The State of WineDirect in 2024

In this report, we'll cover the following essential statistics on WineDirect usage.

• WineDirect growth
• Social media usage on WineDirect stores
• Contact information on WineDirect stores
• Top categories for WineDirect stores
• Top countries for WineDirect stores
• Number of employees for WineDirect stores
• Number of products sold for WineDirect stores
• Top WineDirect technologies
• Top Shipping Carriers used by WineDirect stores
• WineDirect store top-level domain distribution
• Top WineDirect stores
• New WineDirect stores
• Stores switching to WineDirect from other platforms
• Stores switching from WineDirect to other platforms

WineDirect Growth

At present, there are 1,374 live stores running on the WineDirect platform.

Here is the historical growth of stores running WineDirect.

• WineDirect stores increased 11.9% quarter-over-quarter in 2024 Q2.
• WineDirect stores increased 79% year-over-year in 2024 Q2.

Note: the store counts displayed in this section are based on actual historical store counts.

It's hard to know exactly when a WineDirect store was first created but we use a heuristic that includes historical DNS data which provides a reasonable approximation.

Social Media Usage On WineDirect Stores

Ecommerce brands use social media sites to engage with millions of consumers. Instagram and Facebook are the dominant social media sites for ecommerce stores, by far, with Twitter, Pinterest and YouTube also having notable usage.

• Facebook is used by 70.5% of WineDirect stores.
• Instagram is used by 69.9% of WineDirect stores.
• Twitter is used by 37.7% of WineDirect stores.

Contact Information On WineDirect Stores

Email remains an extremely popular communication channel for merchants. Many merchants also provide a phone number so that their customers can reach them instantly.

• 87% of WineDirect stores provide a phone number on their website
• 75% of WineDirect stores have an email on their website

Top Categories For WineDirect Stores

Here is the breakdown of industry verticals for stores on WineDirect.

• 88.1% of WineDirect stores sell Food & Drink products.
• 1.7% of WineDirect stores sell Travel products.
• 0.7% of WineDirect stores sell Arts & Entertainment products.

Top Countries For WineDirect Stores

Here are the top countries for stores using WineDirect.

• 80.7% of WineDirect stores are in United States
• 9.8% of WineDirect stores are in Australia
• 4.2% of WineDirect stores are in Canada
• 0.2% of WineDirect stores are in New Zealand

With a paid account, stores can also be segmented by region and city.

Number Of Employees For WineDirect Stores

Here is the breakdown of WineDirect stores by the number of employees.

• 92.9% of WineDirect stores have Unknown employees.
• 2.3% of WineDirect stores have 1 - 9 employees.
• 2.2% of WineDirect stores have 10 - 24 employees.

Number Of Products Sold For WineDirect Stores

Here is the breakdown of WineDirect stores by the number of products that they sell.

• 28.2% of WineDirect stores sell 1 - 9 different products.
• 23.4% of WineDirect stores sell 25 - 49 different products.
• 17.5% of WineDirect stores sell 10 - 24 different products.

Top Technologies on WineDirect Stores

We're tracking 110 different technologies that have 7,920 collective installs on WineDirect stores.

• reCAPTCHA is used by 93.4% of WineDirect stores.
• New Relic is used by 83.0% of WineDirect stores.
• FullStory is used by 82.2% of WineDirect stores.

Here are the top 10 third-party technologies, ordered by number of installs, across all WineDirect stores.

Top Shipping Carriers Used By WineDirect Stores

• UPS is used by 22.9% of WineDirect stores.
• Fedex is used by 11.0% of WineDirect stores.
• Australia Post is used by 6.1% of WineDirect stores.

Here are the top 6 shipping carriers across all WineDirect stores.

WineDirect Store Top-level Domain Distribution

.com is the most popular top-level domain for WineDirect stores. This is not surprising since alternate top-level domains have only been introduced somewhat recently and there is still a certain cachet associated with .com domains.

That said, you'll find stark regional differences in certain countries. In Australia, .com.au is the most common top-level domain with .com a close second. This is the exception however as .com domains dominate in virtually all other countries.

• 88.0% of WineDirect stores have a .com domain.
• 7.4% of WineDirect stores have a .com.au domain.
• 1.7% of WineDirect stores have a .ca domain.

Top WineDirect Stores

Here are the top stores, powered by WineDirect, ordered by store rank.

New WineDirect Stores

Here are the 0 highest-ranked stores added most recently.

Stores Switching to WineDirect From Other Platforms

Over the last 90 days, WineDirect has taken 5 merchants from competitive ecommerce platforms.

Here are the top stores that have switched to WineDirect from competitive ecommerce platforms.

Stores Switching from WineDirect To Other Platforms

Over the last 90 days, WineDirect has lost 13 merchants to competitive platforms.

Here are the top WineDirect stores that have recently changed to a competitive platform.

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