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Family stores on Shopify

Updated Feb 13 2026

There are 26,188 live Shopify stores in the Family category.

In this report, we'll cover the following essential statistics on Shopify stores in the Family category.

Download a complete list of Shopify stores the Family category with a paid account.
Create a free account to get a feel for the data we provide.

Growth of Family Stores On Shopify

Here is the historical growth of stores on Shopify in the Family category.

  • Shopify stores in the Family category have decreased -22.8% quarter-over-quarter in 2025 Q4.
  • Shopify stores in the Family category have increased 142% year-over-year in 2025 Q4.
Quarter
New Active Stores
2017 Q1
248
2017 Q2
193
2017 Q3
188
2017 Q4
219
2018 Q1
228
2018 Q2
554
2018 Q3
309
2018 Q4
296
2019 Q1
346
2019 Q2
329
2019 Q3
367
2019 Q4
334
2020 Q1
357
2020 Q2
541
2020 Q3
496
2020 Q4
624
2021 Q1
615
2021 Q2
510
2021 Q3
599
2021 Q4
454
2022 Q1
361
2022 Q2
494
2022 Q3
715
2022 Q4
455
2023 Q1
629
2023 Q2
655
2023 Q3
749
2023 Q4
725
2024 Q1
844
2024 Q2
928
2024 Q3
944
2024 Q4
1,029
2025 Q1
1,188
2025 Q2
1,333
2025 Q3
1,688
2025 Q4
2,491
2026 Q1 (to date)
1,923
Active Store Count by Quarter

It's hard to know exactly when a Shopify store was first created but we use a heuristic combining DNS and WHOIS data that provides a reasonable approximation.

Social Media Usage On Shopify Stores In The Family Category

Here are the top social media sites for Shopify stores in the Family category.

  • Instagram is used by 54.8% of Shopify stores in the Family category.
  • Facebook is used by 36.4% of Shopify stores in the Family category.
  • Tiktok is used by 14.9% of Shopify stores in the Family category.
Type
Stores
Instagram
14,347
Facebook
9,545
Tiktok
3,908
Pinterest
3,345
YouTube
3,331
LinkedIn
1,683
Twitter
1,505
WhatsApp
601
Facebook Group
348
Snapchat
34
Yelp
7
Soundcloud
2
Applemusic
2

Contact Information On Shopify Stores In The Family Category

Here are the top contact methods for Shopify stores in the Family category.

  • 69.0% of Shopify stores in the Family category have an email on their website
  • 35.6% of Shopify stores in the Family category provide a phone number on their website
Type
Stores
Email
18,075
Phone
9,329

Top Countries For Shopify Stores In The Family Category

Here are the top countries for Shopify stores in the Family category.

  • 29.5% of Shopify stores in the Family category are in United States
  • 8.0% of Shopify stores in the Family category are in Australia
  • 7.8% of Shopify stores in the Family category are in United Kingdom
  • 6.2% of Shopify stores in the Family category are in Canada
Country
Stores
2,093
1,635
1,246
1,070
931
467
426

With a paid account, stores can also be segmented by region and city.

Top Shopify Apps For Stores In The Family Category

Here are the top Shopify apps, ordered by number of installs, across stores in the Family category.

  • 25.5% of Shopify stores in the Family category have installed the Judge.me Product Reviews App Shopify app.
  • 22.2% of Shopify stores in the Family category have installed the Klaviyo: Email Marketing & SMS Shopify app.
  • 15.3% of Shopify stores in the Family category have installed the Shopify Inbox Shopify app.

With a paid account on Store Leads, you'll be able to see which stores have installed specific apps. You can also see when specific apps were installed (or uninstalled) by each store.

Top Technologies on Shopify Stores In The Family Category

Many Shopify merchants run third-party technologies on their store in addition to apps from the Shopify App Store.

We're tracking 545 different technologies that have 251,410 collective installs on Shopify stores in the Family category.

  • Cloudflare is used by 99.6% of Shopify stores in the Family category.
  • Cloudflare CDN is used by 98.9% of Shopify stores in the Family category.
  • Arrive is used by 94.5% of Shopify stores in the Family category.

Here are the top 10 third-party technologies, ordered by number of installs, across all Shopify stores.

Technology
Stores
26,082
24,736
16,104
14,647
14,294

Number Of Products Sold For Shopify Stores In The Family Category

Here is the breakdown of Shopify stores in the Family category by the number of products that they sell.

  • 26.3% of Shopify stores in the Family category sell 1 - 9 different products.
  • 16.4% of Shopify stores in the Family category sell 10 - 24 different products.
  • 14.0% of Shopify stores in the Family category sell 25 - 49 different products.
Products Sold
Stores
1 - 9
6,889
10 - 24
4,300
25 - 49
3,669
50 - 99
3,169
100 - 249
3,018
250 - 999
2,719
1000 - 4999
1,220
5000 - 9999
121
10000 - 24999
68
25000 - 99999
80

Top Shopify Themes For Stores In The Family Category

Shopify has an active and extension theme store. Merchants using Shopify can use one of those pre-built theme or develop their own custom theme to meet their needs. We're currently tracking over 1000 different Shopify themes. Here are the top themes.

  • The trademark theme is used by 16.0% of Shopify stores in the Family category.
  • The dawn theme is used by 9.3% of Shopify stores in the Family category.
  • The horizon theme is used by 5.7% of Shopify stores in the Family category.
Theme Name
Stores
trademark
4,195
dawn
2,444
horizon
1,487
rise
1,239
debut
1,197
refresh
958
origin
699
impulse
643
prestige
490
ride
439

Top-level Domain Distribution For Shopify Stores In The Family Category

The majority of Shopify stores use a .com domain. This is not surprising since alternate top-level domains have only been introduced somewhat recently and there is still a certain cachet associated with .com domains.

  • 62.9% of Shopify stores in the Family category have a .com domain.
  • 4.5% of Shopify stores in the Family category have a .com.au domain.
  • 2.9% of Shopify stores in the Family category have a .co.uk domain.
Top-level Domain
Stores
.com
16,472
.com.au
1,175
.co.uk
757
.store
569
.shop
540
.de
526
.nl
455
.ca
414
.fr
393
.co
376

Top Stores In The Family Category

Here are the top 5 Family stores ordered by worldwide store rank.

Name
Domain
Rank
Created
momcozy
55,160
2020/01/03
Owlet US
95,897
2017/12/29
R for Rabbit
58,552
2016/12/30
Solid Starts
58,987
2016/12/30
Babylist
59,140
2016/12/30

For more insights on Shopify stores, create a free account and explore our data.

New Stores In The Family Category

Here are the top 5 most recent Family stores.

Name
Domain
Rank
Created
TheSwaddlePillow
3,304,458
2026/02/13
Aiwibi 中国
8,140,010
2026/02/13
Alaskah Hindry • Paediatric OT
8,140,052
2026/02/13
Amethystaurallc
8,144,562
2026/02/13
Darzeh Embroidery Studio
8,145,262
2026/02/13

Get more insights on Shopify stores

Our search interface is easy to use and helps you find the Shopify stores that are relevant to you.

You can segment stores on a variety of dimensions:

  • Social Media accounts
  • Email address
  • Phone numbers
  • Country
  • Installed Apps
  • Theme and Theme Vendor
  • Number of Products Sold
  • Third-party technologies
  • Creation date
  • Platform
  • Top-level domains
  • Domain status
  • Domain type
Filter stores on social media presence
Filter on stores with Facebook accounts.

For more insights on Shopify stores, create a free account and have a look for yourself.

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