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The State of WineDirect in 2022

Updated Dec 2 2022

In this report, we'll cover the following essential statistics on WineDirect usage.

Download a complete list of WineDirect stores with a paid account.
Create a free account to get a feel for the data we provide.

WineDirect Growth

At present, there are 1,490 live stores running on the WineDirect platform.

Here is the historical growth of stores running WineDirect.

  • WineDirect stores increased 14.5% quarter-over-quarter in 2022 Q3.
  • WineDirect stores increased 30% year-over-year in 2022 Q3.
Quarter
New Active Stores
2017 Q1
32
2017 Q2
19
2017 Q3
11
2017 Q4
11
2018 Q1
24
2018 Q2
219
2018 Q3
34
2018 Q4
25
2019 Q1
37
2019 Q2
27
2019 Q3
32
2019 Q4
18
2020 Q1
29
2020 Q2
28
2020 Q3
17
2020 Q4
32
2021 Q1
27
2021 Q2
61
2021 Q3
51
2021 Q4
29
2022 Q1
36
2022 Q2
93
2022 Q3
187
2022 Q4 (to date)
10
Cumulative Stores by Quarter

It's hard to know exactly when a WineDirect store was first created but we use a heuristic combining DNS and WHOIS data that provides a reasonable approximation.

Social Media Usage On WineDirect Stores

Ecommerce brands use social media sites to engage with millions of consumers. Instagram and Facebook are the dominant social media sites for ecommerce stores, by far, with Twitter, Pinterest and YouTube also having notable usage.

  • Facebook is used by 70.3% of WineDirect stores.
  • Instagram is used by 69.0% of WineDirect stores.
  • Twitter is used by 40.7% of WineDirect stores.
Type
Stores
Facebook
1,048
Instagram
1,028
Twitter
606
Yelp
150
YouTube
136
Pinterest
112
LinkedIn
73
Facebook Group
3
Tiktok
2

Contact Information On WineDirect Stores

Email remains an extremely popular communication channel for merchants. Many merchants also provide a phone number so that their customers can reach them instantly.

  • 86% of WineDirect stores provide a phone number on their website
  • 75% of WineDirect stores have an email on their website
Type
Stores
Phone
1,281
Email
1,124

Top Categories For WineDirect Stores

Here is the breakdown of industry verticals for stores on WineDirect.

  • 88.4% of WineDirect stores sell Food & Drink products.
  • 1.7% of WineDirect stores sell Travel products.
  • 0.6% of WineDirect stores sell Arts & Entertainment products.

Top Countries For WineDirect Stores

Here are the top countries for stores using WineDirect.

  • 79.5% of WineDirect stores are in United States
  • 10.2% of WineDirect stores are in Australia
  • 4.8% of WineDirect stores are in Canada
  • 0.2% of WineDirect stores are in New Zealand
Country
Stores
152
72
1
1
1

With a paid account, stores can also be segmented by region and city.

Number Of Employees For WineDirect Stores

Here is the breakdown of WineDirect stores by the number of employees.

  • 2.0% of WineDirect stores have 10 - 24 employees.
  • 1.3% of WineDirect stores have 1 - 9 employees.
  • 0.7% of WineDirect stores have 25 - 49 employees.
Employees
Stores
1 - 9
20
10 - 24
30
25 - 49
10
50 - 99
6
100 - 249
3
250 - 999
2

Number Of Products Sold For WineDirect Stores

Here is the breakdown of WineDirect stores by the number of products that they sell.

  • 26.5% of WineDirect stores sell 1 - 9 different products.
  • 23.9% of WineDirect stores sell 25 - 49 different products.
  • 18.9% of WineDirect stores sell 10 - 24 different products.
Products Sold
Stores
1 - 9
395
10 - 24
281
25 - 49
356
50 - 99
69
100 - 249
257
250 - 999
77
1000 - 4999
22
5000 - 9999
2
10000 - 24999
2
25000 - 99999
1

Top Technologies on WineDirect Stores

We're tracking 73 different technologies that have 6,912 collective installs on WineDirect stores.

