The State of ShopFactory in 2026

In this report, we'll cover the following essential statistics on ShopFactory usage.

• ShopFactory growth
• Social media usage on ShopFactory stores
• Contact information on ShopFactory stores
• Top categories for ShopFactory stores
• Top countries for ShopFactory stores
• Number of employees for ShopFactory stores
• Number of products sold for ShopFactory stores
• Top ShopFactory technologies
• Top Shipping Carriers used by ShopFactory stores
• ShopFactory store top-level domain distribution
• Top ShopFactory stores
• New ShopFactory stores
• Stores switching to ShopFactory from other platforms
• Stores switching from ShopFactory to other platforms

ShopFactory Growth

At present, there are 1,834 live stores running on the ShopFactory platform.

Here is the historical growth of stores running ShopFactory.

• ShopFactory stores decreased -2.8% quarter-over-quarter in 2026 Q2.

Note: the store counts displayed in this section are based on actual historical store counts.

It's hard to know exactly when a ShopFactory store was first created but we use a heuristic that includes historical DNS data which provides a reasonable approximation.

Social Media Usage On ShopFactory Stores

Ecommerce brands use social media sites to engage with millions of consumers. Instagram and Facebook are the dominant social media sites for ecommerce stores, by far, with Twitter, Pinterest and YouTube also having notable usage.

• Facebook is used by 8.5% of ShopFactory stores.
• Instagram is used by 3.7% of ShopFactory stores.
• YouTube is used by 2.1% of ShopFactory stores.

Contact Information On ShopFactory Stores

Email remains an extremely popular communication channel for merchants. Many merchants also provide a phone number so that their customers can reach them instantly.

• 35% of ShopFactory stores have an email on their website
• 33% of ShopFactory stores provide a phone number on their website

Top Categories For ShopFactory Stores

Here is the breakdown of industry verticals for stores on ShopFactory.

• 13.9% of ShopFactory stores sell Home & Garden products.
• 10.1% of ShopFactory stores sell Business & Industrial products.
• 9.1% of ShopFactory stores sell Autos & Vehicles products.

Top Countries For ShopFactory Stores

Here are the top countries for stores using ShopFactory.

• 25.2% of ShopFactory stores are in Netherlands
• 9.5% of ShopFactory stores are in Germany
• 9.5% of ShopFactory stores are in Switzerland
• 6.6% of ShopFactory stores are in United Kingdom

With a paid account, stores can also be segmented by region and city.

Number Of Employees For ShopFactory Stores

Here is the breakdown of ShopFactory stores by the number of employees.

• 98.0% of ShopFactory stores have Unknown employees.
• 1.3% of ShopFactory stores have 1 - 9 employees.
• 0.3% of ShopFactory stores have 25 - 49 employees.

Number Of Products Sold For ShopFactory Stores

Here is the breakdown of ShopFactory stores by the number of products that they sell.

• 29.9% of ShopFactory stores sell 1 - 9 different products.
• 13.8% of ShopFactory stores sell 100 - 249 different products.
• 11.1% of ShopFactory stores sell 250 - 999 different products.

Top Technologies on ShopFactory Stores

We're tracking 73 different technologies that have 2,833 collective installs on ShopFactory stores.

• Google Analytics is used by 27.3% of ShopFactory stores.
• Google Adsense is used by 21.5% of ShopFactory stores.
• Google Ads Pixel is used by 20.6% of ShopFactory stores.

Here are the top 10 third-party technologies, ordered by number of installs, across all ShopFactory stores.

Top Shipping Carriers Used By ShopFactory Stores

• UPS is used by 2.1% of ShopFactory stores.
• Fedex is used by 0.7% of ShopFactory stores.
• Royal Mail is used by 0.5% of ShopFactory stores.

Here are the top 10 shipping carriers across all ShopFactory stores.

ShopFactory Store Top-level Domain Distribution

.com is the most popular top-level domain for ShopFactory stores. This is not surprising since alternate top-level domains have only been introduced somewhat recently and there is still a certain cachet associated with .com domains.

That said, you'll find stark regional differences in certain countries. In Australia, .com.au is the most common top-level domain with .com a close second. This is the exception however as .com domains dominate in virtually all other countries.

• 26.0% of ShopFactory stores have a .com domain.
• 24.6% of ShopFactory stores have a .nl domain.
• 9.3% of ShopFactory stores have a .de domain.

Top ShopFactory Stores

Here are the top stores, powered by ShopFactory, ordered by store rank.

New ShopFactory Stores

Here are the 0 highest-ranked stores added most recently.

Stores Switching to ShopFactory From Other Platforms

Over the last 90 days, ShopFactory has taken 4 merchants from competitive ecommerce platforms.

Here are the top stores that have switched to ShopFactory from competitive ecommerce platforms.

Stores Switching from ShopFactory To Other Platforms

Over the last 90 days, ShopFactory has lost 11 merchants to competitive platforms.

Here are the top ShopFactory stores that have recently changed to a competitive platform.

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