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Home Improvement stores on VTEX

Updated Dec 5 2025

There are 129 live VTEX stores in the Home Improvement category.

In this report, we'll cover the following essential statistics on VTEX stores in the Home Improvement category.

Download a complete list of VTEX stores the Home Improvement category with a paid account.
Create a free account to get a feel for the data we provide.

The most popular subcategories under Home Improvement are:

  • 27.9% of VTEX stores in the Home Improvement category sell Construction & Power Tools products
  • 8.5% of VTEX stores in the Home Improvement category sell House Painting & Finishing products
  • 7.0% of VTEX stores in the Home Improvement category sell Flooring products

Here are the the top Home Improvement subcategories by store count.

Growth of Home Improvement Stores On VTEX

Here is the historical growth of stores on VTEX in the Home Improvement category.

  • VTEX stores in the Home Improvement category have decreased -50.0% quarter-over-quarter in 2025 Q3.
  • VTEX stores in the Home Improvement category have decreased -67% year-over-year in 2025 Q3.
Quarter
New Active Stores
2017 Q1
1
2017 Q4
1
2018 Q1
2
2018 Q2
5
2018 Q3
1
2019 Q1
3
2019 Q3
2
2019 Q4
4
2020 Q2
3
2020 Q4
1
2021 Q1
1
2021 Q2
25
2021 Q3
5
2021 Q4
4
2022 Q1
1
2022 Q2
2
2022 Q3
8
2022 Q4
2
2023 Q3
8
2023 Q4
6
2024 Q1
3
2024 Q2
4
2024 Q3
12
2024 Q4
2
2025 Q1
3
2025 Q2
3
2025 Q3
4
2025 Q4 (to date)
2
Active Store Count by Quarter

It's hard to know exactly when a VTEX store was first created but we use a heuristic combining DNS and WHOIS data that provides a reasonable approximation.

Social Media Usage On VTEX Stores In The Home Improvement Category

Here are the top social media sites for VTEX stores in the Home Improvement category.

  • Instagram is used by 84.5% of VTEX stores in the Home Improvement category.
  • Facebook is used by 57.4% of VTEX stores in the Home Improvement category.
  • WhatsApp is used by 45.7% of VTEX stores in the Home Improvement category.
Type
Stores
Instagram
109
Facebook
74
WhatsApp
59
YouTube
45
LinkedIn
45
Tiktok
12
Twitter
11
Pinterest
9

Contact Information On VTEX Stores In The Home Improvement Category

Here are the top contact methods for VTEX stores in the Home Improvement category.

  • 70.5% of VTEX stores in the Home Improvement category provide a phone number on their website
  • 57.4% of VTEX stores in the Home Improvement category have an email on their website
Type
Stores
Phone
91
Email
74

Top Countries For VTEX Stores In The Home Improvement Category

Here are the top countries for VTEX stores in the Home Improvement category.

  • 63.6% of VTEX stores in the Home Improvement category are in Brazil
  • 10.9% of VTEX stores in the Home Improvement category are in Argentina
  • 6.2% of VTEX stores in the Home Improvement category are in Colombia
  • 5.4% of VTEX stores in the Home Improvement category are in Chile

With a paid account, stores can also be segmented by region and city.

Top Technologies on VTEX Stores In The Home Improvement Category

We're tracking 58 different technologies that have 657 collective installs on VTEX stores in the Home Improvement category.

  • Google Tag Manager is used by 92.2% of VTEX stores in the Home Improvement category.
  • Facebook Pixel is used by 73.6% of VTEX stores in the Home Improvement category.
  • reCAPTCHA is used by 69.0% of VTEX stores in the Home Improvement category.

Here are the top 10 third-party technologies, ordered by number of installs, across all VTEX stores.

Number Of Products Sold For VTEX Stores In The Home Improvement Category

Here is the breakdown of VTEX stores in the Home Improvement category by the number of products that they sell.

  • 26.4% of VTEX stores in the Home Improvement category sell 250 - 999 different products.
  • 18.6% of VTEX stores in the Home Improvement category sell 1000 - 4999 different products.
  • 13.2% of VTEX stores in the Home Improvement category sell 100 - 249 different products.
Products Sold
Stores
1 - 9
7
10 - 24
3
25 - 49
4
100 - 249
17
250 - 999
34
1000 - 4999
24
5000 - 9999
14
10000 - 24999
6
25000 - 99999
1
100000 - 249999
1

Top-level Domain Distribution For VTEX Stores In The Home Improvement Category

The majority of VTEX stores use a .com domain. This is not surprising since alternate top-level domains have only been introduced somewhat recently and there is still a certain cachet associated with .com domains.

  • 61.2% of VTEX stores in the Home Improvement category have a .com.br domain.
  • 14.7% of VTEX stores in the Home Improvement category have a .com domain.
  • 8.5% of VTEX stores in the Home Improvement category have a .com.ar domain.
Top-level Domain
Stores
.com.br
79
.com
19
.com.ar
11
.cl
5
.com.mx
4
.ca
2
.com.co
2
.com.pe
2
.beer
1
.co
1

Top Stores In The Home Improvement Category

Here are the top 5 Home Improvement stores ordered by worldwide store rank.

Name
Domain
Rank
Created
Telhanorte
22,845
2016/12/30
Obramax Atacado e Varejo
37,463
2018/02/02
Black Friday Alfa
51,913
2020/05/08
Ferramentas Gerais
71,381
2021/04/23
Ferramentas Kennedy
78,701
2016/12/30

For more insights on VTEX stores, create a free account and explore our data.

New Stores In The Home Improvement Category

Here are the top 5 most recent Home Improvement stores.

Name
Domain
Rank
Created
FP Atacado
3,665,848
2025/11/07
www.wembley-site.com
7,855,843
2025/11/07
Tienda en LĂ­nea STIHL
12,150,675
2025/08/29
Bilder
5,363,424
2025/08/15
www.meutelhado.com.br
1,363,102
2025/07/25

Get more insights on VTEX stores

Our search interface is easy to use and helps you find the VTEX stores that are relevant to you.

You can segment stores on a variety of dimensions:

  • Social Media accounts
  • Email address
  • Phone numbers
  • Country
  • Third-party technologies
  • Creation date
  • Platform
  • Top-level domains
  • Domain status
  • Domain type
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