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The State of TokoTalk in 2022

Updated Sep 30 2022

TokoTalk is an ecommerce platform based in Indonesia.

In this report, we'll cover the following essential statistics on TokoTalk usage.

Download a complete list of TokoTalk stores with a paid account.
Create a free account to get a feel for the data we provide.

TokoTalk Growth

At present, there are 1,541 live stores running on the TokoTalk platform.

Here is the historical growth of stores running TokoTalk.

  • TokoTalk stores increased 13.2% quarter-over-quarter in 2022 Q2.
  • TokoTalk stores increased 64% year-over-year in 2022 Q2.
Quarter
New Active Stores
2017 Q1
1
2017 Q2
10
2017 Q3
4
2017 Q4
1
2018 Q1
8
2018 Q2
12
2018 Q3
12
2018 Q4
8
2019 Q1
15
2019 Q2
20
2019 Q3
26
2019 Q4
36
2020 Q1
36
2020 Q2
47
2020 Q3
37
2020 Q4
66
2021 Q1
269
2021 Q2
187
2021 Q3
116
2021 Q4
126
2022 Q1
123
2022 Q2
156
2022 Q3 (to date)
207
Cumulative Stores by Quarter

It's hard to know exactly when a TokoTalk store was first created but we use a heuristic combining DNS and WHOIS data that provides a reasonable approximation.

Social Media Usage On TokoTalk Stores

Ecommerce brands use social media sites to engage with millions of consumers. Instagram and Facebook are the dominant social media sites for ecommerce stores, by far, with Twitter, Pinterest and YouTube also having notable usage.

  • Instagram is used by 25.2% of TokoTalk stores.
  • LinkedIn is used by 0.1% of TokoTalk stores.
Type
Stores
Instagram
388
LinkedIn
2

Contact Information On TokoTalk Stores

Email remains an extremely popular communication channel for merchants. Many merchants also provide a phone number so that their customers can reach them instantly.

  • 11% of TokoTalk stores have an email on their website
  • 1% of TokoTalk stores provide a phone number on their website
Type
Stores
Email
171
Phone
12

Top Categories For TokoTalk Stores

Here is the breakdown of industry verticals for stores on TokoTalk.

  • 23.1% of TokoTalk stores sell Apparel products.
  • 4.3% of TokoTalk stores sell People & Society products.
  • 3.2% of TokoTalk stores sell Beauty & Fitness products.

Top Countries For TokoTalk Stores

Here are the top countries for stores using TokoTalk.

  • 16.5% of TokoTalk stores are in Indonesia
  • 0.1% of TokoTalk stores are in Belgium
  • 0.1% of TokoTalk stores are in France
  • 0.1% of TokoTalk stores are in Sweden
Country
Stores
254
1
1

With a paid account, stores can also be segmented by region and city.

Number Of Employees For TokoTalk Stores

Here is the breakdown of TokoTalk stores by the number of employees.

  • 0.1% of TokoTalk stores have 25 - 49 employees.
  • 0.1% of TokoTalk stores have 250 - 999 employees.
Employees
Stores
25 - 49
2
250 - 999
1

Number Of Products Sold For TokoTalk Stores

Here is the breakdown of TokoTalk stores by the number of products that they sell.

  • 13.6% of TokoTalk stores sell 1 - 9 different products.
  • 11.6% of TokoTalk stores sell 25 - 49 different products.
  • 10.1% of TokoTalk stores sell 10 - 24 different products.
Products Sold
Stores
1 - 9
209
10 - 24
155
25 - 49
178
50 - 99
37
100 - 249
144
250 - 999
48
1000 - 4999
7
10000 - 24999
2

Top Technologies on TokoTalk Stores

We're tracking 13 different technologies that have 10,480 collective installs on TokoTalk stores.

  • Optimizely is used by 99.9% of TokoTalk stores.
  • TikTok Pixel is used by 99.7% of TokoTalk stores.
  • Google Tag Manager is used by 99.2% of TokoTalk stores.

Here are the top 10 third-party technologies, ordered by number of installs, across all TokoTalk stores.

Top Shipping Carriers Used By TokoTalk Stores

  • DHL is used by 0.1% of TokoTalk stores.
  • Fedex is used by 0.1% of TokoTalk stores.

Here are the top 2 shipping carriers across all TokoTalk stores.

Shipping Carrier
Stores
DHL
1
Fedex
1

TokoTalk Store Top-level Domain Distribution

.com is the most popular top-level domain for TokoTalk stores. This is not surprising since alternate top-level domains have only been introduced somewhat recently and there is still a certain cachet associated with .com domains.

That said, you'll find stark regional differences in certain countries. In Australia, .com.au is the most common top-level domain with .com a close second. This is the exception however as .com domains dominate in virtually all other countries.

  • 73.4% of TokoTalk stores have a .com domain.
  • 12.7% of TokoTalk stores have a .id domain.
  • 4.7% of TokoTalk stores have a .net domain.
Top-level Domain
Stores
.com
1,131
.id
196
.net
72
.co.id
38
.asia
27
.biz
20
.info
13
.xyz
13
.co
11
.store
9

Top TokoTalk Stores

Here are the top stores, powered by TokoTalk, ordered by store rank.

Name
Domain
Rank
Created
ONIX FRAGRANCE
71,306
2021/02/19
MOB
71,612
2021/02/19
Dianarestu
82,155
2021/02/19
Haidee & Orlin
85,133
2021/02/19
Kalani Label
91,389
2021/05/21

New TokoTalk Stores

Here are the 5 highest-ranked stores added most recently.

Name
Domain
Rank
Created
SUNDAY SOUL CURATED
9,137,030
2022/09/09
podshubid.com
9,308,065
2022/09/09
www.radhistore.com
9,314,156
2022/09/09
pahmistore.com
9,454,048
2022/09/09
www.shinkistore.com
9,475,171
2022/09/09

Stores Switching to TokoTalk From Other Platforms

Over the last 90 days, TokoTalk has taken 14 merchants from competitive ecommerce platforms.

Platform
Stores
3

Here are the top stores that have switched to TokoTalk from competitive ecommerce platforms.

Name
Domain
Rank
Last Platform
Changed
Ghanimi Official
651,929
Shopify
2022/07/22
Eboniwatch
2,343,713
Shopify
2022/09/17
NOIR SUR BLANC
4,153,079
Shopify
2022/07/25
Indhe
4,487,023
WooCommerce
2022/09/07
SGNR Official Store
5,085,977
Shopify
2022/08/05

Stores Switching from TokoTalk To Other Platforms

Over the last 90 days, TokoTalk has lost 22 merchants to competitive platforms.

Platform
Stores
3
2

Here are the top TokoTalk stores that have recently changed to a competitive platform.

Name
Domain
Rank
New Platform
Changed
Terrelsportswear – Official site
3,609,576
WooCommerce
2022/09/19
Monkeysee Eyewear
4,240,186
Wix
2022/09/26
Roduta.id
4,387,677
Custom Cart
2022/07/19
GRANDY
4,834,421
Shopify
2022/09/26
Rizka Haristi
4,865,386
Shopify
2022/07/10

Get more insights on TokoTalk stores

Our search interface is easy to use and helps you find the TokoTalk stores that are relevant to you.

You can segment stores on a variety of dimensions:

  • Social Media accounts
  • Email address
  • Phone numbers
  • Country
  • Third-party technologies
  • Creation date
  • Platform
  • Top-level domains
  • Domain status
  • Domain type
Filter stores on social media presence
Filter on stores with Facebook accounts.

For more insights on TokoTalk stores, create a free account and have a look for yourself.