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Toys & Hobbies stores on Shopware

Updated May 8 2026

There are 571 live Shopware stores in the Toys & Hobbies category.

In this report, we'll cover the following essential statistics on Shopware stores in the Toys & Hobbies category.

Download a complete list of Shopware stores the Toys & Hobbies category with a paid account.
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The most popular subcategories under Toys & Hobbies are:

  • 40.1% of Shopware stores in the Toys & Hobbies category sell Arts & Crafts products
  • 18.6% of Shopware stores in the Toys & Hobbies category sell Radio Control & Modeling products
  • 2.8% of Shopware stores in the Toys & Hobbies category sell Building Toys products

Here are the the top Toys & Hobbies subcategories by store count.

Social Media Usage On Shopware Stores In The Toys & Hobbies Category

Here are the top social media sites for Shopware stores in the Toys & Hobbies category.

  • Facebook is used by 41.3% of Shopware stores in the Toys & Hobbies category.
  • Instagram is used by 40.5% of Shopware stores in the Toys & Hobbies category.
  • YouTube is used by 20.3% of Shopware stores in the Toys & Hobbies category.
Type
Stores
Facebook
236
Instagram
231
YouTube
116
Pinterest
69
LinkedIn
41
Tiktok
34
Twitter
22
WhatsApp
10
Facebook Group
7

Contact Information On Shopware Stores In The Toys & Hobbies Category

Here are the top contact methods for Shopware stores in the Toys & Hobbies category.

  • 70.4% of Shopware stores in the Toys & Hobbies category provide a phone number on their website
  • 64.4% of Shopware stores in the Toys & Hobbies category have an email on their website
Type
Stores
Phone
402
Email
368

Top Countries For Shopware Stores In The Toys & Hobbies Category

Here are the top countries for Shopware stores in the Toys & Hobbies category.

  • 69.7% of Shopware stores in the Toys & Hobbies category are in Germany
  • 3.5% of Shopware stores in the Toys & Hobbies category are in Switzerland
  • 3.3% of Shopware stores in the Toys & Hobbies category are in Austria
  • 2.1% of Shopware stores in the Toys & Hobbies category are in Netherlands

With a paid account, stores can also be segmented by region and city.

Top Technologies on Shopware Stores In The Toys & Hobbies Category

We're tracking 92 different technologies that have 2,148 collective installs on Shopware stores in the Toys & Hobbies category.

  • Google Tag Manager is used by 48.7% of Shopware stores in the Toys & Hobbies category.
  • Google Analytics is used by 35.2% of Shopware stores in the Toys & Hobbies category.
  • Google Ads Pixel is used by 34.3% of Shopware stores in the Toys & Hobbies category.

Here are the top 10 third-party technologies, ordered by number of installs, across all Shopware stores.

Number Of Products Sold For Shopware Stores In The Toys & Hobbies Category

Here is the breakdown of Shopware stores in the Toys & Hobbies category by the number of products that they sell.

  • 22.6% of Shopware stores in the Toys & Hobbies category sell 250 - 999 different products.
  • 17.7% of Shopware stores in the Toys & Hobbies category sell 1000 - 4999 different products.
  • 14.7% of Shopware stores in the Toys & Hobbies category sell 100 - 249 different products.
Products Sold
Stores
1 - 9
52
10 - 24
26
25 - 49
35
50 - 99
22
100 - 249
84
250 - 999
129
1000 - 4999
101
5000 - 9999
36
10000 - 24999
27
25000 - 99999
9

Top-level Domain Distribution For Shopware Stores In The Toys & Hobbies Category

The majority of Shopware stores use a .com domain. This is not surprising since alternate top-level domains have only been introduced somewhat recently and there is still a certain cachet associated with .com domains.

  • 61.1% of Shopware stores in the Toys & Hobbies category have a .de domain.
  • 19.8% of Shopware stores in the Toys & Hobbies category have a .com domain.
  • 3.5% of Shopware stores in the Toys & Hobbies category have a .ch domain.
Top-level Domain
Stores
.de
349
.com
113
.ch
20
.eu
19
.at
14
.nl
9
.shop
8
.pl
5
.net
4
.be
4

Top Stores In The Toys & Hobbies Category

Here are the top 0 Toys & Hobbies stores ordered by worldwide store rank.

Name
Domain
Rank
Created
Official NOMOS Glashütte Website
1,882
2021/05/28
Gmundner Keramik Manufaktur
58,169
2022/04/01
Selfmade® (STOF&STIL).
77,507
2020/06/05
Happiness is handmade
87,948
2016/12/30
Herpa Miniaturmodelle
89,063
2016/12/30

For more insights on Shopware stores, create a free account and explore our data.

New Stores In The Toys & Hobbies Category

Here are the top 0 most recent Toys & Hobbies stores.

Name
Domain
Rank
Created
TicToys
11,918,076
2026/05/15
Modellbau Hasselbusch
13,610,896
2026/05/08
Testshop
6,561,955
2026/04/24
Bällebad Bälle Onlineshop
13,676,108
2026/04/17
shop.roughcountry.de
12,232,445
2026/04/03

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