/26
LABUBU Canada
3,325,344
2025/12/26
charkh-khayati-ruyang.ir
3,386,626
2025/12/26
stitchpie.com
3,550,338
2025/12/26
www.neighborhoodartshop.com
3,550,523
2025/12/26

Get more insights on WooCommerce stores

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You can segment stores on a variety of dimensions:

  • Social Media accounts
  • Email address
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  • Domain type
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