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The State of TokoTalk in 2025

Updated Feb 28 2025

TokoTalk is an ecommerce platform based in Indonesia.

In this report, we'll cover the following essential statistics on TokoTalk usage.

Download a complete list of TokoTalk stores with a paid account.
Create a free account to get a feel for the data we provide.

TokoTalk Growth

At present, there are 894 live stores running on the TokoTalk platform.

Here is the historical growth of stores running TokoTalk.

  • TokoTalk stores increased 3.7% quarter-over-quarter in 2024 Q4.
  • TokoTalk stores increased 34% year-over-year in 2024 Q4.
Quarter
Active Stores
2021 Q2
1,750
2021 Q3
1,900
2021 Q4
1,897
2022 Q1
1,799
2022 Q2
1,768
2022 Q3
1,634
2022 Q4
306
2023 Q1
348
2023 Q2
435
2023 Q3
535
2023 Q4
645
2024 Q1
722
2024 Q2
800
2024 Q3
883
2024 Q4
862
2025 Q1 (to date)
894
Active Stores by Quarter
2021 Q22021 Q32021 Q42022 Q12022 Q22022 Q32022 Q42023 Q12023 Q22023 Q32023 Q42024 Q12024 Q22024 Q32024 Q42025 Q102004006008001,0001,2001,4001,6001,8002,000

Note: the store counts displayed in this section are based on actual historical store counts.

It's hard to know exactly when a TokoTalk store was first created but we use a heuristic that includes historical DNS data which provides a reasonable approximation.

Social Media Usage On TokoTalk Stores

Ecommerce brands use social media sites to engage with millions of consumers. Instagram and Facebook are the dominant social media sites for ecommerce stores, by far, with Twitter, Pinterest and YouTube also having notable usage.

  • Instagram is used by 36.6% of TokoTalk stores.
  • Tiktok is used by 12.6% of TokoTalk stores.
  • WhatsApp is used by 5.9% of TokoTalk stores.
Type
Stores
Instagram
327
Tiktok
113
WhatsApp
53
Facebook
52
YouTube
42
LinkedIn
8
Twitter
5

Contact Information On TokoTalk Stores

Email remains an extremely popular communication channel for merchants. Many merchants also provide a phone number so that their customers can reach them instantly.

  • 11% of TokoTalk stores have an email on their website
  • 1% of TokoTalk stores provide a phone number on their website
Type
Stores
Email
97
Phone
6

Top Categories For TokoTalk Stores

Here is the breakdown of industry verticals for stores on TokoTalk.

  • 12.1% of TokoTalk stores sell Apparel products.
  • 2.6% of TokoTalk stores sell People & Society products.
  • 1.2% of TokoTalk stores sell Beauty & Fitness products.
ApparelPeople & SocietyBeauty & FitnessHome & GardenFood & DrinkGifts & Special EventsTravelToys & Hobbies

Top Countries For TokoTalk Stores

Here are the top countries for stores using TokoTalk.

  • 20.5% of TokoTalk stores are in Indonesia
  • 0.1% of TokoTalk stores are in Thailand
Country
Stores
183
Indonesia

With a paid account, stores can also be segmented by region and city.

Number Of Employees For TokoTalk Stores

Here is the breakdown of TokoTalk stores by the number of employees.

  • 99.4% of TokoTalk stores have Unknown employees.
  • 0.1% of TokoTalk stores have 250 - 999 employees.
  • 0.1% of TokoTalk stores have 100 - 249 employees.
Employees
Stores
Unknown
889
1 - 9
1
10 - 24
1
50 - 99
1
100 - 249
1
250 - 999
1
Unknown

Number Of Products Sold For TokoTalk Stores

Here is the breakdown of TokoTalk stores by the number of products that they sell.

  • 42.7% of TokoTalk stores sell 1 - 9 different products.
  • 11.5% of TokoTalk stores sell 10 - 24 different products.
  • 8.2% of TokoTalk stores sell 25 - 49 different products.
Products Sold
Stores
1 - 9
382
10 - 24
103
25 - 49
73
50 - 99
18
100 - 249
64
250 - 999
15
1000 - 4999
3
5000 - 9999
1
10000 - 24999
1
1 - 910 - 2425 - 4950 - 99100 - 249250 - 999

Top Technologies on TokoTalk Stores

We're tracking 15 different technologies that have 924 collective installs on TokoTalk stores.