  • reCAPTCHA is used by 89.1% of WineDirect stores.
  • New Relic is used by 83.6% of WineDirect stores.
  • FullStory is used by 82.8% of WineDirect stores.

Here are the top 10 third-party technologies, ordered by number of installs, across all WineDirect stores.

Top Shipping Carriers Used By WineDirect Stores

  • UPS is used by 22.7% of WineDirect stores.
  • Fedex is used by 11.0% of WineDirect stores.
  • Australia Post is used by 5.8% of WineDirect stores.

Here are the top 7 shipping carriers across all WineDirect stores.

Shipping Carrier
Stores
UPS
338
Fedex
164
Australia Post
87
Canada Post
32
USPS
26
Fastway
6
Purolator
1

WineDirect Store Top-level Domain Distribution

.com is the most popular top-level domain for WineDirect stores. This is not surprising since alternate top-level domains have only been introduced somewhat recently and there is still a certain cachet associated with .com domains.

That said, you'll find stark regional differences in certain countries. In Australia, .com.au is the most common top-level domain with .com a close second. This is the exception however as .com domains dominate in virtually all other countries.

  • 86.8% of WineDirect stores have a .com domain.
  • 8.1% of WineDirect stores have a .com.au domain.
  • 1.9% of WineDirect stores have a .ca domain.
Top-level Domain
Stores
.com
1,293
.com.au
120
.ca
29
.wine
11
.net
9
.co
7
.org
4
.co.nz
3
.bc.ca
2
.biz
2

Top WineDirect Stores

Here are the top stores, powered by WineDirect, ordered by store rank.

Name
Domain
Rank
Created
Domaine Carneros
17,299
2016/12/30
McBride Sisters Collection
24,409
2018/12/28
St. Julian
26,861
2016/12/30
St. Julian
26,862
2016/12/30
Two Sisters Vineyards
36,308
2016/12/30

New WineDirect Stores

Here are the 5 highest-ranked stores added most recently.

Name
Domain
Rank
Created
Oswald Vineyard
1,088,942
2022/11/25
Dialed In Wines
7,055,097
2022/11/25
Bears' Lair
6,665,687
2022/11/18
The Phil Long Collection
7,602,737
2022/11/11
Brannan Wines
7,841,511
2022/11/11

Stores Switching to WineDirect From Other Platforms

Over the last 90 days, WineDirect has taken 4 merchants from competitive ecommerce platforms.

Platform
Stores

Here are the top stores that have switched to WineDirect from competitive ecommerce platforms.

Name
Domain
Rank
Last Platform
Changed
www.beehunterwine.com
243,887
Custom Cart
2022/11/24
Cobb's Hill Estate
796,892
WooCommerce
2022/11/07
TEXTBOOK Vineyards
1,268,934
Custom Cart
2022/11/24
Vinofiore Fine Italian Wines
9,523,530
Commerce7
2022/09/19

Stores Switching from WineDirect To Other Platforms

Over the last 90 days, WineDirect has lost 15 merchants to competitive platforms.

Here are the top WineDirect stores that have recently changed to a competitive platform.

Name
Domain
Rank
New Platform
Changed
DeLille Cellars
65,104
Custom Cart
2022/10/24
50th Parallel Estate Winery
122,917
Commerce7
2022/09/26
Pirtle Winery
142,718
Square Online
2022/09/12
RiverBank Estate Restaurant & Winery
158,896
Squarespace
2022/10/10
Cultivar Wine
180,533
Commerce7
2022/09/12

Get more insights on WineDirect stores

Our search interface is easy to use and helps you find the WineDirect stores that are relevant to you.

You can segment stores on a variety of dimensions:

  • Social Media accounts
  • Email address
  • Phone numbers
  • Country
  • Third-party technologies
  • Creation date
  • Platform
  • Top-level domains
  • Domain status
  • Domain type
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For more insights on WineDirect stores, create a free account and have a look for yourself.