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The State of WineDirect in 2023

Updated Mar 24 2023

In this report, we'll cover the following essential statistics on WineDirect usage.

Download a complete list of WineDirect stores with a paid account.
Create a free account to get a feel for the data we provide.

WineDirect Growth

At present, there are 1,460 live stores running on the WineDirect platform.

Here is the historical growth of stores running WineDirect.

  • WineDirect stores increased 0.8% quarter-over-quarter in 2022 Q4.
  • WineDirect stores increased 27% year-over-year in 2022 Q4.
Quarter
New Active Stores
2017 Q1
32
2017 Q2
18
2017 Q3
11
2017 Q4
11
2018 Q1
22
2018 Q2
207
2018 Q3
32
2018 Q4
22
2019 Q1
36
2019 Q2
26
2019 Q3
29
2019 Q4
17
2020 Q1
28
2020 Q2
28
2020 Q3
17
2020 Q4
31
2021 Q1
30
2021 Q2
61
2021 Q3
53
2021 Q4
28
2022 Q1
34
2022 Q2
87
2022 Q3
176
2022 Q4
11
2023 Q1 (to date)
20
Cumulative Stores by Quarter

It's hard to know exactly when a WineDirect store was first created but we use a heuristic combining DNS and WHOIS data that provides a reasonable approximation.

Social Media Usage On WineDirect Stores

Ecommerce brands use social media sites to engage with millions of consumers. Instagram and Facebook are the dominant social media sites for ecommerce stores, by far, with Twitter, Pinterest and YouTube also having notable usage.

  • Facebook is used by 71.3% of WineDirect stores.
  • Instagram is used by 69.8% of WineDirect stores.
  • Twitter is used by 39.7% of WineDirect stores.
Type
Stores
Facebook
1,041
Instagram
1,019
Twitter
580
Yelp
150
YouTube
126
Pinterest
111
LinkedIn
82
Tiktok
3
Facebook Group
3

Contact Information On WineDirect Stores

Email remains an extremely popular communication channel for merchants. Many merchants also provide a phone number so that their customers can reach them instantly.

  • 86% of WineDirect stores provide a phone number on their website
  • 75% of WineDirect stores have an email on their website
Type
Stores
Phone
1,251
Email
1,102
WhatsApp
1

Top Categories For WineDirect Stores

Here is the breakdown of industry verticals for stores on WineDirect.

  • 88.4% of WineDirect stores sell Food & Drink products.
  • 1.8% of WineDirect stores sell Travel products.
  • 0.6% of WineDirect stores sell Arts & Entertainment products.

Top Countries For WineDirect Stores

Here are the top countries for stores using WineDirect.

  • 79.3% of WineDirect stores are in United States
  • 9.9% of WineDirect stores are in Australia
  • 4.8% of WineDirect stores are in Canada
  • 0.2% of WineDirect stores are in New Zealand
Country
Stores
145
70
1
1
1

With a paid account, stores can also be segmented by region and city.

Number Of Employees For WineDirect Stores

Here is the breakdown of WineDirect stores by the number of employees.

  • 2.1% of WineDirect stores have 10 - 24 employees.
  • 1.6% of WineDirect stores have 1 - 9 employees.
  • 0.7% of WineDirect stores have 25 - 49 employees.
Employees
Stores
1 - 9
23
10 - 24
31
25 - 49
10
50 - 99
5
100 - 249
3
250 - 999
9
1000 - 4999
1

Number Of Products Sold For WineDirect Stores

Here is the breakdown of WineDirect stores by the number of products that they sell.

  • 27.7% of WineDirect stores sell 1 - 9 different products.
  • 23.6% of WineDirect stores sell 25 - 49 different products.
  • 19.0% of WineDirect stores sell 10 - 24 different products.
Products Sold
Stores
1 - 9
404
10 - 24
277
25 - 49
344
50 - 99
66
100 - 249
248
250 - 999
73
1000 - 4999
10
5000 - 9999
2
10000 - 24999
1
250000+
2

Top Technologies on WineDirect Stores

We're tracking 76 different technologies that have 6,973 collective installs on WineDirect stores.

