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Home Furnishings stores on Shopware

Updated Feb 20 2026

There are 822 live Shopware stores in the Home Furnishings category.

In this report, we'll cover the following essential statistics on Shopware stores in the Home Furnishings category.

Download a complete list of Shopware stores the Home Furnishings category with a paid account.
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The most popular subcategories under Home Furnishings are:

  • 22.5% of Shopware stores in the Home Furnishings category sell Lamps & Lighting products
  • 7.4% of Shopware stores in the Home Furnishings category sell Living Room Furniture products
  • 5.8% of Shopware stores in the Home Furnishings category sell Rugs & Carpets products

Here are the the top Home Furnishings subcategories by store count.

Growth of Home Furnishings Stores On Shopware

Here is the historical growth of stores on Shopware in the Home Furnishings category.

  • Shopware stores in the Home Furnishings category have decreased -65.5% quarter-over-quarter in 2025 Q4.
  • Shopware stores in the Home Furnishings category have increased 4% year-over-year in 2025 Q4.
Quarter
New Active Stores
2017 Q1
10
2017 Q2
12
2017 Q3
13
2017 Q4
8
2018 Q1
16
2018 Q2
71
2018 Q3
22
2018 Q4
17
2019 Q1
27
2019 Q2
17
2019 Q3
28
2019 Q4
15
2020 Q1
21
2020 Q2
23
2020 Q3
15
2020 Q4
26
2021 Q1
42
2021 Q2
19
2021 Q3
14
2021 Q4
14
2022 Q1
5
2022 Q2
9
2022 Q3
28
2022 Q4
6
2023 Q1
10
2023 Q2
6
2023 Q3
22
2023 Q4
20
2024 Q1
22
2024 Q2
21
2024 Q3
16
2024 Q4
28
2025 Q1
17
2025 Q2
17
2025 Q3
12
2025 Q4
29
2026 Q1 (to date)
10
Active Store Count by Quarter

It's hard to know exactly when a Shopware store was first created but we use a heuristic combining DNS and WHOIS data that provides a reasonable approximation.

Social Media Usage On Shopware Stores In The Home Furnishings Category

Here are the top social media sites for Shopware stores in the Home Furnishings category.

  • Instagram is used by 40.4% of Shopware stores in the Home Furnishings category.
  • Facebook is used by 38.2% of Shopware stores in the Home Furnishings category.
  • Pinterest is used by 17.3% of Shopware stores in the Home Furnishings category.
Type
Stores
Instagram
332
Facebook
314
Pinterest
142
YouTube
128
LinkedIn
74
Twitter
28
WhatsApp
20
Tiktok
19

Contact Information On Shopware Stores In The Home Furnishings Category

Here are the top contact methods for Shopware stores in the Home Furnishings category.

  • 76.6% of Shopware stores in the Home Furnishings category provide a phone number on their website
  • 63.4% of Shopware stores in the Home Furnishings category have an email on their website
Type
Stores
Phone
630
Email
521

Top Countries For Shopware Stores In The Home Furnishings Category

Here are the top countries for Shopware stores in the Home Furnishings category.

  • 70.6% of Shopware stores in the Home Furnishings category are in Germany
  • 3.6% of Shopware stores in the Home Furnishings category are in Switzerland
  • 2.9% of Shopware stores in the Home Furnishings category are in Austria
  • 2.3% of Shopware stores in the Home Furnishings category are in Netherlands
Country
Stores
580
24
13
10
9
6

With a paid account, stores can also be segmented by region and city.

Top Technologies on Shopware Stores In The Home Furnishings Category

We're tracking 112 different technologies that have 4,106 collective installs on Shopware stores in the Home Furnishings category.

  • Google Tag Manager is used by 65.8% of Shopware stores in the Home Furnishings category.
  • Google Ads Pixel is used by 52.4% of Shopware stores in the Home Furnishings category.
  • Google Adsense is used by 51.9% of Shopware stores in the Home Furnishings category.

Here are the top 10 third-party technologies, ordered by number of installs, across all Shopware stores.

Number Of Products Sold For Shopware Stores In The Home Furnishings Category

Here is the breakdown of Shopware stores in the Home Furnishings category by the number of products that they sell.

  • 21.9% of Shopware stores in the Home Furnishings category sell 250 - 999 different products.
  • 14.8% of Shopware stores in the Home Furnishings category sell 1000 - 4999 different products.
  • 14.4% of Shopware stores in the Home Furnishings category sell 100 - 249 different products.
Products Sold
Stores
1 - 9
67
10 - 24
43
25 - 49
72
50 - 99
41
100 - 249
118
250 - 999
180
1000 - 4999
122
5000 - 9999
37
10000 - 24999
30
25000 - 99999
13

Top-level Domain Distribution For Shopware Stores In The Home Furnishings Category

The majority of Shopware stores use a .com domain. This is not surprising since alternate top-level domains have only been introduced somewhat recently and there is still a certain cachet associated with .com domains.

  • 61.6% of Shopware stores in the Home Furnishings category have a .de domain.
  • 15.1% of Shopware stores in the Home Furnishings category have a .com domain.
  • 3.5% of Shopware stores in the Home Furnishings category have a .ch domain.
Top-level Domain
Stores
.de
506
.com
124
.ch
29
.at
23
.nl
19
.shop
15
.eu
13
.fr
13
.pl
8
.it
7

Top Stores In The Home Furnishings Category

Here are the top 5 Home Furnishings stores ordered by worldwide store rank.

Name
Domain
Rank
Created
Gartenmöbel online kaufen
106,995
2021/01/15
LIPO
108,842
2020/08/14
textilwerk.com
112,482
2016/12/30
www.hay.nl
120,440
2021/09/10
OSTERMANN.de
133,402
2016/12/30

For more insights on Shopware stores, create a free account and explore our data.

New Stores In The Home Furnishings Category

Here are the top 5 most recent Home Furnishings stores.

Name
Domain
Rank
Created
Gomel
6,557,047
2026/02/20
Meisterbadshop.de
7,427,516
2026/02/20
Main
main-bvxea6i-5gezjiffnlbxk.us.platformsh.site
6,641,260
2026/02/13
LongLife LED GmbH
5,977,849
2026/02/06
tiorca.de
7,446,974
2026/01/30

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