  • Cloudfront CDN is used by 88.9% of TokoTalk stores.
  • YouTube Player is used by 8.5% of TokoTalk stores.
  • Line is used by 1.2% of TokoTalk stores.

Here are the top 10 third-party technologies, ordered by number of installs, across all TokoTalk stores.

Top Shipping Carriers Used By TokoTalk Stores

  • UPS is used by 0.1% of TokoTalk stores.
  • Fedex is used by 0.1% of TokoTalk stores.
  • USPS is used by 0.1% of TokoTalk stores.

Here are the top 3 shipping carriers across all TokoTalk stores.

Shipping Carrier
Stores
UPS
1
Fedex
1
USPS
1

TokoTalk Store Top-level Domain Distribution

.com is the most popular top-level domain for TokoTalk stores. This is not surprising since alternate top-level domains have only been introduced somewhat recently and there is still a certain cachet associated with .com domains.

That said, you'll find stark regional differences in certain countries. In Australia, .com.au is the most common top-level domain with .com a close second. This is the exception however as .com domains dominate in virtually all other countries.

  • 68.9% of TokoTalk stores have a .com domain.
  • 17.0% of TokoTalk stores have a .id domain.
  • 2.6% of TokoTalk stores have a .co.id domain.
Top-level Domain
Stores
.com
616
.id
152
.co.id
23
.net
22
.xyz
17
.asia
14
.store
10
.shop
8
.co
7
.biz
5
.com.id.co.id.net.xyz.asia

Top TokoTalk Stores

Here are the top stores, powered by TokoTalk, ordered by store rank.

Name
Domain
Rank
Created
Haidee & Orlin
530,846
2021/02/19
Berdikari Book #PastiAda #PastiDiskon
531,794
2021/02/26
Restu Anggraini
589,458
2016/12/30
merché
666,673
2023/03/10
President Luggage Official Site
827,582
2022/07/15

New TokoTalk Stores

Here are the 0 highest-ranked stores added most recently.

Name
Domain
Rank
Created
My Zahir Official Website
3,328,639
2025/02/28
AXIS
6,090,882
2025/02/28
Middlehigh Official Webstore
6,091,358
2025/02/28
Auctusfragrance
6,706,158
2025/02/28
mukena anak
7,376,929
2025/02/28

Stores Switching to TokoTalk From Other Platforms

Over the last 90 days, TokoTalk has taken 15 merchants from competitive ecommerce platforms.

Platform
Stores
1
ShopifyCustom CartWooCommerceSIRCLO

Here are the top stores that have switched to TokoTalk from competitive ecommerce platforms.

Name
Domain
Rank
Last Platform
Changed
Restu Anggraini
589,458
Shopify
2025/02/17
Vone Official Webstore
2,008,945
Shopify
2025/02/16
gomuda
2,202,923
Shopify
2025/02/28
familias.official
2,364,883
WooCommerce
2024/12/20
Cathaofficial
2,781,622
Shopify
2024/12/13

Stores Switching from TokoTalk To Other Platforms

Over the last 90 days, TokoTalk has lost 5 merchants to competitive platforms.

Platform
Stores
1
ShopifyEcwidCustom CartWooCommerce

Here are the top TokoTalk stores that have recently changed to a competitive platform.

Name
Domain
Rank
New Platform
Changed
Siti Khadijah Indonesia
1,437,924
Shopify
2025/02/03
Gold Hill Collection
3,946,504
Ecwid
2025/01/05
Wiselie
4,217,811
Shopify
2025/02/12
jagotex.id
6,811,805
WooCommerce
2024/12/16
Your Store
7,318,823
Custom Cart
2025/02/12

Get more insights on TokoTalk stores

Our search interface is easy to use and helps you find the TokoTalk stores that are relevant to you.

You can segment stores on a variety of dimensions:

  • Social Media accounts
  • Email address
  • Phone numbers
  • Country
  • Third-party technologies
  • Creation date
  • Platform
  • Top-level domains
  • Domain status
  • Domain type
Filter stores on social media presence
Filter on stores with Facebook accounts.

For more insights on TokoTalk stores, create a free account and have a look for yourself.