The State of Booqable in 2025

In this report, we'll cover the following essential statistics on Booqable usage.

• Booqable growth
• Social media usage on Booqable stores
• Contact information on Booqable stores
• Top categories for Booqable stores
• Top countries for Booqable stores
• Number of employees for Booqable stores
• Number of products sold for Booqable stores
• Top Booqable technologies
• Top Shipping Carriers used by Booqable stores
• Booqable store top-level domain distribution
• Top Booqable stores
• New Booqable stores
• Stores switching to Booqable from other platforms
• Stores switching from Booqable to other platforms

Booqable Growth

At present, there are 1,957 live stores running on the Booqable platform.

Here is the historical growth of stores running Booqable.

• Booqable stores decreased -0.4% quarter-over-quarter in 2025 Q2.
• Booqable stores increased 28% year-over-year in 2025 Q2.

Note: the store counts displayed in this section are based on actual historical store counts.

It's hard to know exactly when a Booqable store was first created but we use a heuristic that includes historical DNS data which provides a reasonable approximation.

Social Media Usage On Booqable Stores

Ecommerce brands use social media sites to engage with millions of consumers. Instagram and Facebook are the dominant social media sites for ecommerce stores, by far, with Twitter, Pinterest and YouTube also having notable usage.

• Instagram is used by 33.1% of Booqable stores.
• Facebook is used by 20.9% of Booqable stores.
• YouTube is used by 4.2% of Booqable stores.

Contact Information On Booqable Stores

Email remains an extremely popular communication channel for merchants. Many merchants also provide a phone number so that their customers can reach them instantly.

• 41% of Booqable stores provide a phone number on their website
• 1% of Booqable stores have an email on their website

Top Categories For Booqable Stores

Here is the breakdown of industry verticals for stores on Booqable.

• 17.8% of Booqable stores sell Gifts & Special Events products.
• 14.0% of Booqable stores sell Sports products.
• 12.6% of Booqable stores sell Home & Garden products.

Top Countries For Booqable Stores

Here are the top countries for stores using Booqable.

• 20.6% of Booqable stores are in United States
• 4.8% of Booqable stores are in Canada
• 4.0% of Booqable stores are in Australia
• 3.1% of Booqable stores are in Netherlands

With a paid account, stores can also be segmented by region and city.

Number Of Employees For Booqable Stores

Here is the breakdown of Booqable stores by the number of employees.

• 98.8% of Booqable stores have Unknown employees.
• 0.6% of Booqable stores have 1 - 9 employees.
• 0.3% of Booqable stores have 10 - 24 employees.

Number Of Products Sold For Booqable Stores

Here is the breakdown of Booqable stores by the number of products that they sell.

• 21.7% of Booqable stores sell 1 - 9 different products.
• 5.8% of Booqable stores sell 10 - 24 different products.
• 4.4% of Booqable stores sell 25 - 49 different products.

Top Technologies on Booqable Stores

We're tracking 34 different technologies that have 8,696 collective installs on Booqable stores.

• booqable is used by 100.0% of Booqable stores.
• Cloudflare is used by 100.0% of Booqable stores.
• reCAPTCHA is used by 90.7% of Booqable stores.

Here are the top 10 third-party technologies, ordered by number of installs, across all Booqable stores.

Top Shipping Carriers Used By Booqable Stores

• Australia Post is used by 0.1% of Booqable stores.
• Royal Mail is used by 0.1% of Booqable stores.
• Fedex is used by 0.1% of Booqable stores.

Here are the top 5 shipping carriers across all Booqable stores.

Booqable Store Top-level Domain Distribution

.com is the most popular top-level domain for Booqable stores. This is not surprising since alternate top-level domains have only been introduced somewhat recently and there is still a certain cachet associated with .com domains.

That said, you'll find stark regional differences in certain countries. In Australia, .com.au is the most common top-level domain with .com a close second. This is the exception however as .com domains dominate in virtually all other countries.

• 67.9% of Booqable stores have a .com domain.
• 3.6% of Booqable stores have a .com.au domain.
• 3.3% of Booqable stores have a .ca domain.

Top Booqable Stores

Here are the top stores, powered by Booqable, ordered by store rank.

New Booqable Stores

Here are the 0 highest-ranked stores added most recently.

Stores Switching to Booqable From Other Platforms

Over the last 90 days, Booqable has taken 50 merchants from competitive ecommerce platforms.

Here are the top stores that have switched to Booqable from competitive ecommerce platforms.

Stores Switching from Booqable To Other Platforms

Over the last 90 days, Booqable has lost 11 merchants to competitive platforms.

Here are the top Booqable stores that have recently changed to a competitive platform.

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