The State of eCellar in 2025

In this report, we'll cover the following essential statistics on eCellar usage.

• eCellar growth
• Social media usage on eCellar stores
• Contact information on eCellar stores
• Top categories for eCellar stores
• Top countries for eCellar stores
• Number of employees for eCellar stores
• Number of products sold for eCellar stores
• Top eCellar technologies
• Top Shipping Carriers used by eCellar stores
• eCellar store top-level domain distribution
• Top eCellar stores
• New eCellar stores
• Stores switching to eCellar from other platforms
• Stores switching from eCellar to other platforms

eCellar Growth

At present, there are 79 live stores running on the eCellar platform.

Here is the historical growth of stores running eCellar.

• eCellar stores decreased -1.2% quarter-over-quarter in 2025 Q3.
• eCellar stores increased 4% year-over-year in 2025 Q3.

Note: the store counts displayed in this section are based on actual historical store counts.

It's hard to know exactly when a eCellar store was first created but we use a heuristic that includes historical DNS data which provides a reasonable approximation.

Social Media Usage On eCellar Stores

Ecommerce brands use social media sites to engage with millions of consumers. Instagram and Facebook are the dominant social media sites for ecommerce stores, by far, with Twitter, Pinterest and YouTube also having notable usage.

• Instagram is used by 75.9% of eCellar stores.
• Facebook is used by 64.6% of eCellar stores.
• Twitter is used by 29.1% of eCellar stores.

Contact Information On eCellar Stores

Email remains an extremely popular communication channel for merchants. Many merchants also provide a phone number so that their customers can reach them instantly.

• 85% of eCellar stores provide a phone number on their website
• 80% of eCellar stores have an email on their website

Top Categories For eCellar Stores

Here is the breakdown of industry verticals for stores on eCellar.

• 92.4% of eCellar stores sell Food & Drink products.
• 1.3% of eCellar stores sell Games products.
• 1.3% of eCellar stores sell Science products.

Top Countries For eCellar Stores

Here are the top countries for stores using eCellar.

• 68.4% of eCellar stores are in United States
• 1.3% of eCellar stores are in United Kingdom

With a paid account, stores can also be segmented by region and city.

Number Of Employees For eCellar Stores

Here is the breakdown of eCellar stores by the number of employees.

• 92.4% of eCellar stores have Unknown employees.
• 5.1% of eCellar stores have 10 - 24 employees.
• 1.3% of eCellar stores have 25 - 49 employees.

Number Of Products Sold For eCellar Stores

Here is the breakdown of eCellar stores by the number of products that they sell.

• 54.4% of eCellar stores sell 1 - 9 different products.
• 15.2% of eCellar stores sell 10 - 24 different products.
• 11.4% of eCellar stores sell 100 - 249 different products.

Top Technologies on eCellar Stores

We're tracking 39 different technologies that have 511 collective installs on eCellar stores.

• Google Tag Manager is used by 64.6% of eCellar stores.
• Google Ads Pixel is used by 62.0% of eCellar stores.
• Google Adsense is used by 62.0% of eCellar stores.

Here are the top 10 third-party technologies, ordered by number of installs, across all eCellar stores.

Top Shipping Carriers Used By eCellar Stores

• Fedex is used by 12.7% of eCellar stores.
• UPS is used by 11.4% of eCellar stores.

Here are the top 2 shipping carriers across all eCellar stores.

eCellar Store Top-level Domain Distribution

.com is the most popular top-level domain for eCellar stores. This is not surprising since alternate top-level domains have only been introduced somewhat recently and there is still a certain cachet associated with .com domains.

That said, you'll find stark regional differences in certain countries. In Australia, .com.au is the most common top-level domain with .com a close second. This is the exception however as .com domains dominate in virtually all other countries.

• 94.9% of eCellar stores have a .com domain.
• 2.5% of eCellar stores have a .webflow.io domain.
• 2.5% of eCellar stores have a .wine domain.

Top eCellar Stores

Here are the top stores, powered by eCellar, ordered by store rank.

New eCellar Stores

Here are the 5 highest-ranked stores added most recently.

Stores Switching to eCellar From Other Platforms

Over the last 90 days, eCellar has taken 1 merchants from competitive ecommerce platforms.

Here are the top stores that have switched to eCellar from competitive ecommerce platforms.

Stores Switching from eCellar To Other Platforms

Over the last 90 days, eCellar has lost 2 merchants to competitive platforms.

Here are the top eCellar stores that have recently changed to a competitive platform.

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