  • reCAPTCHA is used by 88.7% of WineDirect stores.
  • New Relic is used by 82.9% of WineDirect stores.
  • FullStory is used by 82.1% of WineDirect stores.

Here are the top 10 third-party technologies, ordered by number of installs, across all WineDirect stores.

Top Shipping Carriers Used By WineDirect Stores

  • UPS is used by 23.0% of WineDirect stores.
  • Fedex is used by 10.5% of WineDirect stores.
  • Australia Post is used by 5.8% of WineDirect stores.

Here are the top 6 shipping carriers across all WineDirect stores.

Shipping Carrier
Stores
UPS
336
Fedex
154
Australia Post
85
Canada Post
29
USPS
25
Fastway
6

WineDirect Store Top-level Domain Distribution

.com is the most popular top-level domain for WineDirect stores. This is not surprising since alternate top-level domains have only been introduced somewhat recently and there is still a certain cachet associated with .com domains.

That said, you'll find stark regional differences in certain countries. In Australia, .com.au is the most common top-level domain with .com a close second. This is the exception however as .com domains dominate in virtually all other countries.

  • 87.3% of WineDirect stores have a .com domain.
  • 7.7% of WineDirect stores have a .com.au domain.
  • 1.9% of WineDirect stores have a .ca domain.
Top-level Domain
Stores
.com
1,274
.com.au
113
.ca
28
.net
9
.wine
9
.co
7
.org
4
.co.nz
3
.bc.ca
2
.biz
2

Top WineDirect Stores

Here are the top stores, powered by WineDirect, ordered by store rank.

Name
Domain
Rank
Created
Domaine Carneros
11,404
2016/12/30
DAOU Vineyards
17,413
2016/12/30
St. Julian
18,702
2016/12/30
St. Julian
18,703
2016/12/30
McBride Sisters Collection
26,112
2018/12/28

New WineDirect Stores

Here are the 5 highest-ranked stores added most recently.

Name
Domain
Rank
Created
Antinori Napa Valley
6,482,262
2023/03/24
Liberty Tribute Wines
6,821,666
2023/03/24
Estrella Winery
7,759,015
2023/03/24
Oregon's Best Wine
5,767,023
2023/03/17
Rhys Vineyards
5,517,694
2023/03/10

Stores Switching to WineDirect From Other Platforms

Over the last 90 days, WineDirect has taken 3 merchants from competitive ecommerce platforms.

Platform
Stores
1

Here are the top stores that have switched to WineDirect from competitive ecommerce platforms.

Name
Domain
Rank
Last Platform
Changed
Flanagan Wines
129,766
WooCommerce
2023/01/24
Pence Vineyards
499,415
Custom Cart
2023/02/20
Stiekema Wine Company
6,379,040
Ecwid
2023/02/27

Stores Switching from WineDirect To Other Platforms

Over the last 90 days, WineDirect has lost 5 merchants to competitive platforms.

Platform
Stores

Here are the top WineDirect stores that have recently changed to a competitive platform.

Name
Domain
Rank
New Platform
Changed
Ancient Peaks
88,176
Commerce7
2023/03/20
croser.com.au
614,146
Shopify
2023/03/21
Roberts Ranch Vineyards
2,173,701
Commerce7
2023/03/06
Q10 Crémant de Loire
6,282,285
Shopify
2023/03/22
to WOLF&CUB Wines
10,139,998
Shopify
2023/03/21

Get more insights on WineDirect stores

Our search interface is easy to use and helps you find the WineDirect stores that are relevant to you.

You can segment stores on a variety of dimensions:

  • Social Media accounts
  • Email address
  • Phone numbers
  • Country
  • Third-party technologies
  • Creation date
  • Platform
  • Top-level domains
  • Domain status
  • Domain type
Filter stores on social media presence
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For more insights on WineDirect stores, create a free account and have a look for yourself.