The State of TokoTalk in 2023

TokoTalk is an ecommerce platform based in Indonesia.

In this report, we'll cover the following essential statistics on TokoTalk usage.

• TokoTalk growth
• Social media usage on TokoTalk stores
• Contact information on TokoTalk stores
• Top categories for TokoTalk stores
• Top countries for TokoTalk stores
• Number of employees for TokoTalk stores
• Number of products sold for TokoTalk stores
• Top TokoTalk technologies
• TokoTalk store top-level domain distribution
• Top TokoTalk stores
• New TokoTalk stores
• Stores switching to TokoTalk from other platforms
• Stores switching from TokoTalk to other platforms

TokoTalk Growth

At present, there are 347 live stores running on the TokoTalk platform.

Here is the historical growth of stores running TokoTalk.

• TokoTalk stores increased 2.5% quarter-over-quarter in 2022 Q4.
• TokoTalk stores increased 22% year-over-year in 2022 Q4.

It's hard to know exactly when a TokoTalk store was first created but we use a heuristic combining DNS and WHOIS data that provides a reasonable approximation.

Social Media Usage On TokoTalk Stores

Ecommerce brands use social media sites to engage with millions of consumers. Instagram and Facebook are the dominant social media sites for ecommerce stores, by far, with Twitter, Pinterest and YouTube also having notable usage.

• Instagram is used by 14.1% of TokoTalk stores.
• LinkedIn is used by 0.6% of TokoTalk stores.

Contact Information On TokoTalk Stores

Email remains an extremely popular communication channel for merchants. Many merchants also provide a phone number so that their customers can reach them instantly.

• 9% of TokoTalk stores have an email on their website
• 0% of TokoTalk stores provide a phone number on their website

Top Categories For TokoTalk Stores

Here is the breakdown of industry verticals for stores on TokoTalk.

• 29.7% of TokoTalk stores sell Apparel products.
• 5.5% of TokoTalk stores sell People & Society products.
• 3.2% of TokoTalk stores sell Beauty & Fitness products.

Top Countries For TokoTalk Stores

Here are the top countries for stores using TokoTalk.

• 18.4% of TokoTalk stores are in Indonesia

With a paid account, stores can also be segmented by region and city.

Number Of Employees For TokoTalk Stores

Here is the breakdown of TokoTalk stores by the number of employees.

• 0.3% of TokoTalk stores have 1 - 9 employees.
• 0.3% of TokoTalk stores have 100 - 249 employees.

Number Of Products Sold For TokoTalk Stores

Here is the breakdown of TokoTalk stores by the number of products that they sell.

• 21.6% of TokoTalk stores sell 1 - 9 different products.
• 19.0% of TokoTalk stores sell 25 - 49 different products.
• 17.0% of TokoTalk stores sell 100 - 249 different products.

Top Technologies on TokoTalk Stores

We're tracking 11 different technologies that have 3,265 collective installs on TokoTalk stores.

• Google Tag Manager is used by 100.0% of TokoTalk stores.
• Optimizely is used by 99.7% of TokoTalk stores.
• TikTok Pixel is used by 99.7% of TokoTalk stores.

Here are the top 10 third-party technologies, ordered by number of installs, across all TokoTalk stores.

TokoTalk Store Top-level Domain Distribution

.com is the most popular top-level domain for TokoTalk stores. This is not surprising since alternate top-level domains have only been introduced somewhat recently and there is still a certain cachet associated with .com domains.

That said, you'll find stark regional differences in certain countries. In Australia, .com.au is the most common top-level domain with .com a close second. This is the exception however as .com domains dominate in virtually all other countries.

• 73.8% of TokoTalk stores have a .com domain.
• 16.4% of TokoTalk stores have a .id domain.
• 2.0% of TokoTalk stores have a .net domain.

Top TokoTalk Stores

Here are the top stores, powered by TokoTalk, ordered by store rank.

New TokoTalk Stores

Here are the 5 highest-ranked stores added most recently.

Stores Switching to TokoTalk From Other Platforms

Over the last 90 days, TokoTalk has taken 17 merchants from competitive ecommerce platforms.

Here are the top stores that have switched to TokoTalk from competitive ecommerce platforms.

Stores Switching from TokoTalk To Other Platforms

Over the last 90 days, TokoTalk has lost 22 merchants to competitive platforms.

Here are the top TokoTalk stores that have recently changed to a competitive platform.

Get more insights on TokoTalk stores

Our search interface is easy to use and helps you find the TokoTalk stores that are relevant to you.

You can segment stores on a variety of dimensions:

• Social Media accounts
• Email address
• Phone numbers
• Country
• Third-party technologies
• Creation date
• Platform
• Top-level domains
• Domain status
• Domain type

Filter on stores with Facebook accounts.

For more insights on TokoTalk stores, create a free account and have a look for yourself.