The State of xt:Commerce in 2026

In this report, we'll cover the following essential statistics on xt:Commerce usage.

• xt:Commerce growth
• Social media usage on xt:Commerce stores
• Contact information on xt:Commerce stores
• Top categories for xt:Commerce stores
• Top countries for xt:Commerce stores
• Number of employees for xt:Commerce stores
• Number of products sold for xt:Commerce stores
• Top xt:Commerce technologies
• Top Shipping Carriers used by xt:Commerce stores
• xt:Commerce store top-level domain distribution
• Top xt:Commerce stores
• New xt:Commerce stores
• Stores switching to xt:Commerce from other platforms
• Stores switching from xt:Commerce to other platforms

xt:Commerce Growth

At present, there are 855 live stores running on the xt:Commerce platform.

Here is the historical growth of stores running xt:Commerce.

• xt:Commerce stores increased 7.8% quarter-over-quarter in 2026 Q2.

Note: the store counts displayed in this section are based on actual historical store counts.

It's hard to know exactly when a xt:Commerce store was first created but we use a heuristic that includes historical DNS data which provides a reasonable approximation.

Social Media Usage On xt:Commerce Stores

Ecommerce brands use social media sites to engage with millions of consumers. Instagram and Facebook are the dominant social media sites for ecommerce stores, by far, with Twitter, Pinterest and YouTube also having notable usage.

• Facebook is used by 20.1% of xt:Commerce stores.
• Instagram is used by 16.0% of xt:Commerce stores.
• YouTube is used by 9.6% of xt:Commerce stores.

Contact Information On xt:Commerce Stores

Email remains an extremely popular communication channel for merchants. Many merchants also provide a phone number so that their customers can reach them instantly.

• 55% of xt:Commerce stores have an email on their website
• 51% of xt:Commerce stores provide a phone number on their website

Top Categories For xt:Commerce Stores

Here is the breakdown of industry verticals for stores on xt:Commerce.

• 17.2% of xt:Commerce stores sell Home & Garden products.
• 8.5% of xt:Commerce stores sell Apparel products.
• 7.3% of xt:Commerce stores sell Autos & Vehicles products.

Top Countries For xt:Commerce Stores

Here are the top countries for stores using xt:Commerce.

• 71.0% of xt:Commerce stores are in Germany
• 6.4% of xt:Commerce stores are in Austria
• 3.9% of xt:Commerce stores are in Switzerland
• 0.4% of xt:Commerce stores are in Netherlands

With a paid account, stores can also be segmented by region and city.

Number Of Employees For xt:Commerce Stores

Here is the breakdown of xt:Commerce stores by the number of employees.

• 98.4% of xt:Commerce stores have Unknown employees.
• 1.1% of xt:Commerce stores have 1 - 9 employees.
• 0.4% of xt:Commerce stores have 25 - 49 employees.

Number Of Products Sold For xt:Commerce Stores

Here is the breakdown of xt:Commerce stores by the number of products that they sell.

• 16.6% of xt:Commerce stores sell 250 - 999 different products.
• 16.5% of xt:Commerce stores sell 100 - 249 different products.
• 13.1% of xt:Commerce stores sell 1 - 9 different products.

Top Technologies on xt:Commerce Stores

We're tracking 72 different technologies that have 4,137 collective installs on xt:Commerce stores.

• YouTube Player is used by 54.7% of xt:Commerce stores.
• Vimeo is used by 54.2% of xt:Commerce stores.
• Apple Pay is used by 49.5% of xt:Commerce stores.

Here are the top 10 third-party technologies, ordered by number of installs, across all xt:Commerce stores.

Top Shipping Carriers Used By xt:Commerce Stores

• UPS is used by 3.4% of xt:Commerce stores.
• DHL is used by 1.2% of xt:Commerce stores.
• GLS Parcel is used by 0.4% of xt:Commerce stores.

Here are the top 9 shipping carriers across all xt:Commerce stores.

xt:Commerce Store Top-level Domain Distribution

Here is the top-level domain distribution for xt:Commerce stores.

• 65.4% of xt:Commerce stores have a .de domain.
• 13.7% of xt:Commerce stores have a .com domain.
• 5.7% of xt:Commerce stores have a .at domain.

Top xt:Commerce Stores

Here are the top stores, powered by xt:Commerce, ordered by store rank.

New xt:Commerce Stores

Here are the 0 highest-ranked stores added most recently.

Stores Switching to xt:Commerce From Other Platforms

Over the last 90 days, xt:Commerce has taken 120 merchants from competitive ecommerce platforms.

Here are the top stores that have switched to xt:Commerce from competitive ecommerce platforms.

Stores Switching from xt:Commerce To Other Platforms

Over the last 90 days, xt:Commerce has lost 10 merchants to competitive platforms.

Here are the top xt:Commerce stores that have recently changed to a competitive platform.

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