The State of BW Commerce in 2025

In this report, we'll cover the following essential statistics on BW Commerce usage.

• BW Commerce growth
• Social media usage on BW Commerce stores
• Contact information on BW Commerce stores
• Top categories for BW Commerce stores
• Top countries for BW Commerce stores
• Number of employees for BW Commerce stores
• Number of products sold for BW Commerce stores
• Top BW Commerce technologies
• Top Shipping Carriers used by BW Commerce stores
• BW Commerce store top-level domain distribution
• Top BW Commerce stores
• New BW Commerce stores
• Stores switching to BW Commerce from other platforms
• Stores switching from BW Commerce to other platforms

BW Commerce Growth

At present, there are 427 live stores running on the BW Commerce platform.

Here is the historical growth of stores running BW Commerce.

• BW Commerce stores increased 3.1% quarter-over-quarter in 2025 Q3.
• BW Commerce stores decreased -9% year-over-year in 2025 Q3.

Note: the store counts displayed in this section are based on actual historical store counts.

It's hard to know exactly when a BW Commerce store was first created but we use a heuristic that includes historical DNS data which provides a reasonable approximation.

Social Media Usage On BW Commerce Stores

Ecommerce brands use social media sites to engage with millions of consumers. Instagram and Facebook are the dominant social media sites for ecommerce stores, by far, with Twitter, Pinterest and YouTube also having notable usage.

• Instagram is used by 87.8% of BW Commerce stores.
• Facebook is used by 53.9% of BW Commerce stores.
• WhatsApp is used by 23.4% of BW Commerce stores.

Contact Information On BW Commerce Stores

Email remains an extremely popular communication channel for merchants. Many merchants also provide a phone number so that their customers can reach them instantly.

• 95% of BW Commerce stores provide a phone number on their website
• 80% of BW Commerce stores have an email on their website

Top Categories For BW Commerce Stores

Here is the breakdown of industry verticals for stores on BW Commerce.

• 67.2% of BW Commerce stores sell Apparel products.
• 3.7% of BW Commerce stores sell Business & Industrial products.
• 3.0% of BW Commerce stores sell Food & Drink products.

Top Countries For BW Commerce Stores

Here are the top countries for stores using BW Commerce.

• 95.8% of BW Commerce stores are in Brazil
• 0.2% of BW Commerce stores are in Serbia

With a paid account, stores can also be segmented by region and city.

Number Of Employees For BW Commerce Stores

Here is the breakdown of BW Commerce stores by the number of employees.

• 99.5% of BW Commerce stores have Unknown employees.
• 0.2% of BW Commerce stores have 1 - 9 employees.
• 0.2% of BW Commerce stores have 10 - 24 employees.

Number Of Products Sold For BW Commerce Stores

Here is the breakdown of BW Commerce stores by the number of products that they sell.

• 22.7% of BW Commerce stores sell 250 - 999 different products.
• 15.9% of BW Commerce stores sell 100 - 249 different products.
• 11.0% of BW Commerce stores sell 25 - 49 different products.

Top Technologies on BW Commerce Stores

We're tracking 25 different technologies that have 2,110 collective installs on BW Commerce stores.

• Facebook Pixel is used by 72.6% of BW Commerce stores.
• Google Tag Manager is used by 69.1% of BW Commerce stores.
• Google Ads Pixel is used by 68.9% of BW Commerce stores.

Here are the top 10 third-party technologies, ordered by number of installs, across all BW Commerce stores.

Top Shipping Carriers Used By BW Commerce Stores

• Correios is used by 49.9% of BW Commerce stores.
• Fedex is used by 0.2% of BW Commerce stores.

Here are the top 2 shipping carriers across all BW Commerce stores.

BW Commerce Store Top-level Domain Distribution

Here is the top-level domain distribution for BW Commerce stores.

• 94.6% of BW Commerce stores have a .com.br domain.
• 3.7% of BW Commerce stores have a .com domain.
• 0.2% of BW Commerce stores have a .app.br domain.

Top BW Commerce Stores

Here are the top stores, powered by BW Commerce, ordered by store rank.

New BW Commerce Stores

Here are the 5 highest-ranked stores added most recently.

Stores Switching to BW Commerce From Other Platforms

Over the last 90 days, BW Commerce has taken 15 merchants from competitive ecommerce platforms.

Here are the top stores that have switched to BW Commerce from competitive ecommerce platforms.

Stores Switching from BW Commerce To Other Platforms

Over the last 90 days, BW Commerce has lost 7 merchants to competitive platforms.

Here are the top BW Commerce stores that have recently changed to a competitive platform.

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