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Beauty & Fitness stores on Shopware

Updated Dec 12 2025

There are 986 live Shopware stores in the Beauty & Fitness category.

In this report, we'll cover the following essential statistics on Shopware stores in the Beauty & Fitness category.

Download a complete list of Shopware stores the Beauty & Fitness category with a paid account.
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The most popular subcategories under Beauty & Fitness are:

  • 61.7% of Shopware stores in the Beauty & Fitness category sell Face & Body Care products
  • 12.2% of Shopware stores in the Beauty & Fitness category sell Hair Care products
  • 8.7% of Shopware stores in the Beauty & Fitness category sell Fitness products

Here are the the top Beauty & Fitness subcategories by store count.

Growth of Beauty & Fitness Stores On Shopware

Here is the historical growth of stores on Shopware in the Beauty & Fitness category.

  • Shopware stores in the Beauty & Fitness category have increased 47.6% quarter-over-quarter in 2025 Q3.
  • Shopware stores in the Beauty & Fitness category have increased 40% year-over-year in 2025 Q3.
Quarter
New Active Stores
2017 Q1
7
2017 Q2
13
2017 Q3
9
2017 Q4
11
2018 Q1
20
2018 Q2
79
2018 Q3
33
2018 Q4
27
2019 Q1
36
2019 Q2
13
2019 Q3
30
2019 Q4
31
2020 Q1
35
2020 Q2
26
2020 Q3
20
2020 Q4
32
2021 Q1
46
2021 Q2
51
2021 Q3
20
2021 Q4
7
2022 Q1
10
2022 Q2
12
2022 Q3
31
2022 Q4
11
2023 Q1
5
2023 Q2
16
2023 Q3
28
2023 Q4
22
2024 Q1
13
2024 Q2
16
2024 Q3
15
2024 Q4
31
2025 Q1
16
2025 Q2
24
2025 Q3
21
2025 Q4 (to date)
31
Active Store Count by Quarter

It's hard to know exactly when a Shopware store was first created but we use a heuristic combining DNS and WHOIS data that provides a reasonable approximation.

Social Media Usage On Shopware Stores In The Beauty & Fitness Category

Here are the top social media sites for Shopware stores in the Beauty & Fitness category.

  • Instagram is used by 45.0% of Shopware stores in the Beauty & Fitness category.
  • Facebook is used by 42.0% of Shopware stores in the Beauty & Fitness category.
  • YouTube is used by 19.9% of Shopware stores in the Beauty & Fitness category.
Type
Stores
Instagram
444
Facebook
414
YouTube
196
Pinterest
80
LinkedIn
71
Tiktok
70
Twitter
58
WhatsApp
11
Facebook Group
5
Yelp
1
Snapchat
1

Contact Information On Shopware Stores In The Beauty & Fitness Category

Here are the top contact methods for Shopware stores in the Beauty & Fitness category.

  • 72.2% of Shopware stores in the Beauty & Fitness category provide a phone number on their website
  • 66.0% of Shopware stores in the Beauty & Fitness category have an email on their website
Type
Stores
Phone
712
Email
651

Top Countries For Shopware Stores In The Beauty & Fitness Category

Here are the top countries for Shopware stores in the Beauty & Fitness category.

  • 63.2% of Shopware stores in the Beauty & Fitness category are in Germany
  • 5.9% of Shopware stores in the Beauty & Fitness category are in Switzerland
  • 4.6% of Shopware stores in the Beauty & Fitness category are in Austria
  • 1.5% of Shopware stores in the Beauty & Fitness category are in France
Country
Stores
623
45
15
15

With a paid account, stores can also be segmented by region and city.

Top Technologies on Shopware Stores In The Beauty & Fitness Category

We're tracking 124 different technologies that have 4,211 collective installs on Shopware stores in the Beauty & Fitness category.

  • Google Tag Manager is used by 52.3% of Shopware stores in the Beauty & Fitness category.
  • Google Ads Pixel is used by 39.4% of Shopware stores in the Beauty & Fitness category.
  • Google Analytics is used by 38.7% of Shopware stores in the Beauty & Fitness category.

Here are the top 10 third-party technologies, ordered by number of installs, across all Shopware stores.

Number Of Products Sold For Shopware Stores In The Beauty & Fitness Category

Here is the breakdown of Shopware stores in the Beauty & Fitness category by the number of products that they sell.

  • 16.6% of Shopware stores in the Beauty & Fitness category sell 250 - 999 different products.
  • 16.2% of Shopware stores in the Beauty & Fitness category sell 100 - 249 different products.
  • 15.9% of Shopware stores in the Beauty & Fitness category sell 1 - 9 different products.
Products Sold
Stores
1 - 9
157
10 - 24
99
25 - 49
110
50 - 99
55
100 - 249
160
250 - 999
164
1000 - 4999
88
5000 - 9999
25
10000 - 24999
15
25000 - 99999
4

Top-level Domain Distribution For Shopware Stores In The Beauty & Fitness Category

The majority of Shopware stores use a .com domain. This is not surprising since alternate top-level domains have only been introduced somewhat recently and there is still a certain cachet associated with .com domains.

  • 54.6% of Shopware stores in the Beauty & Fitness category have a .de domain.
  • 20.3% of Shopware stores in the Beauty & Fitness category have a .com domain.
  • 5.7% of Shopware stores in the Beauty & Fitness category have a .ch domain.
Top-level Domain
Stores
.de
538
.com
200
.ch
56
.at
35
.shop
23
.eu
17
.fr
16
.it
13
.nl
11
.be
5

Top Stores In The Beauty & Fitness Category

Here are the top 5 Beauty & Fitness stores ordered by worldwide store rank.

Name
Domain
Rank
Created
Dr. Hauschka
16,731
2020/08/14
boerlind
45,921
2019/07/12
GESKE
82,958
2017/01/27
AmoreShop
84,819
2016/12/30
TEAM DR JOSEPH
91,760
2017/05/26

For more insights on Shopware stores, create a free account and explore our data.

New Stores In The Beauty & Fitness Category

Here are the top 5 most recent Beauty & Fitness stores.

Name
Domain
Rank
Created
Aleen
5,550,478
2025/12/12
smilestore Zahnkosmetik
6,700,789
2025/12/12
Alle Produkte
7,758,960
2025/12/12
lith-cosmetics.com
7,794,240
2025/12/12
deutsch
11,301,682
2025/12/12

Get more insights on Shopware stores

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You can segment stores on a variety of dimensions:

  • Social Media accounts
  • Email address
  • Phone numbers
  • Country
  • Third-party technologies
  • Creation date
  • Platform
  • Top-level domains
  • Domain status
  • Domain type
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