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The State of TokoTalk in 2022

Updated May 20 2022

TokoTalk is an ecommerce platform based in Indonesia.

In this report, we'll cover the following essential statistics on TokoTalk usage.

Download a complete list of TokoTalk stores with a paid account.
Create a free account to get a feel for the data we provide.

TokoTalk Growth

At present, there are 1,731 live stores running on the TokoTalk platform.

Here is the historical growth of stores running TokoTalk.

  • TokoTalk stores increased 12.3% quarter-over-quarter in 2022 Q1.
  • TokoTalk stores increased 107% year-over-year in 2022 Q1.
Quarter
New Active Stores
2017 Q1
3
2017 Q2
11
2017 Q3
3
2017 Q4
1
2018 Q1
7
2018 Q2
13
2018 Q3
12
2018 Q4
9
2019 Q1
13
2019 Q2
21
2019 Q3
26
2019 Q4
41
2020 Q1
45
2020 Q2
67
2020 Q3
37
2020 Q4
81
2021 Q1
338
2021 Q2
259
2021 Q3
207
2021 Q4
163
2022 Q1
169
2022 Q2 (to date)
187
Cumulative Stores by Quarter

It's hard to know exactly when a TokoTalk store was first created but we use a heuristic combining DNS and WHOIS data that provides a reasonable approximation.

Social Media Usage On TokoTalk Stores

Ecommerce brands use social media sites to engage with millions of consumers. Instagram and Facebook are the dominant social media sites for ecommerce stores, by far, with Twitter, Pinterest and YouTube also having notable usage.

  • Instagram is used by 29.3% of TokoTalk stores.
  • LinkedIn is used by 0.1% of TokoTalk stores.
Type
Stores
Instagram
508
LinkedIn
1

Contact Information On TokoTalk Stores

Email remains an extremely popular communication channel for merchants. Many merchants also provide a phone number so that their customers can reach them instantly.

  • 10% of TokoTalk stores have an email on their website
  • 1% of TokoTalk stores provide a phone number on their website
Type
Stores
Email
176
Phone
18

Top Categories For TokoTalk Stores

Here is the breakdown of industry verticals for stores on TokoTalk.

  • 26.7% of TokoTalk stores sell Apparel products.
  • 4.9% of TokoTalk stores sell People & Society products.
  • 3.4% of TokoTalk stores sell Beauty & Fitness products.

Top Countries For TokoTalk Stores

Here are the top countries for stores using TokoTalk.

  • 14.8% of TokoTalk stores are in Indonesia
  • 0.1% of TokoTalk stores are in Belgium
  • 0.1% of TokoTalk stores are in Brazil
  • 0.1% of TokoTalk stores are in France

With a paid account, stores can also be segmented by region and city.

Number Of Employees For TokoTalk Stores

Here is the breakdown of TokoTalk stores by the number of employees.

  • 0.1% of TokoTalk stores have 25 - 49 employees.
Employees
Stores
25 - 49
1

Number Of Products Sold For TokoTalk Stores

Here is the breakdown of TokoTalk stores by the number of products that they sell.

  • 2.3% of TokoTalk stores sell 25 - 49 different products.
  • 1.8% of TokoTalk stores sell 100 - 249 different products.
  • 1.6% of TokoTalk stores sell 1 - 9 different products.
Products Sold
Stores
1 - 9
27
10 - 24
26
25 - 49
40
50 - 99
10
100 - 249
31
250 - 999
15
1000 - 4999
4
5000 - 9999
1
10000 - 24999
1

Top Technologies on TokoTalk Stores

We're tracking 8 different technologies that have 3,671 collective installs on TokoTalk stores.

  • Optimizely is used by 99.6% of TokoTalk stores.
  • Google Tag Manager is used by 98.6% of TokoTalk stores.
  • Google Ads Pixel is used by 9.4% of TokoTalk stores.

Here are the top 8 third-party technologies, ordered by number of installs, across all TokoTalk stores.

Top Shipping Carriers Used By TokoTalk Stores

  • UPS is used by 0.1% of TokoTalk stores.
  • Fedex is used by 0.1% of TokoTalk stores.

Here are the top 2 shipping carriers across all TokoTalk stores.

Shipping Carrier
Stores
UPS
2
Fedex
1

TokoTalk Store Top-level Domain Distribution

.com is the most popular top-level domain for TokoTalk stores. This is not surprising since alternate top-level domains have only been introduced somewhat recently and there is still a certain cachet associated with .com domains.

That said, you'll find stark regional differences in certain countries. In Australia, .com.au is the most common top-level domain with .com a close second. This is the exception however as .com domains dominate in virtually all other countries.

  • 75.3% of TokoTalk stores have a .com domain.
  • 11.1% of TokoTalk stores have a .id domain.
  • 5.0% of TokoTalk stores have a .net domain.
Top-level Domain
Stores
.com
1,304
.id
192
.net
87
.asia
35
.co.id
28
.xyz
25
.biz
16
.info
13
.co
12
.store
9

Top TokoTalk Stores

Here are the top stores, powered by TokoTalk, ordered by store rank.

Name
Domain
Rank
Created
MOB
91,505
2021/02/19
ONIX FRAGRANCE
91,567
2021/02/19
Dianarestu
92,259
2021/02/19
Haidee & Orlin
92,361
2021/02/19
Kalani Label
95,575
2021/05/21

New TokoTalk Stores

Here are the 5 highest-ranked stores added most recently.

Name
Domain
Rank
Created
CasadeMaven
2,976,509
2022/05/20
Zivana
3,100,010
2022/05/20
ntungpoenya.com
8,018,624
2022/05/20
zonaori.net
8,070,218
2022/05/20
samy.sc
8,076,747
2022/05/20

Stores Switching to TokoTalk From Other Platforms

Over the last 90 days, TokoTalk has taken 24 merchants from competitive ecommerce platforms.

Platform
Stores
7
2

Here are the top stores that have switched to TokoTalk from competitive ecommerce platforms.

Name
Domain
Rank
Last Platform
Changed
CROSSOVER
1,473,373
SIRCLO
2022/03/14
Terrel Sportswear
1,988,482
Shopify
2022/03/05
halwa.id
2,095,650
Custom Cart
2022/04/06
Sujud Company
2,473,028
WooCommerce
2022/04/22
tlatahheritage.com
2,533,557
SIRCLO
2022/03/08

Stores Switching from TokoTalk To Other Platforms

Over the last 90 days, TokoTalk has lost 8 merchants to competitive platforms.

Platform
Stores
1

Here are the top TokoTalk stores that have recently changed to a competitive platform.

Name
Domain
Rank
New Platform
Changed
Giyomi Official
1,673,191
WooCommerce
2022/05/20
michienism
2,538,620
SIRCLO
2022/03/14
Perak Bali
2,649,924
WooCommerce
2022/04/04
Meulian
2,678,881
Custom Cart
2022/03/25
wiselook.id
3,259,449
WooCommerce
2022/03/03

Get more insights on TokoTalk stores

Our search interface is easy to use and helps you find the TokoTalk stores that are relevant to you.

You can segment stores on a variety of dimensions:

  • Social Media accounts
  • Email address
  • Phone numbers
  • Country
  • Third-party technologies
  • Creation date
  • Platform
  • Top-level domains
  • Domain status
  • Domain type
Filter stores on social media presence
Filter on stores with Facebook accounts.

For more insights on TokoTalk stores, create a free account and have a look for yourself.