The State of Starweb in 2025

In this report, we'll cover the following essential statistics on Starweb usage.

• Starweb growth
• Social media usage on Starweb stores
• Contact information on Starweb stores
• Top categories for Starweb stores
• Top countries for Starweb stores
• Number of employees for Starweb stores
• Number of products sold for Starweb stores
• Top Starweb technologies
• Top Shipping Carriers used by Starweb stores
• Starweb store top-level domain distribution
• Top Starweb stores
• New Starweb stores
• Stores switching to Starweb from other platforms
• Stores switching from Starweb to other platforms

Starweb Growth

At present, there are 472 live stores running on the Starweb platform.

Here is the historical growth of stores running Starweb.

• Starweb stores increased 0.6% quarter-over-quarter in 2025 Q1.
• Starweb stores decreased -3% year-over-year in 2025 Q1.

Note: the store counts displayed in this section are based on actual historical store counts.

It's hard to know exactly when a Starweb store was first created but we use a heuristic that includes historical DNS data which provides a reasonable approximation.

Social Media Usage On Starweb Stores

Ecommerce brands use social media sites to engage with millions of consumers. Instagram and Facebook are the dominant social media sites for ecommerce stores, by far, with Twitter, Pinterest and YouTube also having notable usage.

• Facebook is used by 47.0% of Starweb stores.
• Instagram is used by 43.9% of Starweb stores.
• YouTube is used by 8.1% of Starweb stores.

Contact Information On Starweb Stores

Email remains an extremely popular communication channel for merchants. Many merchants also provide a phone number so that their customers can reach them instantly.

• 81% of Starweb stores have an email on their website
• 75% of Starweb stores provide a phone number on their website

Top Categories For Starweb Stores

Here is the breakdown of industry verticals for stores on Starweb.

• 17.6% of Starweb stores sell Home & Garden products.
• 10.0% of Starweb stores sell Apparel products.
• 8.3% of Starweb stores sell Sports products.

Top Countries For Starweb Stores

Here are the top countries for stores using Starweb.

• 91.3% of Starweb stores are in Sweden
• 3.6% of Starweb stores are in Niue
• 2.8% of Starweb stores are in United States
• 0.6% of Starweb stores are in Denmark

With a paid account, stores can also be segmented by region and city.

Number Of Employees For Starweb Stores

Here is the breakdown of Starweb stores by the number of employees.

• 97.2% of Starweb stores have Unknown employees.
• 1.9% of Starweb stores have 1 - 9 employees.
• 0.2% of Starweb stores have 250 - 999 employees.

Number Of Products Sold For Starweb Stores

Here is the breakdown of Starweb stores by the number of products that they sell.

• 21.8% of Starweb stores sell 250 - 999 different products.
• 21.0% of Starweb stores sell 100 - 249 different products.
• 12.1% of Starweb stores sell 1 - 9 different products.

Top Technologies on Starweb Stores

We're tracking 49 different technologies that have 1,806 collective installs on Starweb stores.

• Google Tag Manager is used by 60.6% of Starweb stores.
• Google Adsense is used by 60.0% of Starweb stores.
• Google Ads Pixel is used by 44.3% of Starweb stores.

Here are the top 10 third-party technologies, ordered by number of installs, across all Starweb stores.

Top Shipping Carriers Used By Starweb Stores

• PostNord is used by 4.2% of Starweb stores.
• UPS is used by 1.1% of Starweb stores.
• DHL is used by 0.6% of Starweb stores.

Here are the top 4 shipping carriers across all Starweb stores.

Starweb Store Top-level Domain Distribution

Here is the top-level domain distribution for Starweb stores.

• 80.7% of Starweb stores have a .se domain.
• 12.9% of Starweb stores have a .com domain.
• 3.6% of Starweb stores have a .nu domain.

Top Starweb Stores

Here are the top stores, powered by Starweb, ordered by store rank.

New Starweb Stores

Here are the 0 highest-ranked stores added most recently.

Stores Switching to Starweb From Other Platforms

Over the last 90 days, Starweb has taken 7 merchants from competitive ecommerce platforms.

Here are the top stores that have switched to Starweb from competitive ecommerce platforms.

Stores Switching from Starweb To Other Platforms

Over the last 90 days, Starweb has lost 7 merchants to competitive platforms.

Here are the top Starweb stores that have recently changed to a competitive platform.

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