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Make-Up & Cosmetics stores on VTEX

Updated Dec 19 2025

There are 80 live VTEX stores in the Make-Up & Cosmetics category.

In this report, we'll cover the following essential statistics on VTEX stores in the Make-Up & Cosmetics category.

Download a complete list of VTEX stores the Make-Up & Cosmetics category with a paid account.
Create a free account to get a feel for the data we provide.

Growth of Make-Up & Cosmetics Stores On VTEX

Here is the historical growth of stores on VTEX in the Make-Up & Cosmetics category.

  • VTEX stores in the Make-Up & Cosmetics category have decreased -66.7% quarter-over-quarter in 2024 Q4.
  • VTEX stores in the Make-Up & Cosmetics category have decreased -25% year-over-year in 2024 Q4.
Quarter
New Active Stores
2017 Q3
1
2018 Q2
4
2018 Q4
2
2019 Q1
1
2019 Q2
2
2019 Q4
2
2020 Q4
1
2021 Q1
1
2021 Q2
19
2021 Q3
2
2022 Q3
25
2023 Q1
2
2023 Q2
1
2023 Q3
4
2023 Q4
3
2024 Q2
2
2024 Q3
1
2024 Q4
3
2025 Q2 (to date)
1
Active Store Count by Quarter

It's hard to know exactly when a VTEX store was first created but we use a heuristic combining DNS and WHOIS data that provides a reasonable approximation.

Social Media Usage On VTEX Stores In The Make-Up & Cosmetics Category

Here are the top social media sites for VTEX stores in the Make-Up & Cosmetics category.

  • Instagram is used by 82.5% of VTEX stores in the Make-Up & Cosmetics category.
  • Facebook is used by 57.5% of VTEX stores in the Make-Up & Cosmetics category.
  • YouTube is used by 36.2% of VTEX stores in the Make-Up & Cosmetics category.
Type
Stores
Instagram
66
Facebook
46
YouTube
29
LinkedIn
29
Twitter
23
WhatsApp
21
Tiktok
14
Pinterest
3

Contact Information On VTEX Stores In The Make-Up & Cosmetics Category

Here are the top contact methods for VTEX stores in the Make-Up & Cosmetics category.

  • 50.0% of VTEX stores in the Make-Up & Cosmetics category have an email on their website
  • 38.8% of VTEX stores in the Make-Up & Cosmetics category provide a phone number on their website
Type
Stores
Email
40
Phone
31

Top Countries For VTEX Stores In The Make-Up & Cosmetics Category

Here are the top countries for VTEX stores in the Make-Up & Cosmetics category.

  • 46.2% of VTEX stores in the Make-Up & Cosmetics category are in Brazil
  • 17.5% of VTEX stores in the Make-Up & Cosmetics category are in Colombia
  • 10.0% of VTEX stores in the Make-Up & Cosmetics category are in Chile
  • 6.2% of VTEX stores in the Make-Up & Cosmetics category are in Mexico
Country
Stores
37
8
5
4
2

With a paid account, stores can also be segmented by region and city.

Top Technologies on VTEX Stores In The Make-Up & Cosmetics Category

We're tracking 44 different technologies that have 603 collective installs on VTEX stores in the Make-Up & Cosmetics category.

  • Google Tag Manager is used by 95.0% of VTEX stores in the Make-Up & Cosmetics category.
  • Facebook Pixel is used by 81.2% of VTEX stores in the Make-Up & Cosmetics category.
  • reCAPTCHA is used by 70.0% of VTEX stores in the Make-Up & Cosmetics category.

Here are the top 10 third-party technologies, ordered by number of installs, across all VTEX stores.

Number Of Products Sold For VTEX Stores In The Make-Up & Cosmetics Category

Here is the breakdown of VTEX stores in the Make-Up & Cosmetics category by the number of products that they sell.

  • 28.7% of VTEX stores in the Make-Up & Cosmetics category sell 250 - 999 different products.
  • 16.2% of VTEX stores in the Make-Up & Cosmetics category sell 100 - 249 different products.
  • 13.8% of VTEX stores in the Make-Up & Cosmetics category sell 1000 - 4999 different products.
Products Sold
Stores
1 - 9
5
10 - 24
8
25 - 49
5
100 - 249
13
250 - 999
23
1000 - 4999
11
5000 - 9999
3
10000 - 24999
2
25000 - 99999
1
100000 - 249999
3

Top-level Domain Distribution For VTEX Stores In The Make-Up & Cosmetics Category

The majority of VTEX stores use a .com domain. This is not surprising since alternate top-level domains have only been introduced somewhat recently and there is still a certain cachet associated with .com domains.

  • 43.8% of VTEX stores in the Make-Up & Cosmetics category have a .com.br domain.
  • 17.5% of VTEX stores in the Make-Up & Cosmetics category have a .com domain.
  • 6.2% of VTEX stores in the Make-Up & Cosmetics category have a .cl domain.
Top-level Domain
Stores
.com.br
35
.com
14
.cl
5
.com.mx
5
.com.co
4
.com.ar
3
.com.ec
3
.com.pe
3
.co
2
.com.pa
2

Top Stores In The Make-Up & Cosmetics Category

Here are the top 5 Make-Up & Cosmetics stores ordered by worldwide store rank.

Name
Domain
Rank
Created
Océane
23,233
2021/04/23
Lojas Rede
29,598
2016/12/30
Loja Oficial Hinode
33,037
2016/12/30
Jequiti Loja Online
54,977
2021/04/23
Ikesaki
58,691
2021/04/23

For more insights on VTEX stores, create a free account and explore our data.

New Stores In The Make-Up & Cosmetics Category

Here are the top 5 most recent Make-Up & Cosmetics stores.

Name
Domain
Rank
Created
Aruma Colombia
4,170,206
2025/05/02
Aruma
12,288,565
2024/12/13
Trendy Shop
11,685,217
2024/11/15
Vizcaya Cosméticos
13,267,882
2024/10/04
www.loja.sdmakeup.com.br
12,213,131
2024/07/12

Get more insights on VTEX stores

Our search interface is easy to use and helps you find the VTEX stores that are relevant to you.

You can segment stores on a variety of dimensions:

  • Social Media accounts
  • Email address
  • Phone numbers
  • Country
  • Third-party technologies
  • Creation date
  • Platform
  • Top-level domains
  • Domain status
  • Domain type
Filter stores on social media presence
Filter on stores with Facebook accounts.

For more insights on VTEX stores, create a free account and have a look for yourself.

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