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Beauty & Fitness stores on PrestaShop

Updated Jan 30 2026

There are 7,983 live PrestaShop stores in the Beauty & Fitness category.

In this report, we'll cover the following essential statistics on PrestaShop stores in the Beauty & Fitness category.

Download a complete list of PrestaShop stores the Beauty & Fitness category with a paid account.
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The most popular subcategories under Beauty & Fitness are:

  • 64.2% of PrestaShop stores in the Beauty & Fitness category sell Face & Body Care products
  • 14.4% of PrestaShop stores in the Beauty & Fitness category sell Hair Care products
  • 5.8% of PrestaShop stores in the Beauty & Fitness category sell Fitness products

Here are the the top Beauty & Fitness subcategories by store count.

Growth of Beauty & Fitness Stores On PrestaShop

Here is the historical growth of stores on PrestaShop in the Beauty & Fitness category.

  • PrestaShop stores in the Beauty & Fitness category have decreased -52.2% quarter-over-quarter in 2025 Q4.
  • PrestaShop stores in the Beauty & Fitness category have increased 10% year-over-year in 2025 Q4.
Quarter
New Active Stores
2017 Q1
92
2017 Q2
141
2017 Q3
69
2017 Q4
58
2018 Q1
163
2018 Q2
944
2018 Q3
217
2018 Q4
205
2019 Q1
385
2019 Q2
200
2019 Q3
204
2019 Q4
198
2020 Q1
257
2020 Q2
182
2020 Q3
121
2020 Q4
285
2021 Q1
245
2021 Q2
186
2021 Q3
120
2021 Q4
106
2022 Q1
60
2022 Q2
86
2022 Q3
227
2022 Q4
86
2023 Q1
87
2023 Q2
168
2023 Q3
272
2023 Q4
259
2024 Q1
190
2024 Q2
155
2024 Q3
130
2024 Q4
145
2025 Q1
180
2025 Q2
202
2025 Q3
173
2025 Q4
159
2026 Q1 (to date)
76
Active Store Count by Quarter

It's hard to know exactly when a PrestaShop store was first created but we use a heuristic combining DNS and WHOIS data that provides a reasonable approximation.

Social Media Usage On PrestaShop Stores In The Beauty & Fitness Category

Here are the top social media sites for PrestaShop stores in the Beauty & Fitness category.

  • Instagram is used by 53.8% of PrestaShop stores in the Beauty & Fitness category.
  • Facebook is used by 53.1% of PrestaShop stores in the Beauty & Fitness category.
  • YouTube is used by 17.1% of PrestaShop stores in the Beauty & Fitness category.
Type
Stores
Instagram
4,295
Facebook
4,242
YouTube
1,369
Twitter
700
LinkedIn
552
Tiktok
537
Pinterest
496
WhatsApp
493
Facebook Group
34
Snapchat
8
Yelp
1
Soundcloud
1

Contact Information On PrestaShop Stores In The Beauty & Fitness Category

Here are the top contact methods for PrestaShop stores in the Beauty & Fitness category.

  • 68.3% of PrestaShop stores in the Beauty & Fitness category provide a phone number on their website
  • 63.2% of PrestaShop stores in the Beauty & Fitness category have an email on their website
Type
Stores
Phone
5,450
Email
5,042

Top Countries For PrestaShop Stores In The Beauty & Fitness Category

Here are the top countries for PrestaShop stores in the Beauty & Fitness category.

  • 14.1% of PrestaShop stores in the Beauty & Fitness category are in France
  • 11.7% of PrestaShop stores in the Beauty & Fitness category are in Spain
  • 8.3% of PrestaShop stores in the Beauty & Fitness category are in Italy
  • 8.2% of PrestaShop stores in the Beauty & Fitness category are in Poland
Country
Stores
1,126
933
663
657
172
156
128

With a paid account, stores can also be segmented by region and city.

Top Technologies on PrestaShop Stores In The Beauty & Fitness Category

We're tracking 228 different technologies that have 40,047 collective installs on PrestaShop stores in the Beauty & Fitness category.

  • Google Tag Manager is used by 52.3% of PrestaShop stores in the Beauty & Fitness category.
  • Google Adsense is used by 49.1% of PrestaShop stores in the Beauty & Fitness category.
  • Google Ads Pixel is used by 49.0% of PrestaShop stores in the Beauty & Fitness category.

Here are the top 10 third-party technologies, ordered by number of installs, across all PrestaShop stores.

Number Of Products Sold For PrestaShop Stores In The Beauty & Fitness Category

Here is the breakdown of PrestaShop stores in the Beauty & Fitness category by the number of products that they sell.

  • 17.9% of PrestaShop stores in the Beauty & Fitness category sell 1 - 9 different products.
  • 17.0% of PrestaShop stores in the Beauty & Fitness category sell 100 - 249 different products.
  • 14.9% of PrestaShop stores in the Beauty & Fitness category sell 250 - 999 different products.
Products Sold
Stores
1 - 9
1,426
10 - 24
754
25 - 49
853
50 - 99
433
100 - 249
1,358
250 - 999
1,191
1000 - 4999
513
5000 - 9999
89
10000 - 24999
41
25000 - 99999
10

Top-level Domain Distribution For PrestaShop Stores In The Beauty & Fitness Category

The majority of PrestaShop stores use a .com domain. This is not surprising since alternate top-level domains have only been introduced somewhat recently and there is still a certain cachet associated with .com domains.

  • 37.2% of PrestaShop stores in the Beauty & Fitness category have a .com domain.
  • 10.0% of PrestaShop stores in the Beauty & Fitness category have a .fr domain.
  • 7.0% of PrestaShop stores in the Beauty & Fitness category have a .es domain.
Top-level Domain
Stores
.com
2,969
.fr
799
.es
557
.pl
539
.it
512
.cz
207
.ro
162
.eu
147
.de
139
.ch
115

Top Stores In The Beauty & Fitness Category

Here are the top 5 Beauty & Fitness stores ordered by worldwide store rank.

Name
Domain
Rank
Created
Montale Parfums
13,990
2016/12/30
UniWigs ® Official Site
16,549
2017/06/30
Freshly Cosmetics®
18,684
2018/05/25
CURAPROX
curaprox.us
20,181
2017/06/30
Beardburys
22,980
2018/02/02

For more insights on PrestaShop stores, create a free account and explore our data.

New Stores In The Beauty & Fitness Category

Here are the top 5 most recent Beauty & Fitness stores.

Name
Domain
Rank
Created
L'Oiseau Bleu
3,730,600
2026/01/30
BNC Beauty Tech, Inc.
4,777,682
2026/01/30
Naturalprovence
6,715,354
2026/01/30
Bestora Tüy Dökücü Krem
6,917,871
2026/01/30
Shop24.hu
6,949,385
2026/01/30

Get more insights on PrestaShop stores

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You can segment stores on a variety of dimensions:

  • Social Media accounts
  • Email address
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  • Third-party technologies
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  • Domain type
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