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Beauty & Fitness stores on Shopware

Updated Feb 20 2026

There are 946 live Shopware stores in the Beauty & Fitness category.

In this report, we'll cover the following essential statistics on Shopware stores in the Beauty & Fitness category.

Download a complete list of Shopware stores the Beauty & Fitness category with a paid account.
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The most popular subcategories under Beauty & Fitness are:

  • 63.8% of Shopware stores in the Beauty & Fitness category sell Face & Body Care products
  • 11.5% of Shopware stores in the Beauty & Fitness category sell Hair Care products
  • 8.5% of Shopware stores in the Beauty & Fitness category sell Fitness products

Here are the the top Beauty & Fitness subcategories by store count.

Growth of Beauty & Fitness Stores On Shopware

Here is the historical growth of stores on Shopware in the Beauty & Fitness category.

  • Shopware stores in the Beauty & Fitness category have decreased -81.1% quarter-over-quarter in 2025 Q4.
  • Shopware stores in the Beauty & Fitness category have increased 42% year-over-year in 2025 Q4.
Quarter
New Active Stores
2017 Q1
6
2017 Q2
12
2017 Q3
9
2017 Q4
11
2018 Q1
20
2018 Q2
74
2018 Q3
31
2018 Q4
27
2019 Q1
32
2019 Q2
15
2019 Q3
23
2019 Q4
31
2020 Q1
30
2020 Q2
24
2020 Q3
19
2020 Q4
29
2021 Q1
40
2021 Q2
44
2021 Q3
18
2021 Q4
6
2022 Q1
8
2022 Q2
11
2022 Q3
32
2022 Q4
9
2023 Q1
6
2023 Q2
10
2023 Q3
19
2023 Q4
17
2024 Q1
9
2024 Q2
16
2024 Q3
12
2024 Q4
26
2025 Q1
13
2025 Q2
47
2025 Q3
37
2025 Q4
37
2026 Q1 (to date)
7
Active Store Count by Quarter

It's hard to know exactly when a Shopware store was first created but we use a heuristic combining DNS and WHOIS data that provides a reasonable approximation.

Social Media Usage On Shopware Stores In The Beauty & Fitness Category

Here are the top social media sites for Shopware stores in the Beauty & Fitness category.

  • Instagram is used by 42.2% of Shopware stores in the Beauty & Fitness category.
  • Facebook is used by 39.5% of Shopware stores in the Beauty & Fitness category.
  • YouTube is used by 20.0% of Shopware stores in the Beauty & Fitness category.
Type
Stores
Instagram
399
Facebook
374
YouTube
189
Pinterest
85
Tiktok
65
LinkedIn
60
Twitter
55
WhatsApp
15
Facebook Group
3
Yelp
1
Snapchat
1

Contact Information On Shopware Stores In The Beauty & Fitness Category

Here are the top contact methods for Shopware stores in the Beauty & Fitness category.

  • 74.6% of Shopware stores in the Beauty & Fitness category provide a phone number on their website
  • 63.3% of Shopware stores in the Beauty & Fitness category have an email on their website
Type
Stores
Phone
706
Email
599

Top Countries For Shopware Stores In The Beauty & Fitness Category

Here are the top countries for Shopware stores in the Beauty & Fitness category.

  • 58.0% of Shopware stores in the Beauty & Fitness category are in Germany
  • 5.4% of Shopware stores in the Beauty & Fitness category are in Switzerland
  • 4.3% of Shopware stores in the Beauty & Fitness category are in Austria
  • 1.7% of Shopware stores in the Beauty & Fitness category are in France
Country
Stores
549
41
16
14
6

With a paid account, stores can also be segmented by region and city.

Top Technologies on Shopware Stores In The Beauty & Fitness Category

We're tracking 124 different technologies that have 4,325 collective installs on Shopware stores in the Beauty & Fitness category.

  • Google Tag Manager is used by 56.1% of Shopware stores in the Beauty & Fitness category.
  • Google Ads Pixel is used by 43.2% of Shopware stores in the Beauty & Fitness category.
  • Google Adsense is used by 40.7% of Shopware stores in the Beauty & Fitness category.

Here are the top 10 third-party technologies, ordered by number of installs, across all Shopware stores.

Number Of Products Sold For Shopware Stores In The Beauty & Fitness Category

Here is the breakdown of Shopware stores in the Beauty & Fitness category by the number of products that they sell.

  • 15.8% of Shopware stores in the Beauty & Fitness category sell 100 - 249 different products.
  • 15.3% of Shopware stores in the Beauty & Fitness category sell 1 - 9 different products.
  • 14.6% of Shopware stores in the Beauty & Fitness category sell 250 - 999 different products.
Products Sold
Stores
1 - 9
145
10 - 24
93
25 - 49
110
50 - 99
50
100 - 249
149
250 - 999
138
1000 - 4999
82
5000 - 9999
19
10000 - 24999
8
25000 - 99999
2

Top-level Domain Distribution For Shopware Stores In The Beauty & Fitness Category

The majority of Shopware stores use a .com domain. This is not surprising since alternate top-level domains have only been introduced somewhat recently and there is still a certain cachet associated with .com domains.

  • 50.0% of Shopware stores in the Beauty & Fitness category have a .de domain.
  • 24.5% of Shopware stores in the Beauty & Fitness category have a .com domain.
  • 5.2% of Shopware stores in the Beauty & Fitness category have a .ch domain.
Top-level Domain
Stores
.de
473
.com
232
.ch
49
.at
32
.shop
21
.fr
17
.eu
16
.nl
13
.it
11
.be
5

Top Stores In The Beauty & Fitness Category

Here are the top 5 Beauty & Fitness stores ordered by worldwide store rank.

Name
Domain
Rank
Created
Dr. Hauschka
41,669
2020/08/14
dr-spiller.com
51,738
2021/08/27
AmoreShop
57,537
2016/12/30
PomadeShop
72,398
2016/12/30
la-mer.com
81,558
2021/02/26

For more insights on Shopware stores, create a free account and explore our data.

New Stores In The Beauty & Fitness Category

Here are the top 5 most recent Beauty & Fitness stores.

Name
Domain
Rank
Created
www.bellaffair-pro.at
10,761,453
2026/02/20
www.bellaffair-pro.de
11,300,555
2026/02/20
Dr.Belter
12,905,646
2026/02/06
Dr.Belter
12,905,648
2026/02/06
Dr.Belter
12,905,647
2026/01/30

Get more insights on Shopware stores

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You can segment stores on a variety of dimensions:

  • Social Media accounts
  • Email address
  • Phone numbers
  • Country
  • Third-party technologies
  • Creation date
  • Platform
  • Top-level domains
  • Domain status
  • Domain type
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