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The State of TokoTalk in 2023

Updated Mar 24 2023

TokoTalk is an ecommerce platform based in Indonesia.

In this report, we'll cover the following essential statistics on TokoTalk usage.

Download a complete list of TokoTalk stores with a paid account.
Create a free account to get a feel for the data we provide.

TokoTalk Growth

At present, there are 347 live stores running on the TokoTalk platform.

Here is the historical growth of stores running TokoTalk.

  • TokoTalk stores increased 2.5% quarter-over-quarter in 2022 Q4.
  • TokoTalk stores increased 22% year-over-year in 2022 Q4.
Quarter
New Active Stores
2017 Q2
4
2017 Q3
1
2018 Q2
3
2018 Q3
3
2018 Q4
2
2019 Q1
7
2019 Q2
6
2019 Q3
10
2019 Q4
11
2020 Q1
16
2020 Q2
22
2020 Q3
13
2020 Q4
15
2021 Q1
74
2021 Q2
45
2021 Q3
19
2021 Q4
18
2022 Q1
17
2022 Q2
22
2022 Q3
13
2022 Q4
8
2023 Q1 (to date)
13
Cumulative Stores by Quarter

It's hard to know exactly when a TokoTalk store was first created but we use a heuristic combining DNS and WHOIS data that provides a reasonable approximation.

Social Media Usage On TokoTalk Stores

Ecommerce brands use social media sites to engage with millions of consumers. Instagram and Facebook are the dominant social media sites for ecommerce stores, by far, with Twitter, Pinterest and YouTube also having notable usage.

  • Instagram is used by 14.1% of TokoTalk stores.
  • LinkedIn is used by 0.6% of TokoTalk stores.
Type
Stores
Instagram
49
LinkedIn
2

Contact Information On TokoTalk Stores

Email remains an extremely popular communication channel for merchants. Many merchants also provide a phone number so that their customers can reach them instantly.

  • 9% of TokoTalk stores have an email on their website
  • 0% of TokoTalk stores provide a phone number on their website
Type
Stores
Email
32
Phone
1

Top Categories For TokoTalk Stores

Here is the breakdown of industry verticals for stores on TokoTalk.

  • 29.7% of TokoTalk stores sell Apparel products.
  • 5.5% of TokoTalk stores sell People & Society products.
  • 3.2% of TokoTalk stores sell Beauty & Fitness products.

Top Countries For TokoTalk Stores

Here are the top countries for stores using TokoTalk.

  • 18.4% of TokoTalk stores are in Indonesia
Country
Stores

With a paid account, stores can also be segmented by region and city.

Number Of Employees For TokoTalk Stores

Here is the breakdown of TokoTalk stores by the number of employees.

  • 0.3% of TokoTalk stores have 1 - 9 employees.
  • 0.3% of TokoTalk stores have 100 - 249 employees.
Employees
Stores
1 - 9
1
100 - 249
1

Number Of Products Sold For TokoTalk Stores

Here is the breakdown of TokoTalk stores by the number of products that they sell.

  • 21.6% of TokoTalk stores sell 1 - 9 different products.
  • 19.0% of TokoTalk stores sell 25 - 49 different products.
  • 17.0% of TokoTalk stores sell 100 - 249 different products.
Products Sold
Stores
1 - 9
75
10 - 24
57
25 - 49
66
50 - 99
10
100 - 249
59
250 - 999
18
1000 - 4999
5
5000 - 9999
1

Top Technologies on TokoTalk Stores

We're tracking 11 different technologies that have 3,265 collective installs on TokoTalk stores.

  • Google Tag Manager is used by 100.0% of TokoTalk stores.
  • Optimizely is used by 99.7% of TokoTalk stores.
  • TikTok Pixel is used by 99.7% of TokoTalk stores.

Here are the top 10 third-party technologies, ordered by number of installs, across all TokoTalk stores.

TokoTalk Store Top-level Domain Distribution

.com is the most popular top-level domain for TokoTalk stores. This is not surprising since alternate top-level domains have only been introduced somewhat recently and there is still a certain cachet associated with .com domains.

That said, you'll find stark regional differences in certain countries. In Australia, .com.au is the most common top-level domain with .com a close second. This is the exception however as .com domains dominate in virtually all other countries.

  • 73.8% of TokoTalk stores have a .com domain.
  • 16.4% of TokoTalk stores have a .id domain.
  • 2.0% of TokoTalk stores have a .net domain.
Top-level Domain
Stores
.com
256
.id
57
.net
7
.co.id
6
.info
4
.xyz
4
.co
3
.shop
3
.store
3
.asia
2

Top TokoTalk Stores

Here are the top stores, powered by TokoTalk, ordered by store rank.

Name
Domain
Rank
Created
AUM Apparel
381,856
2018/07/27
Decor Indonesia
496,727
2016/12/30
Kalani Bags and Carry
551,539
2021/05/21
MOB
608,341
2021/02/19
BRYGAN CRAFTMANSHIP
628,229
2018/07/06

New TokoTalk Stores

Here are the 5 highest-ranked stores added most recently.

Name
Domain
Rank
Created
Rintanstore Official
6,391,963
2023/03/17
www.tile.id
6,766,796
2023/03/17
EvanoStyle
7,190,529
2023/03/17
RATUOBRAL
2,599,477
2023/03/10
OuslyDaily
6,157,706
2023/03/03

Stores Switching to TokoTalk From Other Platforms

Over the last 90 days, TokoTalk has taken 17 merchants from competitive ecommerce platforms.

Platform
Stores
8

Here are the top stores that have switched to TokoTalk from competitive ecommerce platforms.

Name
Domain
Rank
Last Platform
Changed
AUM Apparel
381,856
SIRCLO
2023/03/20
Eclemix
1,605,219
Shopify
2023/03/01
Khayla Hijab Store
1,666,616
SIRCLO
2023/01/02
Artine Official
2,134,651
WooCommerce
2023/01/31
MECS Official
4,310,932
WooCommerce
2023/03/04

Stores Switching from TokoTalk To Other Platforms

Over the last 90 days, TokoTalk has lost 22 merchants to competitive platforms.

Platform
Stores
7

Here are the top TokoTalk stores that have recently changed to a competitive platform.

Name
Domain
Rank
New Platform
Changed
yagi.co.id
1,796,855
WooCommerce
2023/01/30
7gear-road.com
1,948,928
WooCommerce
2023/02/06
Roduta.id
2,332,453
Custom Cart
2023/03/06
hlasiashop.com
2,839,744
WooCommerce
2023/02/13
myprideofficial.com
3,232,264
WooCommerce
2023/02/27

Get more insights on TokoTalk stores

Our search interface is easy to use and helps you find the TokoTalk stores that are relevant to you.

You can segment stores on a variety of dimensions:

  • Social Media accounts
  • Email address
  • Phone numbers
  • Country
  • Third-party technologies
  • Creation date
  • Platform
  • Top-level domains
  • Domain status
  • Domain type
Filter stores on social media presence
Filter on stores with Facebook accounts.

For more insights on TokoTalk stores, create a free account and have a look for yourself.