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Home Improvement stores on Shopware

Updated Jan 9 2026

There are 1,026 live Shopware stores in the Home Improvement category.

In this report, we'll cover the following essential statistics on Shopware stores in the Home Improvement category.

Download a complete list of Shopware stores the Home Improvement category with a paid account.
Create a free account to get a feel for the data we provide.

The most popular subcategories under Home Improvement are:

  • 14.2% of Shopware stores in the Home Improvement category sell Flooring products
  • 10.6% of Shopware stores in the Home Improvement category sell Construction & Power Tools products
  • 7.4% of Shopware stores in the Home Improvement category sell Doors & Windows products

Here are the the top Home Improvement subcategories by store count.

Growth of Home Improvement Stores On Shopware

Here is the historical growth of stores on Shopware in the Home Improvement category.

  • Shopware stores in the Home Improvement category have decreased -85.4% quarter-over-quarter in 2025 Q4.
  • Shopware stores in the Home Improvement category have increased 2% year-over-year in 2025 Q4.
Quarter
New Active Stores
2017 Q1
9
2017 Q2
11
2017 Q3
8
2017 Q4
7
2018 Q1
11
2018 Q2
81
2018 Q3
20
2018 Q4
22
2019 Q1
34
2019 Q2
25
2019 Q3
35
2019 Q4
21
2020 Q1
16
2020 Q2
19
2020 Q3
16
2020 Q4
46
2021 Q1
39
2021 Q2
38
2021 Q3
23
2021 Q4
17
2022 Q1
7
2022 Q2
10
2022 Q3
36
2022 Q4
14
2023 Q1
18
2023 Q2
16
2023 Q3
46
2023 Q4
31
2024 Q1
24
2024 Q2
28
2024 Q3
33
2024 Q4
47
2025 Q1
26
2025 Q2
21
2025 Q3
18
2025 Q4
48
2026 Q1 (to date)
7
Active Store Count by Quarter

It's hard to know exactly when a Shopware store was first created but we use a heuristic combining DNS and WHOIS data that provides a reasonable approximation.

Social Media Usage On Shopware Stores In The Home Improvement Category

Here are the top social media sites for Shopware stores in the Home Improvement category.

  • Instagram is used by 28.0% of Shopware stores in the Home Improvement category.
  • Facebook is used by 26.0% of Shopware stores in the Home Improvement category.
  • YouTube is used by 17.9% of Shopware stores in the Home Improvement category.
Type
Stores
Instagram
287
Facebook
267
YouTube
184
LinkedIn
99
Pinterest
98
Twitter
36
Tiktok
20
WhatsApp
15

Contact Information On Shopware Stores In The Home Improvement Category

Here are the top contact methods for Shopware stores in the Home Improvement category.

  • 81.2% of Shopware stores in the Home Improvement category provide a phone number on their website
  • 60.6% of Shopware stores in the Home Improvement category have an email on their website
Type
Stores
Phone
833
Email
622

Top Countries For Shopware Stores In The Home Improvement Category

Here are the top countries for Shopware stores in the Home Improvement category.

  • 70.6% of Shopware stores in the Home Improvement category are in Germany
  • 3.2% of Shopware stores in the Home Improvement category are in Switzerland
  • 3.1% of Shopware stores in the Home Improvement category are in Austria
  • 2.1% of Shopware stores in the Home Improvement category are in Netherlands

With a paid account, stores can also be segmented by region and city.

Top Technologies on Shopware Stores In The Home Improvement Category

We're tracking 97 different technologies that have 4,258 collective installs on Shopware stores in the Home Improvement category.

  • Google Tag Manager is used by 59.3% of Shopware stores in the Home Improvement category.
  • Google Ads Pixel is used by 43.8% of Shopware stores in the Home Improvement category.
  • Google Adsense is used by 41.1% of Shopware stores in the Home Improvement category.

Here are the top 10 third-party technologies, ordered by number of installs, across all Shopware stores.

Number Of Products Sold For Shopware Stores In The Home Improvement Category

Here is the breakdown of Shopware stores in the Home Improvement category by the number of products that they sell.

  • 19.0% of Shopware stores in the Home Improvement category sell 250 - 999 different products.
  • 14.5% of Shopware stores in the Home Improvement category sell 1000 - 4999 different products.
  • 12.0% of Shopware stores in the Home Improvement category sell 100 - 249 different products.
Products Sold
Stores
1 - 9
120
10 - 24
73
25 - 49
87
50 - 99
45
100 - 249
123
250 - 999
195
1000 - 4999
149
5000 - 9999
39
10000 - 24999
47
25000 - 99999
12

Top-level Domain Distribution For Shopware Stores In The Home Improvement Category

The majority of Shopware stores use a .com domain. This is not surprising since alternate top-level domains have only been introduced somewhat recently and there is still a certain cachet associated with .com domains.

  • 63.7% of Shopware stores in the Home Improvement category have a .de domain.
  • 12.3% of Shopware stores in the Home Improvement category have a .com domain.
  • 2.9% of Shopware stores in the Home Improvement category have a .ch domain.
Top-level Domain
Stores
.de
654
.com
126
.ch
30
.at
27
.shop
25
.nl
22
.eu
16
.fr
15
.net
12
.de-2.tst.site
10

Top Stores In The Home Improvement Category

Here are the top 5 Home Improvement stores ordered by worldwide store rank.

Name
Domain
Rank
Created
AlbanyCountyFasteners.com
14,955
2017/09/29
Wittichen Supply
52,129
2016/12/30
Holzprofi24
54,396
2016/12/30
Door.us
glass-door.us
57,285
2017/05/26
Fliesen24®
112,371
2019/12/13

For more insights on Shopware stores, create a free account and explore our data.

New Stores In The Home Improvement Category

Here are the top 5 most recent Home Improvement stores.

Name
Domain
Rank
Created
STEINTÜRENLAND
6,505,888
2026/01/09
Hardware & Industry
efwyobrewffek-k5-demo-4-hw5xfwy.de-2.tst.site
6,889,978
2026/01/09
Heimtechnik24
7,058,727
2026/01/09
Deckenventilatoren24
8,491,799
2026/01/09
Boizenburger Baustoffe
6,509,944
2026/01/02

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