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Toys & Hobbies stores on VTEX

Updated Jan 9 2026

There are 62 live VTEX stores in the Toys & Hobbies category.

In this report, we'll cover the following essential statistics on VTEX stores in the Toys & Hobbies category.

Download a complete list of VTEX stores the Toys & Hobbies category with a paid account.
Create a free account to get a feel for the data we provide.

The most popular subcategories under Toys & Hobbies are:

  • 25.8% of VTEX stores in the Toys & Hobbies category sell Arts & Crafts products
  • 6.5% of VTEX stores in the Toys & Hobbies category sell Building Toys products
  • 4.8% of VTEX stores in the Toys & Hobbies category sell Radio Control & Modeling products

Here are the the top Toys & Hobbies subcategories by store count.

Growth of Toys & Hobbies Stores On VTEX

Here is the historical growth of stores on VTEX in the Toys & Hobbies category.

  • VTEX stores in the Toys & Hobbies category have decreased -75.0% quarter-over-quarter in 2025 Q3.
  • VTEX stores in the Toys & Hobbies category have increased 300% year-over-year in 2025 Q3.
Quarter
New Active Stores
2017 Q3
1
2018 Q1
1
2018 Q2
4
2018 Q3
1
2018 Q4
2
2019 Q4
2
2020 Q2
1
2020 Q3
1
2020 Q4
1
2021 Q2
21
2021 Q3
1
2021 Q4
3
2022 Q1
1
2022 Q3
1
2022 Q4
2
2023 Q3
2
2023 Q4
1
2024 Q1
1
2024 Q2
1
2024 Q3
2
2025 Q3
4
2025 Q4 (to date)
1
Active Store Count by Quarter

It's hard to know exactly when a VTEX store was first created but we use a heuristic combining DNS and WHOIS data that provides a reasonable approximation.

Social Media Usage On VTEX Stores In The Toys & Hobbies Category

Here are the top social media sites for VTEX stores in the Toys & Hobbies category.

  • Instagram is used by 88.7% of VTEX stores in the Toys & Hobbies category.
  • Facebook is used by 54.8% of VTEX stores in the Toys & Hobbies category.
  • WhatsApp is used by 38.7% of VTEX stores in the Toys & Hobbies category.
Type
Stores
Instagram
55
Facebook
34
WhatsApp
24
LinkedIn
23
YouTube
22
Tiktok
7
Pinterest
6
Twitter
5

Contact Information On VTEX Stores In The Toys & Hobbies Category

Here are the top contact methods for VTEX stores in the Toys & Hobbies category.

  • 71.0% of VTEX stores in the Toys & Hobbies category provide a phone number on their website
  • 67.7% of VTEX stores in the Toys & Hobbies category have an email on their website
Type
Stores
Phone
44
Email
42

Top Countries For VTEX Stores In The Toys & Hobbies Category

Here are the top countries for VTEX stores in the Toys & Hobbies category.

  • 66.1% of VTEX stores in the Toys & Hobbies category are in Brazil
  • 8.1% of VTEX stores in the Toys & Hobbies category are in Argentina
  • 6.5% of VTEX stores in the Toys & Hobbies category are in Colombia
  • 3.2% of VTEX stores in the Toys & Hobbies category are in Chile
Country
Stores
41
2
2
1
1
1

With a paid account, stores can also be segmented by region and city.

Top Technologies on VTEX Stores In The Toys & Hobbies Category

We're tracking 43 different technologies that have 371 collective installs on VTEX stores in the Toys & Hobbies category.

  • Google Tag Manager is used by 93.5% of VTEX stores in the Toys & Hobbies category.
  • reCAPTCHA is used by 80.6% of VTEX stores in the Toys & Hobbies category.
  • Facebook Pixel is used by 79.0% of VTEX stores in the Toys & Hobbies category.

Here are the top 10 third-party technologies, ordered by number of installs, across all VTEX stores.

Number Of Products Sold For VTEX Stores In The Toys & Hobbies Category

Here is the breakdown of VTEX stores in the Toys & Hobbies category by the number of products that they sell.

  • 24.2% of VTEX stores in the Toys & Hobbies category sell 1000 - 4999 different products.
  • 19.4% of VTEX stores in the Toys & Hobbies category sell 250 - 999 different products.
  • 16.1% of VTEX stores in the Toys & Hobbies category sell 5000 - 9999 different products.
Products Sold
Stores
1 - 9
2
10 - 24
2
25 - 49
5
50 - 99
1
100 - 249
4
250 - 999
12
1000 - 4999
15
5000 - 9999
10
10000 - 24999
6
25000 - 99999
2

Top-level Domain Distribution For VTEX Stores In The Toys & Hobbies Category

The majority of VTEX stores use a .com domain. This is not surprising since alternate top-level domains have only been introduced somewhat recently and there is still a certain cachet associated with .com domains.

  • 62.9% of VTEX stores in the Toys & Hobbies category have a .com.br domain.
  • 9.7% of VTEX stores in the Toys & Hobbies category have a .com domain.
  • 8.1% of VTEX stores in the Toys & Hobbies category have a .com.ar domain.
Top-level Domain
Stores
.com.br
39
.com
6
.com.ar
5
.cl
2
.mx
2
.com.co
1
.com.ec
1
.com.vc
1
.es
1
.fr
1

Top Stores In The Toys & Hobbies Category

Here are the top 5 Toys & Hobbies stores ordered by worldwide store rank.

Name
Domain
Rank
Created
Ri Happy Brinquedos
13,330
2021/04/23
After Xmas Pepe Ganga
24,368
2016/12/30
Estrela
56,476
2021/04/23
Loja Oficial LEGO® BR
61,731
2025/09/19
Drim
64,665
2021/04/09

For more insights on VTEX stores, create a free account and explore our data.

New Stores In The Toys & Hobbies Category

Here are the top 5 most recent Toys & Hobbies stores.

Name
Domain
Rank
Created
DJI Perú
12,943,028
2025/12/26
Loja Oficial LEGO® BR
61,731
2025/09/19
Lego®
legostorebr.shop
10,920,215
2025/09/19
www.emporiotecidos.com.br
446,378
2025/08/01
Funko Brasil
241,164
2025/07/04

Get more insights on VTEX stores

Our search interface is easy to use and helps you find the VTEX stores that are relevant to you.

You can segment stores on a variety of dimensions:

  • Social Media accounts
  • Email address
  • Phone numbers
  • Country
  • Third-party technologies
  • Creation date
  • Platform
  • Top-level domains
  • Domain status
  • Domain type
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