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The State of TokoTalk in 2021

Updated Nov 26 2021

TokoTalk is an ecommerce platform based in Indonesia.

In this report, we'll cover the following essential statistics on TokoTalk usage.

Download a complete list of TokoTalk stores with a paid account.
Create a free account to get a feel for the data we provide.

TokoTalk Growth

At present, there are 1,902 live stores running on the TokoTalk platform.

Here is the historical growth of stores running TokoTalk.

  • TokoTalk stores increased 23.1% quarter-over-quarter in 2021 Q3.
  • TokoTalk stores increased 367% year-over-year in 2021 Q3.
Quarter
New Active Stores
2017 Q1
1
2017 Q2
10
2017 Q3
5
2017 Q4
1
2018 Q1
4
2018 Q2
11
2018 Q3
11
2018 Q4
7
2019 Q1
15
2019 Q2
24
2019 Q3
27
2019 Q4
41
2020 Q1
54
2020 Q2
74
2020 Q3
47
2020 Q4
95
2021 Q1
477
2021 Q2
400
2021 Q3
305
2021 Q4 (to date)
277
Cumulative Stores by Quarter

It's hard to know exactly when a TokoTalk store was first created but we use a heuristic combining DNS and WHOIS data that provides a reasonable approximation.

Social Media Usage On TokoTalk Stores

Ecommerce brands use social media sites to engage with millions of consumers. Instagram and Facebook are the dominant social media sites for ecommerce stores, by far, with Twitter, Pinterest and YouTube also having notable usage.

  • Instagram is used by 19.7% of TokoTalk stores.
  • LinkedIn is used by 0.2% of TokoTalk stores.
Type
Stores
Instagram
375
LinkedIn
3

Contact Information On TokoTalk Stores

Email remains an extremely popular communication channel for merchants. Many merchants also provide a phone number so that their customers can reach them instantly.

  • 5% of TokoTalk stores have an email on their website
  • 1% of TokoTalk stores provide a phone number on their website
Type
Stores
Email
96
Phone
16

Top Categories For TokoTalk Stores

Here is the breakdown of industry verticals for stores on TokoTalk.

  • 4.6% of TokoTalk stores sell Apparel products.
  • 1.0% of TokoTalk stores sell Home & Garden products.
  • 0.9% of TokoTalk stores sell People & Society products.

Top Countries For TokoTalk Stores

Here are the top countries for stores using TokoTalk.

  • 14.1% of TokoTalk stores are in Indonesia
  • 0.1% of TokoTalk stores are in United States
  • 0.1% of TokoTalk stores are in Belgium
  • 0.1% of TokoTalk stores are in Brazil
Country
Stores
269
1
1

With a paid account, stores can also be segmented by region and city.

Number Of Employees For TokoTalk Stores

Here is the breakdown of TokoTalk stores by the number of employees.

  • 0.1% of TokoTalk stores have 25 - 49 employees.
  • 0.1% of TokoTalk stores have 10 - 24 employees.
Employees
Stores
10 - 24
1
25 - 49
2

Number Of Products Sold For TokoTalk Stores

Here is the breakdown of TokoTalk stores by the number of products that they sell.

  • 1.2% of TokoTalk stores sell 100 - 249 different products.
  • 1.1% of TokoTalk stores sell 25 - 49 different products.
  • 0.6% of TokoTalk stores sell 1 - 9 different products.
Products Sold
Stores
1 - 9
11
10 - 24
9
25 - 49
21
50 - 99
5
100 - 249
22
250 - 999
8
1000 - 4999
3
10000 - 24999
1
250000+
1

Top Technologies on TokoTalk Stores

We're tracking 5 different technologies that have 1,964 collective installs on TokoTalk stores.

  • Google Tag Manager is used by 98.5% of TokoTalk stores.
  • YouTube Player is used by 2.3% of TokoTalk stores.
  • Google Ads Pixel is used by 1.5% of TokoTalk stores.

Here are the top 5 third-party technologies, ordered by number of installs, across all TokoTalk stores.

Top Shipping Carriers Used By TokoTalk Stores

  • UPS is used by 0.5% of TokoTalk stores.

Here are the top 1 shipping carriers across all TokoTalk stores.

Shipping Carrier
Stores
UPS
9

TokoTalk Store Top-level Domain Distribution

.com is the most popular top-level domain for TokoTalk stores. This is not surprising since alternate top-level domains have only been introduced somewhat recently and there is still a certain cachet associated with .com domains.

That said, you'll find stark regional differences in certain countries. In Australia, .com.au is the most common top-level domain with .com a close second. This is the exception however as .com domains dominate in virtually all other countries.

  • 76.3% of TokoTalk stores have a .com domain.
  • 10.6% of TokoTalk stores have a .id domain.
  • 4.4% of TokoTalk stores have a .net domain.
Top-level Domain
Stores
.com
1,451
.id
202
.net
84
.asia
39
.co.id
34
.xyz
20
.info
18
.biz
15
.co
14
.store
14

Top TokoTalk Stores

Here are the top stores, powered by TokoTalk, ordered by store rank.

Name
Domain
Rank
Created
Wearing Klamby
30,457
2019/04/26
THENBLANK
69,136
2017/07/28
Dianarestu
76,179
2021/02/19
MOB
76,740
2021/02/19
Birthday Sale
226,911
2021/02/19

New TokoTalk Stores

Here are the 5 highest-ranked stores added most recently.

Name
Domain
Rank
Created
Littlecrownn
5,744,575
2021/11/26
CMS Motorcycles Supplies
6,747,007
2021/11/26
Uglism
6,952,694
2021/11/26
Indonesia
7,027,297
2021/11/26
Tsaraya Banneton
7,160,386
2021/11/26

Stores Switching to TokoTalk From Other Platforms

Over the last 90 days, TokoTalk has taken 41 merchants from competitive ecommerce platforms.

Platform
Stores
10
5
3
1

Here are the top stores that have switched to TokoTalk from competitive ecommerce platforms.

Name
Domain
Rank
Last Platform
Changed
Shafira
299,331
Shopify
2021/11/03
Zoya
605,398
Shopify
2021/10/23
IWEARUP
707,206
Custom Cart
2021/09/08
LEVAYA
944,445
SIRCLO
2021/10/08
Port Replay Official
1,121,845
WooCommerce
2021/10/29

Stores Switching from TokoTalk To Other Platforms

Over the last 90 days, TokoTalk has lost 8 merchants to competitive platforms.

Platform
Stores

Here are the top TokoTalk stores that have recently changed to a competitive platform.

Name
Domain
Rank
New Platform
Changed
BajuSauna.com
2,616,957
Custom Cart
2021/11/15
Gorden Murah
5,346,409
WooCommerce
2021/10/22
FAMOUSIL STORE
5,658,318
Custom Cart
2021/09/06
Homepage – BAIHAQI
5,811,946
WooCommerce
2021/11/09
pasarmalang.id
5,900,867
WooCommerce
2021/10/18

Get more insights on TokoTalk stores

Our search interface is easy to use and helps you find the TokoTalk stores that are relevant to you.

You can segment stores on a variety of dimensions:

  • Social Media accounts
  • Email address
  • Phone numbers
  • Country
  • Third-party technologies
  • Creation date
  • Platform
  • Top-level domains
  • Domain status
  • Domain type
Filter stores on social media presence
Filter on stores with Facebook accounts.

For more insights on TokoTalk stores, create a free account and have a look for yourself.