The State of Unilog in 2024

In this report, we'll cover the following essential statistics on Unilog usage.

• Unilog growth
• Social media usage on Unilog stores
• Contact information on Unilog stores
• Top categories for Unilog stores
• Top countries for Unilog stores
• Number of employees for Unilog stores
• Number of products sold for Unilog stores
• Top Unilog technologies
• Top Shipping Carriers used by Unilog stores
• Unilog store top-level domain distribution
• Top Unilog stores
• New Unilog stores
• Stores switching to Unilog from other platforms
• Stores switching from Unilog to other platforms

Unilog Growth

At present, there are 131 live stores running on the Unilog platform.

Here is the historical growth of stores running Unilog.

• Unilog stores decreased -1.5% quarter-over-quarter in 2024 Q3.

Note: the store counts displayed in this section are based on actual historical store counts.

It's hard to know exactly when a Unilog store was first created but we use a heuristic that includes historical DNS data which provides a reasonable approximation.

Social Media Usage On Unilog Stores

Ecommerce brands use social media sites to engage with millions of consumers. Instagram and Facebook are the dominant social media sites for ecommerce stores, by far, with Twitter, Pinterest and YouTube also having notable usage.

• Facebook is used by 74.8% of Unilog stores.
• LinkedIn is used by 68.7% of Unilog stores.
• Instagram is used by 50.4% of Unilog stores.

Contact Information On Unilog Stores

Email remains an extremely popular communication channel for merchants. Many merchants also provide a phone number so that their customers can reach them instantly.

• 81% of Unilog stores provide a phone number on their website
• 48% of Unilog stores have an email on their website

Top Categories For Unilog Stores

Here is the breakdown of industry verticals for stores on Unilog.

• 51.9% of Unilog stores sell Home & Garden products.
• 27.5% of Unilog stores sell Business & Industrial products.
• 5.3% of Unilog stores sell Health products.

Top Countries For Unilog Stores

Here are the top countries for stores using Unilog.

• 55.7% of Unilog stores are in United States
• 3.8% of Unilog stores are in Canada
• 0.8% of Unilog stores are in Guatemala

With a paid account, stores can also be segmented by region and city.

Number Of Employees For Unilog Stores

Here is the breakdown of Unilog stores by the number of employees.

• 67.2% of Unilog stores have Unknown employees.
• 15.3% of Unilog stores have 100 - 249 employees.
• 7.6% of Unilog stores have 250 - 999 employees.

Number Of Products Sold For Unilog Stores

Here is the breakdown of Unilog stores by the number of products that they sell.

• 25.2% of Unilog stores sell 10000 - 24999 different products.
• 14.5% of Unilog stores sell 250 - 999 different products.
• 11.5% of Unilog stores sell 5000 - 9999 different products.

Top Technologies on Unilog Stores

We're tracking 50 different technologies that have 1,030 collective installs on Unilog stores.

• Cloudflare is used by 91.6% of Unilog stores.
• Cloudflare CDN is used by 90.8% of Unilog stores.
• Google Tag Manager is used by 79.4% of Unilog stores.

Here are the top 10 third-party technologies, ordered by number of installs, across all Unilog stores.

Top Shipping Carriers Used By Unilog Stores

• UPS is used by 10.7% of Unilog stores.
• Purolator is used by 1.5% of Unilog stores.
• Fedex is used by 1.5% of Unilog stores.

Here are the top 4 shipping carriers across all Unilog stores.

Unilog Store Top-level Domain Distribution

.com is the most popular top-level domain for Unilog stores. This is not surprising since alternate top-level domains have only been introduced somewhat recently and there is still a certain cachet associated with .com domains.

That said, you'll find stark regional differences in certain countries. In Australia, .com.au is the most common top-level domain with .com a close second. This is the exception however as .com domains dominate in virtually all other countries.

• 92.4% of Unilog stores have a .com domain.
• 3.1% of Unilog stores have a .net domain.
• 1.5% of Unilog stores have a .ca domain.

Top Unilog Stores

Here are the top stores, powered by Unilog, ordered by store rank.

New Unilog Stores

Here are the 0 highest-ranked stores added most recently.

Stores Switching to Unilog From Other Platforms

Over the last 90 days, Unilog has taken 2 merchants from competitive ecommerce platforms.

Here are the top stores that have switched to Unilog from competitive ecommerce platforms.

Stores Switching from Unilog To Other Platforms

Over the last 90 days, Unilog has lost 2 merchants to competitive platforms.

Here are the top Unilog stores that have recently changed to a competitive platform.

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