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Family stores on Shopify

Updated Jan 9 2026

There are 26,285 live Shopify stores in the Family category.

In this report, we'll cover the following essential statistics on Shopify stores in the Family category.

Download a complete list of Shopify stores the Family category with a paid account.
Create a free account to get a feel for the data we provide.

Growth of Family Stores On Shopify

Here is the historical growth of stores on Shopify in the Family category.

  • Shopify stores in the Family category have decreased -83.7% quarter-over-quarter in 2025 Q4.
  • Shopify stores in the Family category have increased 199% year-over-year in 2025 Q4.
Quarter
New Active Stores
2017 Q1
252
2017 Q2
191
2017 Q3
190
2017 Q4
217
2018 Q1
239
2018 Q2
556
2018 Q3
319
2018 Q4
293
2019 Q1
347
2019 Q2
332
2019 Q3
365
2019 Q4
341
2020 Q1
359
2020 Q2
537
2020 Q3
504
2020 Q4
632
2021 Q1
630
2021 Q2
505
2021 Q3
596
2021 Q4
454
2022 Q1
376
2022 Q2
514
2022 Q3
721
2022 Q4
467
2023 Q1
653
2023 Q2
661
2023 Q3
752
2023 Q4
757
2024 Q1
857
2024 Q2
930
2024 Q3
948
2024 Q4
1,053
2025 Q1
1,304
2025 Q2
1,455
2025 Q3
2,080
2025 Q4
3,150
2026 Q1 (to date)
513
Active Store Count by Quarter

It's hard to know exactly when a Shopify store was first created but we use a heuristic combining DNS and WHOIS data that provides a reasonable approximation.

Social Media Usage On Shopify Stores In The Family Category

Here are the top social media sites for Shopify stores in the Family category.

  • Instagram is used by 54.5% of Shopify stores in the Family category.
  • Facebook is used by 36.4% of Shopify stores in the Family category.
  • Tiktok is used by 14.2% of Shopify stores in the Family category.
Type
Stores
Instagram
14,331
Facebook
9,566
Tiktok
3,738
Pinterest
3,331
YouTube
3,278
LinkedIn
1,669
Twitter
1,504
WhatsApp
600
Facebook Group
364
Snapchat
35
Yelp
6
Soundcloud
3
Applemusic
1

Contact Information On Shopify Stores In The Family Category

Here are the top contact methods for Shopify stores in the Family category.

  • 69.1% of Shopify stores in the Family category have an email on their website
  • 35.2% of Shopify stores in the Family category provide a phone number on their website
Type
Stores
Email
18,160
Phone
9,244

Top Countries For Shopify Stores In The Family Category

Here are the top countries for Shopify stores in the Family category.

  • 29.5% of Shopify stores in the Family category are in United States
  • 8.0% of Shopify stores in the Family category are in Australia
  • 7.8% of Shopify stores in the Family category are in United Kingdom
  • 6.2% of Shopify stores in the Family category are in Canada
Country
Stores
2,092
1,630
1,278
1,219
921
432
420

With a paid account, stores can also be segmented by region and city.

Top Shopify Apps For Stores In The Family Category

Here are the top Shopify apps, ordered by number of installs, across stores in the Family category.

  • 25.1% of Shopify stores in the Family category have installed the Judge.me Product Reviews App Shopify app.
  • 22.1% of Shopify stores in the Family category have installed the Klaviyo: Email Marketing & SMS Shopify app.
  • 15.1% of Shopify stores in the Family category have installed the Shopify Inbox Shopify app.

With a paid account on Store Leads, you'll be able to see which stores have installed specific apps. You can also see when specific apps were installed (or uninstalled) by each store.

Top Technologies on Shopify Stores In The Family Category

Many Shopify merchants run third-party technologies on their store in addition to apps from the Shopify App Store.

We're tracking 537 different technologies that have 250,906 collective installs on Shopify stores in the Family category.

  • Cloudflare is used by 99.6% of Shopify stores in the Family category.
  • Cloudflare CDN is used by 99.0% of Shopify stores in the Family category.
  • Arrive is used by 94.7% of Shopify stores in the Family category.

Here are the top 10 third-party technologies, ordered by number of installs, across all Shopify stores.

Technology
Stores
26,184
24,887
16,215
14,697
14,362

Number Of Products Sold For Shopify Stores In The Family Category

Here is the breakdown of Shopify stores in the Family category by the number of products that they sell.

  • 26.2% of Shopify stores in the Family category sell 1 - 9 different products.
  • 16.7% of Shopify stores in the Family category sell 10 - 24 different products.
  • 14.2% of Shopify stores in the Family category sell 25 - 49 different products.
Products Sold
Stores
1 - 9
6,899
10 - 24
4,395
25 - 49
3,733
50 - 99
3,178
100 - 249
2,991
250 - 999
2,726
1000 - 4999
1,194
5000 - 9999
114
10000 - 24999
66
25000 - 99999
78

Top Shopify Themes For Stores In The Family Category

Shopify has an active and extension theme store. Merchants using Shopify can use one of those pre-built theme or develop their own custom theme to meet their needs. We're currently tracking over 1000 different Shopify themes. Here are the top themes.

  • The trademark theme is used by 16.9% of Shopify stores in the Family category.
  • The dawn theme is used by 9.4% of Shopify stores in the Family category.
  • The horizon theme is used by 4.8% of Shopify stores in the Family category.
Theme Name
Stores
trademark
4,444
dawn
2,470
horizon
1,271
rise
1,268
debut
1,221
refresh
1,007
origin
709
impulse
654
prestige
485
ride
451

Top-level Domain Distribution For Shopify Stores In The Family Category

The majority of Shopify stores use a .com domain. This is not surprising since alternate top-level domains have only been introduced somewhat recently and there is still a certain cachet associated with .com domains.

  • 62.5% of Shopify stores in the Family category have a .com domain.
  • 4.4% of Shopify stores in the Family category have a .com.au domain.
  • 2.9% of Shopify stores in the Family category have a .co.uk domain.
Top-level Domain
Stores
.com
16,438
.com.au
1,167
.co.uk
763
.store
612
.shop
578
.de
540
.nl
446
.ca
404
.fr
394
.co
380

Top Stores In The Family Category

Here are the top 5 Family stores ordered by worldwide store rank.

Name
Domain
Rank
Created
momcozy
91,866
2020/01/03
Happiest Baby
94,475
2016/12/30
Babylist
94,804
2016/12/30
Lansinoh
96,143
2017/10/27
PatPat
96,505
2020/08/14

For more insights on Shopify stores, create a free account and explore our data.

New Stores In The Family Category

Here are the top 5 most recent Family stores.

Name
Domain
Rank
Created
Best Baby Essentials
3,707,043
2026/01/09
SPLASH
8,507,758
2026/01/09
Galt Baby
www.galtbaby.us
8,515,139
2026/01/09
The Nurtured Family Co
8,515,307
2026/01/09
Haidook Summer Camps by Potcoava
8,517,557
2026/01/09

Get more insights on Shopify stores

Our search interface is easy to use and helps you find the Shopify stores that are relevant to you.

You can segment stores on a variety of dimensions:

  • Social Media accounts
  • Email address
  • Phone numbers
  • Country
  • Installed Apps
  • Theme and Theme Vendor
  • Number of Products Sold
  • Third-party technologies
  • Creation date
  • Platform
  • Top-level domains
  • Domain status
  • Domain type
Filter stores on social media presence
Filter on stores with Facebook accounts.

For more insights on Shopify stores, create a free account and have a look for yourself.

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