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The State of WineDirect in 2022

Updated Jun 24 2022

In this report, we'll cover the following essential statistics on WineDirect usage.

Download a complete list of WineDirect stores with a paid account.
Create a free account to get a feel for the data we provide.

WineDirect Growth

At present, there are 1,288 live stores running on the WineDirect platform.

Here is the historical growth of stores running WineDirect.

  • WineDirect stores increased 3.3% quarter-over-quarter in 2022 Q1.
  • WineDirect stores increased 16% year-over-year in 2022 Q1.
Quarter
New Active Stores
2017 Q1
34
2017 Q2
19
2017 Q3
10
2017 Q4
11
2018 Q1
26
2018 Q2
217
2018 Q3
40
2018 Q4
26
2019 Q1
34
2019 Q2
25
2019 Q3
33
2019 Q4
19
2020 Q1
31
2020 Q2
26
2020 Q3
18
2020 Q4
33
2021 Q1
29
2021 Q2
41
2021 Q3
50
2021 Q4
32
2022 Q1
38
2022 Q2 (to date)
92
Cumulative Stores by Quarter

It's hard to know exactly when a WineDirect store was first created but we use a heuristic combining DNS and WHOIS data that provides a reasonable approximation.

Social Media Usage On WineDirect Stores

Ecommerce brands use social media sites to engage with millions of consumers. Instagram and Facebook are the dominant social media sites for ecommerce stores, by far, with Twitter, Pinterest and YouTube also having notable usage.

  • Facebook is used by 75.1% of WineDirect stores.
  • Instagram is used by 70.9% of WineDirect stores.
  • Twitter is used by 44.3% of WineDirect stores.
Type
Stores
Facebook
967
Instagram
913
Twitter
570
Yelp
147
YouTube
118
Pinterest
107
LinkedIn
71
Facebook Group
2
Tiktok
1

Contact Information On WineDirect Stores

Email remains an extremely popular communication channel for merchants. Many merchants also provide a phone number so that their customers can reach them instantly.

  • 88% of WineDirect stores provide a phone number on their website
  • 81% of WineDirect stores have an email on their website
Type
Stores
Phone
1,131
Email
1,037

Top Categories For WineDirect Stores

Here is the breakdown of industry verticals for stores on WineDirect.

  • 91.2% of WineDirect stores sell Food & Drink products.
  • 1.9% of WineDirect stores sell Travel products.
  • 0.4% of WineDirect stores sell Business & Industrial products.

Top Countries For WineDirect Stores

Here are the top countries for stores using WineDirect.

  • 60.7% of WineDirect stores are in United States
  • 10.0% of WineDirect stores are in Australia
  • 5.2% of WineDirect stores are in Canada
  • 0.3% of WineDirect stores are in New Zealand
Country
Stores
129
67
1
1

With a paid account, stores can also be segmented by region and city.

Number Of Employees For WineDirect Stores

Here is the breakdown of WineDirect stores by the number of employees.

  • 1.9% of WineDirect stores have 10 - 24 employees.
  • 1.7% of WineDirect stores have 1 - 9 employees.
  • 0.9% of WineDirect stores have 25 - 49 employees.
Employees
Stores
1 - 9
22
10 - 24
25
25 - 49
12
50 - 99
4
100 - 249
3
250 - 999
2

Number Of Products Sold For WineDirect Stores

Here is the breakdown of WineDirect stores by the number of products that they sell.

  • 24.5% of WineDirect stores sell 25 - 49 different products.
  • 20.3% of WineDirect stores sell 1 - 9 different products.
  • 18.4% of WineDirect stores sell 10 - 24 different products.
Products Sold
Stores
1 - 9
261
10 - 24
237
25 - 49
316
50 - 99
60
100 - 249
211
250 - 999
59
1000 - 4999
10
5000 - 9999
2
10000 - 24999
1
25000 - 99999
1

Top Technologies on WineDirect Stores

We're tracking 63 different technologies that have 5,551 collective installs on WineDirect stores.

