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The State of Starweb in 2025

Updated Jun 27 2025

In this report, we'll cover the following essential statistics on Starweb usage.

Download a complete list of Starweb stores with a paid account.
Create a free account to get a feel for the data we provide.

Starweb Growth

At present, there are 471 live stores running on the Starweb platform.

Here is the historical growth of stores running Starweb.

  • Starweb stores increased 0.4% quarter-over-quarter in 2025 Q1.
  • Starweb stores decreased -3% year-over-year in 2025 Q1.
Quarter
Active Stores
2022 Q2
364
2022 Q3
415
2022 Q4
427
2023 Q1
471
2023 Q2
474
2023 Q3
474
2023 Q4
480
2024 Q1
485
2024 Q2
483
2024 Q3
478
2024 Q4
480
2025 Q1
469
2025 Q2 (to date)
471
Active Stores by Quarter
2022 Q22022 Q32022 Q42023 Q12023 Q22023 Q32023 Q42024 Q12024 Q22024 Q32024 Q42025 Q12025 Q2050100150200250300350400450500

Note: the store counts displayed in this section are based on actual historical store counts.

It's hard to know exactly when a Starweb store was first created but we use a heuristic that includes historical DNS data which provides a reasonable approximation.

Social Media Usage On Starweb Stores

Ecommerce brands use social media sites to engage with millions of consumers. Instagram and Facebook are the dominant social media sites for ecommerce stores, by far, with Twitter, Pinterest and YouTube also having notable usage.

  • Facebook is used by 47.8% of Starweb stores.
  • Instagram is used by 43.9% of Starweb stores.
  • YouTube is used by 7.9% of Starweb stores.
Type
Stores
Facebook
225
Instagram
207
YouTube
37
LinkedIn
31
Pinterest
13
Twitter
11
Tiktok
10
Facebook Group
3

Contact Information On Starweb Stores

Email remains an extremely popular communication channel for merchants. Many merchants also provide a phone number so that their customers can reach them instantly.

  • 81% of Starweb stores have an email on their website
  • 76% of Starweb stores provide a phone number on their website
Type
Stores
Email
380
Phone
360

Top Categories For Starweb Stores

Here is the breakdown of industry verticals for stores on Starweb.

  • 17.6% of Starweb stores sell Home & Garden products.
  • 10.6% of Starweb stores sell Apparel products.
  • 9.1% of Starweb stores sell Sports products.
Home & GardenApparelSportsAutos & VehiclesPets & AnimalsFood & DrinkBeauty & FitnessToys & HobbiesBusiness & IndustrialHealthSmoking & VapingPeople & SocietyConsumer ElectronicsWeddingGifts & Special Events

Top Countries For Starweb Stores

Here are the top countries for stores using Starweb.

  • 91.1% of Starweb stores are in Sweden
  • 3.8% of Starweb stores are in Niue
  • 2.8% of Starweb stores are in United States
  • 0.6% of Starweb stores are in Denmark
Country
Stores
429
18
1
SwedenNiueUnited States

With a paid account, stores can also be segmented by region and city.

Number Of Employees For Starweb Stores

Here is the breakdown of Starweb stores by the number of employees.

  • 97.2% of Starweb stores have Unknown employees.
  • 1.9% of Starweb stores have 1 - 9 employees.
  • 0.2% of Starweb stores have 250 - 999 employees.
Employees
Stores
Unknown
458
1 - 9
9
10 - 24
1
25 - 49
1
100 - 249
1
250 - 999
1
Unknown1 - 9

Number Of Products Sold For Starweb Stores

Here is the breakdown of Starweb stores by the number of products that they sell.

