Home Improvement stores on WooCommerce

There are 111,496 live WooCommerce stores in the Home Improvement category.

In this report, we'll cover the following essential statistics on WooCommerce stores in the Home Improvement category.

• Growth of Home Improvement stores on WooCommerce
• Social media usage on WooCommerce stores in the Home Improvement category
• Contact information on WooCommerce stores in the Home Improvement category
• Top countries for WooCommerce stores in the Home Improvement category
• Top WooCommerce apps for stores in the Home Improvement category
• Number of products sold for WooCommerce stores in the Home Improvement category
• Top technologies for WooCommerce stores in the Home Improvement category
• Top themes for WooCommerce stores in the Home Improvement category
• Top-level domain distribution for WooCommerce stores in the Home Improvement category
• Top Home Improvement stores on WooCommerce
• New Home Improvement stores on WooCommerce

The most popular subcategories under Home Improvement are:

• 10.6% of WooCommerce stores in the Home Improvement category sell Flooring products
• 10.3% of WooCommerce stores in the Home Improvement category sell Plumbing products
• 8.8% of WooCommerce stores in the Home Improvement category sell Doors & Windows products

Here are the the top Home Improvement subcategories by store count.

Growth of Home Improvement Stores On WooCommerce

Here is the historical growth of stores on WooCommerce in the Home Improvement category.

• WooCommerce stores in the Home Improvement category have decreased -52.6% quarter-over-quarter in 2025 Q4.
• WooCommerce stores in the Home Improvement category have increased 51% year-over-year in 2025 Q4.

It's hard to know exactly when a WooCommerce store was first created but we use a heuristic combining DNS and WHOIS data that provides a reasonable approximation.

Social Media Usage On WooCommerce Stores In The Home Improvement Category

Here are the top social media sites for WooCommerce stores in the Home Improvement category.

• Facebook is used by 32.6% of WooCommerce stores in the Home Improvement category.
• Instagram is used by 30.1% of WooCommerce stores in the Home Improvement category.
• YouTube is used by 12.0% of WooCommerce stores in the Home Improvement category.

Contact Information On WooCommerce Stores In The Home Improvement Category

Here are the top contact methods for WooCommerce stores in the Home Improvement category.

• 73.9% of WooCommerce stores in the Home Improvement category provide a phone number on their website
• 62.7% of WooCommerce stores in the Home Improvement category have an email on their website

Top Countries For WooCommerce Stores In The Home Improvement Category

Here are the top countries for WooCommerce stores in the Home Improvement category.

• 9.4% of WooCommerce stores in the Home Improvement category are in United States
• 5.2% of WooCommerce stores in the Home Improvement category are in United Kingdom
• 4.1% of WooCommerce stores in the Home Improvement category are in Russian Federation
• 2.9% of WooCommerce stores in the Home Improvement category are in Netherlands

With a paid account, stores can also be segmented by region and city.

Top WooCommerce Apps For Stores In The Home Improvement Category

Here are the top WooCommerce apps, ordered by number of installs, across stores in the Home Improvement category.

• 5.0% of WooCommerce stores in the Home Improvement category have installed the WooPayments WooCommerce app.
• 3.0% of WooCommerce stores in the Home Improvement category have installed the Mailchimp WooCommerce app.
• 0.4% of WooCommerce stores in the Home Improvement category have installed the PayPal Payments WooCommerce app.

With a paid account on Store Leads, you'll be able to see which stores have installed specific apps. You can also see when specific apps were installed (or uninstalled) by each store.

Top Technologies on WooCommerce Stores In The Home Improvement Category

Many WooCommerce merchants run third-party technologies on their store in addition to apps from the WooCommerce App Store.

We're tracking 413 different technologies that have 550,848 collective installs on WooCommerce stores in the Home Improvement category.

• Wordpress is used by 97.4% of WooCommerce stores in the Home Improvement category.
• Google Tag Manager is used by 44.6% of WooCommerce stores in the Home Improvement category.
• Google Ads Pixel is used by 42.4% of WooCommerce stores in the Home Improvement category.

Here are the top 10 third-party technologies, ordered by number of installs, across all WooCommerce stores.

Number Of Products Sold For WooCommerce Stores In The Home Improvement Category

Here is the breakdown of WooCommerce stores in the Home Improvement category by the number of products that they sell.

• 28.1% of WooCommerce stores in the Home Improvement category sell 1 - 9 different products.
• 13.3% of WooCommerce stores in the Home Improvement category sell 10 - 24 different products.
• 12.0% of WooCommerce stores in the Home Improvement category sell 25 - 49 different products.

Top WooCommerce Themes For Stores In The Home Improvement Category

• The astra theme is used by 9.8% of WooCommerce stores in the Home Improvement category.
• The flatsome theme is used by 8.4% of WooCommerce stores in the Home Improvement category.
• The hello-elementor theme is used by 7.8% of WooCommerce stores in the Home Improvement category.

Top-level Domain Distribution For WooCommerce Stores In The Home Improvement Category

The majority of WooCommerce stores use a .com domain. This is not surprising since alternate top-level domains have only been introduced somewhat recently and there is still a certain cachet associated with .com domains.

• 44.6% of WooCommerce stores in the Home Improvement category have a .com domain.
• 4.1% of WooCommerce stores in the Home Improvement category have a .co.uk domain.
• 3.7% of WooCommerce stores in the Home Improvement category have a .ru domain.

Top Stores In The Home Improvement Category

Here are the top 5 Home Improvement stores ordered by worldwide store rank.

New Stores In The Home Improvement Category

Here are the top 5 most recent Home Improvement stores.

Get more insights on WooCommerce stores

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You can segment stores on a variety of dimensions:

• Social Media accounts
• Email address
• Phone numbers
• Country
• Third-party technologies
• Creation date
• Platform
• Top-level domains
• Domain status
• Domain type

Filter on stores with Facebook accounts.

For more insights on WooCommerce stores, create a free account and have a look for yourself.

Other Reports

Have a look at these other reports to get a taste for what you can do with Store Leads.

• The State of Ecommerce
• The State of WooCommerce
• Most Installed WooCommerce Apps