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The State of TokoTalk in 2026

Updated Apr 10 2026

TokoTalk is an ecommerce platform based in Indonesia.

In this report, we'll cover the following essential statistics on TokoTalk usage.

Download a complete list of TokoTalk stores with a paid account.
Create a free account to get a feel for the data we provide.

TokoTalk Growth

At present, there are 891 live stores running on the TokoTalk platform.

Here is the historical growth of stores running TokoTalk.

  • TokoTalk stores increased 2.4% quarter-over-quarter in 2026 Q1.
  • TokoTalk stores decreased -5% year-over-year in 2026 Q1.
Quarter
Active Stores
2021 Q2
1,750
2021 Q3
1,900
2021 Q4
1,897
2022 Q1
1,799
2022 Q2
1,768
2022 Q3
1,634
2022 Q4
306
2023 Q1
348
2023 Q2
435
2023 Q3
535
2023 Q4
645
2024 Q1
722
2024 Q2
800
2024 Q3
883
2024 Q4
862
2025 Q1
913
2025 Q2
925
2025 Q3
914
2025 Q4
888
2026 Q1
870
2026 Q2 (to date)
891
Active Stores by Quarter

Note: the store counts displayed in this section are based on actual historical store counts.

It's hard to know exactly when a TokoTalk store was first created but we use a heuristic that includes historical DNS data which provides a reasonable approximation.

Social Media Usage On TokoTalk Stores

Ecommerce brands use social media sites to engage with millions of consumers. Instagram and Facebook are the dominant social media sites for ecommerce stores, by far, with Twitter, Pinterest and YouTube also having notable usage.

  • Instagram is used by 34.3% of TokoTalk stores.
  • Tiktok is used by 15.9% of TokoTalk stores.
  • WhatsApp is used by 9.8% of TokoTalk stores.
Type
Stores
Instagram
306
Tiktok
142
WhatsApp
87
YouTube
38
Facebook
36
Twitter
9
LinkedIn
7
Pinterest
6

Contact Information On TokoTalk Stores

Email remains an extremely popular communication channel for merchants. Many merchants also provide a phone number so that their customers can reach them instantly.

  • 11% of TokoTalk stores have an email on their website
  • 3% of TokoTalk stores provide a phone number on their website
Type
Stores
Email
102
Phone
30

Top Categories For TokoTalk Stores

Here is the breakdown of industry verticals for stores on TokoTalk.

  • 48.4% of TokoTalk stores sell Apparel products.
  • 8.4% of TokoTalk stores sell People & Society products.
  • 6.4% of TokoTalk stores sell Beauty & Fitness products.

Top Countries For TokoTalk Stores

Here are the top countries for stores using TokoTalk.

  • 26.5% of TokoTalk stores are in Indonesia
  • 0.1% of TokoTalk stores are in Sweden
  • 0.1% of TokoTalk stores are in Thailand
Country
Stores
236
1

With a paid account, stores can also be segmented by region and city.

Number Of Employees For TokoTalk Stores

Here is the breakdown of TokoTalk stores by the number of employees.

  • 99.3% of TokoTalk stores have Unknown employees.
  • 0.2% of TokoTalk stores have 25 - 49 employees.
  • 0.1% of TokoTalk stores have 250 - 999 employees.
Employees
Stores
Unknown
885
10 - 24
1
25 - 49
2
50 - 99
1
100 - 249
1
250 - 999
1

Number Of Products Sold For TokoTalk Stores

Here is the breakdown of TokoTalk stores by the number of products that they sell.

  • 60.0% of TokoTalk stores sell 1 - 9 different products.
  • 2.6% of TokoTalk stores sell 10 - 24 different products.
  • 2.4% of TokoTalk stores sell 25 - 49 different products.
Products Sold
Stores
1 - 9
535
10 - 24
23
25 - 49
21
50 - 99
1
100 - 249
13
250 - 999
2

Top Technologies on TokoTalk Stores

We're tracking 22 different technologies that have 952 collective installs on TokoTalk stores.