  • 22.3% of Starweb stores sell 250 - 999 different products.
  • 20.6% of Starweb stores sell 100 - 249 different products.
  • 12.1% of Starweb stores sell 1 - 9 different products.
Products Sold
Stores
1 - 9
57
10 - 24
28
25 - 49
48
50 - 99
27
100 - 249
97
250 - 999
105
1000 - 4999
44
5000 - 9999
14
10000 - 24999
25
25000 - 99999
3
1 - 910 - 2425 - 4950 - 99100 - 249250 - 9991000 - 49995000 - 999910000 - 24999

Top Technologies on Starweb Stores

We're tracking 48 different technologies that have 1,911 collective installs on Starweb stores.

  • Google Tag Manager is used by 60.9% of Starweb stores.
  • Google Adsense is used by 60.1% of Starweb stores.
  • Google Analytics is used by 53.1% of Starweb stores.

Here are the top 10 third-party technologies, ordered by number of installs, across all Starweb stores.

Top Shipping Carriers Used By Starweb Stores

  • PostNord is used by 4.7% of Starweb stores.
  • UPS is used by 1.1% of Starweb stores.
  • DHL is used by 0.6% of Starweb stores.

Here are the top 4 shipping carriers across all Starweb stores.

Shipping Carrier
Stores
PostNord
22
UPS
5
DHL
3
USPS
1

Starweb Store Top-level Domain Distribution

Here is the top-level domain distribution for Starweb stores.

  • 80.9% of Starweb stores have a .se domain.
  • 12.5% of Starweb stores have a .com domain.
  • 3.8% of Starweb stores have a .nu domain.
Top-level Domain
Stores
.se
381
.com
59
.nu
18
.dk
3
.eu
3
.fi
3
.one
1
.de
1
.no
1
.net
1
.se.com.nu

Top Starweb Stores

Here are the top stores, powered by Starweb, ordered by store rank.

Name
Domain
Rank
Created
Sollex
89,742
2019/06/07
www.tehusetjava.se
96,990
2016/12/30
Coolcard.se
191,210
2016/12/30
Låskompaniet
197,714
2018/04/27
www.jabb.se
197,773
2016/12/30

New Starweb Stores

Here are the 0 highest-ranked stores added most recently.

Name
Domain
Rank
Created
Mooment
7,943,625
2025/06/20
Inloggning krävs
12,327,237
2025/05/09
Däckkraft
5,796,678
2025/04/18
www.torqq.se
11,425,498
2025/04/18
Botnia Solutions
13,196,618
2025/04/18

Stores Switching to Starweb From Other Platforms

Over the last 90 days, Starweb has taken 8 merchants from competitive ecommerce platforms.

Platform
Stores
JetshopAbicartMagentoSiteSmartCustom Cart

Here are the top stores that have switched to Starweb from competitive ecommerce platforms.

Name
Domain
Rank
Last Platform
Changed
Basketshop
303,202
Jetshop
2025/06/15
Gertab
755,504
Abicart
2025/06/08
Hem
806,074
Magento
2025/06/22
www.blackhill.se
1,163,206
SiteSmart
2025/04/13
Allinsports
2,152,778
Jetshop
2025/06/15

Stores Switching from Starweb To Other Platforms

Over the last 90 days, Starweb has lost 8 merchants to competitive platforms.

Platform
Stores
1
ShopifyWixCustom Cart

Here are the top Starweb stores that have recently changed to a competitive platform.

Name
Domain
Rank
New Platform
Changed
Sekelskifte
52,177
Shopify
2025/04/27
Ornament.se
196,158
Shopify
2025/05/11
Läderspecialisten
495,448
Shopify
2025/04/13
bionema.se – Bionema
1,151,858
Shopify
2025/04/13
GutMagnific
1,801,935
Shopify
2025/06/22

Get more insights on Starweb stores

Our search interface is easy to use and helps you find the Starweb stores that are relevant to you.

You can segment stores on a variety of dimensions:

  • Social Media accounts
  • Email address
  • Phone numbers
  • Country
  • Third-party technologies
  • Creation date
  • Platform
  • Top-level domains
  • Domain status
  • Domain type
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For more insights on Starweb stores, create a free account and have a look for yourself.