Check out our free Chrome Extension.

Toys & Hobbies stores on VTEX

Updated Dec 5 2025

There are 63 live VTEX stores in the Toys & Hobbies category.

In this report, we'll cover the following essential statistics on VTEX stores in the Toys & Hobbies category.

Download a complete list of VTEX stores the Toys & Hobbies category with a paid account.
Create a free account to get a feel for the data we provide.

The most popular subcategories under Toys & Hobbies are:

  • 27.0% of VTEX stores in the Toys & Hobbies category sell Arts & Crafts products
  • 7.9% of VTEX stores in the Toys & Hobbies category sell Building Toys products
  • 3.2% of VTEX stores in the Toys & Hobbies category sell Radio Control & Modeling products

Here are the the top Toys & Hobbies subcategories by store count.

Growth of Toys & Hobbies Stores On VTEX

Here is the historical growth of stores on VTEX in the Toys & Hobbies category.

  • VTEX stores in the Toys & Hobbies category have increased 400.0% quarter-over-quarter in 2025 Q1.
  • VTEX stores in the Toys & Hobbies category have decreased -50% year-over-year in 2025 Q1.
Quarter
New Active Stores
2017 Q3
1
2018 Q1
1
2018 Q2
4
2018 Q3
1
2018 Q4
2
2019 Q4
3
2020 Q3
1
2020 Q4
1
2021 Q2
21
2021 Q3
1
2021 Q4
3
2022 Q1
1
2022 Q3
2
2022 Q4
2
2023 Q3
1
2023 Q4
2
2024 Q1
1
2024 Q2
1
2024 Q3
1
2025 Q1
1
2025 Q3 (to date)
5
Active Store Count by Quarter

It's hard to know exactly when a VTEX store was first created but we use a heuristic combining DNS and WHOIS data that provides a reasonable approximation.

Social Media Usage On VTEX Stores In The Toys & Hobbies Category

Here are the top social media sites for VTEX stores in the Toys & Hobbies category.

  • Instagram is used by 88.9% of VTEX stores in the Toys & Hobbies category.
  • Facebook is used by 54.0% of VTEX stores in the Toys & Hobbies category.
  • WhatsApp is used by 38.1% of VTEX stores in the Toys & Hobbies category.
Type
Stores
Instagram
56
Facebook
34
WhatsApp
24
YouTube
24
LinkedIn
23
Tiktok
7
Pinterest
6
Twitter
5

Contact Information On VTEX Stores In The Toys & Hobbies Category

Here are the top contact methods for VTEX stores in the Toys & Hobbies category.

  • 66.7% of VTEX stores in the Toys & Hobbies category have an email on their website
  • 66.7% of VTEX stores in the Toys & Hobbies category provide a phone number on their website
Type
Stores
Email
42
Phone
42

Top Countries For VTEX Stores In The Toys & Hobbies Category

Here are the top countries for VTEX stores in the Toys & Hobbies category.

  • 66.7% of VTEX stores in the Toys & Hobbies category are in Brazil
  • 7.9% of VTEX stores in the Toys & Hobbies category are in Argentina
  • 7.9% of VTEX stores in the Toys & Hobbies category are in Colombia
  • 3.2% of VTEX stores in the Toys & Hobbies category are in Mexico

With a paid account, stores can also be segmented by region and city.

Top Technologies on VTEX Stores In The Toys & Hobbies Category

We're tracking 42 different technologies that have 373 collective installs on VTEX stores in the Toys & Hobbies category.

  • Google Tag Manager is used by 95.2% of VTEX stores in the Toys & Hobbies category.
  • Facebook Pixel is used by 79.4% of VTEX stores in the Toys & Hobbies category.
  • reCAPTCHA is used by 77.8% of VTEX stores in the Toys & Hobbies category.

Here are the top 10 third-party technologies, ordered by number of installs, across all VTEX stores.

Number Of Products Sold For VTEX Stores In The Toys & Hobbies Category

Here is the breakdown of VTEX stores in the Toys & Hobbies category by the number of products that they sell.

  • 23.8% of VTEX stores in the Toys & Hobbies category sell 1000 - 4999 different products.
  • 19.0% of VTEX stores in the Toys & Hobbies category sell 250 - 999 different products.
  • 14.3% of VTEX stores in the Toys & Hobbies category sell 5000 - 9999 different products.
Products Sold
Stores
1 - 9
2
10 - 24
2
25 - 49
5
100 - 249
5
250 - 999
12
1000 - 4999
15
5000 - 9999
9
10000 - 24999
5
25000 - 99999
3
100000 - 249999
1

Top-level Domain Distribution For VTEX Stores In The Toys & Hobbies Category

The majority of VTEX stores use a .com domain. This is not surprising since alternate top-level domains have only been introduced somewhat recently and there is still a certain cachet associated with .com domains.

  • 61.9% of VTEX stores in the Toys & Hobbies category have a .com.br domain.
  • 11.1% of VTEX stores in the Toys & Hobbies category have a .com domain.
  • 7.9% of VTEX stores in the Toys & Hobbies category have a .com.ar domain.
Top-level Domain
Stores
.com.br
39
.com
7
.com.ar
5
.com.co
2
.mx
2
.cl
1
.com.vc
1
.es
1
.eu
1
.fr
1

Top Stores In The Toys & Hobbies Category

Here are the top 5 Toys & Hobbies stores ordered by worldwide store rank.

Name
Domain
Rank
Created
Ri Happy Brinquedos
13,646
2021/04/23
Black Friday Pepe Ganga
26,121
2016/12/30
Estrela
60,022
2021/04/23
Loja Oficial LEGO® BR
67,079
2025/09/19
Drim
67,937
2021/04/09

For more insights on VTEX stores, create a free account and explore our data.

New Stores In The Toys & Hobbies Category

Here are the top 5 most recent Toys & Hobbies stores.

Name
Domain
Rank
Created
Loja Oficial LEGO® BR
67,079
2025/09/19
Lego®
legostorebr.shop
11,898,381
2025/09/19
www.emporiotecidos.com.br
609,756
2025/08/01
Lego®
11,168,618
2025/07/18
Funko Brasil
227,972
2025/07/04

Get more insights on VTEX stores

Our search interface is easy to use and helps you find the VTEX stores that are relevant to you.

You can segment stores on a variety of dimensions:

  • Social Media accounts
  • Email address
  • Phone numbers
  • Country
  • Third-party technologies
  • Creation date
  • Platform
  • Top-level domains
  • Domain status
  • Domain type
Filter stores on social media presence
Filter on stores with Facebook accounts.

For more insights on VTEX stores, create a free account and have a look for yourself.

Other Reports

Have a look at these other reports to get a taste for what you can do with Store Leads.