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Home Furnishings stores on Shopware

Updated Jan 9 2026

There are 868 live Shopware stores in the Home Furnishings category.

In this report, we'll cover the following essential statistics on Shopware stores in the Home Furnishings category.

Download a complete list of Shopware stores the Home Furnishings category with a paid account.
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The most popular subcategories under Home Furnishings are:

  • 23.3% of Shopware stores in the Home Furnishings category sell Lamps & Lighting products
  • 6.9% of Shopware stores in the Home Furnishings category sell Living Room Furniture products
  • 6.3% of Shopware stores in the Home Furnishings category sell Rugs & Carpets products

Here are the the top Home Furnishings subcategories by store count.

Growth of Home Furnishings Stores On Shopware

Here is the historical growth of stores on Shopware in the Home Furnishings category.

  • Shopware stores in the Home Furnishings category have decreased -94.4% quarter-over-quarter in 2025 Q4.
  • Shopware stores in the Home Furnishings category have increased 9% year-over-year in 2025 Q4.
Quarter
New Active Stores
2017 Q1
9
2017 Q2
12
2017 Q3
10
2017 Q4
6
2018 Q1
18
2018 Q2
73
2018 Q3
22
2018 Q4
18
2019 Q1
29
2019 Q2
16
2019 Q3
27
2019 Q4
16
2020 Q1
21
2020 Q2
24
2020 Q3
16
2020 Q4
28
2021 Q1
42
2021 Q2
27
2021 Q3
15
2021 Q4
15
2022 Q1
6
2022 Q2
9
2022 Q3
29
2022 Q4
7
2023 Q1
9
2023 Q2
11
2023 Q3
26
2023 Q4
24
2024 Q1
26
2024 Q2
18
2024 Q3
21
2024 Q4
33
2025 Q1
19
2025 Q2
15
2025 Q3
16
2025 Q4
36
2026 Q1 (to date)
2
Active Store Count by Quarter

It's hard to know exactly when a Shopware store was first created but we use a heuristic combining DNS and WHOIS data that provides a reasonable approximation.

Social Media Usage On Shopware Stores In The Home Furnishings Category

Here are the top social media sites for Shopware stores in the Home Furnishings category.

  • Instagram is used by 39.2% of Shopware stores in the Home Furnishings category.
  • Facebook is used by 37.8% of Shopware stores in the Home Furnishings category.
  • Pinterest is used by 16.4% of Shopware stores in the Home Furnishings category.
Type
Stores
Instagram
340
Facebook
328
Pinterest
142
YouTube
127
LinkedIn
75
Twitter
29
Tiktok
20
WhatsApp
20

Contact Information On Shopware Stores In The Home Furnishings Category

Here are the top contact methods for Shopware stores in the Home Furnishings category.

  • 77.5% of Shopware stores in the Home Furnishings category provide a phone number on their website
  • 64.9% of Shopware stores in the Home Furnishings category have an email on their website
Type
Stores
Phone
673
Email
563

Top Countries For Shopware Stores In The Home Furnishings Category

Here are the top countries for Shopware stores in the Home Furnishings category.

  • 70.0% of Shopware stores in the Home Furnishings category are in Germany
  • 3.9% of Shopware stores in the Home Furnishings category are in Austria
  • 3.2% of Shopware stores in the Home Furnishings category are in Switzerland
  • 2.2% of Shopware stores in the Home Furnishings category are in Netherlands
Country
Stores
608
34
12
10
10
6

With a paid account, stores can also be segmented by region and city.

Top Technologies on Shopware Stores In The Home Furnishings Category

We're tracking 112 different technologies that have 4,398 collective installs on Shopware stores in the Home Furnishings category.

  • Google Tag Manager is used by 66.6% of Shopware stores in the Home Furnishings category.
  • Google Ads Pixel is used by 52.6% of Shopware stores in the Home Furnishings category.
  • Google Adsense is used by 52.0% of Shopware stores in the Home Furnishings category.

Here are the top 10 third-party technologies, ordered by number of installs, across all Shopware stores.

Number Of Products Sold For Shopware Stores In The Home Furnishings Category

Here is the breakdown of Shopware stores in the Home Furnishings category by the number of products that they sell.

  • 17.5% of Shopware stores in the Home Furnishings category sell 250 - 999 different products.
  • 15.9% of Shopware stores in the Home Furnishings category sell 1000 - 4999 different products.
  • 14.9% of Shopware stores in the Home Furnishings category sell 100 - 249 different products.
Products Sold
Stores
1 - 9
77
10 - 24
41
25 - 49
80
50 - 99
53
100 - 249
129
250 - 999
152
1000 - 4999
138
5000 - 9999
52
10000 - 24999
33
25000 - 99999
17

Top-level Domain Distribution For Shopware Stores In The Home Furnishings Category

The majority of Shopware stores use a .com domain. This is not surprising since alternate top-level domains have only been introduced somewhat recently and there is still a certain cachet associated with .com domains.

  • 61.5% of Shopware stores in the Home Furnishings category have a .de domain.
  • 14.6% of Shopware stores in the Home Furnishings category have a .com domain.
  • 3.8% of Shopware stores in the Home Furnishings category have a .at domain.
Top-level Domain
Stores
.de
534
.com
127
.at
33
.ch
28
.nl
19
.shop
17
.eu
14
.fr
12
.pl
9
.it
7

Top Stores In The Home Furnishings Category

Here are the top 5 Home Furnishings stores ordered by worldwide store rank.

Name
Domain
Rank
Created
Wohnen.de
36,425
2016/12/30
LOBERON
91,760
2021/05/07
www.hay.nl
99,098
2021/09/10
Gartenmöbel online kaufen
113,905
2021/01/15
BRILONER LEUCHTEN
116,114
2017/10/27

For more insights on Shopware stores, create a free account and explore our data.

New Stores In The Home Furnishings Category

Here are the top 5 most recent Home Furnishings stores.

Name
Domain
Rank
Created
1a-holzbetten.de
7,412,240
2026/01/09
Naturstein
6,902,878
2026/01/02
sofa-nella.com
6,505,428
2025/12/26
fensterbankguru.at
6,586,928
2025/12/26
Shop
8,819,660
2025/12/19

Get more insights on Shopware stores

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You can segment stores on a variety of dimensions:

  • Social Media accounts
  • Email address
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  • Country
  • Third-party technologies
  • Creation date
  • Platform
  • Top-level domains
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  • Domain type
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