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Ecommerce stores using Amazon Pay in the United Kingdom

Updated Nov 28 2025

Amazon Pay is an online payment service that makes checkout on your site fast and secure for hundreds of millions of Amazon customers around the world.

Get more information from the Amazon Pay website.

Amazon Pay is currently installed on 174 ecommerce stores in the United Kingdom.

In this report, we'll cover the following statistics on usage of Amazon Pay on ecommerce stores.

  • Amazon Pay usage on ecommerce stores
  • Top stores using Amazon Pay
  • Stores that have recently installed Amazon Pay
  • Top ecommerce platforms for stores with Amazon Pay installed
  • Top categories for stores with Amazon Pay installed

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    Amazon Pay Usage On Ecommerce Stores

    Amazon Pay is currently installed on 174 ecommerce stores in the United Kingdom.

    Top Stores using Amazon Pay

    Here are the top 5 stores in the United Kingdom running Amazon Pay ordered by store rank.

    Name
    Domain
    Rank
    Created
    JustPaddles
    www.justpaddles.com
    8,139
    2018/09/28
    Hawes & Curtis
    www.hawesandcurtis.com
    10,513
    2016/12/30
    Stuarts London
    www.stuartslondon.com
    20,545
    2016/12/30
    Nail Polish Direct
    www.nailpolishdirect.co.uk
    21,620
    2020/10/16
    Alternative Clothing
    www.attitudeclothing.co.uk
    22,881
    2016/12/30

    Stores That Have Recently Installed Amazon Pay

    Here are the stores in the United Kingdom that have installed Amazon Pay most recently.

    Name
    Domain
    Rank
    Installed At
    Classic Car Ignition Solutions
    simonbbc.com
    220,221
    2025/11/03
    The Tape Store
    thetapestore.co.uk
    29,094
    2025/11/03
    justyouroutfit
    www.justyouroutfit.com
    259,302
    2025/09/01
    Wharton Goldsmith
    www.whartongoldsmith.com
    694,061
    2025/08/31
    Lunar Shoes
    www.lunarshoesonline.co.uk
    186,168
    2025/08/31

    Top Ecommerce Platforms for stores using Amazon Pay

    Here is the ecommerce platform breakdown for stores in the United Kingdom with Amazon Pay installed.

    • 43.7% of stores using Amazon Pay are on Visualsoft
    • 24.1% of stores using Amazon Pay are on BigCommerce
    • 13.8% of stores using Amazon Pay are on Custom Cart
    • 6.9% of stores using Amazon Pay are on Shopify
    Top-level Domain
    Stores
    Visualsoft
    76
    BigCommerce
    42
    Custom Cart
    24
    Shopify
    12
    PrestaShop
    6
    WooCommerce
    5
    Magento
    4
    OpenCart
    3
    Shopware
    1
    AspDotNetStorefront
    1

    Top Categories for stores using Amazon Pay

    Here are the top 10 industry verticals for stores using Amazon Pay.

    • 27.6% of stores using Amazon Pay sell Home & Garden products.
    • 20.7% of stores using Amazon Pay sell Apparel products.
    • 6.9% of stores using Amazon Pay sell Sports products.
    • 5.7% of stores using Amazon Pay sell Autos & Vehicles products.
    Category
    Stores
    Home & Garden
    48
    Apparel
    36
    Sports
    12
    Autos & Vehicles
    10
    None
    10
    Business & Industrial
    9
    Toys & Hobbies
    9
    Arts & Entertainment
    6
    Beauty & Fitness
    6
    Food & Drink
    6

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    • Domain type
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