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Family stores on Shopify

Updated Dec 5 2025

There are 26,606 live Shopify stores in the Family category.

In this report, we'll cover the following essential statistics on Shopify stores in the Family category.

Download a complete list of Shopify stores the Family category with a paid account.
Create a free account to get a feel for the data we provide.

Growth of Family Stores On Shopify

Here is the historical growth of stores on Shopify in the Family category.

  • Shopify stores in the Family category have increased 8.7% quarter-over-quarter in 2025 Q3.
  • Shopify stores in the Family category have increased 163% year-over-year in 2025 Q3.
Quarter
New Active Stores
2017 Q1
251
2017 Q2
194
2017 Q3
192
2017 Q4
221
2018 Q1
247
2018 Q2
564
2018 Q3
318
2018 Q4
295
2019 Q1
357
2019 Q2
338
2019 Q3
371
2019 Q4
347
2020 Q1
368
2020 Q2
557
2020 Q3
515
2020 Q4
636
2021 Q1
647
2021 Q2
514
2021 Q3
605
2021 Q4
467
2022 Q1
386
2022 Q2
522
2022 Q3
736
2022 Q4
484
2023 Q1
674
2023 Q2
674
2023 Q3
772
2023 Q4
792
2024 Q1
884
2024 Q2
984
2024 Q3
979
2024 Q4
1,110
2025 Q1
1,381
2025 Q2
1,605
2025 Q3
2,576
2025 Q4 (to date)
2,800
Active Store Count by Quarter

It's hard to know exactly when a Shopify store was first created but we use a heuristic combining DNS and WHOIS data that provides a reasonable approximation.

Social Media Usage On Shopify Stores In The Family Category

Here are the top social media sites for Shopify stores in the Family category.

  • Instagram is used by 54.4% of Shopify stores in the Family category.
  • Facebook is used by 36.6% of Shopify stores in the Family category.
  • Tiktok is used by 14.0% of Shopify stores in the Family category.
Type
Stores
Instagram
14,484
Facebook
9,735
Tiktok
3,719
Pinterest
3,417
YouTube
3,282
LinkedIn
1,665
Twitter
1,534
WhatsApp
607
Facebook Group
375
Snapchat
35
Yelp
6
Soundcloud
3
Applemusic
1

Contact Information On Shopify Stores In The Family Category

Here are the top contact methods for Shopify stores in the Family category.

  • 69.2% of Shopify stores in the Family category have an email on their website
  • 35.1% of Shopify stores in the Family category provide a phone number on their website
Type
Stores
Email
18,400
Phone
9,332

Top Countries For Shopify Stores In The Family Category

Here are the top countries for Shopify stores in the Family category.

  • 29.6% of Shopify stores in the Family category are in United States
  • 7.9% of Shopify stores in the Family category are in Australia
  • 7.8% of Shopify stores in the Family category are in United Kingdom
  • 6.2% of Shopify stores in the Family category are in Canada
Country
Stores
2,113
1,639
1,302
1,287
933
422
409

With a paid account, stores can also be segmented by region and city.

Top Shopify Apps For Stores In The Family Category

Here are the top Shopify apps, ordered by number of installs, across stores in the Family category.

  • 24.7% of Shopify stores in the Family category have installed the Judge.me Product Reviews App Shopify app.
  • 21.9% of Shopify stores in the Family category have installed the Klaviyo: Email Marketing & SMS Shopify app.
  • 15.5% of Shopify stores in the Family category have installed the Shopify Inbox Shopify app.

With a paid account on Store Leads, you'll be able to see which stores have installed specific apps. You can also see when specific apps were installed (or uninstalled) by each store.

Top Technologies on Shopify Stores In The Family Category

Many Shopify merchants run third-party technologies on their store in addition to apps from the Shopify App Store.

We're tracking 540 different technologies that have 253,296 collective installs on Shopify stores in the Family category.

  • Cloudflare is used by 99.6% of Shopify stores in the Family category.
  • Cloudflare CDN is used by 99.0% of Shopify stores in the Family category.
  • Arrive is used by 94.8% of Shopify stores in the Family category.

Here are the top 10 third-party technologies, ordered by number of installs, across all Shopify stores.

Technology
Stores
26,502
25,226
16,322
14,804
14,488

Number Of Products Sold For Shopify Stores In The Family Category

Here is the breakdown of Shopify stores in the Family category by the number of products that they sell.

  • 26.6% of Shopify stores in the Family category sell 1 - 9 different products.
  • 16.6% of Shopify stores in the Family category sell 10 - 24 different products.
  • 14.1% of Shopify stores in the Family category sell 25 - 49 different products.
Products Sold
Stores
1 - 9
7,074
10 - 24
4,409
25 - 49
3,752
50 - 99
3,206
100 - 249
3,062
250 - 999
2,778
1000 - 4999
1,184
5000 - 9999
115
10000 - 24999
65
25000 - 99999
74

Top Shopify Themes For Stores In The Family Category

Shopify has an active and extension theme store. Merchants using Shopify can use one of those pre-built theme or develop their own custom theme to meet their needs. We're currently tracking over 1000 different Shopify themes. Here are the top themes.

  • The trademark theme is used by 17.6% of Shopify stores in the Family category.
  • The dawn theme is used by 9.5% of Shopify stores in the Family category.
  • The rise theme is used by 4.9% of Shopify stores in the Family category.
Theme Name
Stores
trademark
4,672
dawn
2,533
rise
1,313
debut
1,246
refresh
1,053
horizon
1,002
origin
740
impulse
667
prestige
494
ride
464

Top-level Domain Distribution For Shopify Stores In The Family Category

The majority of Shopify stores use a .com domain. This is not surprising since alternate top-level domains have only been introduced somewhat recently and there is still a certain cachet associated with .com domains.

  • 62.6% of Shopify stores in the Family category have a .com domain.
  • 4.4% of Shopify stores in the Family category have a .com.au domain.
  • 2.9% of Shopify stores in the Family category have a .co.uk domain.
Top-level Domain
Stores
.com
16,663
.com.au
1,181
.co.uk
772
.store
644
.shop
597
.de
538
.nl
455
.ca
404
.in
391
.fr
383

Top Stores In The Family Category

Here are the top 5 Family stores ordered by worldwide store rank.

Name
Domain
Rank
Created
momcozy
93,977
2020/01/03
Happiest Baby
97,954
2016/12/30
Babylist
99,012
2016/12/30
Nanit
99,247
2016/12/30
Kyte Baby
99,610
2018/06/22

For more insights on Shopify stores, create a free account and explore our data.

New Stores In The Family Category

Here are the top 5 most recent Family stores.

Name
Domain
Rank
Created
Snuggle Bugz
bijijs.info
8,872,182
2025/12/05
biolane.es
8,880,167
2025/12/05
caramellbaby.com
8,880,395
2025/12/05
mamelo
8,882,089
2025/12/05
Sweet birth EN
8,882,229
2025/12/05

Get more insights on Shopify stores

Our search interface is easy to use and helps you find the Shopify stores that are relevant to you.

You can segment stores on a variety of dimensions:

  • Social Media accounts
  • Email address
  • Phone numbers
  • Country
  • Installed Apps
  • Theme and Theme Vendor
  • Number of Products Sold
  • Third-party technologies
  • Creation date
  • Platform
  • Top-level domains
  • Domain status
  • Domain type
Filter stores on social media presence
Filter on stores with Facebook accounts.

For more insights on Shopify stores, create a free account and have a look for yourself.

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