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The State of TokoTalk in 2024

Updated Mar 22 2024

TokoTalk is an ecommerce platform based in Indonesia.

In this report, we'll cover the following essential statistics on TokoTalk usage.

Download a complete list of TokoTalk stores with a paid account.
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TokoTalk Growth

At present, there are 66 live stores running on the TokoTalk platform.

Here is the historical growth of stores running TokoTalk.

  • TokoTalk stores increased 5.2% quarter-over-quarter in 2023 Q4.
  • TokoTalk stores increased 18% year-over-year in 2023 Q4.
Quarter
Active Stores
2021 Q2
1,750
2021 Q3
1,900
2021 Q4
1,897
2022 Q1
1,799
2022 Q2
1,768
2022 Q3
1,634
2022 Q4
306
2023 Q1
348
2023 Q2
435
2023 Q3
535
2023 Q4
645
2024 Q1 (to date)
66
Active Stores by Quarter

Note: the store counts displayed in this section are based on actual historical store counts.

It's hard to know exactly when a TokoTalk store was first created but we use a heuristic that includes historical DNS data which provides a reasonable approximation.

Social Media Usage On TokoTalk Stores

Ecommerce brands use social media sites to engage with millions of consumers. Instagram and Facebook are the dominant social media sites for ecommerce stores, by far, with Twitter, Pinterest and YouTube also having notable usage.

  • Instagram is used by 18.2% of TokoTalk stores.
  • Tiktok is used by 6.1% of TokoTalk stores.
  • YouTube is used by 4.5% of TokoTalk stores.
Type
Stores
Instagram
12
Tiktok
4
YouTube
3
Facebook
3
WhatsApp
3
Pinterest
1
Twitter
1

Contact Information On TokoTalk Stores

Email remains an extremely popular communication channel for merchants. Many merchants also provide a phone number so that their customers can reach them instantly.

  • 12% of TokoTalk stores have an email on their website
  • 2% of TokoTalk stores provide a phone number on their website
Type
Stores
Email
8
Phone
1

Top Categories For TokoTalk Stores

Here is the breakdown of industry verticals for stores on TokoTalk.

  • 9.1% of TokoTalk stores sell Apparel products.
  • 1.5% of TokoTalk stores sell Toys & Hobbies products.
  • 1.5% of TokoTalk stores sell People & Society products.

Top Countries For TokoTalk Stores

Here are the top countries for stores using TokoTalk.

  • 22.7% of TokoTalk stores are in Indonesia
  • 1.5% of TokoTalk stores are in United States
Country
Stores

With a paid account, stores can also be segmented by region and city.

Number Of Employees For TokoTalk Stores

Here is the breakdown of TokoTalk stores by the number of employees.

  • 100.0% of TokoTalk stores have Unknown employees.
Employees
Stores
Unknown
66

Number Of Products Sold For TokoTalk Stores

Here is the breakdown of TokoTalk stores by the number of products that they sell.

  • 12.1% of TokoTalk stores sell 1 - 9 different products.
  • 4.5% of TokoTalk stores sell 100 - 249 different products.
  • 4.5% of TokoTalk stores sell 25 - 49 different products.
Products Sold
Stores
1 - 9
8
10 - 24
2
25 - 49
3
50 - 99
1
100 - 249
3
250 - 999
1

Top Technologies on TokoTalk Stores

We're tracking 21 different technologies that have 0 collective installs on TokoTalk stores.

  • Nuxt is used by 98.5% of TokoTalk stores.
  • reCAPTCHA is used by 98.5% of TokoTalk stores.
  • Google Tag Manager is used by 98.5% of TokoTalk stores.

Here are the top 10 third-party technologies, ordered by number of installs, across all TokoTalk stores.

Top Shipping Carriers Used By TokoTalk Stores

  • UPS is used by 1.5% of TokoTalk stores.
  • USPS is used by 1.5% of TokoTalk stores.

Here are the top 2 shipping carriers across all TokoTalk stores.

Shipping Carrier
Stores
UPS
1
USPS
1

TokoTalk Store Top-level Domain Distribution

.com is the most popular top-level domain for TokoTalk stores. This is not surprising since alternate top-level domains have only been introduced somewhat recently and there is still a certain cachet associated with .com domains.

That said, you'll find stark regional differences in certain countries. In Australia, .com.au is the most common top-level domain with .com a close second. This is the exception however as .com domains dominate in virtually all other countries.

  • 62.1% of TokoTalk stores have a .com domain.
  • 21.2% of TokoTalk stores have a .id domain.
  • 1.5% of TokoTalk stores have a .lol domain.
Top-level Domain
Stores
.com
41
.id
14
.lol
1
.my.id
1
.asia
1
.info
1
.store
1
.biz.id
1
.web.id
1
.co.id
1

Top TokoTalk Stores

Here are the top stores, powered by TokoTalk, ordered by store rank.

Name
Domain
Rank
Created
Alphapals™ Plush Letters
541,362
2020/08/14
gomuda
1,645,700
2021/10/01
www.Alleiraplaza.com
2,918,503
2016/12/30
Bukku
3,144,763
2021/04/16
BABYMIZU Website Officials
3,441,284
2022/07/15

New TokoTalk Stores

Here are the 0 highest-ranked stores added most recently.

Name
Domain
Rank
Created
Siti Khodijah Collection
5,825,625
2024/03/22
Zuiter.id
6,495,288
2024/03/22
Uhkwah Store
6,576,453
2024/03/22
PETASIA
6,871,793
2024/03/22
Your Modest Fashion Destination
6,927,301
2024/03/22

Stores Switching to TokoTalk From Other Platforms

Over the last 90 days, TokoTalk has taken 54 merchants from competitive ecommerce platforms.

Platform
Stores

Here are the top stores that have switched to TokoTalk from competitive ecommerce platforms.

Name
Domain
Rank
Last Platform
Changed
Alphapals™ Plush Letters
541,362
Shopify
2024/01/22
gomuda
1,645,700
Shopify
2024/03/21
www.Alleiraplaza.com
2,918,503
Custom Cart
2024/03/18
BABYMIZU Website Officials
3,441,284
Custom Cart
2024/03/20
www.sabrinatenun
3,688,915
Custom Cart
2024/03/19

Stores Switching from TokoTalk To Other Platforms

Over the last 90 days, TokoTalk has lost 669 merchants to competitive platforms.

Platform
Stores

Here are the top TokoTalk stores that have recently changed to a competitive platform.

Name
Domain
Rank
New Platform
Changed
Muda Official
557,197
Custom Cart
2024/03/04
Haidee & Orlin
571,171
Custom Cart
2024/03/04
Fox and Bunny
736,595
Custom Cart
2024/03/04
Gonegani
761,935
Custom Cart
2024/03/04
President Luggage Official Site
776,618
Custom Cart
2024/03/04

Get more insights on TokoTalk stores

Our search interface is easy to use and helps you find the TokoTalk stores that are relevant to you.

You can segment stores on a variety of dimensions:

  • Social Media accounts
  • Email address
  • Phone numbers
  • Country
  • Third-party technologies
  • Creation date
  • Platform
  • Top-level domains
  • Domain status
  • Domain type
Filter stores on social media presence
Filter on stores with Facebook accounts.

For more insights on TokoTalk stores, create a free account and have a look for yourself.