Toys & Hobbies stores on Shopware

There are 535 live Shopware stores in the Toys & Hobbies category.

In this report, we'll cover the following essential statistics on Shopware stores in the Toys & Hobbies category.

• Growth of Toys & Hobbies stores on Shopware
• Social media usage on Shopware stores in the Toys & Hobbies category
• Contact information on Shopware stores in the Toys & Hobbies category
• Top countries for Shopware stores in the Toys & Hobbies category
• Number of products sold for Shopware stores in the Toys & Hobbies category
• Top technologies for Shopware stores in the Toys & Hobbies category
• Top-level domain distribution for Shopware stores in the Toys & Hobbies category
• Top Toys & Hobbies stores on Shopware
• New Toys & Hobbies stores on Shopware

The most popular subcategories under Toys & Hobbies are:

• 41.7% of Shopware stores in the Toys & Hobbies category sell Arts & Crafts products
• 18.7% of Shopware stores in the Toys & Hobbies category sell Radio Control & Modeling products
• 3.6% of Shopware stores in the Toys & Hobbies category sell Building Toys products

Here are the the top Toys & Hobbies subcategories by store count.

Growth of Toys & Hobbies Stores On Shopware

Here is the historical growth of stores on Shopware in the Toys & Hobbies category.

• Shopware stores in the Toys & Hobbies category have decreased -54.5% quarter-over-quarter in 2025 Q4.
• Shopware stores in the Toys & Hobbies category have decreased 0% year-over-year in 2025 Q4.

It's hard to know exactly when a Shopware store was first created but we use a heuristic combining DNS and WHOIS data that provides a reasonable approximation.

Social Media Usage On Shopware Stores In The Toys & Hobbies Category

Here are the top social media sites for Shopware stores in the Toys & Hobbies category.

• Facebook is used by 37.6% of Shopware stores in the Toys & Hobbies category.
• Instagram is used by 37.2% of Shopware stores in the Toys & Hobbies category.
• YouTube is used by 16.6% of Shopware stores in the Toys & Hobbies category.

Contact Information On Shopware Stores In The Toys & Hobbies Category

Here are the top contact methods for Shopware stores in the Toys & Hobbies category.

• 70.7% of Shopware stores in the Toys & Hobbies category provide a phone number on their website
• 65.0% of Shopware stores in the Toys & Hobbies category have an email on their website

Top Countries For Shopware Stores In The Toys & Hobbies Category

Here are the top countries for Shopware stores in the Toys & Hobbies category.

• 71.4% of Shopware stores in the Toys & Hobbies category are in Germany
• 4.5% of Shopware stores in the Toys & Hobbies category are in Switzerland
• 3.7% of Shopware stores in the Toys & Hobbies category are in Austria
• 1.9% of Shopware stores in the Toys & Hobbies category are in Netherlands

With a paid account, stores can also be segmented by region and city.

Top Technologies on Shopware Stores In The Toys & Hobbies Category

We're tracking 86 different technologies that have 1,900 collective installs on Shopware stores in the Toys & Hobbies category.

• Google Tag Manager is used by 50.3% of Shopware stores in the Toys & Hobbies category.
• Google Analytics is used by 38.5% of Shopware stores in the Toys & Hobbies category.
• Google Ads Pixel is used by 35.0% of Shopware stores in the Toys & Hobbies category.

Here are the top 10 third-party technologies, ordered by number of installs, across all Shopware stores.

Number Of Products Sold For Shopware Stores In The Toys & Hobbies Category

Here is the breakdown of Shopware stores in the Toys & Hobbies category by the number of products that they sell.

• 24.1% of Shopware stores in the Toys & Hobbies category sell 250 - 999 different products.
• 16.3% of Shopware stores in the Toys & Hobbies category sell 100 - 249 different products.
• 15.3% of Shopware stores in the Toys & Hobbies category sell 1000 - 4999 different products.

Top-level Domain Distribution For Shopware Stores In The Toys & Hobbies Category

The majority of Shopware stores use a .com domain. This is not surprising since alternate top-level domains have only been introduced somewhat recently and there is still a certain cachet associated with .com domains.

• 62.8% of Shopware stores in the Toys & Hobbies category have a .de domain.
• 18.3% of Shopware stores in the Toys & Hobbies category have a .com domain.
• 4.5% of Shopware stores in the Toys & Hobbies category have a .ch domain.

Top Stores In The Toys & Hobbies Category

Here are the top 5 Toys & Hobbies stores ordered by worldwide store rank.

New Stores In The Toys & Hobbies Category

Here are the top 5 most recent Toys & Hobbies stores.

Get more insights on Shopware stores

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You can segment stores on a variety of dimensions:

• Social Media accounts
• Email address
• Phone numbers
• Country
• Third-party technologies
• Creation date
• Platform
• Top-level domains
• Domain status
• Domain type

Filter on stores with Facebook accounts.

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Other Reports

Have a look at these other reports to get a taste for what you can do with Store Leads.

• The State of Ecommerce
• The State of Shopware