  • reCAPTCHA is used by 90.4% of WineDirect stores.
  • New Relic is used by 87.1% of WineDirect stores.
  • FullStory is used by 86.3% of WineDirect stores.

Here are the top 10 third-party technologies, ordered by number of installs, across all WineDirect stores.

Top Shipping Carriers Used By WineDirect Stores

  • UPS is used by 23.3% of WineDirect stores.
  • Fedex is used by 11.1% of WineDirect stores.
  • Australia Post is used by 6.8% of WineDirect stores.

Here are the top 7 shipping carriers across all WineDirect stores.

Shipping Carrier
Stores
UPS
300
Fedex
143
Australia Post
88
Canada Post
30
USPS
24
Fastway
6
Purolator
1

WineDirect Store Top-level Domain Distribution

.com is the most popular top-level domain for WineDirect stores. This is not surprising since alternate top-level domains have only been introduced somewhat recently and there is still a certain cachet associated with .com domains.

That said, you'll find stark regional differences in certain countries. In Australia, .com.au is the most common top-level domain with .com a close second. This is the exception however as .com domains dominate in virtually all other countries.

  • 86.8% of WineDirect stores have a .com domain.
  • 8.5% of WineDirect stores have a .com.au domain.
  • 2.2% of WineDirect stores have a .ca domain.
Top-level Domain
Stores
.com
1,118
.com.au
109
.ca
28
.wine
8
.net
7
.org
5
.co.nz
4
.biz
2
.bc.ca
1
.eu
1

Top WineDirect Stores

Here are the top stores, powered by WineDirect, ordered by store rank.

Name
Domain
Rank
Created
Domaine Carneros
24,524
2016/12/30
Duckhorn Vineyards
123,405
2016/12/30
Corley Family Napa Valley
124,820
2016/12/30
Happy Canyon Vineyard
126,195
2016/12/30
Lost Oak Winery
126,294
2016/12/30

New WineDirect Stores

Here are the 5 highest-ranked stores added most recently.

Name
Domain
Rank
Created
Wish Vineyards
4,199,395
2022/06/24
Mozaik Wines
4,289,615
2022/06/24
Barrack Family Estate
5,696,643
2022/06/24
Refugio Ranch
6,839,555
2022/06/24
Michael Mondavi Family
317,172
2022/06/17

Stores Switching to WineDirect From Other Platforms

Over the last 90 days, WineDirect has taken 1,043 merchants from competitive ecommerce platforms.

Platform
Stores
1,039

Here are the top stores that have switched to WineDirect from competitive ecommerce platforms.

Name
Domain
Rank
Last Platform
Changed
Domaine Carneros
24,524
Custom Cart
2022/05/25
Duckhorn Vineyards
123,405
Custom Cart
2022/05/20
Corley Family Napa Valley
124,820
Custom Cart
2022/05/20
Happy Canyon Vineyard
126,195
Custom Cart
2022/05/20
Lost Oak Winery
126,294
Custom Cart
2022/05/20

Stores Switching from WineDirect To Other Platforms

Over the last 90 days, WineDirect has lost 6 merchants to competitive platforms.

Platform
Stores

Here are the top WineDirect stores that have recently changed to a competitive platform.

Name
Domain
Rank
New Platform
Changed
Best's Wines
269,413
Commerce7
2022/06/19
Peter Lehmann Wines
275,822
Shopify
2022/06/21
Malibu Family Wines
281,740
Commerce7
2022/05/27
Morris of Rutherglen
303,564
Shopify
2022/06/09
www.parkercoonawarraestate.com.au
388,873
Custom Cart
2022/06/07

Get more insights on WineDirect stores

Our search interface is easy to use and helps you find the WineDirect stores that are relevant to you.

You can segment stores on a variety of dimensions:

  • Social Media accounts
  • Email address
  • Phone numbers
  • Country
  • Third-party technologies
  • Creation date
  • Platform
  • Top-level domains
  • Domain status
  • Domain type
Filter stores on social media presence
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For more insights on WineDirect stores, create a free account and have a look for yourself.