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The State of TokoTalk in 2024

Updated Mar 1 2024

TokoTalk is an ecommerce platform based in Indonesia.

In this report, we'll cover the following essential statistics on TokoTalk usage.

Download a complete list of TokoTalk stores with a paid account.
Create a free account to get a feel for the data we provide.

TokoTalk Growth

At present, there are 714 live stores running on the TokoTalk platform.

Here is the historical growth of stores running TokoTalk.

  • TokoTalk stores increased 5.2% quarter-over-quarter in 2023 Q4.
  • TokoTalk stores increased 18% year-over-year in 2023 Q4.
Quarter
Active Stores
2021 Q2
1,750
2021 Q3
1,900
2021 Q4
1,897
2022 Q1
1,799
2022 Q2
1,768
2022 Q3
1,634
2022 Q4
306
2023 Q1
348
2023 Q2
435
2023 Q3
535
2023 Q4
645
2024 Q1 (to date)
714
Active Stores by Quarter

Note: the store counts displayed in this section are based on actual historical store counts.

It's hard to know exactly when a TokoTalk store was first created but we use a heuristic that includes historical DNS data which provides a reasonable approximation.

Social Media Usage On TokoTalk Stores

Ecommerce brands use social media sites to engage with millions of consumers. Instagram and Facebook are the dominant social media sites for ecommerce stores, by far, with Twitter, Pinterest and YouTube also having notable usage.

  • Instagram is used by 10.1% of TokoTalk stores.
  • Tiktok is used by 5.2% of TokoTalk stores.
  • WhatsApp is used by 3.9% of TokoTalk stores.
Type
Stores
Instagram
72
Tiktok
37
WhatsApp
28
Facebook
17
YouTube
13
Twitter
5
Pinterest
1
LinkedIn
1

Contact Information On TokoTalk Stores

Email remains an extremely popular communication channel for merchants. Many merchants also provide a phone number so that their customers can reach them instantly.

  • 6% of TokoTalk stores have an email on their website
  • 0% of TokoTalk stores provide a phone number on their website
Type
Stores
Email
45
Phone
1

Top Categories For TokoTalk Stores

Here is the breakdown of industry verticals for stores on TokoTalk.

  • 15.5% of TokoTalk stores sell Apparel products.
  • 2.9% of TokoTalk stores sell People & Society products.
  • 1.5% of TokoTalk stores sell Beauty & Fitness products.

Top Countries For TokoTalk Stores

Here are the top countries for stores using TokoTalk.

  • 21.6% of TokoTalk stores are in Indonesia
  • 0.1% of TokoTalk stores are in India
  • 0.1% of TokoTalk stores are in Montenegro
  • 0.1% of TokoTalk stores are in United States
Country
Stores
154
1

With a paid account, stores can also be segmented by region and city.

Number Of Employees For TokoTalk Stores

Here is the breakdown of TokoTalk stores by the number of employees.

  • 99.3% of TokoTalk stores have Unknown employees.
  • 0.3% of TokoTalk stores have 1 - 9 employees.
  • 0.1% of TokoTalk stores have 10 - 24 employees.
Employees
Stores
Unknown
709
1 - 9
2
10 - 24
1
50 - 99
1
250 - 999
1

Number Of Products Sold For TokoTalk Stores

Here is the breakdown of TokoTalk stores by the number of products that they sell.

  • 17.6% of TokoTalk stores sell 1 - 9 different products.
  • 10.9% of TokoTalk stores sell 10 - 24 different products.
  • 8.1% of TokoTalk stores sell 100 - 249 different products.
Products Sold
Stores
1 - 9
126
10 - 24
78
25 - 49
55
50 - 99
10
100 - 249
58
250 - 999
17
1000 - 4999
4
5000 - 9999
1
10000 - 24999
1

Top Technologies on TokoTalk Stores

We're tracking 21 different technologies that have 7,555 collective installs on TokoTalk stores.

