The State of NMG in 2026

In this report, we'll cover the following essential statistics on NMG usage.

• NMG growth
• Social media usage on NMG stores
• Contact information on NMG stores
• Top categories for NMG stores
• Top countries for NMG stores
• Number of employees for NMG stores
• Number of products sold for NMG stores
• Top NMG technologies
• Top Shipping Carriers used by NMG stores
• NMG store top-level domain distribution
• Top NMG stores
• New NMG stores
• Stores switching to NMG from other platforms
• Stores switching from NMG to other platforms

NMG Growth

At present, there are 849 live stores running on the NMG platform.

Here is the historical growth of stores running NMG.

• NMG stores increased 6.9% quarter-over-quarter in 2026 Q2.

Note: the store counts displayed in this section are based on actual historical store counts.

It's hard to know exactly when a NMG store was first created but we use a heuristic that includes historical DNS data which provides a reasonable approximation.

Social Media Usage On NMG Stores

Ecommerce brands use social media sites to engage with millions of consumers. Instagram and Facebook are the dominant social media sites for ecommerce stores, by far, with Twitter, Pinterest and YouTube also having notable usage.

• Facebook is used by 62.0% of NMG stores.
• Instagram is used by 32.0% of NMG stores.
• YouTube is used by 9.8% of NMG stores.

Contact Information On NMG Stores

Email remains an extremely popular communication channel for merchants. Many merchants also provide a phone number so that their customers can reach them instantly.

• 97% of NMG stores provide a phone number on their website
• 65% of NMG stores have an email on their website

Top Categories For NMG Stores

Here is the breakdown of industry verticals for stores on NMG.

• 97.9% of NMG stores sell Home & Garden products.
• 1.2% of NMG stores sell Consumer Electronics products.
• 0.6% of NMG stores sell Internet products.

Top Countries For NMG Stores

Here are the top countries for stores using NMG.

• 68.7% of NMG stores are in United States
• 0.1% of NMG stores are in United Kingdom

With a paid account, stores can also be segmented by region and city.

Number Of Employees For NMG Stores

Here is the breakdown of NMG stores by the number of employees.

• 96.9% of NMG stores have Unknown employees.
• 0.9% of NMG stores have 1 - 9 employees.
• 0.8% of NMG stores have 50 - 99 employees.

Number Of Products Sold For NMG Stores

Here is the breakdown of NMG stores by the number of products that they sell.

• 36.2% of NMG stores sell 10000 - 24999 different products.
• 21.7% of NMG stores sell 1000 - 4999 different products.
• 13.8% of NMG stores sell 5000 - 9999 different products.

Top Technologies on NMG Stores

We're tracking 50 different technologies that have 4,106 collective installs on NMG stores.

• Next.js is used by 100.0% of NMG stores.
• Google Tag Manager is used by 100.0% of NMG stores.
• Google Ads Pixel is used by 99.4% of NMG stores.

Here are the top 10 third-party technologies, ordered by number of installs, across all NMG stores.

Top Shipping Carriers Used By NMG Stores

• USPS is used by 0.1% of NMG stores.

Here are the top 1 shipping carriers across all NMG stores.

NMG Store Top-level Domain Distribution

.com is the most popular top-level domain for NMG stores. This is not surprising since alternate top-level domains have only been introduced somewhat recently and there is still a certain cachet associated with .com domains.

That said, you'll find stark regional differences in certain countries. In Australia, .com.au is the most common top-level domain with .com a close second. This is the exception however as .com domains dominate in virtually all other countries.

• 92.8% of NMG stores have a .com domain.
• 5.1% of NMG stores have a .net domain.
• 0.6% of NMG stores have a .us domain.

Top NMG Stores

Here are the top stores, powered by NMG, ordered by store rank.

New NMG Stores

Here are the 0 highest-ranked stores added most recently.

Stores Switching to NMG From Other Platforms

Over the last 90 days, NMG has taken 85 merchants from competitive ecommerce platforms.

Here are the top stores that have switched to NMG from competitive ecommerce platforms.

Stores Switching from NMG To Other Platforms

Over the last 90 days, NMG has lost 17 merchants to competitive platforms.

Here are the top NMG stores that have recently changed to a competitive platform.

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