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The State of TokoTalk in 2026

Updated Sep 4 2026

TokoTalk is an ecommerce platform based in Indonesia.

In this report, we'll cover the following essential statistics on TokoTalk usage.

Download a complete list of TokoTalk stores with a paid account.
Create a free account to get a feel for the data we provide.

TokoTalk Growth

At present, there are 835 live stores running on the TokoTalk platform.

Here is the historical growth of stores running TokoTalk.

  • TokoTalk stores decreased -1.3% quarter-over-quarter in 2026 Q2.
  • TokoTalk stores decreased -9% year-over-year in 2026 Q2.
Quarter
Active Stores
2021 Q2
1,750
2021 Q3
1,900
2021 Q4
1,897
2022 Q1
1,799
2022 Q2
1,768
2022 Q3
1,634
2022 Q4
306
2023 Q1
348
2023 Q2
435
2023 Q3
535
2023 Q4
645
2024 Q1
722
2024 Q2
800
2024 Q3
883
2024 Q4
862
2025 Q1
913
2025 Q2
925
2025 Q3
914
2025 Q4
888
2026 Q1
870
2026 Q2
846
2026 Q3 (to date)
835
Active Stores by Quarter

Note: the store counts displayed in this section are based on actual historical store counts.

It's hard to know exactly when a TokoTalk store was first created but we use a heuristic that includes historical DNS data which provides a reasonable approximation.

Social Media Usage On TokoTalk Stores

Ecommerce brands use social media sites to engage with millions of consumers. Instagram and Facebook are the dominant social media sites for ecommerce stores, by far, with Twitter, Pinterest and YouTube also having notable usage.

  • Instagram is used by 34.7% of TokoTalk stores.
  • WhatsApp is used by 1.0% of TokoTalk stores.
  • LinkedIn is used by 0.7% of TokoTalk stores.
Type
Stores
Instagram
290
WhatsApp
8
LinkedIn
6
Tiktok
4
Facebook
1

Contact Information On TokoTalk Stores

Email remains an extremely popular communication channel for merchants. Many merchants also provide a phone number so that their customers can reach them instantly.

  • 11% of TokoTalk stores have an email on their website
  • 3% of TokoTalk stores provide a phone number on their website
Type
Stores
Email
96
Phone
25

Top Categories For TokoTalk Stores

Here is the breakdown of industry verticals for stores on TokoTalk.

  • 49.3% of TokoTalk stores sell Apparel products.
  • 8.0% of TokoTalk stores sell People & Society products.
  • 5.3% of TokoTalk stores sell Beauty & Fitness products.

Top Countries For TokoTalk Stores

Here are the top countries for stores using TokoTalk.

  • 27.5% of TokoTalk stores are in Indonesia
  • 0.1% of TokoTalk stores are in Sweden
Country
Stores
230
1

With a paid account, stores can also be segmented by region and city.

Number Of Employees For TokoTalk Stores

Here is the breakdown of TokoTalk stores by the number of employees.

  • 99.3% of TokoTalk stores have Unknown employees.
  • 0.2% of TokoTalk stores have 50 - 99 employees.
  • 0.2% of TokoTalk stores have 25 - 49 employees.
Employees
Stores
Unknown
829
10 - 24
1
25 - 49
2
50 - 99
2
100 - 249
1

Number Of Products Sold For TokoTalk Stores

Here is the breakdown of TokoTalk stores by the number of products that they sell.

  • 47.9% of TokoTalk stores sell 1 - 9 different products.
  • 7.1% of TokoTalk stores sell 25 - 49 different products.
  • 6.6% of TokoTalk stores sell 10 - 24 different products.
Products Sold
Stores
1 - 9
400
10 - 24
55
25 - 49
59
50 - 99
3
100 - 249
41
250 - 999
7
1000 - 4999
3
5000 - 9999
2

Top Technologies on TokoTalk Stores

We're tracking 26 different technologies that have 1,179 collective installs on TokoTalk stores.

