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Toys & Hobbies stores on Shopware

Updated Jun 19 2026

There are 579 live Shopware stores in the Toys & Hobbies category.

In this report, we'll cover the following essential statistics on Shopware stores in the Toys & Hobbies category.

Download a complete list of Shopware stores the Toys & Hobbies category with a paid account.
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The most popular subcategories under Toys & Hobbies are:

  • 40.9% of Shopware stores in the Toys & Hobbies category sell Arts & Crafts products
  • 17.6% of Shopware stores in the Toys & Hobbies category sell Radio Control & Modeling products
  • 2.8% of Shopware stores in the Toys & Hobbies category sell Building Toys products

Here are the the top Toys & Hobbies subcategories by store count.

Social Media Usage On Shopware Stores In The Toys & Hobbies Category

Here are the top social media sites for Shopware stores in the Toys & Hobbies category.

  • Instagram is used by 41.1% of Shopware stores in the Toys & Hobbies category.
  • Facebook is used by 40.9% of Shopware stores in the Toys & Hobbies category.
  • YouTube is used by 20.4% of Shopware stores in the Toys & Hobbies category.
Type
Stores
Instagram
238
Facebook
237
YouTube
118
Pinterest
66
LinkedIn
47
Tiktok
33
Twitter
20
WhatsApp
9
Facebook Group
8

Contact Information On Shopware Stores In The Toys & Hobbies Category

Here are the top contact methods for Shopware stores in the Toys & Hobbies category.

  • 71.3% of Shopware stores in the Toys & Hobbies category provide a phone number on their website
  • 65.3% of Shopware stores in the Toys & Hobbies category have an email on their website
Type
Stores
Phone
413
Email
378

Top Countries For Shopware Stores In The Toys & Hobbies Category

Here are the top countries for Shopware stores in the Toys & Hobbies category.

  • 69.3% of Shopware stores in the Toys & Hobbies category are in Germany
  • 3.6% of Shopware stores in the Toys & Hobbies category are in Austria
  • 3.5% of Shopware stores in the Toys & Hobbies category are in Switzerland
  • 2.4% of Shopware stores in the Toys & Hobbies category are in Netherlands
Country
Stores
401
21
6
6
4
3

With a paid account, stores can also be segmented by region and city.

Top Technologies on Shopware Stores In The Toys & Hobbies Category

We're tracking 94 different technologies that have 2,221 collective installs on Shopware stores in the Toys & Hobbies category.

  • Google Tag Manager is used by 51.3% of Shopware stores in the Toys & Hobbies category.
  • Google Analytics is used by 35.9% of Shopware stores in the Toys & Hobbies category.
  • Google Ads Pixel is used by 35.4% of Shopware stores in the Toys & Hobbies category.

Here are the top 10 third-party technologies, ordered by number of installs, across all Shopware stores.

Number Of Products Sold For Shopware Stores In The Toys & Hobbies Category

Here is the breakdown of Shopware stores in the Toys & Hobbies category by the number of products that they sell.

  • 21.6% of Shopware stores in the Toys & Hobbies category sell 250 - 999 different products.
  • 18.5% of Shopware stores in the Toys & Hobbies category sell 1000 - 4999 different products.
  • 15.7% of Shopware stores in the Toys & Hobbies category sell 100 - 249 different products.
Products Sold
Stores
1 - 9
51
10 - 24
26
25 - 49
33
50 - 99
24
100 - 249
91
250 - 999
125
1000 - 4999
107
5000 - 9999
37
10000 - 24999
30
25000 - 99999
10

Top-level Domain Distribution For Shopware Stores In The Toys & Hobbies Category

The majority of Shopware stores use a .com domain. This is not surprising since alternate top-level domains have only been introduced somewhat recently and there is still a certain cachet associated with .com domains.

  • 61.1% of Shopware stores in the Toys & Hobbies category have a .de domain.
  • 19.2% of Shopware stores in the Toys & Hobbies category have a .com domain.
  • 3.5% of Shopware stores in the Toys & Hobbies category have a .ch domain.
Top-level Domain
Stores
.de
354
.com
111
.ch
20
.eu
19
.at
16
.nl
10
.shop
7
.pl
5
.be
4
.net
4

Top Stores In The Toys & Hobbies Category

Here are the top 0 Toys & Hobbies stores ordered by worldwide store rank.

Name
Domain
Rank
Created
Official NOMOS Glashütte Website
2,044
2021/05/28
+blackriver-ramps+
40,264
2016/12/30
BlueBrixx
53,669
2019/01/25
Gmundner Keramik Manufaktur
56,970
2022/04/01
Herpa Miniaturmodelle
92,653
2016/12/30

For more insights on Shopware stores, create a free account and explore our data.

New Stores In The Toys & Hobbies Category

Here are the top 0 most recent Toys & Hobbies stores.

Name
Domain
Rank
Created
shop.ah-modellbahn.de
12,780,099
2026/05/29
TicToys
11,888,874
2026/05/15
Testshop
7,978,606
2026/04/24
Bällebad Bälle Onlineshop
13,651,100
2026/04/17
Minervas Keramik
6,040,034
2026/03/13

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