  • Facebook Pixel is used by 100.0% of TokoTalk stores.
  • Google Ads Pixel is used by 100.0% of TokoTalk stores.
  • Google Adsense is used by 100.0% of TokoTalk stores.

Here are the top 10 third-party technologies, ordered by number of installs, across all TokoTalk stores.

Top Shipping Carriers Used By TokoTalk Stores

  • UPS is used by 0.1% of TokoTalk stores.
  • USPS is used by 0.1% of TokoTalk stores.

Here are the top 2 shipping carriers across all TokoTalk stores.

Shipping Carrier
Stores
UPS
1
USPS
1

TokoTalk Store Top-level Domain Distribution

.com is the most popular top-level domain for TokoTalk stores. This is not surprising since alternate top-level domains have only been introduced somewhat recently and there is still a certain cachet associated with .com domains.

That said, you'll find stark regional differences in certain countries. In Australia, .com.au is the most common top-level domain with .com a close second. This is the exception however as .com domains dominate in virtually all other countries.

  • 65.7% of TokoTalk stores have a .com domain.
  • 18.9% of TokoTalk stores have a .id domain.
  • 3.1% of TokoTalk stores have a .asia domain.
Top-level Domain
Stores
.com
469
.id
135
.asia
22
.xyz
22
.co.id
17
.net
10
.info
9
.my.id
7
.biz
5
.co
5

Top TokoTalk Stores

Here are the top stores, powered by TokoTalk, ordered by store rank.

Name
Domain
Rank
Created
Muda Official
557,076
2021/06/11
Haidee & Orlin
570,621
2021/02/19
Alphapals™ Plush Letters
597,283
2020/08/14
Gonegani
741,729
2020/03/13
Fox and Bunny
760,711
2019/03/29

New TokoTalk Stores

Here are the 5 highest-ranked stores added most recently.

Name
Domain
Rank
Created
chadaree
3,686,737
2024/03/01
Dermicia
6,287,914
2024/03/01
MUSLIMAHBASIC
7,232,233
2024/03/01
Peepstuff
7,775,914
2024/03/01
Rintanstore Official
4,636,984
2024/02/23

Stores Switching to TokoTalk From Other Platforms

Over the last 90 days, TokoTalk has taken 19 merchants from competitive ecommerce platforms.

Platform
Stores
5

Here are the top stores that have switched to TokoTalk from competitive ecommerce platforms.

Name
Domain
Rank
Last Platform
Changed
Alphapals™ Plush Letters
597,283
Shopify
2024/01/22
Tatuis
869,664
SIRCLO
2024/02/05
Zysku Xena
1,688,502
Shopify
2023/12/23
nanababycarrier
2,696,265
WooCommerce
2024/01/10
continmoto.com
3,059,568
Shopify
2024/01/18

Stores Switching from TokoTalk To Other Platforms

Over the last 90 days, TokoTalk has lost 11 merchants to competitive platforms.

Platform
Stores

Here are the top TokoTalk stores that have recently changed to a competitive platform.

Name
Domain
Rank
New Platform
Changed
BABYMIZU Website Officials
3,445,464
Custom Cart
2024/03/01
owltimesori.com
6,283,505
Custom Cart
2024/03/02
Bebica Skin
6,297,085
WooCommerce
2024/01/29
Sisflorist Store
6,925,977
Custom Cart
2024/02/28
meandmytoothless.com
7,277,906
Custom Cart
2024/02/28

Get more insights on TokoTalk stores

Our search interface is easy to use and helps you find the TokoTalk stores that are relevant to you.

You can segment stores on a variety of dimensions:

  • Social Media accounts
  • Email address
  • Phone numbers
  • Country
  • Third-party technologies
  • Creation date
  • Platform
  • Top-level domains
  • Domain status
  • Domain type
Filter stores on social media presence
Filter on stores with Facebook accounts.

For more insights on TokoTalk stores, create a free account and have a look for yourself.