  • Cloudfront CDN is used by 90.7% of TokoTalk stores.
  • YouTube Player is used by 6.5% of TokoTalk stores.
  • Google Adsense is used by 1.5% of TokoTalk stores.

Here are the top 10 third-party technologies, ordered by number of installs, across all TokoTalk stores.

Top Shipping Carriers Used By TokoTalk Stores

  • UPS is used by 0.1% of TokoTalk stores.
  • Fedex is used by 0.1% of TokoTalk stores.

Here are the top 2 shipping carriers across all TokoTalk stores.

Shipping Carrier
Stores
UPS
1
Fedex
1

TokoTalk Store Top-level Domain Distribution

.com is the most popular top-level domain for TokoTalk stores. This is not surprising since alternate top-level domains have only been introduced somewhat recently and there is still a certain cachet associated with .com domains.

That said, you'll find stark regional differences in certain countries. In Australia, .com.au is the most common top-level domain with .com a close second. This is the exception however as .com domains dominate in virtually all other countries.

  • 65.4% of TokoTalk stores have a .com domain.
  • 20.4% of TokoTalk stores have a .id domain.
  • 3.4% of TokoTalk stores have a .co.id domain.
Top-level Domain
Stores
.com
583
.id
182
.co.id
30
.asia
24
.co
14
.xyz
13
.net
11
.store
8
.biz
7
.my.id
5

Top TokoTalk Stores

Here are the top stores, powered by TokoTalk, ordered by store rank.

Name
Domain
Rank
Created
merché
254,118
2023/03/10
Johnson®
261,509
2021/09/17
Ardiles Official Website
364,232
2021/08/20
Heylocal
427,542
2018/10/05
ERSPO Official Webstore
466,908
2024/05/03

New TokoTalk Stores

Here are the 0 highest-ranked stores added most recently.

Name
Domain
Rank
Created
BOXSTORAGE
6,683,795
2026/04/10
Slava Footwear
6,781,736
2026/04/10
HRVDSYNDICATE
6,836,403
2026/04/10
Unique Yoga Shop
7,108,411
2026/04/10
Brilian Agri Official Shop
7,459,804
2026/04/10

Stores Switching to TokoTalk From Other Platforms

Over the last 90 days, TokoTalk has taken 8 merchants from competitive ecommerce platforms.

Platform
Stores
1

Here are the top stores that have switched to TokoTalk from competitive ecommerce platforms.

Name
Domain
Rank
Last Platform
Changed
Paulmay
1,078,429
WooCommerce
2026/04/07
Hanoon Industries
1,948,420
WooCommerce
2026/04/08
Rhein Scarves Official Website
5,636,044
WooCommerce
2026/04/08
NOFORTY PROJECT
6,208,546
Shopify
2026/01/23
Zetproject
8,511,011
WooCommerce
2026/04/08

Stores Switching from TokoTalk To Other Platforms

Over the last 90 days, TokoTalk has lost 3 merchants to competitive platforms.

Platform
Stores

Here are the top TokoTalk stores that have recently changed to a competitive platform.

Name
Domain
Rank
New Platform
Changed
gomuda.id
1,783,083
Shopify
2026/03/16
My Store
9,829,621
Shopify
2026/01/18
Noura
12,376,673
WooCommerce
2026/02/09

Get more insights on TokoTalk stores

Our search interface is easy to use and helps you find the TokoTalk stores that are relevant to you.

You can segment stores on a variety of dimensions:

  • Social Media accounts
  • Email address
  • Phone numbers
  • Country
  • Third-party technologies
  • Creation date
  • Platform
  • Top-level domains
  • Domain status
  • Domain type
Filter stores on social media presence
Filter on stores with Facebook accounts.

For more insights on TokoTalk stores, create a free account and have a look for yourself.