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The State of TokoTalk in 2025

Updated May 2 2025

TokoTalk is an ecommerce platform based in Indonesia.

In this report, we'll cover the following essential statistics on TokoTalk usage.

Download a complete list of TokoTalk stores with a paid account.
Create a free account to get a feel for the data we provide.

TokoTalk Growth

At present, there are 932 live stores running on the TokoTalk platform.

Here is the historical growth of stores running TokoTalk.

  • TokoTalk stores increased 2.1% quarter-over-quarter in 2025 Q1.
  • TokoTalk stores increased 26% year-over-year in 2025 Q1.
Quarter
Active Stores
2021 Q2
1,750
2021 Q3
1,900
2021 Q4
1,897
2022 Q1
1,799
2022 Q2
1,768
2022 Q3
1,634
2022 Q4
306
2023 Q1
348
2023 Q2
435
2023 Q3
535
2023 Q4
645
2024 Q1
722
2024 Q2
800
2024 Q3
883
2024 Q4
862
2025 Q1
913
2025 Q2 (to date)
932
Active Stores by Quarter
2021 Q22021 Q32021 Q42022 Q12022 Q22022 Q32022 Q42023 Q12023 Q22023 Q32023 Q42024 Q12024 Q22024 Q32024 Q42025 Q12025 Q202004006008001,0001,2001,4001,6001,8002,000

Note: the store counts displayed in this section are based on actual historical store counts.

It's hard to know exactly when a TokoTalk store was first created but we use a heuristic that includes historical DNS data which provides a reasonable approximation.

Social Media Usage On TokoTalk Stores

Ecommerce brands use social media sites to engage with millions of consumers. Instagram and Facebook are the dominant social media sites for ecommerce stores, by far, with Twitter, Pinterest and YouTube also having notable usage.

  • Instagram is used by 37.1% of TokoTalk stores.
  • Tiktok is used by 13.1% of TokoTalk stores.
  • WhatsApp is used by 6.0% of TokoTalk stores.
Type
Stores
Instagram
346
Tiktok
122
WhatsApp
56
Facebook
50
YouTube
43
LinkedIn
8
Twitter
7

Contact Information On TokoTalk Stores

Email remains an extremely popular communication channel for merchants. Many merchants also provide a phone number so that their customers can reach them instantly.

  • 11% of TokoTalk stores have an email on their website
  • 1% of TokoTalk stores provide a phone number on their website
Type
Stores
Email
102
Phone
7

Top Categories For TokoTalk Stores

Here is the breakdown of industry verticals for stores on TokoTalk.

  • 11.9% of TokoTalk stores sell Apparel products.
  • 2.6% of TokoTalk stores sell People & Society products.
  • 1.2% of TokoTalk stores sell Beauty & Fitness products.
ApparelPeople & SocietyBeauty & FitnessHome & GardenFood & DrinkTravelToys & HobbiesGifts & Special Events

Top Countries For TokoTalk Stores

Here are the top countries for stores using TokoTalk.

  • 21.2% of TokoTalk stores are in Indonesia
  • 0.1% of TokoTalk stores are in Sweden
Country
Stores
198
1
Indonesia

With a paid account, stores can also be segmented by region and city.

Number Of Employees For TokoTalk Stores

Here is the breakdown of TokoTalk stores by the number of employees.

  • 99.4% of TokoTalk stores have Unknown employees.
  • 0.1% of TokoTalk stores have 1 - 9 employees.
  • 0.1% of TokoTalk stores have 100 - 249 employees.
Employees
Stores
Unknown
926
1 - 9
1
10 - 24
1
25 - 49
1
50 - 99
1
100 - 249
1
250 - 999
1
Unknown

Number Of Products Sold For TokoTalk Stores

Here is the breakdown of TokoTalk stores by the number of products that they sell.

  • 50.1% of TokoTalk stores sell 1 - 9 different products.
  • 7.5% of TokoTalk stores sell 10 - 24 different products.
  • 7.3% of TokoTalk stores sell 25 - 49 different products.
Products Sold
Stores
1 - 9
467
10 - 24
70
25 - 49
68
50 - 99
12
100 - 249
59
250 - 999
10
1000 - 4999
4
10000 - 24999
1
1 - 910 - 2425 - 4950 - 99100 - 249

Top Technologies on TokoTalk Stores

We're tracking 18 different technologies that have 974 collective installs on TokoTalk stores.

