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The State of Webmercs in 2025

Updated Jan 31 2025

In this report, we'll cover the following essential statistics on Webmercs usage.

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Webmercs Growth

At present, there are 257 live stores running on the Webmercs platform.

Here is the historical growth of stores running Webmercs.

  • Webmercs stores increased 0.8% quarter-over-quarter in 2024 Q4.
  • Webmercs stores decreased -5% year-over-year in 2024 Q4.
Quarter
Active Stores
2023 Q1
258
2023 Q2
204
2023 Q3
202
2023 Q4
269
2024 Q1
247
2024 Q2
252
2024 Q3
257
2024 Q4
255
2025 Q1 (to date)
257
Active Stores by Quarter
2023 Q12023 Q22023 Q32023 Q42024 Q12024 Q22024 Q32024 Q42025 Q1020406080100120140160180200220240260280

Note: the store counts displayed in this section are based on actual historical store counts.

It's hard to know exactly when a Webmercs store was first created but we use a heuristic that includes historical DNS data which provides a reasonable approximation.

Social Media Usage On Webmercs Stores

Ecommerce brands use social media sites to engage with millions of consumers. Instagram and Facebook are the dominant social media sites for ecommerce stores, by far, with Twitter, Pinterest and YouTube also having notable usage.

  • LinkedIn is used by 48.2% of Webmercs stores.
  • Facebook is used by 47.1% of Webmercs stores.
  • Instagram is used by 21.8% of Webmercs stores.
Type
Stores
LinkedIn
124
Facebook
121
Instagram
56
YouTube
27
Twitter
25

Contact Information On Webmercs Stores

Email remains an extremely popular communication channel for merchants. Many merchants also provide a phone number so that their customers can reach them instantly.

  • 73% of Webmercs stores have an email on their website
  • 70% of Webmercs stores provide a phone number on their website
Type
Stores
Email
187
Phone
181

Top Categories For Webmercs Stores

Here is the breakdown of industry verticals for stores on Webmercs.

  • 1.6% of Webmercs stores sell Computers products.
  • 0.4% of Webmercs stores sell Pets & Animals products.
  • 0.4% of Webmercs stores sell Business & Industrial products.
ComputersPets & AnimalsBusiness & Industrial

Top Countries For Webmercs Stores

Here are the top countries for stores using Webmercs.

  • 32.3% of Webmercs stores are in Norway
  • 26.5% of Webmercs stores are in Denmark
  • 20.2% of Webmercs stores are in Sweden
  • 11.3% of Webmercs stores are in Finland
NorwayDenmarkSwedenFinland

With a paid account, stores can also be segmented by region and city.

Number Of Employees For Webmercs Stores

Here is the breakdown of Webmercs stores by the number of employees.

  • 90.7% of Webmercs stores have Unknown employees.
  • 4.3% of Webmercs stores have 5000+ employees.
  • 1.6% of Webmercs stores have 1 - 9 employees.
Employees
Stores
Unknown
233
1 - 9
4
10 - 24
4
25 - 49
1
50 - 99
2
100 - 249
2
5000+
11
Unknown5000+

Number Of Products Sold For Webmercs Stores

Here is the breakdown of Webmercs stores by the number of products that they sell.

  • 10.9% of Webmercs stores sell 10000 - 24999 different products.
  • 8.2% of Webmercs stores sell 25000 - 99999 different products.
  • 7.0% of Webmercs stores sell 1 - 9 different products.
Products Sold
Stores
1 - 9
18
25 - 49
6
50 - 99
3
100 - 249
8
250 - 999
11
1000 - 4999
7
5000 - 9999
16
10000 - 24999
28
25000 - 99999
21
100000 - 249999
2
1 - 925 - 4950 - 99100 - 249250 - 9991000 - 49995000 - 999910000 - 2499925000 - 99999100000 - 249999

Top Technologies on Webmercs Stores

We're tracking 41 different technologies that have 519 collective installs on Webmercs stores.

  • Google Analytics is used by 38.9% of Webmercs stores.
  • Google Analytics Enhanced Ecommerce is used by 31.1% of Webmercs stores.
  • Google Tag Manager is used by 22.6% of Webmercs stores.

Here are the top 10 third-party technologies, ordered by number of installs, across all Webmercs stores.

Top Shipping Carriers Used By Webmercs Stores

  • UPS is used by 20.2% of Webmercs stores.
  • Posti is used by 5.1% of Webmercs stores.
  • PostNord is used by 1.2% of Webmercs stores.

Here are the top 3 shipping carriers across all Webmercs stores.

Shipping Carrier
Stores
UPS
52
Posti
13
PostNord
3

Webmercs Store Top-level Domain Distribution

.com is the most popular top-level domain for Webmercs stores. This is not surprising since alternate top-level domains have only been introduced somewhat recently and there is still a certain cachet associated with .com domains.

That said, you'll find stark regional differences in certain countries. In Australia, .com.au is the most common top-level domain with .com a close second. This is the exception however as .com domains dominate in virtually all other countries.

  • 26.5% of Webmercs stores have a .com domain.
  • 24.5% of Webmercs stores have a .no domain.
  • 20.6% of Webmercs stores have a .dk domain.
Top-level Domain
Stores
.com
68
.no
63
.dk
53
.se
35
.fi
23
.nu
2
.fo
2
.nl
1
.ch
1
.net
1
.com.no.dk.se.fi

Top Webmercs Stores

Here are the top stores, powered by Webmercs, ordered by store rank.

Name
Domain
Rank
Created
Multicom
248,248
2016/12/30
ELdirekte.no
333,989
2018/06/15
Multitrend.no
379,815
2016/12/30
Nettdyret.no
626,063
2017/01/27
Dataworld
797,420
2019/11/01

New Webmercs Stores

Here are the 0 highest-ranked stores added most recently.

Name
Domain
Rank
Created
Accigo
12,102,737
2025/01/10
Innovationsteknik
12,086,873
2025/01/03
Itplan
12,455,926
2025/01/03
Arribatec
11,473,216
2024/12/27
Morene
3,834,036
2024/12/20

Stores Switching from Webmercs To Other Platforms

Over the last 90 days, Webmercs has lost 1 merchants to competitive platforms.

Platform
Stores
Custom Cart

Here are the top Webmercs stores that have recently changed to a competitive platform.

Name
Domain
Rank
New Platform
Changed
Nema FO
12,250,980
Custom Cart
2025/01/27

Get more insights on Webmercs stores

Our search interface is easy to use and helps you find the Webmercs stores that are relevant to you.

You can segment stores on a variety of dimensions:

  • Social Media accounts
  • Email address
  • Phone numbers
  • Country
  • Third-party technologies
  • Creation date
  • Platform
  • Top-level domains
  • Domain status
  • Domain type
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