The State of Shopkit in 2024

In this report, we'll cover the following essential statistics on Shopkit usage.

• Shopkit growth
• Social media usage on Shopkit stores
• Contact information on Shopkit stores
• Top categories for Shopkit stores
• Top countries for Shopkit stores
• Number of employees for Shopkit stores
• Number of products sold for Shopkit stores
• Top Shopkit technologies
• Top Shipping Carriers used by Shopkit stores
• Shopkit store top-level domain distribution
• Top Shopkit stores
• New Shopkit stores
• Stores switching to Shopkit from other platforms
• Stores switching from Shopkit to other platforms

Shopkit Growth

At present, there are 976 live stores running on the Shopkit platform.

Here is the historical growth of stores running Shopkit.

• Shopkit stores increased 99.8% quarter-over-quarter in 2024 Q2.

Note: the store counts displayed in this section are based on actual historical store counts.

It's hard to know exactly when a Shopkit store was first created but we use a heuristic that includes historical DNS data which provides a reasonable approximation.

Social Media Usage On Shopkit Stores

Ecommerce brands use social media sites to engage with millions of consumers. Instagram and Facebook are the dominant social media sites for ecommerce stores, by far, with Twitter, Pinterest and YouTube also having notable usage.

• Instagram is used by 79.6% of Shopkit stores.
• Facebook is used by 76.6% of Shopkit stores.
• YouTube is used by 11.6% of Shopkit stores.

Contact Information On Shopkit Stores

Email remains an extremely popular communication channel for merchants. Many merchants also provide a phone number so that their customers can reach them instantly.

• 66% of Shopkit stores provide a phone number on their website
• 48% of Shopkit stores have an email on their website

Top Categories For Shopkit Stores

Here is the breakdown of industry verticals for stores on Shopkit.

• 1.1% of Shopkit stores sell Beauty & Fitness products.
• 0.6% of Shopkit stores sell Apparel products.
• 0.6% of Shopkit stores sell Food & Drink products.

Top Countries For Shopkit Stores

Here are the top countries for stores using Shopkit.

• 73.3% of Shopkit stores are in Portugal
• 3.5% of Shopkit stores are in Italy
• 0.5% of Shopkit stores are in Spain

With a paid account, stores can also be segmented by region and city.

Number Of Employees For Shopkit Stores

Here is the breakdown of Shopkit stores by the number of employees.

• 99.0% of Shopkit stores have Unknown employees.
• 0.4% of Shopkit stores have 10 - 24 employees.
• 0.3% of Shopkit stores have 1 - 9 employees.

Number Of Products Sold For Shopkit Stores

Here is the breakdown of Shopkit stores by the number of products that they sell.

• 21.1% of Shopkit stores sell 100 - 249 different products.
• 16.0% of Shopkit stores sell 250 - 999 different products.
• 12.4% of Shopkit stores sell 1 - 9 different products.

Top Technologies on Shopkit Stores

We're tracking 39 different technologies that have 7,858 collective installs on Shopkit stores.

• Google Ads Pixel is used by 100.0% of Shopkit stores.
• Google Analytics 4 is used by 100.0% of Shopkit stores.
• Google Tag Manager is used by 100.0% of Shopkit stores.

Here are the top 10 third-party technologies, ordered by number of installs, across all Shopkit stores.

Top Shipping Carriers Used By Shopkit Stores

• UPS is used by 0.5% of Shopkit stores.
• Correos is used by 0.5% of Shopkit stores.
• Fedex is used by 0.1% of Shopkit stores.

Here are the top 4 shipping carriers across all Shopkit stores.

Shopkit Store Top-level Domain Distribution

Here is the top-level domain distribution for Shopkit stores.

• 62.3% of Shopkit stores have a .pt domain.
• 29.3% of Shopkit stores have a .com domain.
• 3.5% of Shopkit stores have a .it domain.

Top Shopkit Stores

Here are the top stores, powered by Shopkit, ordered by store rank.

New Shopkit Stores

Here are the 0 highest-ranked stores added most recently.

Stores Switching to Shopkit From Other Platforms

Over the last 90 days, Shopkit has taken 9 merchants from competitive ecommerce platforms.

Here are the top stores that have switched to Shopkit from competitive ecommerce platforms.

Stores Switching from Shopkit To Other Platforms

Over the last 90 days, Shopkit has lost 9 merchants to competitive platforms.

Here are the top Shopkit stores that have recently changed to a competitive platform.

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