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Home Improvement stores on Shopware

Updated Dec 5 2025

There are 1,025 live Shopware stores in the Home Improvement category.

In this report, we'll cover the following essential statistics on Shopware stores in the Home Improvement category.

Download a complete list of Shopware stores the Home Improvement category with a paid account.
Create a free account to get a feel for the data we provide.

The most popular subcategories under Home Improvement are:

  • 14.3% of Shopware stores in the Home Improvement category sell Flooring products
  • 10.7% of Shopware stores in the Home Improvement category sell Construction & Power Tools products
  • 7.0% of Shopware stores in the Home Improvement category sell Doors & Windows products

Here are the the top Home Improvement subcategories by store count.

Growth of Home Improvement Stores On Shopware

Here is the historical growth of stores on Shopware in the Home Improvement category.

  • Shopware stores in the Home Improvement category have increased 57.9% quarter-over-quarter in 2025 Q3.
  • Shopware stores in the Home Improvement category have decreased -34% year-over-year in 2025 Q3.
Quarter
New Active Stores
2017 Q1
10
2017 Q2
11
2017 Q3
8
2017 Q4
6
2018 Q1
13
2018 Q2
88
2018 Q3
21
2018 Q4
21
2019 Q1
35
2019 Q2
27
2019 Q3
34
2019 Q4
21
2020 Q1
17
2020 Q2
19
2020 Q3
15
2020 Q4
51
2021 Q1
40
2021 Q2
37
2021 Q3
24
2021 Q4
17
2022 Q1
8
2022 Q2
12
2022 Q3
32
2022 Q4
13
2023 Q1
17
2023 Q2
22
2023 Q3
49
2023 Q4
29
2024 Q1
25
2024 Q2
27
2024 Q3
29
2024 Q4
47
2025 Q1
28
2025 Q2
23
2025 Q3
19
2025 Q4 (to date)
30
Active Store Count by Quarter

It's hard to know exactly when a Shopware store was first created but we use a heuristic combining DNS and WHOIS data that provides a reasonable approximation.

Social Media Usage On Shopware Stores In The Home Improvement Category

Here are the top social media sites for Shopware stores in the Home Improvement category.

  • Instagram is used by 27.8% of Shopware stores in the Home Improvement category.
  • Facebook is used by 25.7% of Shopware stores in the Home Improvement category.
  • YouTube is used by 17.0% of Shopware stores in the Home Improvement category.
Type
Stores
Instagram
285
Facebook
263
YouTube
174
LinkedIn
94
Pinterest
92
Twitter
36
Tiktok
20
WhatsApp
18
Facebook Group
1

Contact Information On Shopware Stores In The Home Improvement Category

Here are the top contact methods for Shopware stores in the Home Improvement category.

  • 81.9% of Shopware stores in the Home Improvement category provide a phone number on their website
  • 61.0% of Shopware stores in the Home Improvement category have an email on their website
Type
Stores
Phone
839
Email
625

Top Countries For Shopware Stores In The Home Improvement Category

Here are the top countries for Shopware stores in the Home Improvement category.

  • 71.4% of Shopware stores in the Home Improvement category are in Germany
  • 3.5% of Shopware stores in the Home Improvement category are in Austria
  • 3.1% of Shopware stores in the Home Improvement category are in Switzerland
  • 2.0% of Shopware stores in the Home Improvement category are in Netherlands

With a paid account, stores can also be segmented by region and city.

Top Technologies on Shopware Stores In The Home Improvement Category

We're tracking 98 different technologies that have 4,271 collective installs on Shopware stores in the Home Improvement category.

  • Google Tag Manager is used by 59.7% of Shopware stores in the Home Improvement category.
  • Google Ads Pixel is used by 44.2% of Shopware stores in the Home Improvement category.
  • Google Analytics is used by 41.9% of Shopware stores in the Home Improvement category.

Here are the top 10 third-party technologies, ordered by number of installs, across all Shopware stores.

Number Of Products Sold For Shopware Stores In The Home Improvement Category

Here is the breakdown of Shopware stores in the Home Improvement category by the number of products that they sell.

  • 18.5% of Shopware stores in the Home Improvement category sell 250 - 999 different products.
  • 14.0% of Shopware stores in the Home Improvement category sell 1000 - 4999 different products.
  • 12.5% of Shopware stores in the Home Improvement category sell 100 - 249 different products.
Products Sold
Stores
1 - 9
118
10 - 24
67
25 - 49
96
50 - 99
43
100 - 249
128
250 - 999
190
1000 - 4999
143
5000 - 9999
42
10000 - 24999
46
25000 - 99999
10

Top-level Domain Distribution For Shopware Stores In The Home Improvement Category

The majority of Shopware stores use a .com domain. This is not surprising since alternate top-level domains have only been introduced somewhat recently and there is still a certain cachet associated with .com domains.

  • 64.3% of Shopware stores in the Home Improvement category have a .de domain.
  • 12.8% of Shopware stores in the Home Improvement category have a .com domain.
  • 3.0% of Shopware stores in the Home Improvement category have a .at domain.
Top-level Domain
Stores
.de
659
.com
131
.at
31
.ch
29
.shop
24
.nl
21
.eu
17
.fr
14
.net
13
.it
9

Top Stores In The Home Improvement Category

Here are the top 5 Home Improvement stores ordered by worldwide store rank.

Name
Domain
Rank
Created
AlbanyCountyFasteners.com
8,868
2017/09/29
Holzprofi24
50,479
2016/12/30
Wittichen Supply
55,415
2016/12/30
Door.us
79,328
2017/05/26
Fliesen24®
102,368
2019/12/13

For more insights on Shopware stores, create a free account and explore our data.

New Stores In The Home Improvement Category

Here are the top 5 most recent Home Improvement stores.

Name
Domain
Rank
Created
www.lauer-elektrotechnik.de
2,081,776
2025/12/05
src-vertrieb.de
3,877,783
2025/12/05
Funny Tree
6,713,761
2025/12/05
eheaters24
7,966,447
2025/12/05
PaulGurkes®
3,758,775
2025/11/28

Get more insights on Shopware stores

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You can segment stores on a variety of dimensions:

  • Social Media accounts
  • Email address
  • Phone numbers
  • Country
  • Third-party technologies
  • Creation date
  • Platform
  • Top-level domains
  • Domain status
  • Domain type
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