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The State of WineDirect in 2024

Updated Apr 19 2024

In this report, we'll cover the following essential statistics on WineDirect usage.

Download a complete list of WineDirect stores with a paid account.
Create a free account to get a feel for the data we provide.

WineDirect Growth

At present, there are 1,390 live stores running on the WineDirect platform.

Here is the historical growth of stores running WineDirect.

  • WineDirect stores increased 14.1% quarter-over-quarter in 2024 Q1.
  • WineDirect stores increased 101% year-over-year in 2024 Q1.
Quarter
Active Stores
2022 Q2
1,288
2022 Q3
1,520
2022 Q4
1,472
2023 Q1
1,460
2023 Q2
1,467
2023 Q3
1,466
2023 Q4
1,461
2024 Q1
1,424
2024 Q2 (to date)
1,390
Active Stores by Quarter

Note: the store counts displayed in this section are based on actual historical store counts.

It's hard to know exactly when a WineDirect store was first created but we use a heuristic that includes historical DNS data which provides a reasonable approximation.

Social Media Usage On WineDirect Stores

Ecommerce brands use social media sites to engage with millions of consumers. Instagram and Facebook are the dominant social media sites for ecommerce stores, by far, with Twitter, Pinterest and YouTube also having notable usage.

  • Facebook is used by 70.9% of WineDirect stores.
  • Instagram is used by 69.6% of WineDirect stores.
  • Twitter is used by 38.6% of WineDirect stores.
Type
Stores
Facebook
985
Instagram
968
Twitter
537
Yelp
152
YouTube
129
Pinterest
94
LinkedIn
91
Tiktok
7
Facebook Group
2

Contact Information On WineDirect Stores

Email remains an extremely popular communication channel for merchants. Many merchants also provide a phone number so that their customers can reach them instantly.

  • 87% of WineDirect stores provide a phone number on their website
  • 75% of WineDirect stores have an email on their website
Type
Stores
Phone
1,206
Email
1,039

Top Categories For WineDirect Stores

Here is the breakdown of industry verticals for stores on WineDirect.

  • 88.3% of WineDirect stores sell Food & Drink products.
  • 1.7% of WineDirect stores sell Travel products.
  • 0.6% of WineDirect stores sell Arts & Entertainment products.

Top Countries For WineDirect Stores

Here are the top countries for stores using WineDirect.

  • 80.2% of WineDirect stores are in United States
  • 9.9% of WineDirect stores are in Australia
  • 4.6% of WineDirect stores are in Canada
  • 0.2% of WineDirect stores are in New Zealand
Country
Stores
137
64
1
1

With a paid account, stores can also be segmented by region and city.

Number Of Employees For WineDirect Stores

Here is the breakdown of WineDirect stores by the number of employees.

  • 93.2% of WineDirect stores have Unknown employees.
  • 2.2% of WineDirect stores have 1 - 9 employees.
  • 2.2% of WineDirect stores have 10 - 24 employees.
Employees
Stores
Unknown
1,295
1 - 9
31
10 - 24
30
25 - 49
16
50 - 99
12
100 - 249
2
250 - 999
2
1000 - 4999
2

Number Of Products Sold For WineDirect Stores

Here is the breakdown of WineDirect stores by the number of products that they sell.

  • 27.7% of WineDirect stores sell 1 - 9 different products.
  • 23.3% of WineDirect stores sell 25 - 49 different products.
  • 18.4% of WineDirect stores sell 10 - 24 different products.
Products Sold
Stores
1 - 9
385
10 - 24
256
25 - 49
324
50 - 99
54
100 - 249
221
250 - 999
67
1000 - 4999
8
10000 - 24999
1
25000 - 99999
1
250000+
4

Top Technologies on WineDirect Stores

We're tracking 99 different technologies that have 7,783 collective installs on WineDirect stores.

  • reCAPTCHA is used by 94.3% of WineDirect stores.
  • New Relic is used by 83.7% of WineDirect stores.
  • FullStory is used by 82.9% of WineDirect stores.

Here are the top 10 third-party technologies, ordered by number of installs, across all WineDirect stores.

Top Shipping Carriers Used By WineDirect Stores

  • UPS is used by 22.4% of WineDirect stores.
  • Fedex is used by 10.9% of WineDirect stores.
  • Australia Post is used by 6.1% of WineDirect stores.

Here are the top 6 shipping carriers across all WineDirect stores.

Shipping Carrier
Stores
UPS
311
Fedex
151
Australia Post
85
Canada Post
27
USPS
20
Fastway
6

WineDirect Store Top-level Domain Distribution

.com is the most popular top-level domain for WineDirect stores. This is not surprising since alternate top-level domains have only been introduced somewhat recently and there is still a certain cachet associated with .com domains.

That said, you'll find stark regional differences in certain countries. In Australia, .com.au is the most common top-level domain with .com a close second. This is the exception however as .com domains dominate in virtually all other countries.

  • 87.5% of WineDirect stores have a .com domain.
  • 7.6% of WineDirect stores have a .com.au domain.
  • 1.8% of WineDirect stores have a .ca domain.
Top-level Domain
Stores
.com
1,216
.com.au
105
.ca
25
.net
8
.wine
8
.co
7
.org
4
.co.nz
3
.us
2
.io
2

Top WineDirect Stores

Here are the top stores, powered by WineDirect, ordered by store rank.

Name
Domain
Rank
Created
Duckhorn Vineyards
5,134
2016/12/30
Far Niente
5,162
2016/12/30
Domaine Carneros
5,288
2016/12/30
Hope Family Wines
7,065
2016/12/30
Willamette Valley Vineyards
11,628
2016/12/30

New WineDirect Stores

Here are the 0 highest-ranked stores added most recently.

Name
Domain
Rank
Created
www.unalouwine.com
5,988,105
2024/04/19
C4 Ranch Vineyard
12,645,335
2024/04/12
Cabra Loca Sangria
3,290,345
2024/04/05
Bristow Road Winery
7,465,429
2024/03/29
Willowcroft Farm Vineyards Inc
3,042,586
2024/03/15

Stores Switching to WineDirect From Other Platforms

Over the last 90 days, WineDirect has taken 4 merchants from competitive ecommerce platforms.

Platform
Stores

Here are the top stores that have switched to WineDirect from competitive ecommerce platforms.

Name
Domain
Rank
Last Platform
Changed
Wilderotter Vineyard and Winery
238,139
WooCommerce
2024/03/12
Peacock Cellars
864,453
WooCommerce
2024/04/20
Averill Creek Vineyard
957,865
Squarespace
2024/03/12
Rodney Strong Wine Estates
11,413,314
Custom Cart
2024/01/25

Stores Switching from WineDirect To Other Platforms

Over the last 90 days, WineDirect has lost 17 merchants to competitive platforms.

Platform
Stores

Here are the top WineDirect stores that have recently changed to a competitive platform.

Name
Domain
Rank
New Platform
Changed
McBride Sisters Wine Company
17,845
Shopify
2024/03/04
Frey Vineyards
48,660
Commerce7
2024/02/05
Ravine Vineyard Estate Winery
54,275
Square Online
2024/02/05
Markham Vineyards
57,138
Commerce7
2024/02/26
Jessie's Grove Winery
59,256
Commerce7
2024/04/15

Get more insights on WineDirect stores

Our search interface is easy to use and helps you find the WineDirect stores that are relevant to you.

You can segment stores on a variety of dimensions:

  • Social Media accounts
  • Email address
  • Phone numbers
  • Country
  • Third-party technologies
  • Creation date
  • Platform
  • Top-level domains
  • Domain status
  • Domain type
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