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The State of WineDirect in 2026

Updated Oct 23 2026

In this report, we'll cover the following essential statistics on WineDirect usage.

Download a complete list of WineDirect stores with a paid account.
Create a free account to get a feel for the data we provide.

WineDirect Growth

At present, there are 334 live stores running on the WineDirect platform.

Here is the historical growth of stores running WineDirect.

  • WineDirect stores decreased -10.0% quarter-over-quarter in 2026 Q3.
  • WineDirect stores decreased -59% year-over-year in 2026 Q3.
Quarter
Active Stores
2022 Q2
1,288
2022 Q3
1,520
2022 Q4
1,472
2023 Q1
1,460
2023 Q2
1,467
2023 Q3
1,466
2023 Q4
1,461
2024 Q1
1,424
2024 Q2
1,374
2024 Q3
1,395
2024 Q4
1,313
2025 Q1
1,255
2025 Q2
1,119
2025 Q3
906
2025 Q4
773
2026 Q1
611
2026 Q2
504
2026 Q3
371
2026 Q4 (to date)
334
Active Stores by Quarter

Note: the store counts displayed in this section are based on actual historical store counts.

It's hard to know exactly when a WineDirect store was first created but we use a heuristic that includes historical DNS data which provides a reasonable approximation.

Social Media Usage On WineDirect Stores

Ecommerce brands use social media sites to engage with millions of consumers. Instagram and Facebook are the dominant social media sites for ecommerce stores, by far, with Twitter, Pinterest and YouTube also having notable usage.

  • Instagram is used by 58.7% of WineDirect stores.
  • Facebook is used by 58.4% of WineDirect stores.
  • Twitter is used by 28.1% of WineDirect stores.
Type
Stores
Instagram
196
Facebook
195
Twitter
94
Yelp
29
LinkedIn
24
YouTube
23
Pinterest
21
Tiktok
5
Facebook Group
1

Contact Information On WineDirect Stores

Email remains an extremely popular communication channel for merchants. Many merchants also provide a phone number so that their customers can reach them instantly.

  • 77% of WineDirect stores provide a phone number on their website
  • 63% of WineDirect stores have an email on their website
Type
Stores
Phone
257
Email
209

Top Categories For WineDirect Stores

Here is the breakdown of industry verticals for stores on WineDirect.

  • 86.8% of WineDirect stores sell Food & Drink products.
  • 2.1% of WineDirect stores sell Travel products.
  • 0.9% of WineDirect stores sell People & Society products.

Top Countries For WineDirect Stores

Here are the top countries for stores using WineDirect.

  • 81.4% of WineDirect stores are in United States
  • 6.6% of WineDirect stores are in Australia
  • 3.9% of WineDirect stores are in Canada
  • 0.3% of WineDirect stores are in France
Country
Stores
13
1
1

With a paid account, stores can also be segmented by region and city.

Number Of Employees For WineDirect Stores

Here is the breakdown of WineDirect stores by the number of employees.

  • 92.2% of WineDirect stores have Unknown employees.
  • 3.0% of WineDirect stores have 10 - 24 employees.
  • 2.7% of WineDirect stores have 1 - 9 employees.
Employees
Stores
Unknown
308
1 - 9
9
10 - 24
10
25 - 49
5
50 - 99
1
1000 - 4999
1

Number Of Products Sold For WineDirect Stores

Here is the breakdown of WineDirect stores by the number of products that they sell.

  • 38.0% of WineDirect stores sell 1 - 9 different products.
  • 17.1% of WineDirect stores sell 25 - 49 different products.
  • 15.3% of WineDirect stores sell 10 - 24 different products.
Products Sold
Stores
1 - 9
127
10 - 24
51
25 - 49
57
50 - 99
7
100 - 249
35
250 - 999
16
1000 - 4999
1
100000 - 249999
1

Top Technologies on WineDirect Stores

We're tracking 89 different technologies that have 2,255 collective installs on WineDirect stores.

  • reCAPTCHA is used by 87.4% of WineDirect stores.
  • New Relic is used by 73.4% of WineDirect stores.
  • FullStory is used by 72.8% of WineDirect stores.

Here are the top 10 third-party technologies, ordered by number of installs, across all WineDirect stores.

Top Shipping Carriers Used By WineDirect Stores

  • UPS is used by 17.1% of WineDirect stores.
  • Fedex is used by 9.6% of WineDirect stores.
  • Australia Post is used by 3.6% of WineDirect stores.

Here are the top 6 shipping carriers across all WineDirect stores.

Shipping Carrier
Stores
UPS
57
Fedex
32
Australia Post
12
Canada Post
3
Fastway
1
USPS
1

WineDirect Store Top-level Domain Distribution

.com is the most popular top-level domain for WineDirect stores. This is not surprising since alternate top-level domains have only been introduced somewhat recently and there is still a certain cachet associated with .com domains.

That said, you'll find stark regional differences in certain countries. In Australia, .com.au is the most common top-level domain with .com a close second. This is the exception however as .com domains dominate in virtually all other countries.

  • 88.9% of WineDirect stores have a .com domain.
  • 4.8% of WineDirect stores have a .com.au domain.
  • 2.1% of WineDirect stores have a .co domain.
Top-level Domain
Stores
.com
297
.com.au
16
.co
7
.ca
6
.wine
2
.jp
1
.webflow.io
1
.fr
1
.us
1
.eu
1

Top WineDirect Stores

Here are the top stores, powered by WineDirect, ordered by store rank.

Name
Domain
Rank
Created
Veritas Vineyard & Winery
26,873
2016/12/30
cgtwines.com
27,819
2018/10/26
Folino Estate Winery
36,159
2018/06/08
Amaterra
36,588
2020/04/10
Booker Wines
42,321
2016/12/30

New WineDirect Stores

Here are the 0 highest-ranked stores added most recently.

Name
Domain
Rank
Created
Oberon Wines
13,923,339
2026/10/16
Piper Sonoma Wines
13,923,340
2026/10/16
Spellbound Wines
13,923,341
2026/10/16
to Rooted North
4,949,883
2026/10/02
Cheval Winery
13,923,353
2026/10/02

Stores Switching to WineDirect From Other Platforms

Over the last 90 days, WineDirect has taken 1 merchants from competitive ecommerce platforms.

Platform
Stores

Here are the top stores that have switched to WineDirect from competitive ecommerce platforms.

Name
Domain
Rank
Last Platform
Changed
Fantasia Wines
7,541,072
Squarespace
2026/09/25

Stores Switching from WineDirect To Other Platforms

Over the last 90 days, WineDirect has lost 60 merchants to competitive platforms.

Platform
Stores
1

Here are the top WineDirect stores that have recently changed to a competitive platform.

Name
Domain
Rank
New Platform
Changed
Domaine Carneros
7,063
Commerce7
2026/08/17
Frank Family Vineyards
21,219
Commerce7
2026/08/31
Michael David Winery
22,506
Commerce7
2026/08/09
Rutherford Hill Winery
50,656
Shopify
2026/08/09
Lodi Winegrape Commission
52,504
Commerce7
2026/08/31

Get more insights on WineDirect stores

Our search interface is easy to use and helps you find the WineDirect stores that are relevant to you.

You can segment stores on a variety of dimensions:

  • Social Media accounts
  • Email address
  • Phone numbers
  • Country
  • Third-party technologies
  • Creation date
  • Platform
  • Top-level domains
  • Domain status
  • Domain type
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