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Beauty & Fitness stores on Shopware

Updated Jan 9 2026

There are 981 live Shopware stores in the Beauty & Fitness category.

In this report, we'll cover the following essential statistics on Shopware stores in the Beauty & Fitness category.

Download a complete list of Shopware stores the Beauty & Fitness category with a paid account.
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The most popular subcategories under Beauty & Fitness are:

  • 62.3% of Shopware stores in the Beauty & Fitness category sell Face & Body Care products
  • 12.1% of Shopware stores in the Beauty & Fitness category sell Hair Care products
  • 8.6% of Shopware stores in the Beauty & Fitness category sell Fitness products

Here are the the top Beauty & Fitness subcategories by store count.

Growth of Beauty & Fitness Stores On Shopware

Here is the historical growth of stores on Shopware in the Beauty & Fitness category.

  • Shopware stores in the Beauty & Fitness category have decreased -93.8% quarter-over-quarter in 2025 Q4.
  • Shopware stores in the Beauty & Fitness category have increased 3% year-over-year in 2025 Q4.
Quarter
New Active Stores
2017 Q1
7
2017 Q2
12
2017 Q3
9
2017 Q4
12
2018 Q1
18
2018 Q2
79
2018 Q3
33
2018 Q4
28
2019 Q1
38
2019 Q2
13
2019 Q3
29
2019 Q4
31
2020 Q1
34
2020 Q2
25
2020 Q3
19
2020 Q4
32
2021 Q1
42
2021 Q2
52
2021 Q3
19
2021 Q4
9
2022 Q1
10
2022 Q2
13
2022 Q3
32
2022 Q4
9
2023 Q1
6
2023 Q2
17
2023 Q3
30
2023 Q4
20
2024 Q1
12
2024 Q2
17
2024 Q3
13
2024 Q4
31
2025 Q1
16
2025 Q2
23
2025 Q3
20
2025 Q4
32
2026 Q1 (to date)
2
Active Store Count by Quarter

It's hard to know exactly when a Shopware store was first created but we use a heuristic combining DNS and WHOIS data that provides a reasonable approximation.

Social Media Usage On Shopware Stores In The Beauty & Fitness Category

Here are the top social media sites for Shopware stores in the Beauty & Fitness category.

  • Instagram is used by 45.2% of Shopware stores in the Beauty & Fitness category.
  • Facebook is used by 41.9% of Shopware stores in the Beauty & Fitness category.
  • YouTube is used by 20.2% of Shopware stores in the Beauty & Fitness category.
Type
Stores
Instagram
443
Facebook
411
YouTube
198
Pinterest
85
Tiktok
70
LinkedIn
67
Twitter
58
WhatsApp
13
Facebook Group
5
Yelp
1
Snapchat
1

Contact Information On Shopware Stores In The Beauty & Fitness Category

Here are the top contact methods for Shopware stores in the Beauty & Fitness category.

  • 72.9% of Shopware stores in the Beauty & Fitness category provide a phone number on their website
  • 66.3% of Shopware stores in the Beauty & Fitness category have an email on their website
Type
Stores
Phone
715
Email
650

Top Countries For Shopware Stores In The Beauty & Fitness Category

Here are the top countries for Shopware stores in the Beauty & Fitness category.

  • 62.1% of Shopware stores in the Beauty & Fitness category are in Germany
  • 5.9% of Shopware stores in the Beauty & Fitness category are in Switzerland
  • 4.5% of Shopware stores in the Beauty & Fitness category are in Austria
  • 1.7% of Shopware stores in the Beauty & Fitness category are in Netherlands
Country
Stores
609
44
16
16
6

With a paid account, stores can also be segmented by region and city.

Top Technologies on Shopware Stores In The Beauty & Fitness Category

We're tracking 125 different technologies that have 4,172 collective installs on Shopware stores in the Beauty & Fitness category.

  • Google Tag Manager is used by 52.2% of Shopware stores in the Beauty & Fitness category.
  • Google Analytics is used by 38.7% of Shopware stores in the Beauty & Fitness category.
  • Google Ads Pixel is used by 38.5% of Shopware stores in the Beauty & Fitness category.

Here are the top 10 third-party technologies, ordered by number of installs, across all Shopware stores.

Number Of Products Sold For Shopware Stores In The Beauty & Fitness Category

Here is the breakdown of Shopware stores in the Beauty & Fitness category by the number of products that they sell.

  • 17.1% of Shopware stores in the Beauty & Fitness category sell 250 - 999 different products.
  • 16.5% of Shopware stores in the Beauty & Fitness category sell 100 - 249 different products.
  • 15.4% of Shopware stores in the Beauty & Fitness category sell 1 - 9 different products.
Products Sold
Stores
1 - 9
151
10 - 24
102
25 - 49
109
50 - 99
57
100 - 249
162
250 - 999
168
1000 - 4999
85
5000 - 9999
25
10000 - 24999
15
25000 - 99999
4

Top-level Domain Distribution For Shopware Stores In The Beauty & Fitness Category

The majority of Shopware stores use a .com domain. This is not surprising since alternate top-level domains have only been introduced somewhat recently and there is still a certain cachet associated with .com domains.

  • 53.9% of Shopware stores in the Beauty & Fitness category have a .de domain.
  • 20.5% of Shopware stores in the Beauty & Fitness category have a .com domain.
  • 5.5% of Shopware stores in the Beauty & Fitness category have a .ch domain.
Top-level Domain
Stores
.de
529
.com
201
.ch
54
.at
34
.shop
23
.fr
17
.eu
16
.nl
15
.it
13
.be
5

Top Stores In The Beauty & Fitness Category

Here are the top 5 Beauty & Fitness stores ordered by worldwide store rank.

Name
Domain
Rank
Created
Dr. Hauschka
16,449
2020/08/14
boerlind
45,305
2019/07/12
GESKE
78,995
2017/01/27
TEAM DR JOSEPH
85,989
2017/05/26
HUDORA GmbH
91,182
2016/12/30

For more insights on Shopware stores, create a free account and explore our data.

New Stores In The Beauty & Fitness Category

Here are the top 5 most recent Beauty & Fitness stores.

Name
Domain
Rank
Created
Outlet
7,430,304
2026/01/09
Argania
10,267,718
2026/01/02
alpakafein.com
7,996,881
2025/12/26
Health Upgrade
6,667,936
2025/12/19
Aleen
5,441,428
2025/12/12

Get more insights on Shopware stores

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You can segment stores on a variety of dimensions:

  • Social Media accounts
  • Email address
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  • Country
  • Third-party technologies
  • Creation date
  • Platform
  • Top-level domains
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  • Domain type
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