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Home Improvement stores on Shopware

Updated Jan 30 2026

There are 1,044 live Shopware stores in the Home Improvement category.

In this report, we'll cover the following essential statistics on Shopware stores in the Home Improvement category.

Download a complete list of Shopware stores the Home Improvement category with a paid account.
Create a free account to get a feel for the data we provide.

The most popular subcategories under Home Improvement are:

  • 14.1% of Shopware stores in the Home Improvement category sell Flooring products
  • 12.0% of Shopware stores in the Home Improvement category sell Construction & Power Tools products
  • 7.5% of Shopware stores in the Home Improvement category sell Doors & Windows products

Here are the the top Home Improvement subcategories by store count.

Growth of Home Improvement Stores On Shopware

Here is the historical growth of stores on Shopware in the Home Improvement category.

  • Shopware stores in the Home Improvement category have decreased -71.7% quarter-over-quarter in 2025 Q4.
  • Shopware stores in the Home Improvement category have decreased -8% year-over-year in 2025 Q4.
Quarter
New Active Stores
2017 Q1
10
2017 Q2
11
2017 Q3
9
2017 Q4
7
2018 Q1
13
2018 Q2
82
2018 Q3
19
2018 Q4
22
2019 Q1
35
2019 Q2
26
2019 Q3
36
2019 Q4
19
2020 Q1
17
2020 Q2
20
2020 Q3
16
2020 Q4
47
2021 Q1
38
2021 Q2
40
2021 Q3
22
2021 Q4
16
2022 Q1
8
2022 Q2
10
2022 Q3
35
2022 Q4
12
2023 Q1
17
2023 Q2
20
2023 Q3
42
2023 Q4
32
2024 Q1
23
2024 Q2
25
2024 Q3
31
2024 Q4
50
2025 Q1
28
2025 Q2
23
2025 Q3
18
2025 Q4
46
2026 Q1 (to date)
13
Active Store Count by Quarter

It's hard to know exactly when a Shopware store was first created but we use a heuristic combining DNS and WHOIS data that provides a reasonable approximation.

Social Media Usage On Shopware Stores In The Home Improvement Category

Here are the top social media sites for Shopware stores in the Home Improvement category.

  • Instagram is used by 27.4% of Shopware stores in the Home Improvement category.
  • Facebook is used by 25.4% of Shopware stores in the Home Improvement category.
  • YouTube is used by 18.4% of Shopware stores in the Home Improvement category.
Type
Stores
Instagram
286
Facebook
265
YouTube
192
LinkedIn
104
Pinterest
98
Twitter
38
Tiktok
23
WhatsApp
19

Contact Information On Shopware Stores In The Home Improvement Category

Here are the top contact methods for Shopware stores in the Home Improvement category.

  • 81.3% of Shopware stores in the Home Improvement category provide a phone number on their website
  • 60.4% of Shopware stores in the Home Improvement category have an email on their website
Type
Stores
Phone
849
Email
631

Top Countries For Shopware Stores In The Home Improvement Category

Here are the top countries for Shopware stores in the Home Improvement category.

  • 69.4% of Shopware stores in the Home Improvement category are in Germany
  • 3.4% of Shopware stores in the Home Improvement category are in Switzerland
  • 3.0% of Shopware stores in the Home Improvement category are in Austria
  • 2.1% of Shopware stores in the Home Improvement category are in Netherlands
Country
Stores
725
31
17
13
7

With a paid account, stores can also be segmented by region and city.

Top Technologies on Shopware Stores In The Home Improvement Category

We're tracking 97 different technologies that have 4,292 collective installs on Shopware stores in the Home Improvement category.

  • Google Tag Manager is used by 59.2% of Shopware stores in the Home Improvement category.
  • Google Ads Pixel is used by 43.7% of Shopware stores in the Home Improvement category.
  • Google Adsense is used by 41.5% of Shopware stores in the Home Improvement category.

Here are the top 10 third-party technologies, ordered by number of installs, across all Shopware stores.

Number Of Products Sold For Shopware Stores In The Home Improvement Category

Here is the breakdown of Shopware stores in the Home Improvement category by the number of products that they sell.

  • 18.9% of Shopware stores in the Home Improvement category sell 250 - 999 different products.
  • 14.2% of Shopware stores in the Home Improvement category sell 1000 - 4999 different products.
  • 12.3% of Shopware stores in the Home Improvement category sell 100 - 249 different products.
Products Sold
Stores
1 - 9
122
10 - 24
71
25 - 49
92
50 - 99
39
100 - 249
128
250 - 999
197
1000 - 4999
148
5000 - 9999
43
10000 - 24999
48
25000 - 99999
12

Top-level Domain Distribution For Shopware Stores In The Home Improvement Category

The majority of Shopware stores use a .com domain. This is not surprising since alternate top-level domains have only been introduced somewhat recently and there is still a certain cachet associated with .com domains.

  • 62.9% of Shopware stores in the Home Improvement category have a .de domain.
  • 12.8% of Shopware stores in the Home Improvement category have a .com domain.
  • 3.1% of Shopware stores in the Home Improvement category have a .ch domain.
Top-level Domain
Stores
.de
657
.com
134
.ch
32
.shop
28
.at
26
.nl
22
.fr
17
.eu
14
.de-2.tst.site
12
.net
12

Top Stores In The Home Improvement Category

Here are the top 5 Home Improvement stores ordered by worldwide store rank.

Name
Domain
Rank
Created
AlbanyCountyFasteners.com
15,629
2017/09/29
Wittichen Supply
53,926
2016/12/30
Door.us
glass-door.us
58,683
2017/05/26
Holzprofi24
69,605
2016/12/30
Fliesen24®
115,912
2019/12/13

For more insights on Shopware stores, create a free account and explore our data.

New Stores In The Home Improvement Category

Here are the top 5 most recent Home Improvement stores.

Name
Domain
Rank
Created
Bolt Deutschland
5,543,508
2026/01/30
Timbersteps
8,105,394
2026/01/30
Hardware & Industry
zthqd2pmr6rxk-main-bvxea6i.de-2.tst.site
7,042,572
2026/01/23
carpetlounge-berlin.com
11,551,747
2026/01/23
JR Tortechnik
3,851,695
2026/01/16

Get more insights on Shopware stores

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  • Domain type
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