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Ecommerce stores using Amazon Pay in Italy

Updated Nov 28 2025

Amazon Pay is an online payment service that makes checkout on your site fast and secure for hundreds of millions of Amazon customers around the world.

Get more information from the Amazon Pay website.

Amazon Pay is currently installed on 89 ecommerce stores in Italy.

In this report, we'll cover the following statistics on usage of Amazon Pay on ecommerce stores.

  • Amazon Pay usage on ecommerce stores
  • Top stores using Amazon Pay
  • Stores that have recently installed Amazon Pay
  • Top ecommerce platforms for stores with Amazon Pay installed
  • Top categories for stores with Amazon Pay installed

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    Amazon Pay Usage On Ecommerce Stores

    Amazon Pay is currently installed on 89 ecommerce stores in Italy.

    Top Stores using Amazon Pay

    Here are the top 5 stores in Italy running Amazon Pay ordered by store rank.

    Name
    Domain
    Rank
    Created
    Tuscany Leather
    www.tuscanyleather.it
    51,519
    2017/10/27
    Farmasave.it
    www.farmasave.it
    55,216
    2020/02/28
    www.cosmofarm.it
    www.cosmofarm.it
    289,134
    2019/12/13
    www.centrootticorizzo.it
    www.centrootticorizzo.it
    332,565
    2020/12/11
    TuttoCornici.it
    www.tuttocornici.it
    360,552
    2016/12/30

    Stores That Have Recently Installed Amazon Pay

    Here are the stores in Italy that have installed Amazon Pay most recently.

    Name
    Domain
    Rank
    Installed At
    Bioessence by GioMat
    www.bioessence.shop
    2,407,967
    2025/09/05
    Planet4garden
    www.planet4garden.com
    8,505,508
    2025/09/03
    Bravi Caffè
    bravicaffe.com
    4,159,654
    2025/09/03
    LABO
    www.labosrl.it
    7,655,627
    2025/09/03
    Pasta & Paillettes
    www.pastaepaillettes.it
    10,206,156
    2025/09/02

    Top Ecommerce Platforms for stores using Amazon Pay

    Here is the ecommerce platform breakdown for stores in Italy with Amazon Pay installed.

    • 52.8% of stores using Amazon Pay are on PrestaShop
    • 30.3% of stores using Amazon Pay are on Custom Cart
    • 7.9% of stores using Amazon Pay are on Magento
    • 4.5% of stores using Amazon Pay are on WooCommerce
    Top-level Domain
    Stores
    PrestaShop
    47
    Custom Cart
    27
    Magento
    7
    WooCommerce
    4
    OXID eShop
    2
    Shopware
    1
    BigCommerce
    1

    Top Categories for stores using Amazon Pay

    Here are the top 10 industry verticals for stores using Amazon Pay.

    • 22.5% of stores using Amazon Pay sell Apparel products.
    • 18.0% of stores using Amazon Pay sell Home & Garden products.
    • 7.9% of stores using Amazon Pay sell Beauty & Fitness products.
    Category
    Stores
    Apparel
    20
    None
    18
    Home & Garden
    16
    Beauty & Fitness
    7
    Computers
    5
    Sports
    5
    Business & Industrial
    4
    Food & Drink
    4
    Health
    4
    Arts & Entertainment
    2

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    • Domain type
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    Have a look at these other reports to get a taste for what you can do with Store Leads.