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Ecommerce stores using Amazon Pay in the United Kingdom

Updated Jan 30 2026

Amazon Pay is an online payment service that makes checkout on your site fast and secure for hundreds of millions of Amazon customers around the world.

Get more information from the Amazon Pay website.

Amazon Pay is currently installed on 198 ecommerce stores in the United Kingdom.

In this report, we'll cover the following statistics on usage of Amazon Pay on ecommerce stores.

  • Amazon Pay usage on ecommerce stores
  • Top stores using Amazon Pay
  • Stores that have recently installed Amazon Pay
  • Top ecommerce platforms for stores with Amazon Pay installed
  • Top categories for stores with Amazon Pay installed

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    Amazon Pay Usage On Ecommerce Stores

    Amazon Pay is currently installed on 198 ecommerce stores in the United Kingdom.

    Top Stores using Amazon Pay

    Here are the top 5 stores in the United Kingdom running Amazon Pay ordered by store rank.

    Name
    Domain
    Rank
    Created
    JustPaddles
    www.justpaddles.com
    7,626
    2018/09/28
    Hawes & Curtis
    www.hawesandcurtis.com
    10,165
    2016/12/30
    Alternative Clothing
    www.attitudeclothing.co.uk
    15,886
    2016/12/30
    Stuarts London
    www.stuartslondon.com
    25,081
    2016/12/30
    runrug®
    www.runrug.com
    27,417
    2019/05/24

    Stores That Have Recently Installed Amazon Pay

    Here are the stores in the United Kingdom that have installed Amazon Pay most recently.

    Name
    Domain
    Rank
    Installed At
    Urban Surfer
    ch.urbansurfer.co.uk
    13,376,768
    2026/01/11
    Urban Surfer
    no.urbansurfer.co.uk
    13,376,781
    2026/01/11
    Urban Surfer
    dk.urbansurfer.co.uk
    13,376,761
    2026/01/11
    Urban Surfer
    fr.urbansurfer.co.uk
    13,376,774
    2026/01/11
    Urban Surfer
    ca.urbansurfer.co.uk
    13,376,785
    2026/01/11

    Top Ecommerce Platforms for stores using Amazon Pay

    Here is the ecommerce platform breakdown for stores in the United Kingdom with Amazon Pay installed.

    • 46.0% of stores using Amazon Pay are on Visualsoft
    • 20.2% of stores using Amazon Pay are on BigCommerce
    • 16.7% of stores using Amazon Pay are on Custom Cart
    • 7.6% of stores using Amazon Pay are on Shopify
    Top-level Domain
    Stores
    Visualsoft
    91
    BigCommerce
    40
    Custom Cart
    33
    Shopify
    15
    PrestaShop
    5
    Magento
    4
    WooCommerce
    4
    OpenCart
    4
    Shopware
    1
    AspDotNetStorefront
    1

    Top Categories for stores using Amazon Pay

    Here are the top 10 industry verticals for stores using Amazon Pay.

    • 28.3% of stores using Amazon Pay sell Apparel products.
    • 24.2% of stores using Amazon Pay sell Home & Garden products.
    • 18.7% of stores using Amazon Pay sell Sports products.
    • 5.1% of stores using Amazon Pay sell Autos & Vehicles products.
    Category
    Stores
    Apparel
    56
    Home & Garden
    48
    Sports
    37
    Autos & Vehicles
    10
    Business & Industrial
    10
    None
    9
    Toys & Hobbies
    9
    Arts & Entertainment
    7
    Beauty & Fitness
    7
    Computers
    5

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    • Country
    • Installed Apps
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    • Domain type
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    Have a look at these other reports to get a taste for what you can do with Store Leads.