The State of Nexternal in 2025

In this report, we'll cover the following essential statistics on Nexternal usage.

• Nexternal growth
• Social media usage on Nexternal stores
• Contact information on Nexternal stores
• Top categories for Nexternal stores
• Top countries for Nexternal stores
• Number of employees for Nexternal stores
• Number of products sold for Nexternal stores
• Top Nexternal technologies
• Top Shipping Carriers used by Nexternal stores
• Nexternal store top-level domain distribution
• Top Nexternal stores
• New Nexternal stores
• Stores switching to Nexternal from other platforms
• Stores switching from Nexternal to other platforms

Nexternal Growth

At present, there are 226 live stores running on the Nexternal platform.

Here is the historical growth of stores running Nexternal.

• Nexternal stores increased 43.9% quarter-over-quarter in 2025 Q3.
• Nexternal stores decreased -26% year-over-year in 2025 Q3.

Note: the store counts displayed in this section are based on actual historical store counts.

It's hard to know exactly when a Nexternal store was first created but we use a heuristic that includes historical DNS data which provides a reasonable approximation.

Social Media Usage On Nexternal Stores

Ecommerce brands use social media sites to engage with millions of consumers. Instagram and Facebook are the dominant social media sites for ecommerce stores, by far, with Twitter, Pinterest and YouTube also having notable usage.

• Facebook is used by 46.0% of Nexternal stores.
• Instagram is used by 35.4% of Nexternal stores.
• Twitter is used by 27.4% of Nexternal stores.

Contact Information On Nexternal Stores

Email remains an extremely popular communication channel for merchants. Many merchants also provide a phone number so that their customers can reach them instantly.

• 85% of Nexternal stores provide a phone number on their website
• 79% of Nexternal stores have an email on their website

Top Categories For Nexternal Stores

Here is the breakdown of industry verticals for stores on Nexternal.

• 36.3% of Nexternal stores sell Food & Drink products.
• 9.7% of Nexternal stores sell Business & Industrial products.
• 8.8% of Nexternal stores sell Home & Garden products.

Top Countries For Nexternal Stores

Here are the top countries for stores using Nexternal.

• 75.2% of Nexternal stores are in United States
• 1.3% of Nexternal stores are in Canada

With a paid account, stores can also be segmented by region and city.

Number Of Employees For Nexternal Stores

Here is the breakdown of Nexternal stores by the number of employees.

• 88.5% of Nexternal stores have Unknown employees.
• 3.1% of Nexternal stores have 10 - 24 employees.
• 1.8% of Nexternal stores have 100 - 249 employees.

Number Of Products Sold For Nexternal Stores

Here is the breakdown of Nexternal stores by the number of products that they sell.

• 7.1% of Nexternal stores sell 100 - 249 different products.
• 6.2% of Nexternal stores sell 1 - 9 different products.
• 4.0% of Nexternal stores sell 10 - 24 different products.

Top Technologies on Nexternal Stores

We're tracking 44 different technologies that have 951 collective installs on Nexternal stores.

• reCAPTCHA is used by 99.6% of Nexternal stores.
• Facebook SDK is used by 55.3% of Nexternal stores.
• Google Analytics is used by 44.2% of Nexternal stores.

Here are the top 10 third-party technologies, ordered by number of installs, across all Nexternal stores.

Top Shipping Carriers Used By Nexternal Stores

• Fedex is used by 15.5% of Nexternal stores.
• USPS is used by 10.2% of Nexternal stores.
• UPS is used by 9.3% of Nexternal stores.

Here are the top 3 shipping carriers across all Nexternal stores.

Nexternal Store Top-level Domain Distribution

.com is the most popular top-level domain for Nexternal stores. This is not surprising since alternate top-level domains have only been introduced somewhat recently and there is still a certain cachet associated with .com domains.

That said, you'll find stark regional differences in certain countries. In Australia, .com.au is the most common top-level domain with .com a close second. This is the exception however as .com domains dominate in virtually all other countries.

• 92.0% of Nexternal stores have a .com domain.
• 3.5% of Nexternal stores have a .org domain.
• 2.7% of Nexternal stores have a .net domain.

Top Nexternal Stores

Here are the top stores, powered by Nexternal, ordered by store rank.

New Nexternal Stores

Here are the 5 highest-ranked stores added most recently.

Stores Switching to Nexternal From Other Platforms

Over the last 90 days, Nexternal has taken 4 merchants from competitive ecommerce platforms.

Here are the top stores that have switched to Nexternal from competitive ecommerce platforms.

Stores Switching from Nexternal To Other Platforms

Over the last 90 days, Nexternal has lost 1 merchants to competitive platforms.

Here are the top Nexternal stores that have recently changed to a competitive platform.

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