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Nursery & Playroom stores on Shopware

Updated Jan 9 2026

There are 31 live Shopware stores in the Nursery & Playroom category.

In this report, we'll cover the following essential statistics on Shopware stores in the Nursery & Playroom category.

Download a complete list of Shopware stores the Nursery & Playroom category with a paid account.
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Growth of Nursery & Playroom Stores On Shopware

Here is the historical growth of stores on Shopware in the Nursery & Playroom category.

  • Shopware stores in the Nursery & Playroom category have increased 100.0% quarter-over-quarter in 2023 Q4.
  • Shopware stores in the Nursery & Playroom category have decreased 0% year-over-year in 2023 Q4.
Quarter
New Active Stores
2017 Q4
1
2018 Q1
2
2018 Q2
3
2018 Q4
2
2019 Q1
1
2019 Q3
2
2020 Q1
1
2020 Q2
1
2020 Q4
1
2021 Q1
1
2021 Q2
1
2022 Q1
1
2022 Q3
2
2023 Q4
1
2025 Q2 (to date)
2
Active Store Count by Quarter

It's hard to know exactly when a Shopware store was first created but we use a heuristic combining DNS and WHOIS data that provides a reasonable approximation.

Social Media Usage On Shopware Stores In The Nursery & Playroom Category

Here are the top social media sites for Shopware stores in the Nursery & Playroom category.

  • Instagram is used by 67.7% of Shopware stores in the Nursery & Playroom category.
  • Facebook is used by 61.3% of Shopware stores in the Nursery & Playroom category.
  • Pinterest is used by 48.4% of Shopware stores in the Nursery & Playroom category.
Type
Stores
Instagram
21
Facebook
19
Pinterest
15
YouTube
13
Tiktok
7
LinkedIn
5
Twitter
3
WhatsApp
1

Contact Information On Shopware Stores In The Nursery & Playroom Category

Here are the top contact methods for Shopware stores in the Nursery & Playroom category.

  • 77.4% of Shopware stores in the Nursery & Playroom category provide a phone number on their website
  • 61.3% of Shopware stores in the Nursery & Playroom category have an email on their website
Type
Stores
Phone
24
Email
19

Top Countries For Shopware Stores In The Nursery & Playroom Category

Here are the top countries for Shopware stores in the Nursery & Playroom category.

  • 67.7% of Shopware stores in the Nursery & Playroom category are in Germany
  • 6.5% of Shopware stores in the Nursery & Playroom category are in Netherlands
  • 3.2% of Shopware stores in the Nursery & Playroom category are in Canada
  • 3.2% of Shopware stores in the Nursery & Playroom category are in Switzerland

With a paid account, stores can also be segmented by region and city.

Top Technologies on Shopware Stores In The Nursery & Playroom Category

We're tracking 48 different technologies that have 202 collective installs on Shopware stores in the Nursery & Playroom category.

  • Google Tag Manager is used by 67.7% of Shopware stores in the Nursery & Playroom category.
  • Google Ads Pixel is used by 61.3% of Shopware stores in the Nursery & Playroom category.
  • Google Adsense is used by 61.3% of Shopware stores in the Nursery & Playroom category.

Here are the top 10 third-party technologies, ordered by number of installs, across all Shopware stores.

Number Of Products Sold For Shopware Stores In The Nursery & Playroom Category

Here is the breakdown of Shopware stores in the Nursery & Playroom category by the number of products that they sell.

  • 29.0% of Shopware stores in the Nursery & Playroom category sell 100 - 249 different products.
  • 22.6% of Shopware stores in the Nursery & Playroom category sell 1000 - 4999 different products.
  • 12.9% of Shopware stores in the Nursery & Playroom category sell 1 - 9 different products.
Products Sold
Stores
1 - 9
4
10 - 24
1
25 - 49
3
50 - 99
1
100 - 249
9
250 - 999
3
1000 - 4999
7
10000 - 24999
2

Top-level Domain Distribution For Shopware Stores In The Nursery & Playroom Category

The majority of Shopware stores use a .com domain. This is not surprising since alternate top-level domains have only been introduced somewhat recently and there is still a certain cachet associated with .com domains.

  • 61.3% of Shopware stores in the Nursery & Playroom category have a .de domain.
  • 19.4% of Shopware stores in the Nursery & Playroom category have a .com domain.
  • 3.2% of Shopware stores in the Nursery & Playroom category have a .ca domain.
Top-level Domain
Stores
.de
19
.com
6
.ca
1
.ch
1
.co.uk
1
.fr
1
.nl
1
.pl
1

Top Stores In The Nursery & Playroom Category

Here are the top 5 Nursery & Playroom stores ordered by worldwide store rank.

Name
Domain
Rank
Created
DIDYMOS
189,362
2016/12/30
LÄSSIG
247,192
2018/12/21
UPPAbaby
274,336
2022/07/15
Offizieller babybay® Onlineshop
299,068
2019/01/25
manduca Babytragen & Babytragetücher
325,021
2016/12/30

For more insights on Shopware stores, create a free account and explore our data.

New Stores In The Nursery & Playroom Category

Here are the top 5 most recent Nursery & Playroom stores.

Name
Domain
Rank
Created
ivy-dekowelt.de
8,637,119
2025/05/09
www.arthurberndt.de
1,585,609
2025/05/02
Babydecke.co.uk
10,444,873
2023/12/01
Junior ★
2,273,512
2022/08/19
UPPAbaby
274,336
2022/07/15

Get more insights on Shopware stores

Our search interface is easy to use and helps you find the Shopware stores that are relevant to you.

You can segment stores on a variety of dimensions:

  • Social Media accounts
  • Email address
  • Phone numbers
  • Country
  • Third-party technologies
  • Creation date
  • Platform
  • Top-level domains
  • Domain status
  • Domain type
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