The State of Sana Commerce in 2025

In this report, we'll cover the following essential statistics on Sana Commerce usage.

• Sana Commerce growth
• Social media usage on Sana Commerce stores
• Contact information on Sana Commerce stores
• Top categories for Sana Commerce stores
• Top countries for Sana Commerce stores
• Number of employees for Sana Commerce stores
• Number of products sold for Sana Commerce stores
• Top Sana Commerce technologies
• Top Shipping Carriers used by Sana Commerce stores
• Sana Commerce store top-level domain distribution
• Top Sana Commerce stores
• New Sana Commerce stores
• Stores switching to Sana Commerce from other platforms
• Stores switching from Sana Commerce to other platforms

Sana Commerce Growth

At present, there are 938 live stores running on the Sana Commerce platform.

Here is the historical growth of stores running Sana Commerce.

• Sana Commerce stores decreased -1.2% quarter-over-quarter in 2025 Q2.
• Sana Commerce stores increased 12% year-over-year in 2025 Q2.

Note: the store counts displayed in this section are based on actual historical store counts.

It's hard to know exactly when a Sana Commerce store was first created but we use a heuristic that includes historical DNS data which provides a reasonable approximation.

Social Media Usage On Sana Commerce Stores

Ecommerce brands use social media sites to engage with millions of consumers. Instagram and Facebook are the dominant social media sites for ecommerce stores, by far, with Twitter, Pinterest and YouTube also having notable usage.

• LinkedIn is used by 33.5% of Sana Commerce stores.
• Facebook is used by 32.8% of Sana Commerce stores.
• Instagram is used by 28.4% of Sana Commerce stores.

Contact Information On Sana Commerce Stores

Email remains an extremely popular communication channel for merchants. Many merchants also provide a phone number so that their customers can reach them instantly.

• 73% of Sana Commerce stores provide a phone number on their website
• 72% of Sana Commerce stores have an email on their website

Top Categories For Sana Commerce Stores

Here is the breakdown of industry verticals for stores on Sana Commerce.

• 22.2% of Sana Commerce stores sell Home & Garden products.
• 10.0% of Sana Commerce stores sell Business & Industrial products.
• 8.0% of Sana Commerce stores sell Food & Drink products.

Top Countries For Sana Commerce Stores

Here are the top countries for stores using Sana Commerce.

• 11.0% of Sana Commerce stores are in United States
• 9.8% of Sana Commerce stores are in Netherlands
• 8.1% of Sana Commerce stores are in Belgium
• 7.7% of Sana Commerce stores are in Germany

With a paid account, stores can also be segmented by region and city.

Number Of Employees For Sana Commerce Stores

Here is the breakdown of Sana Commerce stores by the number of employees.

• 85.1% of Sana Commerce stores have Unknown employees.
• 3.3% of Sana Commerce stores have 100 - 249 employees.
• 3.1% of Sana Commerce stores have 250 - 999 employees.

Number Of Products Sold For Sana Commerce Stores

Here is the breakdown of Sana Commerce stores by the number of products that they sell.

• 15.2% of Sana Commerce stores sell 1 - 9 different products.
• 12.4% of Sana Commerce stores sell 250000+ different products.
• 11.9% of Sana Commerce stores sell 250 - 999 different products.

Top Technologies on Sana Commerce Stores

We're tracking 108 different technologies that have 4,805 collective installs on Sana Commerce stores.

• reCAPTCHA is used by 75.7% of Sana Commerce stores.
• Google Tag Manager is used by 72.5% of Sana Commerce stores.
• Google Adsense is used by 66.8% of Sana Commerce stores.

Here are the top 10 third-party technologies, ordered by number of installs, across all Sana Commerce stores.

Top Shipping Carriers Used By Sana Commerce Stores

• UPS is used by 6.0% of Sana Commerce stores.
• Fedex is used by 2.9% of Sana Commerce stores.
• USPS is used by 1.7% of Sana Commerce stores.

Here are the top 10 shipping carriers across all Sana Commerce stores.

Sana Commerce Store Top-level Domain Distribution

.com is the most popular top-level domain for Sana Commerce stores. This is not surprising since alternate top-level domains have only been introduced somewhat recently and there is still a certain cachet associated with .com domains.

That said, you'll find stark regional differences in certain countries. In Australia, .com.au is the most common top-level domain with .com a close second. This is the exception however as .com domains dominate in virtually all other countries.

• 41.4% of Sana Commerce stores have a .com domain.
• 7.6% of Sana Commerce stores have a .nl domain.
• 7.0% of Sana Commerce stores have a .be domain.

Top Sana Commerce Stores

Here are the top stores, powered by Sana Commerce, ordered by store rank.

New Sana Commerce Stores

Here are the 0 highest-ranked stores added most recently.

Stores Switching to Sana Commerce From Other Platforms

Over the last 90 days, Sana Commerce has taken 6 merchants from competitive ecommerce platforms.

Here are the top stores that have switched to Sana Commerce from competitive ecommerce platforms.

Stores Switching from Sana Commerce To Other Platforms

Over the last 90 days, Sana Commerce has lost 10 merchants to competitive platforms.

Here are the top Sana Commerce stores that have recently changed to a competitive platform.

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