  • Cloudfront CDN is used by 89.5% of TokoTalk stores.
  • YouTube Player is used by 8.2% of TokoTalk stores.
  • Line is used by 1.2% of TokoTalk stores.

Here are the top 10 third-party technologies, ordered by number of installs, across all TokoTalk stores.

Top Shipping Carriers Used By TokoTalk Stores

  • UPS is used by 0.2% of TokoTalk stores.
  • Fedex is used by 0.2% of TokoTalk stores.
  • USPS is used by 0.2% of TokoTalk stores.

Here are the top 3 shipping carriers across all TokoTalk stores.

Shipping Carrier
Stores
UPS
2
Fedex
2
USPS
2

TokoTalk Store Top-level Domain Distribution

.com is the most popular top-level domain for TokoTalk stores. This is not surprising since alternate top-level domains have only been introduced somewhat recently and there is still a certain cachet associated with .com domains.

That said, you'll find stark regional differences in certain countries. In Australia, .com.au is the most common top-level domain with .com a close second. This is the exception however as .com domains dominate in virtually all other countries.

  • 68.0% of TokoTalk stores have a .com domain.
  • 17.4% of TokoTalk stores have a .id domain.
  • 2.8% of TokoTalk stores have a .co.id domain.
Top-level Domain
Stores
.com
634
.id
162
.co.id
26
.net
18
.asia
18
.xyz
16
.store
11
.biz
9
.co
9
.shop
8
.com.id.co.id.net.asia.xyz

Top TokoTalk Stores

Here are the top stores, powered by TokoTalk, ordered by store rank.

Name
Domain
Rank
Created
merché
362,980
2023/03/10
Oclo Official
498,911
2025/02/07
ERSPO Official Webstore
523,055
2024/05/03
Aleza
525,723
2018/09/28
President Luggage Official Site
551,264
2022/07/15

New TokoTalk Stores

Here are the 0 highest-ranked stores added most recently.

Name
Domain
Rank
Created
Braceforeveryone
4,649,946
2025/05/02
Sirlondon
7,029,653
2025/05/02
titisastrohardjo.com
7,415,013
2025/05/02
TungkuBagindo
7,533,553
2025/05/02
NOA Asia
7,647,439
2025/05/02

Stores Switching to TokoTalk From Other Platforms

Over the last 90 days, TokoTalk has taken 18 merchants from competitive ecommerce platforms.

Platform
Stores
1
ShopifyWooCommerceCustom CartSIRCLO

Here are the top stores that have switched to TokoTalk from competitive ecommerce platforms.

Name
Domain
Rank
Last Platform
Changed
Aleza
525,723
Shopify
2025/05/02
Restu Anggraini
592,750
Shopify
2025/02/17
SMBD Apparel
1,020,031
WooCommerce
2025/04/23
Raysportindo┃Toko Sepatu Istimewa
1,031,035
Shopify
2025/03/21
BRAOW GOODS LEATHER
1,621,939
WooCommerce
2025/04/02

Stores Switching from TokoTalk To Other Platforms

Over the last 90 days, TokoTalk has lost 3 merchants to competitive platforms.

Platform
Stores
ShopifyCustom Cart

Here are the top TokoTalk stores that have recently changed to a competitive platform.

Name
Domain
Rank
New Platform
Changed
Gomuda
1,925,501
Shopify
2025/03/12
Wiselie
6,454,372
Shopify
2025/02/12
Sashee
10,825,996
Custom Cart
2025/02/12

Get more insights on TokoTalk stores

Our search interface is easy to use and helps you find the TokoTalk stores that are relevant to you.

You can segment stores on a variety of dimensions:

  • Social Media accounts
  • Email address
  • Phone numbers
  • Country
  • Third-party technologies
  • Creation date
  • Platform
  • Top-level domains
  • Domain status
  • Domain type
Filter stores on social media presence
Filter on stores with Facebook accounts.

For more insights on TokoTalk stores, create a free account and have a look for yourself.