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The State of Starweb in 2023

Updated Jan 27 2023

In this report, we'll cover the following essential statistics on Starweb usage.

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Starweb Growth

At present, there are 437 live stores running on the Starweb platform.

Here is the historical growth of stores running Starweb.

  • Starweb stores increased 1.6% quarter-over-quarter in 2022 Q4.
  • Starweb stores increased 37% year-over-year in 2022 Q4.
Quarter
New Active Stores
2017 Q1
2
2017 Q2
2
2017 Q3
3
2017 Q4
2
2018 Q1
6
2018 Q2
143
2018 Q3
6
2018 Q4
10
2019 Q1
10
2019 Q2
11
2019 Q3
11
2019 Q4
12
2020 Q1
10
2020 Q2
5
2020 Q3
4
2020 Q4
8
2021 Q1
13
2021 Q2
19
2021 Q3
3
2021 Q4
4
2022 Q1
20
2022 Q2
41
2022 Q3
49
2022 Q4
7
2023 Q1 (to date)
1
Cumulative Stores by Quarter

It's hard to know exactly when a Starweb store was first created but we use a heuristic combining DNS and WHOIS data that provides a reasonable approximation.

Social Media Usage On Starweb Stores

Ecommerce brands use social media sites to engage with millions of consumers. Instagram and Facebook are the dominant social media sites for ecommerce stores, by far, with Twitter, Pinterest and YouTube also having notable usage.

  • Facebook is used by 48.5% of Starweb stores.
  • Instagram is used by 39.6% of Starweb stores.
  • YouTube is used by 5.7% of Starweb stores.
Type
Stores
Facebook
212
Instagram
173
YouTube
25
LinkedIn
22
Pinterest
11
Twitter
10
Tiktok
3
Facebook Group
2

Contact Information On Starweb Stores

Email remains an extremely popular communication channel for merchants. Many merchants also provide a phone number so that their customers can reach them instantly.

  • 81% of Starweb stores have an email on their website
  • 74% of Starweb stores provide a phone number on their website
Type
Stores
Email
352
Phone
325

Top Categories For Starweb Stores

Here is the breakdown of industry verticals for stores on Starweb.

  • 4.8% of Starweb stores sell Home & Garden products.
  • 2.5% of Starweb stores sell Sports products.
  • 1.6% of Starweb stores sell Apparel products.

Top Countries For Starweb Stores

Here are the top countries for stores using Starweb.

  • 89.2% of Starweb stores are in Sweden
  • 3.9% of Starweb stores are in Niue
  • 1.6% of Starweb stores are in United States
  • 0.5% of Starweb stores are in Finland
Country
Stores
390
17
1

With a paid account, stores can also be segmented by region and city.

Number Of Employees For Starweb Stores

Here is the breakdown of Starweb stores by the number of employees.

  • 0.9% of Starweb stores have 1 - 9 employees.
  • 0.5% of Starweb stores have 10 - 24 employees.
  • 0.5% of Starweb stores have 250 - 999 employees.
Employees
Stores
1 - 9
4
10 - 24
2
25 - 49
1
100 - 249
1
250 - 999
2

Number Of Products Sold For Starweb Stores

Here is the breakdown of Starweb stores by the number of products that they sell.

  • 24.3% of Starweb stores sell 250 - 999 different products.
  • 22.4% of Starweb stores sell 100 - 249 different products.
  • 11.2% of Starweb stores sell 1000 - 4999 different products.
Products Sold
Stores
1 - 9
40
10 - 24
28
25 - 49
37
50 - 99
22
100 - 249
98
250 - 999
106
1000 - 4999
49
5000 - 9999
18
10000 - 24999
31
25000 - 99999
3

Top Technologies on Starweb Stores

We're tracking 37 different technologies that have 1,635 collective installs on Starweb stores.

  • New Relic is used by 100.0% of Starweb stores.
  • Google Analytics is used by 63.8% of Starweb stores.
  • Google Tag Manager is used by 37.1% of Starweb stores.

Here are the top 10 third-party technologies, ordered by number of installs, across all Starweb stores.

Top Shipping Carriers Used By Starweb Stores

  • PostNord is used by 2.1% of Starweb stores.
  • UPS is used by 1.1% of Starweb stores.
  • DHL is used by 0.7% of Starweb stores.

Here are the top 4 shipping carriers across all Starweb stores.

Shipping Carrier
Stores
PostNord
9
UPS
5
DHL
3
Fedex
1

Starweb Store Top-level Domain Distribution

Here is the top-level domain distribution for Starweb stores.

  • 80.5% of Starweb stores have a .se domain.
  • 13.5% of Starweb stores have a .com domain.
  • 3.9% of Starweb stores have a .nu domain.
Top-level Domain
Stores
.se
352
.com
59
.nu
17
.eu
3
.fi
2
.biz
1
.net
1
.no
1
.one
1

Top Starweb Stores

Here are the top stores, powered by Starweb, ordered by store rank.

Name
Domain
Rank
Created
Coolcard.se
183,152
2016/12/30
www.jabb.se
350,321
2016/12/30
www.vnvinyls.se
353,103
2021/05/07
The English Shop
361,139
2020/03/20
Stephen Gill Books
364,062
2018/06/15

New Starweb Stores

Here are the 5 highest-ranked stores added most recently.

Name
Domain
Rank
Created
SleepTight
3,288,249
2023/01/13
Hem
8,294,664
2022/12/30
www.borco.se
7,539,600
2022/12/23
shop.nackastadbolag.se
11,264,360
2022/12/02
Limpex Konfektyr
1,007,676
2022/11/25

Stores Switching to Starweb From Other Platforms

Over the last 90 days, Starweb has taken 13 merchants from competitive ecommerce platforms.

Platform
Stores

Here are the top stores that have switched to Starweb from competitive ecommerce platforms.

Name
Domain
Rank
Last Platform
Changed
Calles Chopperdelar Sweden AB
803,106
AspDotNetStorefront
2022/11/09
Revline
1,395,345
Custom Cart
2022/12/07
Hem
1,553,242
Custom Cart
2023/01/17
Hem
1,596,449
Custom Cart
2023/01/23
Protective Communications
2,328,376
Shopify
2022/12/23

Stores Switching from Starweb To Other Platforms

Over the last 90 days, Starweb has lost 10 merchants to competitive platforms.

Platform
Stores
4

Here are the top Starweb stores that have recently changed to a competitive platform.

Name
Domain
Rank
New Platform
Changed
Radne
236,679
Norce
2022/12/12
Radne
906,198
Norce
2022/12/12
Radne
1,118,444
Norce
2022/12/12
Radne
1,191,061
Norce
2022/12/12
Craft collective
2,560,172
Quickbutik
2023/01/09

Get more insights on Starweb stores

Our search interface is easy to use and helps you find the Starweb stores that are relevant to you.

You can segment stores on a variety of dimensions:

  • Social Media accounts
  • Email address
  • Phone numbers
  • Country
  • Third-party technologies
  • Creation date
  • Platform
  • Top-level domains
  • Domain status
  • Domain type
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For more insights on Starweb stores, create a free account and have a look for yourself.