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Toys & Hobbies stores on Shopware

Updated Sep 11 2026

There are 577 live Shopware stores in the Toys & Hobbies category.

In this report, we'll cover the following essential statistics on Shopware stores in the Toys & Hobbies category.

Download a complete list of Shopware stores the Toys & Hobbies category with a paid account.
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The most popular subcategories under Toys & Hobbies are:

  • 39.9% of Shopware stores in the Toys & Hobbies category sell Arts & Crafts products
  • 18.5% of Shopware stores in the Toys & Hobbies category sell Radio Control & Modeling products
  • 3.3% of Shopware stores in the Toys & Hobbies category sell Building Toys products

Here are the the top Toys & Hobbies subcategories by store count.

Social Media Usage On Shopware Stores In The Toys & Hobbies Category

Here are the top social media sites for Shopware stores in the Toys & Hobbies category.

  • Instagram is used by 43.7% of Shopware stores in the Toys & Hobbies category.
  • Facebook is used by 41.9% of Shopware stores in the Toys & Hobbies category.
  • YouTube is used by 21.3% of Shopware stores in the Toys & Hobbies category.
Type
Stores
Instagram
252
Facebook
242
YouTube
123
Pinterest
70
LinkedIn
45
Tiktok
34
Twitter
20
Facebook Group
9
WhatsApp
8

Contact Information On Shopware Stores In The Toys & Hobbies Category

Here are the top contact methods for Shopware stores in the Toys & Hobbies category.

  • 72.4% of Shopware stores in the Toys & Hobbies category provide a phone number on their website
  • 65.7% of Shopware stores in the Toys & Hobbies category have an email on their website
Type
Stores
Phone
418
Email
379

Top Countries For Shopware Stores In The Toys & Hobbies Category

Here are the top countries for Shopware stores in the Toys & Hobbies category.

  • 67.6% of Shopware stores in the Toys & Hobbies category are in Germany
  • 3.8% of Shopware stores in the Toys & Hobbies category are in Netherlands
  • 3.8% of Shopware stores in the Toys & Hobbies category are in Switzerland
  • 3.5% of Shopware stores in the Toys & Hobbies category are in Austria
Country
Stores
390
20
7
5
4
3

With a paid account, stores can also be segmented by region and city.

Top Technologies on Shopware Stores In The Toys & Hobbies Category

We're tracking 93 different technologies that have 2,269 collective installs on Shopware stores in the Toys & Hobbies category.

  • Google Tag Manager is used by 51.8% of Shopware stores in the Toys & Hobbies category.
  • Google Analytics is used by 35.9% of Shopware stores in the Toys & Hobbies category.
  • Google Ads Pixel is used by 35.0% of Shopware stores in the Toys & Hobbies category.

Here are the top 10 third-party technologies, ordered by number of installs, across all Shopware stores.

Number Of Products Sold For Shopware Stores In The Toys & Hobbies Category

Here is the breakdown of Shopware stores in the Toys & Hobbies category by the number of products that they sell.

  • 23.1% of Shopware stores in the Toys & Hobbies category sell 250 - 999 different products.
  • 17.5% of Shopware stores in the Toys & Hobbies category sell 1000 - 4999 different products.
  • 14.6% of Shopware stores in the Toys & Hobbies category sell 100 - 249 different products.
Products Sold
Stores
1 - 9
39
10 - 24
25
25 - 49
35
50 - 99
29
100 - 249
84
250 - 999
133
1000 - 4999
101
5000 - 9999
34
10000 - 24999
34
25000 - 99999
10

Top-level Domain Distribution For Shopware Stores In The Toys & Hobbies Category

The majority of Shopware stores use a .com domain. This is not surprising since alternate top-level domains have only been introduced somewhat recently and there is still a certain cachet associated with .com domains.

  • 60.0% of Shopware stores in the Toys & Hobbies category have a .de domain.
  • 18.0% of Shopware stores in the Toys & Hobbies category have a .com domain.
  • 3.8% of Shopware stores in the Toys & Hobbies category have a .ch domain.
Top-level Domain
Stores
.de
346
.com
104
.ch
22
.eu
19
.at
15
.nl
12
.shop
7
.net
6
.es
5
.be
4

Top Stores In The Toys & Hobbies Category

Here are the top 0 Toys & Hobbies stores ordered by worldwide store rank.

Name
Domain
Rank
Created
Official NOMOS Glashütte Website
7,937
2021/05/28
BlueBrixx
13,017
2019/01/25
+blackriver-ramps+
21,441
2016/12/30
Selfmade® (STOF&STIL).
47,413
2020/06/05
ModelCarWorld
47,783
2024/04/19

For more insights on Shopware stores, create a free account and explore our data.

New Stores In The Toys & Hobbies Category

Here are the top 0 most recent Toys & Hobbies stores.

Name
Domain
Rank
Created
Ente Shop
7,933,483
2026/09/11
Raceland Modellauto Shop
13,626,054
2026/09/11
Mein Schreiner.
4,686,815
2026/09/04
www.matschikids.de
7,053,002
2026/09/04
Der Spielzeug Atlas
11,353,071
2026/09/04

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