The State of Sellfy in 2026

In this report, we'll cover the following essential statistics on Sellfy usage.

• Sellfy growth
• Social media usage on Sellfy stores
• Contact information on Sellfy stores
• Top categories for Sellfy stores
• Top countries for Sellfy stores
• Number of employees for Sellfy stores
• Number of products sold for Sellfy stores
• Top Sellfy technologies
• Top Shipping Carriers used by Sellfy stores
• Sellfy store top-level domain distribution
• Top Sellfy stores
• New Sellfy stores
• Stores switching to Sellfy from other platforms
• Stores switching from Sellfy to other platforms

Sellfy Growth

At present, there are 996 live stores running on the Sellfy platform.

Here is the historical growth of stores running Sellfy.

• Sellfy stores decreased -2.3% quarter-over-quarter in 2026 Q2.
• Sellfy stores decreased -6% year-over-year in 2026 Q2.

Note: the store counts displayed in this section are based on actual historical store counts.

It's hard to know exactly when a Sellfy store was first created but we use a heuristic that includes historical DNS data which provides a reasonable approximation.

Social Media Usage On Sellfy Stores

Ecommerce brands use social media sites to engage with millions of consumers. Instagram and Facebook are the dominant social media sites for ecommerce stores, by far, with Twitter, Pinterest and YouTube also having notable usage.

• Instagram is used by 34.4% of Sellfy stores.
• YouTube is used by 23.8% of Sellfy stores.
• Facebook is used by 20.0% of Sellfy stores.

Contact Information On Sellfy Stores

Email remains an extremely popular communication channel for merchants. Many merchants also provide a phone number so that their customers can reach them instantly.

• 10% of Sellfy stores have an email on their website
• 2% of Sellfy stores provide a phone number on their website

Top Categories For Sellfy Stores

Here is the breakdown of industry verticals for stores on Sellfy.

• 22.4% of Sellfy stores sell Arts & Entertainment products.
• 11.5% of Sellfy stores sell Computers products.
• 9.1% of Sellfy stores sell Apparel products.

Top Countries For Sellfy Stores

Here are the top countries for stores using Sellfy.

• 66.6% of Sellfy stores are in United States
• 5.2% of Sellfy stores are in United Kingdom
• 2.4% of Sellfy stores are in Canada
• 1.8% of Sellfy stores are in Australia

With a paid account, stores can also be segmented by region and city.

Number Of Employees For Sellfy Stores

Here is the breakdown of Sellfy stores by the number of employees.

• 99.8% of Sellfy stores have Unknown employees.
• 0.1% of Sellfy stores have 10 - 24 employees.
• 0.1% of Sellfy stores have 100 - 249 employees.

Number Of Products Sold For Sellfy Stores

Here is the breakdown of Sellfy stores by the number of products that they sell.

• 67.8% of Sellfy stores sell 1 - 9 different products.
• 3.6% of Sellfy stores sell 10 - 24 different products.
• 2.9% of Sellfy stores sell 25 - 49 different products.

Top Technologies on Sellfy Stores

We're tracking 58 different technologies that have 1,113 collective installs on Sellfy stores.

• Facebook Pixel is used by 16.2% of Sellfy stores.
• Google Analytics is used by 15.5% of Sellfy stores.
• Google Tag Manager is used by 11.2% of Sellfy stores.

Here are the top 10 third-party technologies, ordered by number of installs, across all Sellfy stores.

Top Shipping Carriers Used By Sellfy Stores

• USPS is used by 0.6% of Sellfy stores.
• UPS is used by 0.2% of Sellfy stores.
• Royal Mail is used by 0.1% of Sellfy stores.

Here are the top 3 shipping carriers across all Sellfy stores.

Sellfy Store Top-level Domain Distribution

Here is the top-level domain distribution for Sellfy stores.

• 53.6% of Sellfy stores have a .sellfy.store domain.
• 34.0% of Sellfy stores have a .com domain.
• 2.4% of Sellfy stores have a .store domain.

Top Sellfy Stores

Here are the top stores, powered by Sellfy, ordered by store rank.

New Sellfy Stores

Here are the 0 highest-ranked stores added most recently.

Stores Switching to Sellfy From Other Platforms

Over the last 90 days, Sellfy has taken 7 merchants from competitive ecommerce platforms.

Here are the top stores that have switched to Sellfy from competitive ecommerce platforms.

Stores Switching from Sellfy To Other Platforms

Over the last 90 days, Sellfy has lost 3 merchants to competitive platforms.

Here are the top Sellfy stores that have recently changed to a competitive platform.

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