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The State of WineDirect in 2026

Updated Jul 17 2026

In this report, we'll cover the following essential statistics on WineDirect usage.

Download a complete list of WineDirect stores with a paid account.
Create a free account to get a feel for the data we provide.

WineDirect Growth

At present, there are 461 live stores running on the WineDirect platform.

Here is the historical growth of stores running WineDirect.

  • WineDirect stores decreased -8.5% quarter-over-quarter in 2026 Q2.
  • WineDirect stores decreased -55% year-over-year in 2026 Q2.
Quarter
Active Stores
2022 Q2
1,288
2022 Q3
1,520
2022 Q4
1,472
2023 Q1
1,460
2023 Q2
1,467
2023 Q3
1,466
2023 Q4
1,461
2024 Q1
1,424
2024 Q2
1,374
2024 Q3
1,395
2024 Q4
1,313
2025 Q1
1,255
2025 Q2
1,119
2025 Q3
906
2025 Q4
773
2026 Q1
611
2026 Q2
504
2026 Q3 (to date)
461
Active Stores by Quarter

Note: the store counts displayed in this section are based on actual historical store counts.

It's hard to know exactly when a WineDirect store was first created but we use a heuristic that includes historical DNS data which provides a reasonable approximation.

Social Media Usage On WineDirect Stores

Ecommerce brands use social media sites to engage with millions of consumers. Instagram and Facebook are the dominant social media sites for ecommerce stores, by far, with Twitter, Pinterest and YouTube also having notable usage.

  • Facebook is used by 62.7% of WineDirect stores.
  • Instagram is used by 62.0% of WineDirect stores.
  • Twitter is used by 31.0% of WineDirect stores.
Type
Stores
Facebook
289
Instagram
286
Twitter
143
Yelp
45
YouTube
32
LinkedIn
30
Pinterest
28
Tiktok
5
Facebook Group
1

Contact Information On WineDirect Stores

Email remains an extremely popular communication channel for merchants. Many merchants also provide a phone number so that their customers can reach them instantly.

  • 79% of WineDirect stores provide a phone number on their website
  • 66% of WineDirect stores have an email on their website
Type
Stores
Phone
364
Email
304

Top Categories For WineDirect Stores

Here is the breakdown of industry verticals for stores on WineDirect.

  • 89.6% of WineDirect stores sell Food & Drink products.
  • 2.0% of WineDirect stores sell Travel products.
  • 0.9% of WineDirect stores sell Arts & Entertainment products.

Top Countries For WineDirect Stores

Here are the top countries for stores using WineDirect.

  • 79.8% of WineDirect stores are in United States
  • 9.1% of WineDirect stores are in Australia
  • 3.7% of WineDirect stores are in Canada
  • 0.2% of WineDirect stores are in Japan
Country
Stores
17
1
1

With a paid account, stores can also be segmented by region and city.

Number Of Employees For WineDirect Stores

Here is the breakdown of WineDirect stores by the number of employees.

  • 93.1% of WineDirect stores have Unknown employees.
  • 2.4% of WineDirect stores have 1 - 9 employees.
  • 2.4% of WineDirect stores have 10 - 24 employees.
Employees
Stores
Unknown
429
1 - 9
11
10 - 24
11
25 - 49
7
50 - 99
2
1000 - 4999
1

Number Of Products Sold For WineDirect Stores

Here is the breakdown of WineDirect stores by the number of products that they sell.

  • 37.3% of WineDirect stores sell 1 - 9 different products.
  • 18.7% of WineDirect stores sell 25 - 49 different products.
  • 16.3% of WineDirect stores sell 10 - 24 different products.
Products Sold
Stores
1 - 9
172
10 - 24
75
25 - 49
86
50 - 99
10
100 - 249
52
250 - 999
19
1000 - 4999
3
10000 - 24999
1
25000 - 99999
1
100000 - 249999
1

Top Technologies on WineDirect Stores

We're tracking 90 different technologies that have 3,069 collective installs on WineDirect stores.

  • reCAPTCHA is used by 89.2% of WineDirect stores.
  • New Relic is used by 76.4% of WineDirect stores.
  • FullStory is used by 75.9% of WineDirect stores.

Here are the top 10 third-party technologies, ordered by number of installs, across all WineDirect stores.

Top Shipping Carriers Used By WineDirect Stores

  • UPS is used by 17.8% of WineDirect stores.
  • Fedex is used by 10.2% of WineDirect stores.
  • Australia Post is used by 4.8% of WineDirect stores.

Here are the top 7 shipping carriers across all WineDirect stores.

Shipping Carrier
Stores
UPS
82
Fedex
47
Australia Post
22
Canada Post
6
Fastway
2
USPS
2
GLS Parcel
1

WineDirect Store Top-level Domain Distribution

.com is the most popular top-level domain for WineDirect stores. This is not surprising since alternate top-level domains have only been introduced somewhat recently and there is still a certain cachet associated with .com domains.

That said, you'll find stark regional differences in certain countries. In Australia, .com.au is the most common top-level domain with .com a close second. This is the exception however as .com domains dominate in virtually all other countries.

  • 87.4% of WineDirect stores have a .com domain.
  • 6.7% of WineDirect stores have a .com.au domain.
  • 1.5% of WineDirect stores have a .ca domain.
Top-level Domain
Stores
.com
403
.com.au
31
.ca
7
.co
7
.wine
3
.net
2
.jp
1
.org
1
.webflow.io
1
.fr
1

Top WineDirect Stores

Here are the top stores, powered by WineDirect, ordered by store rank.

Name
Domain
Rank
Created
Michael David Winery
11,602
2016/12/30
Domaine Carneros
11,684
2016/12/30
Amaterra
16,060
2020/04/10
Lodi Winegrape Commission
36,285
2016/12/30
veritaswines.com
41,225
2016/12/30

New WineDirect Stores

Here are the 0 highest-ranked stores added most recently.

Name
Domain
Rank
Created
Buttonwood Farm & Vineyard
6,181,379
2026/07/17
Naturalist Wines
13,363,898
2026/07/10
Trinitas Cellars
6,656,221
2026/07/03
PT_360AdvancedTwo
12,797,581
2026/06/05
PT_360AdvancedOne
13,159,863
2026/06/05

Stores Switching from WineDirect To Other Platforms

Over the last 90 days, WineDirect has lost 56 merchants to competitive platforms.

Platform
Stores
2

Here are the top WineDirect stores that have recently changed to a competitive platform.

Name
Domain
Rank
New Platform
Changed
Duckhorn Vineyards
11,078
Shopify
2026/06/28
Three Sticks
29,535
Commerce7
2026/06/07
CASS Winery
54,805
Commerce7
2026/07/12
Honig Vineyard & Winery
70,866
vinSUITE
2026/05/18
Eola Hills Wine Cellars
71,266
Custom Cart
2026/05/25

Get more insights on WineDirect stores

Our search interface is easy to use and helps you find the WineDirect stores that are relevant to you.

You can segment stores on a variety of dimensions:

  • Social Media accounts
  • Email address
  • Phone numbers
  • Country
  • Third-party technologies
  • Creation date
  • Platform
  • Top-level domains
  • Domain status
  • Domain type
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