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Beauty & Fitness stores on Shopware

Updated Jan 30 2026

There are 967 live Shopware stores in the Beauty & Fitness category.

In this report, we'll cover the following essential statistics on Shopware stores in the Beauty & Fitness category.

Download a complete list of Shopware stores the Beauty & Fitness category with a paid account.
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The most popular subcategories under Beauty & Fitness are:

  • 61.9% of Shopware stores in the Beauty & Fitness category sell Face & Body Care products
  • 12.1% of Shopware stores in the Beauty & Fitness category sell Hair Care products
  • 8.8% of Shopware stores in the Beauty & Fitness category sell Fitness products

Here are the the top Beauty & Fitness subcategories by store count.

Growth of Beauty & Fitness Stores On Shopware

Here is the historical growth of stores on Shopware in the Beauty & Fitness category.

  • Shopware stores in the Beauty & Fitness category have decreased -91.7% quarter-over-quarter in 2025 Q4.
  • Shopware stores in the Beauty & Fitness category have increased 16% year-over-year in 2025 Q4.
Quarter
New Active Stores
2017 Q1
7
2017 Q2
12
2017 Q3
9
2017 Q4
12
2018 Q1
20
2018 Q2
75
2018 Q3
32
2018 Q4
28
2019 Q1
36
2019 Q2
13
2019 Q3
29
2019 Q4
31
2020 Q1
31
2020 Q2
24
2020 Q3
20
2020 Q4
33
2021 Q1
41
2021 Q2
53
2021 Q3
19
2021 Q4
8
2022 Q1
9
2022 Q2
12
2022 Q3
29
2022 Q4
9
2023 Q1
6
2023 Q2
16
2023 Q3
28
2023 Q4
19
2024 Q1
12
2024 Q2
17
2024 Q3
12
2024 Q4
31
2025 Q1
16
2025 Q2
18
2025 Q3
23
2025 Q4
36
2026 Q1 (to date)
3
Active Store Count by Quarter

It's hard to know exactly when a Shopware store was first created but we use a heuristic combining DNS and WHOIS data that provides a reasonable approximation.

Social Media Usage On Shopware Stores In The Beauty & Fitness Category

Here are the top social media sites for Shopware stores in the Beauty & Fitness category.

  • Instagram is used by 44.6% of Shopware stores in the Beauty & Fitness category.
  • Facebook is used by 41.5% of Shopware stores in the Beauty & Fitness category.
  • YouTube is used by 20.0% of Shopware stores in the Beauty & Fitness category.
Type
Stores
Instagram
431
Facebook
401
YouTube
193
Pinterest
91
Tiktok
66
LinkedIn
64
Twitter
57
WhatsApp
17
Facebook Group
4
Yelp
1
Snapchat
1

Contact Information On Shopware Stores In The Beauty & Fitness Category

Here are the top contact methods for Shopware stores in the Beauty & Fitness category.

  • 72.8% of Shopware stores in the Beauty & Fitness category provide a phone number on their website
  • 65.8% of Shopware stores in the Beauty & Fitness category have an email on their website
Type
Stores
Phone
704
Email
636

Top Countries For Shopware Stores In The Beauty & Fitness Category

Here are the top countries for Shopware stores in the Beauty & Fitness category.

  • 62.7% of Shopware stores in the Beauty & Fitness category are in Germany
  • 5.7% of Shopware stores in the Beauty & Fitness category are in Switzerland
  • 4.7% of Shopware stores in the Beauty & Fitness category are in Austria
  • 1.8% of Shopware stores in the Beauty & Fitness category are in France
Country
Stores
606
45
17
16
6

With a paid account, stores can also be segmented by region and city.

Top Technologies on Shopware Stores In The Beauty & Fitness Category

We're tracking 123 different technologies that have 4,137 collective installs on Shopware stores in the Beauty & Fitness category.

  • Google Tag Manager is used by 53.1% of Shopware stores in the Beauty & Fitness category.
  • Google Ads Pixel is used by 38.9% of Shopware stores in the Beauty & Fitness category.
  • Google Analytics is used by 38.3% of Shopware stores in the Beauty & Fitness category.

Here are the top 10 third-party technologies, ordered by number of installs, across all Shopware stores.

Number Of Products Sold For Shopware Stores In The Beauty & Fitness Category

Here is the breakdown of Shopware stores in the Beauty & Fitness category by the number of products that they sell.

  • 16.2% of Shopware stores in the Beauty & Fitness category sell 100 - 249 different products.
  • 16.2% of Shopware stores in the Beauty & Fitness category sell 250 - 999 different products.
  • 15.2% of Shopware stores in the Beauty & Fitness category sell 1 - 9 different products.
Products Sold
Stores
1 - 9
147
10 - 24
100
25 - 49
115
50 - 99
54
100 - 249
157
250 - 999
157
1000 - 4999
93
5000 - 9999
21
10000 - 24999
11
25000 - 99999
4

Top-level Domain Distribution For Shopware Stores In The Beauty & Fitness Category

The majority of Shopware stores use a .com domain. This is not surprising since alternate top-level domains have only been introduced somewhat recently and there is still a certain cachet associated with .com domains.

  • 54.2% of Shopware stores in the Beauty & Fitness category have a .de domain.
  • 20.0% of Shopware stores in the Beauty & Fitness category have a .com domain.
  • 5.5% of Shopware stores in the Beauty & Fitness category have a .ch domain.
Top-level Domain
Stores
.de
524
.com
193
.ch
53
.at
35
.shop
25
.fr
18
.eu
17
.it
13
.nl
13
.be
5

Top Stores In The Beauty & Fitness Category

Here are the top 5 Beauty & Fitness stores ordered by worldwide store rank.

Name
Domain
Rank
Created
Dr. Hauschka
16,509
2020/08/14
boerlind
46,509
2019/07/12
Original TOGU Online Shop
78,064
2020/08/14
dr-spiller.com
78,312
2021/08/27
GESKE
80,840
2017/01/27

For more insights on Shopware stores, create a free account and explore our data.

New Stores In The Beauty & Fitness Category

Here are the top 5 most recent Beauty & Fitness stores.

Name
Domain
Rank
Created
einwegbedarf24.at
7,890,549
2026/01/23
Outlet
7,206,774
2026/01/09
Argania
10,627,152
2026/01/02
alpakafein.com
6,988,394
2025/12/26
Health Upgrade
7,331,461
2025/12/19

Get more insights on Shopware stores

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You can segment stores on a variety of dimensions:

  • Social Media accounts
  • Email address
  • Phone numbers
  • Country
  • Third-party technologies
  • Creation date
  • Platform
  • Top-level domains
  • Domain status
  • Domain type
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