  • Cloudfront CDN is used by 91.4% of TokoTalk stores.
  • Namecheap Email is used by 30.8% of TokoTalk stores.
  • Google Workspace is used by 9.8% of TokoTalk stores.

Here are the top 10 third-party technologies, ordered by number of installs, across all TokoTalk stores.

Top Shipping Carriers Used By TokoTalk Stores

  • UPS is used by 0.2% of TokoTalk stores.
  • Fedex is used by 0.1% of TokoTalk stores.

Here are the top 2 shipping carriers across all TokoTalk stores.

Shipping Carrier
Stores
UPS
2
Fedex
1

TokoTalk Store Top-level Domain Distribution

.com is the most popular top-level domain for TokoTalk stores. This is not surprising since alternate top-level domains have only been introduced somewhat recently and there is still a certain cachet associated with .com domains.

That said, you'll find stark regional differences in certain countries. In Australia, .com.au is the most common top-level domain with .com a close second. This is the exception however as .com domains dominate in virtually all other countries.

  • 65.0% of TokoTalk stores have a .com domain.
  • 21.9% of TokoTalk stores have a .id domain.
  • 3.6% of TokoTalk stores have a .co.id domain.
Top-level Domain
Stores
.com
543
.id
183
.co.id
30
.asia
19
.co
13
.xyz
11
.store
10
.net
7
.shop
5
.my.id
4

Top TokoTalk Stores

Here are the top stores, powered by TokoTalk, ordered by store rank.

Name
Domain
Rank
Created
Ardiles Official Website
193,036
2021/08/20
Johnson®
242,749
2021/09/17
merché
266,187
2023/03/10
ROUNN
280,923
2018/12/14
GEOFF MAX Footwear
395,747
2021/02/19

New TokoTalk Stores

Here are the 0 highest-ranked stores added most recently.

Name
Domain
Rank
Created
www.guttaforeveryone.com
3,031,945
2026/09/04
Sneakerhub Indonesia
6,726,628
2026/09/04
KantinKu
7,376,542
2026/09/04
Zain moslem apparel
7,747,794
2026/09/04
DistinDenim
9,435,884
2026/09/04

Stores Switching to TokoTalk From Other Platforms

Over the last 90 days, TokoTalk has taken 9 merchants from competitive ecommerce platforms.

Platform
Stores
1

Here are the top stores that have switched to TokoTalk from competitive ecommerce platforms.

Name
Domain
Rank
Last Platform
Changed
Larilari.id
810,171
OpenCart
2026/07/02
Fadkhera
1,051,904
WooCommerce
2026/08/06
Fawk Cloth
1,056,404
WooCommerce
2026/07/08
priyanksleepwear.shop
priyanksleepwear.shop
6,534,270
Shopify
2026/08/15
weareendless.id
7,242,585
Odoo
2026/09/04

Stores Switching from TokoTalk To Other Platforms

Over the last 90 days, TokoTalk has lost 6 merchants to competitive platforms.

Platform
Stores

Here are the top TokoTalk stores that have recently changed to a competitive platform.

Name
Domain
Rank
New Platform
Changed
ChaEn (ชาเอ็น)
1,047,259
LnwShop
2026/06/14
ermy
3,218,635
Shopify
2026/07/27
Fortklass
6,665,385
Custom Cart
2026/09/03
House of Socks
8,560,405
Custom Cart
2026/09/02
www.solockthailand.com
9,930,605
Magento
2026/06/22

Get more insights on TokoTalk stores

Our search interface is easy to use and helps you find the TokoTalk stores that are relevant to you.

You can segment stores on a variety of dimensions:

  • Social Media accounts
  • Email address
  • Phone numbers
  • Country
  • Third-party technologies
  • Creation date
  • Platform
  • Top-level domains
  • Domain status
  • Domain type
Filter stores on social media presence
Filter on stores with Facebook accounts.

For more insights on TokoTalk stores, create a free account and have a look for yourself.