The State of WebStore in 2026

In this report, we'll cover the following essential statistics on WebStore usage.

• WebStore growth
• Social media usage on WebStore stores
• Contact information on WebStore stores
• Top categories for WebStore stores
• Top countries for WebStore stores
• Number of employees for WebStore stores
• Number of products sold for WebStore stores
• Top WebStore technologies
• WebStore store top-level domain distribution
• Top WebStore stores
• New WebStore stores
• Stores switching to WebStore from other platforms
• Stores switching from WebStore to other platforms

WebStore Growth

At present, there are 129 live stores running on the WebStore platform.

Here is the historical growth of stores running WebStore.

Note: the store counts displayed in this section are based on actual historical store counts.

It's hard to know exactly when a WebStore store was first created but we use a heuristic that includes historical DNS data which provides a reasonable approximation.

Social Media Usage On WebStore Stores

Ecommerce brands use social media sites to engage with millions of consumers. Instagram and Facebook are the dominant social media sites for ecommerce stores, by far, with Twitter, Pinterest and YouTube also having notable usage.

• Facebook is used by 6.2% of WebStore stores.
• Instagram is used by 6.2% of WebStore stores.
• WhatsApp is used by 2.3% of WebStore stores.

Contact Information On WebStore Stores

Email remains an extremely popular communication channel for merchants. Many merchants also provide a phone number so that their customers can reach them instantly.

• 78% of WebStore stores have an email on their website
• 3% of WebStore stores provide a phone number on their website

Top Categories For WebStore Stores

Here is the breakdown of industry verticals for stores on WebStore.

• 15.5% of WebStore stores sell Apparel products.
• 14.0% of WebStore stores sell Home & Garden products.
• 8.5% of WebStore stores sell Beauty & Fitness products.

Top Countries For WebStore Stores

Here are the top countries for stores using WebStore.

• 93.8% of WebStore stores are in Brazil

With a paid account, stores can also be segmented by region and city.

Number Of Employees For WebStore Stores

Here is the breakdown of WebStore stores by the number of employees.

• 99.2% of WebStore stores have Unknown employees.
• 0.8% of WebStore stores have 1 - 9 employees.

Number Of Products Sold For WebStore Stores

Here is the breakdown of WebStore stores by the number of products that they sell.

• 18.6% of WebStore stores sell 25 - 49 different products.
• 17.1% of WebStore stores sell 250 - 999 different products.
• 16.3% of WebStore stores sell 100 - 249 different products.

Top Technologies on WebStore Stores

We're tracking 24 different technologies that have 593 collective installs on WebStore stores.

• Cloudflare is used by 98.4% of WebStore stores.
• Cloudflare CDN is used by 98.4% of WebStore stores.
• Google Tag Manager is used by 84.5% of WebStore stores.

Here are the top 10 third-party technologies, ordered by number of installs, across all WebStore stores.

WebStore Store Top-level Domain Distribution

Here is the top-level domain distribution for WebStore stores.

• 93.0% of WebStore stores have a .com.br domain.
• 4.7% of WebStore stores have a .com domain.
• 0.8% of WebStore stores have a .ind.br domain.

Top WebStore Stores

Here are the top stores, powered by WebStore, ordered by store rank.

New WebStore Stores

Here are the 0 highest-ranked stores added most recently.

Stores Switching to WebStore From Other Platforms

Over the last 90 days, WebStore has taken 40 merchants from competitive ecommerce platforms.

Here are the top stores that have switched to WebStore from competitive ecommerce platforms.

Stores Switching from WebStore To Other Platforms

Over the last 90 days, WebStore has lost 3 merchants to competitive platforms.

Here are the top WebStore stores that have recently changed to a competitive platform.

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