The State of SmartEtailing in 2025

In this report, we'll cover the following essential statistics on SmartEtailing usage.

• SmartEtailing growth
• Social media usage on SmartEtailing stores
• Contact information on SmartEtailing stores
• Top categories for SmartEtailing stores
• Top countries for SmartEtailing stores
• Number of employees for SmartEtailing stores
• Number of products sold for SmartEtailing stores
• Top SmartEtailing technologies
• Top Shipping Carriers used by SmartEtailing stores
• SmartEtailing store top-level domain distribution
• Top SmartEtailing stores
• New SmartEtailing stores
• Stores switching to SmartEtailing from other platforms
• Stores switching from SmartEtailing to other platforms

SmartEtailing Growth

At present, there are 1,262 live stores running on the SmartEtailing platform.

Here is the historical growth of stores running SmartEtailing.

• SmartEtailing stores increased 0.1% quarter-over-quarter in 2025 Q2.
• SmartEtailing stores decreased -4% year-over-year in 2025 Q2.

Note: the store counts displayed in this section are based on actual historical store counts.

It's hard to know exactly when a SmartEtailing store was first created but we use a heuristic that includes historical DNS data which provides a reasonable approximation.

Social Media Usage On SmartEtailing Stores

Ecommerce brands use social media sites to engage with millions of consumers. Instagram and Facebook are the dominant social media sites for ecommerce stores, by far, with Twitter, Pinterest and YouTube also having notable usage.

• Facebook is used by 83.6% of SmartEtailing stores.
• Instagram is used by 74.6% of SmartEtailing stores.
• Twitter is used by 20.6% of SmartEtailing stores.

Contact Information On SmartEtailing Stores

Email remains an extremely popular communication channel for merchants. Many merchants also provide a phone number so that their customers can reach them instantly.

• 98% of SmartEtailing stores provide a phone number on their website
• 55% of SmartEtailing stores have an email on their website

Top Categories For SmartEtailing Stores

Here is the breakdown of industry verticals for stores on SmartEtailing.

• 99.3% of SmartEtailing stores sell Sports products.
• 1.3% of SmartEtailing stores sell Autos & Vehicles products.
• 1.0% of SmartEtailing stores sell Beauty & Fitness products.
• 0.8% of SmartEtailing stores sell Apparel products.

Top Countries For SmartEtailing Stores

Here are the top countries for stores using SmartEtailing.

• 68.1% of SmartEtailing stores are in United States
• 9.0% of SmartEtailing stores are in Canada
• 0.1% of SmartEtailing stores are in Puerto Rico

With a paid account, stores can also be segmented by region and city.

Number Of Employees For SmartEtailing Stores

Here is the breakdown of SmartEtailing stores by the number of employees.

• 93.9% of SmartEtailing stores have Unknown employees.
• 3.2% of SmartEtailing stores have 1 - 9 employees.
• 1.3% of SmartEtailing stores have 10 - 24 employees.

Number Of Products Sold For SmartEtailing Stores

Here is the breakdown of SmartEtailing stores by the number of products that they sell.

• 21.3% of SmartEtailing stores sell 250000+ different products.
• 18.3% of SmartEtailing stores sell 10000 - 24999 different products.
• 15.0% of SmartEtailing stores sell 1000 - 4999 different products.

Top Technologies on SmartEtailing Stores

We're tracking 70 different technologies that have 8,977 collective installs on SmartEtailing stores.

• Vimeo is used by 100.0% of SmartEtailing stores.
• YouTube Player is used by 100.0% of SmartEtailing stores.
• PowerReviews is used by 80.7% of SmartEtailing stores.

Here are the top 10 third-party technologies, ordered by number of installs, across all SmartEtailing stores.

Top Shipping Carriers Used By SmartEtailing Stores

• UPS is used by 44.1% of SmartEtailing stores.
• USPS is used by 3.2% of SmartEtailing stores.
• Fedex is used by 2.7% of SmartEtailing stores.

Here are the top 5 shipping carriers across all SmartEtailing stores.

SmartEtailing Store Top-level Domain Distribution

.com is the most popular top-level domain for SmartEtailing stores. This is not surprising since alternate top-level domains have only been introduced somewhat recently and there is still a certain cachet associated with .com domains.

That said, you'll find stark regional differences in certain countries. In Australia, .com.au is the most common top-level domain with .com a close second. This is the exception however as .com domains dominate in virtually all other countries.

• 90.1% of SmartEtailing stores have a .com domain.
• 4.0% of SmartEtailing stores have a .ca domain.
• 3.4% of SmartEtailing stores have a .net domain.

Top SmartEtailing Stores

Here are the top stores, powered by SmartEtailing, ordered by store rank.

New SmartEtailing Stores

Here are the 0 highest-ranked stores added most recently.

Stores Switching to SmartEtailing From Other Platforms

Over the last 90 days, SmartEtailing has taken 17 merchants from competitive ecommerce platforms.

Here are the top stores that have switched to SmartEtailing from competitive ecommerce platforms.

Stores Switching from SmartEtailing To Other Platforms

Over the last 90 days, SmartEtailing has lost 5 merchants to competitive platforms.

Here are the top SmartEtailing stores that have recently changed to a competitive platform.

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