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Beauty & Fitness stores on Shopware

Updated Dec 19 2025

There are 985 live Shopware stores in the Beauty & Fitness category.

In this report, we'll cover the following essential statistics on Shopware stores in the Beauty & Fitness category.

Download a complete list of Shopware stores the Beauty & Fitness category with a paid account.
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The most popular subcategories under Beauty & Fitness are:

  • 61.7% of Shopware stores in the Beauty & Fitness category sell Face & Body Care products
  • 12.0% of Shopware stores in the Beauty & Fitness category sell Hair Care products
  • 8.8% of Shopware stores in the Beauty & Fitness category sell Fitness products

Here are the the top Beauty & Fitness subcategories by store count.

Growth of Beauty & Fitness Stores On Shopware

Here is the historical growth of stores on Shopware in the Beauty & Fitness category.

  • Shopware stores in the Beauty & Fitness category have increased 57.1% quarter-over-quarter in 2025 Q3.
  • Shopware stores in the Beauty & Fitness category have increased 50% year-over-year in 2025 Q3.
Quarter
New Active Stores
2017 Q1
7
2017 Q2
12
2017 Q3
9
2017 Q4
11
2018 Q1
20
2018 Q2
79
2018 Q3
33
2018 Q4
26
2019 Q1
36
2019 Q2
13
2019 Q3
30
2019 Q4
31
2020 Q1
35
2020 Q2
26
2020 Q3
20
2020 Q4
32
2021 Q1
47
2021 Q2
52
2021 Q3
19
2021 Q4
8
2022 Q1
10
2022 Q2
12
2022 Q3
31
2022 Q4
10
2023 Q1
7
2023 Q2
16
2023 Q3
27
2023 Q4
21
2024 Q1
12
2024 Q2
16
2024 Q3
14
2024 Q4
31
2025 Q1
16
2025 Q2
24
2025 Q3
21
2025 Q4 (to date)
33
Active Store Count by Quarter

It's hard to know exactly when a Shopware store was first created but we use a heuristic combining DNS and WHOIS data that provides a reasonable approximation.

Social Media Usage On Shopware Stores In The Beauty & Fitness Category

Here are the top social media sites for Shopware stores in the Beauty & Fitness category.

  • Instagram is used by 45.0% of Shopware stores in the Beauty & Fitness category.
  • Facebook is used by 41.9% of Shopware stores in the Beauty & Fitness category.
  • YouTube is used by 19.9% of Shopware stores in the Beauty & Fitness category.
Type
Stores
Instagram
443
Facebook
413
YouTube
196
Pinterest
80
Tiktok
70
LinkedIn
70
Twitter
57
WhatsApp
11
Facebook Group
5
Yelp
1
Snapchat
1

Contact Information On Shopware Stores In The Beauty & Fitness Category

Here are the top contact methods for Shopware stores in the Beauty & Fitness category.

  • 72.5% of Shopware stores in the Beauty & Fitness category provide a phone number on their website
  • 65.9% of Shopware stores in the Beauty & Fitness category have an email on their website
Type
Stores
Phone
714
Email
649

Top Countries For Shopware Stores In The Beauty & Fitness Category

Here are the top countries for Shopware stores in the Beauty & Fitness category.

  • 62.9% of Shopware stores in the Beauty & Fitness category are in Germany
  • 6.0% of Shopware stores in the Beauty & Fitness category are in Switzerland
  • 4.4% of Shopware stores in the Beauty & Fitness category are in Austria
  • 1.6% of Shopware stores in the Beauty & Fitness category are in France
Country
Stores
620
43
16
15
6

With a paid account, stores can also be segmented by region and city.

Top Technologies on Shopware Stores In The Beauty & Fitness Category

We're tracking 125 different technologies that have 4,228 collective installs on Shopware stores in the Beauty & Fitness category.

  • Google Tag Manager is used by 52.6% of Shopware stores in the Beauty & Fitness category.
  • Google Ads Pixel is used by 39.7% of Shopware stores in the Beauty & Fitness category.
  • Google Analytics is used by 38.6% of Shopware stores in the Beauty & Fitness category.

Here are the top 10 third-party technologies, ordered by number of installs, across all Shopware stores.

Number Of Products Sold For Shopware Stores In The Beauty & Fitness Category

Here is the breakdown of Shopware stores in the Beauty & Fitness category by the number of products that they sell.

  • 16.5% of Shopware stores in the Beauty & Fitness category sell 100 - 249 different products.
  • 16.3% of Shopware stores in the Beauty & Fitness category sell 250 - 999 different products.
  • 15.6% of Shopware stores in the Beauty & Fitness category sell 1 - 9 different products.
Products Sold
Stores
1 - 9
154
10 - 24
101
25 - 49
109
50 - 99
55
100 - 249
163
250 - 999
161
1000 - 4999
88
5000 - 9999
25
10000 - 24999
17
25000 - 99999
4

Top-level Domain Distribution For Shopware Stores In The Beauty & Fitness Category

The majority of Shopware stores use a .com domain. This is not surprising since alternate top-level domains have only been introduced somewhat recently and there is still a certain cachet associated with .com domains.

  • 54.6% of Shopware stores in the Beauty & Fitness category have a .de domain.
  • 20.1% of Shopware stores in the Beauty & Fitness category have a .com domain.
  • 5.7% of Shopware stores in the Beauty & Fitness category have a .ch domain.
Top-level Domain
Stores
.de
538
.com
198
.ch
56
.at
33
.shop
23
.eu
17
.fr
17
.it
13
.nl
11
.be
5

Top Stores In The Beauty & Fitness Category

Here are the top 5 Beauty & Fitness stores ordered by worldwide store rank.

Name
Domain
Rank
Created
Dr. Hauschka
16,706
2020/08/14
boerlind
45,811
2019/07/12
GESKE
82,127
2017/01/27
TEAM DR JOSEPH
89,947
2017/05/26
la-mer.com
91,955
2021/02/26

For more insights on Shopware stores, create a free account and explore our data.

New Stores In The Beauty & Fitness Category

Here are the top 5 most recent Beauty & Fitness stores.

Name
Domain
Rank
Created
Health Upgrade
8,218,609
2025/12/19
Aleen
5,528,488
2025/12/12
smilestore Zahnkosmetik
6,680,119
2025/12/12
Alle Produkte
7,665,752
2025/12/12
lincetheoriginal.de
8,119,177
2025/12/12

Get more insights on Shopware stores

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You can segment stores on a variety of dimensions:

  • Social Media accounts
  • Email address
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  • Country
  • Third-party technologies
  • Creation date
  • Platform
  • Top-level domains
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  • Domain type
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