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The State of WineDirect in 2025

Updated Jan 31 2025

In this report, we'll cover the following essential statistics on WineDirect usage.

Download a complete list of WineDirect stores with a paid account.
Create a free account to get a feel for the data we provide.

WineDirect Growth

At present, there are 1,301 live stores running on the WineDirect platform.

Here is the historical growth of stores running WineDirect.

  • WineDirect stores decreased -0.9% quarter-over-quarter in 2024 Q4.
  • WineDirect stores decreased -10% year-over-year in 2024 Q4.
Quarter
Active Stores
2022 Q2
1,288
2022 Q3
1,520
2022 Q4
1,472
2023 Q1
1,460
2023 Q2
1,467
2023 Q3
1,466
2023 Q4
1,461
2024 Q1
1,424
2024 Q2
1,374
2024 Q3
1,395
2024 Q4
1,313
2025 Q1 (to date)
1,301
Active Stores by Quarter
2022 Q22022 Q32022 Q42023 Q12023 Q22023 Q32023 Q42024 Q12024 Q22024 Q32024 Q42025 Q102004006008001,0001,2001,4001,600

Note: the store counts displayed in this section are based on actual historical store counts.

It's hard to know exactly when a WineDirect store was first created but we use a heuristic that includes historical DNS data which provides a reasonable approximation.

Social Media Usage On WineDirect Stores

Ecommerce brands use social media sites to engage with millions of consumers. Instagram and Facebook are the dominant social media sites for ecommerce stores, by far, with Twitter, Pinterest and YouTube also having notable usage.

  • Facebook is used by 70.4% of WineDirect stores.
  • Instagram is used by 69.4% of WineDirect stores.
  • Twitter is used by 36.7% of WineDirect stores.
Type
Stores
Facebook
916
Instagram
903
Twitter
477
Yelp
141
YouTube
120
Pinterest
84
LinkedIn
83
Tiktok
7
Facebook Group
2

Contact Information On WineDirect Stores

Email remains an extremely popular communication channel for merchants. Many merchants also provide a phone number so that their customers can reach them instantly.

  • 86% of WineDirect stores provide a phone number on their website
  • 74% of WineDirect stores have an email on their website
Type
Stores
Phone
1,119
Email
967

Top Categories For WineDirect Stores

Here is the breakdown of industry verticals for stores on WineDirect.

  • 88.2% of WineDirect stores sell Food & Drink products.
  • 1.6% of WineDirect stores sell Travel products.
  • 0.7% of WineDirect stores sell Arts & Entertainment products.

Top Countries For WineDirect Stores

Here are the top countries for stores using WineDirect.

  • 80.5% of WineDirect stores are in United States
  • 9.8% of WineDirect stores are in Australia
  • 4.0% of WineDirect stores are in Canada
  • 0.2% of WineDirect stores are in New Zealand
Country
Stores
127
52
2
1
United StatesAustraliaCanada

With a paid account, stores can also be segmented by region and city.

Number Of Employees For WineDirect Stores

Here is the breakdown of WineDirect stores by the number of employees.

  • 93.2% of WineDirect stores have Unknown employees.
  • 2.6% of WineDirect stores have 1 - 9 employees.
  • 2.2% of WineDirect stores have 10 - 24 employees.
Employees
Stores
Unknown
1,213
1 - 9
34
10 - 24
28
25 - 49
15
50 - 99
7
100 - 249
1
250 - 999
2
1000 - 4999
1
Unknown1 - 910 - 24

Number Of Products Sold For WineDirect Stores

Here is the breakdown of WineDirect stores by the number of products that they sell.

  • 27.8% of WineDirect stores sell 1 - 9 different products.
  • 22.3% of WineDirect stores sell 25 - 49 different products.
  • 17.0% of WineDirect stores sell 100 - 249 different products.
Products Sold
Stores
1 - 9
362
10 - 24
216
25 - 49
290
50 - 99
45
100 - 249
221
250 - 999
66
1000 - 4999
15
10000 - 24999
1
25000 - 99999
1
250000+
2
1 - 910 - 2425 - 4950 - 99100 - 249250 - 999

Top Technologies on WineDirect Stores

We're tracking 107 different technologies that have 7,549 collective installs on WineDirect stores.

