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Home Improvement stores on Shopware

Updated Feb 20 2026

There are 997 live Shopware stores in the Home Improvement category.

In this report, we'll cover the following essential statistics on Shopware stores in the Home Improvement category.

Download a complete list of Shopware stores the Home Improvement category with a paid account.
Create a free account to get a feel for the data we provide.

The most popular subcategories under Home Improvement are:

  • 14.2% of Shopware stores in the Home Improvement category sell Flooring products
  • 12.7% of Shopware stores in the Home Improvement category sell Construction & Power Tools products
  • 7.1% of Shopware stores in the Home Improvement category sell Doors & Windows products

Here are the the top Home Improvement subcategories by store count.

Growth of Home Improvement Stores On Shopware

Here is the historical growth of stores on Shopware in the Home Improvement category.

  • Shopware stores in the Home Improvement category have decreased -57.5% quarter-over-quarter in 2025 Q4.
  • Shopware stores in the Home Improvement category have decreased 0% year-over-year in 2025 Q4.
Quarter
New Active Stores
2017 Q1
11
2017 Q2
12
2017 Q3
10
2017 Q4
8
2018 Q1
15
2018 Q2
82
2018 Q3
20
2018 Q4
22
2019 Q1
34
2019 Q2
24
2019 Q3
37
2019 Q4
20
2020 Q1
17
2020 Q2
21
2020 Q3
16
2020 Q4
45
2021 Q1
43
2021 Q2
32
2021 Q3
22
2021 Q4
16
2022 Q1
6
2022 Q2
10
2022 Q3
34
2022 Q4
13
2023 Q1
16
2023 Q2
19
2023 Q3
33
2023 Q4
28
2024 Q1
18
2024 Q2
21
2024 Q3
29
2024 Q4
40
2025 Q1
19
2025 Q2
25
2025 Q3
14
2025 Q4
40
2026 Q1 (to date)
17
Active Store Count by Quarter

It's hard to know exactly when a Shopware store was first created but we use a heuristic combining DNS and WHOIS data that provides a reasonable approximation.

Social Media Usage On Shopware Stores In The Home Improvement Category

Here are the top social media sites for Shopware stores in the Home Improvement category.

  • Instagram is used by 27.9% of Shopware stores in the Home Improvement category.
  • Facebook is used by 25.9% of Shopware stores in the Home Improvement category.
  • YouTube is used by 18.9% of Shopware stores in the Home Improvement category.
Type
Stores
Instagram
278
Facebook
258
YouTube
188
LinkedIn
107
Pinterest
101
Twitter
42
Tiktok
29
WhatsApp
21

Contact Information On Shopware Stores In The Home Improvement Category

Here are the top contact methods for Shopware stores in the Home Improvement category.

  • 81.3% of Shopware stores in the Home Improvement category provide a phone number on their website
  • 60.7% of Shopware stores in the Home Improvement category have an email on their website
Type
Stores
Phone
811
Email
605

Top Countries For Shopware Stores In The Home Improvement Category

Here are the top countries for Shopware stores in the Home Improvement category.

  • 69.6% of Shopware stores in the Home Improvement category are in Germany
  • 3.4% of Shopware stores in the Home Improvement category are in Switzerland
  • 3.2% of Shopware stores in the Home Improvement category are in Austria
  • 2.3% of Shopware stores in the Home Improvement category are in Netherlands
Country
Stores
694
32
13
13
8

With a paid account, stores can also be segmented by region and city.

Top Technologies on Shopware Stores In The Home Improvement Category

We're tracking 97 different technologies that have 4,128 collective installs on Shopware stores in the Home Improvement category.

  • Google Tag Manager is used by 59.3% of Shopware stores in the Home Improvement category.
  • Google Ads Pixel is used by 44.5% of Shopware stores in the Home Improvement category.
  • Google Adsense is used by 41.8% of Shopware stores in the Home Improvement category.

Here are the top 10 third-party technologies, ordered by number of installs, across all Shopware stores.

Number Of Products Sold For Shopware Stores In The Home Improvement Category

Here is the breakdown of Shopware stores in the Home Improvement category by the number of products that they sell.

  • 18.4% of Shopware stores in the Home Improvement category sell 250 - 999 different products.
  • 13.7% of Shopware stores in the Home Improvement category sell 1000 - 4999 different products.
  • 12.4% of Shopware stores in the Home Improvement category sell 100 - 249 different products.
Products Sold
Stores
1 - 9
119
10 - 24
71
25 - 49
91
50 - 99
36
100 - 249
124
250 - 999
183
1000 - 4999
137
5000 - 9999
44
10000 - 24999
42
25000 - 99999
10

Top-level Domain Distribution For Shopware Stores In The Home Improvement Category

The majority of Shopware stores use a .com domain. This is not surprising since alternate top-level domains have only been introduced somewhat recently and there is still a certain cachet associated with .com domains.

  • 62.7% of Shopware stores in the Home Improvement category have a .de domain.
  • 12.8% of Shopware stores in the Home Improvement category have a .com domain.
  • 3.2% of Shopware stores in the Home Improvement category have a .ch domain.
Top-level Domain
Stores
.de
625
.com
128
.ch
32
.at
27
.shop
24
.nl
23
.eu
16
.de-2.tst.site
13
.fr
13
.it
11

Top Stores In The Home Improvement Category

Here are the top 5 Home Improvement stores ordered by worldwide store rank.

Name
Domain
Rank
Created
Wittichen Supply
35,048
2016/12/30
Door.us
glass-door.us
36,713
2017/05/26
AlbanyCountyFasteners.com
53,819
2017/09/29
Holz Kahrs
97,702
2020/12/18
Schornstein, Kamin und Montage
109,585
2019/09/27

For more insights on Shopware stores, create a free account and explore our data.

New Stores In The Home Improvement Category

Here are the top 5 most recent Home Improvement stores.

Name
Domain
Rank
Created
Print your thing! tlbx3d.com
3,564,351
2026/02/13
Dachdecker Shop
6,988,061
2026/02/13
Hardware & Industry
2ypgntjf7uyds-main-bvxea6i.de-2.tst.site
7,607,701
2026/02/13
Beijer Ref IRE
6,036,163
2026/02/06
Hardware & Industry
ktqhywqy7ihoa-main-bvxea6i.de-2.tst.site
6,995,765
2026/02/06

Get more insights on Shopware stores

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  • Social Media accounts
  • Email address
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  • Third-party technologies
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  • Domain type
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