The State of SiteSmart in 2026

In this report, we'll cover the following essential statistics on SiteSmart usage.

• SiteSmart growth
• Social media usage on SiteSmart stores
• Contact information on SiteSmart stores
• Top categories for SiteSmart stores
• Top countries for SiteSmart stores
• Number of employees for SiteSmart stores
• Number of products sold for SiteSmart stores
• Top SiteSmart technologies
• Top Shipping Carriers used by SiteSmart stores
• SiteSmart store top-level domain distribution
• Top SiteSmart stores
• New SiteSmart stores

SiteSmart Growth

At present, there are 113 live stores running on the SiteSmart platform.

Here is the historical growth of stores running SiteSmart.

• SiteSmart stores decreased -0.9% quarter-over-quarter in 2025 Q4.

Note: the store counts displayed in this section are based on actual historical store counts.

It's hard to know exactly when a SiteSmart store was first created but we use a heuristic that includes historical DNS data which provides a reasonable approximation.

Social Media Usage On SiteSmart Stores

Ecommerce brands use social media sites to engage with millions of consumers. Instagram and Facebook are the dominant social media sites for ecommerce stores, by far, with Twitter, Pinterest and YouTube also having notable usage.

• Facebook is used by 38.1% of SiteSmart stores.
• Instagram is used by 35.4% of SiteSmart stores.
• LinkedIn is used by 15.0% of SiteSmart stores.

Contact Information On SiteSmart Stores

Email remains an extremely popular communication channel for merchants. Many merchants also provide a phone number so that their customers can reach them instantly.

• 81% of SiteSmart stores have an email on their website
• 73% of SiteSmart stores provide a phone number on their website

Top Categories For SiteSmart Stores

Here is the breakdown of industry verticals for stores on SiteSmart.

• 10.6% of SiteSmart stores sell Home & Garden products.
• 8.0% of SiteSmart stores sell Business & Industrial products.
• 8.0% of SiteSmart stores sell Apparel products.

Top Countries For SiteSmart Stores

Here are the top countries for stores using SiteSmart.

• 83.2% of SiteSmart stores are in Sweden
• 5.3% of SiteSmart stores are in Niue
• 2.7% of SiteSmart stores are in Norway
• 0.9% of SiteSmart stores are in Germany

With a paid account, stores can also be segmented by region and city.

Number Of Employees For SiteSmart Stores

Here is the breakdown of SiteSmart stores by the number of employees.

• 94.7% of SiteSmart stores have Unknown employees.
• 4.4% of SiteSmart stores have 250 - 999 employees.
• 0.9% of SiteSmart stores have 1000 - 4999 employees.

Number Of Products Sold For SiteSmart Stores

Here is the breakdown of SiteSmart stores by the number of products that they sell.

• 13.3% of SiteSmart stores sell 1 - 9 different products.
• 8.0% of SiteSmart stores sell 100 - 249 different products.
• 5.3% of SiteSmart stores sell 25 - 49 different products.

Top Technologies on SiteSmart Stores

We're tracking 29 different technologies that have 662 collective installs on SiteSmart stores.

• Afterpay is used by 97.3% of SiteSmart stores.
• YouTube Player is used by 97.3% of SiteSmart stores.
• Vimeo is used by 97.3% of SiteSmart stores.

Here are the top 10 third-party technologies, ordered by number of installs, across all SiteSmart stores.

Top Shipping Carriers Used By SiteSmart Stores

• PostNord is used by 2.7% of SiteSmart stores.
• UPS is used by 1.8% of SiteSmart stores.

Here are the top 2 shipping carriers across all SiteSmart stores.

SiteSmart Store Top-level Domain Distribution

Here is the top-level domain distribution for SiteSmart stores.

• 80.5% of SiteSmart stores have a .se domain.
• 8.0% of SiteSmart stores have a .com domain.
• 5.3% of SiteSmart stores have a .nu domain.

Top SiteSmart Stores

Here are the top stores, powered by SiteSmart, ordered by store rank.

New SiteSmart Stores

Here are the 0 highest-ranked stores added most recently.

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