  • reCAPTCHA is used by 92.9% of WineDirect stores.
  • New Relic is used by 82.5% of WineDirect stores.
  • FullStory is used by 81.6% of WineDirect stores.

Here are the top 10 third-party technologies, ordered by number of installs, across all WineDirect stores.

Top Shipping Carriers Used By WineDirect Stores

  • UPS is used by 22.8% of WineDirect stores.
  • Fedex is used by 10.7% of WineDirect stores.
  • Australia Post is used by 6.4% of WineDirect stores.

Here are the top 6 shipping carriers across all WineDirect stores.

Shipping Carrier
Stores
UPS
296
Fedex
139
Australia Post
83
Canada Post
26
USPS
18
Fastway
6

WineDirect Store Top-level Domain Distribution

.com is the most popular top-level domain for WineDirect stores. This is not surprising since alternate top-level domains have only been introduced somewhat recently and there is still a certain cachet associated with .com domains.

That said, you'll find stark regional differences in certain countries. In Australia, .com.au is the most common top-level domain with .com a close second. This is the exception however as .com domains dominate in virtually all other countries.

  • 88.2% of WineDirect stores have a .com domain.
  • 7.6% of WineDirect stores have a .com.au domain.
  • 1.7% of WineDirect stores have a .ca domain.
Top-level Domain
Stores
.com
1,147
.com.au
99
.ca
22
.net
7
.co
7
.wine
5
.co.nz
3
.us
2
.org
2
.vin
1
.com.com.au.ca

Top WineDirect Stores

Here are the top stores, powered by WineDirect, ordered by store rank.

Name
Domain
Rank
Created
Domaine Carneros
6,429
2016/12/30
Duckhorn Vineyards
6,573
2016/12/30
Hope Family Wines
8,977
2016/12/30
Willamette Valley Vineyards
12,319
2016/12/30
Decoy Wines
13,286
2016/12/30

New WineDirect Stores

Here are the 0 highest-ranked stores added most recently.

Name
Domain
Rank
Created
LJ Crafted Wines
5,968,433
2025/01/24
Delaplane Cellars
10,799,620
2025/01/17
Principe di Tricase Winery
5,138,343
2024/12/20
Watch Hill Proper
10,793,068
2024/12/13
Dakota Shy Wine
10,839,992
2024/12/13

Stores Switching to WineDirect From Other Platforms

Over the last 90 days, WineDirect has taken 3 merchants from competitive ecommerce platforms.

Platform
Stores
1
Custom CartShopifyWix

Here are the top stores that have switched to WineDirect from competitive ecommerce platforms.

Name
Domain
Rank
Last Platform
Changed
Qupe
216,606
Custom Cart
2025/01/29
Stolo Vineyards
274,676
Shopify
2024/12/19
Wheeler Farms
281,295
Wix
2024/12/31

Stores Switching from WineDirect To Other Platforms

Over the last 90 days, WineDirect has lost 15 merchants to competitive platforms.

Commerce7Square OnlineSalesforce Commerce CloudCorksyOdooShopifyCustom CartSquarespace

Here are the top WineDirect stores that have recently changed to a competitive platform.

Name
Domain
Rank
New Platform
Changed
www.holmanranch.com
68,843
Corksy
2025/01/05
Smith & Hook Wines
74,641
Salesforce Commerce Cloud
2024/11/18
Alexana Winery
105,862
Commerce7
2025/01/19
Revana Estate
111,384
Commerce7
2025/01/12
James Cole Winery
120,421
Commerce7
2024/11/10

Get more insights on WineDirect stores

Our search interface is easy to use and helps you find the WineDirect stores that are relevant to you.

You can segment stores on a variety of dimensions:

  • Social Media accounts
  • Email address
  • Phone numbers
  • Country
  • Third-party technologies
  • Creation date
  • Platform
  • Top-level domains
  • Domain status
  • Domain type
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