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The State of eCellar in 2025

Updated Feb 7 2025

In this report, we'll cover the following essential statistics on eCellar usage.

Download a complete list of eCellar stores with a paid account.
Create a free account to get a feel for the data we provide.

eCellar Growth

At present, there are 80 live stores running on the eCellar platform.

Here is the historical growth of stores running eCellar.

  • eCellar stores increased 1.3% quarter-over-quarter in 2024 Q4.
Quarter
Active Stores
2024 Q3
77
2024 Q4
79
2025 Q1 (to date)
80
Active Stores by Quarter
2024 Q32024 Q42025 Q101020304050607080

Note: the store counts displayed in this section are based on actual historical store counts.

It's hard to know exactly when a eCellar store was first created but we use a heuristic that includes historical DNS data which provides a reasonable approximation.

Social Media Usage On eCellar Stores

Ecommerce brands use social media sites to engage with millions of consumers. Instagram and Facebook are the dominant social media sites for ecommerce stores, by far, with Twitter, Pinterest and YouTube also having notable usage.

  • Instagram is used by 78.8% of eCellar stores.
  • Facebook is used by 68.8% of eCellar stores.
  • Twitter is used by 36.2% of eCellar stores.
Type
Stores
Instagram
63
Facebook
55
Twitter
29
YouTube
15
LinkedIn
10
Pinterest
7
Yelp
5

Contact Information On eCellar Stores

Email remains an extremely popular communication channel for merchants. Many merchants also provide a phone number so that their customers can reach them instantly.

  • 85% of eCellar stores provide a phone number on their website
  • 78% of eCellar stores have an email on their website
Type
Stores
Phone
68
Email
62

Top Categories For eCellar Stores

Here is the breakdown of industry verticals for stores on eCellar.

  • 90.0% of eCellar stores sell Food & Drink products.
  • 1.2% of eCellar stores sell Science products.
  • 1.2% of eCellar stores sell Travel products.
Category
Stores
1
1
Food & Drink

Top Countries For eCellar Stores

Here are the top countries for stores using eCellar.

  • 75.0% of eCellar stores are in United States
  • 1.2% of eCellar stores are in United Kingdom
Country
Stores
United StatesUnited Kingdom

With a paid account, stores can also be segmented by region and city.

Number Of Employees For eCellar Stores

Here is the breakdown of eCellar stores by the number of employees.

  • 88.8% of eCellar stores have Unknown employees.
  • 3.8% of eCellar stores have 50 - 99 employees.
  • 3.8% of eCellar stores have 10 - 24 employees.
Employees
Stores
Unknown
71
1 - 9
2
10 - 24
3
25 - 49
1
50 - 99
3
Unknown1 - 910 - 2450 - 99

Number Of Products Sold For eCellar Stores

Here is the breakdown of eCellar stores by the number of products that they sell.

  • 43.8% of eCellar stores sell 1 - 9 different products.
  • 15.0% of eCellar stores sell 100 - 249 different products.
  • 15.0% of eCellar stores sell 25 - 49 different products.
Products Sold
Stores
1 - 9
35
10 - 24
10
25 - 49
12
50 - 99
2
100 - 249
12
250 - 999
5
1 - 910 - 2425 - 4950 - 99100 - 249250 - 999

Top Technologies on eCellar Stores

We're tracking 39 different technologies that have 510 collective installs on eCellar stores.

  • Google Tag Manager is used by 66.2% of eCellar stores.
  • Google Adsense is used by 66.2% of eCellar stores.
  • Wordpress is used by 58.8% of eCellar stores.

Here are the top 10 third-party technologies, ordered by number of installs, across all eCellar stores.

Top Shipping Carriers Used By eCellar Stores

  • UPS is used by 11.2% of eCellar stores.
  • Fedex is used by 10.0% of eCellar stores.

Here are the top 2 shipping carriers across all eCellar stores.

Shipping Carrier
Stores
UPS
9
Fedex
8

eCellar Store Top-level Domain Distribution

.com is the most popular top-level domain for eCellar stores. This is not surprising since alternate top-level domains have only been introduced somewhat recently and there is still a certain cachet associated with .com domains.

That said, you'll find stark regional differences in certain countries. In Australia, .com.au is the most common top-level domain with .com a close second. This is the exception however as .com domains dominate in virtually all other countries.

  • 95.0% of eCellar stores have a .com domain.
  • 2.5% of eCellar stores have a .wine domain.
  • 1.2% of eCellar stores have a .org domain.
Top-level Domain
Stores
.com
76
.wine
2
.org
1
.io
1
.com.wine

Top eCellar Stores

Here are the top stores, powered by eCellar, ordered by store rank.

Name
Domain
Rank
Created
V. Sattui Winery
5,260
2016/12/30
Benziger Family Winery
22,989
2019/08/23
Quintessa
25,285
2021/09/24
Flowers Vineyards & Winery
25,453
2018/10/26
Imagery Estate Winery
30,760
2019/05/24

New eCellar Stores

Here are the 0 highest-ranked stores added most recently.

Name
Domain
Rank
Created
Namo Wines
3,590,380
2024/12/06
Fisher Vineyards
11,268,022
2024/06/21
The CIRS Project
8,899,703
2024/06/07
Gemstone Vineyard
179,475
2024/04/19
Arborum
1,501,366
2024/02/09

Stores Switching from eCellar To Other Platforms

Over the last 90 days, eCellar has lost 2 merchants to competitive platforms.

Platform
Stores
WooCommerceCommerce7

Here are the top eCellar stores that have recently changed to a competitive platform.

Name
Domain
Rank
New Platform
Changed
Bell Wine Cellars
91,556
WooCommerce
2024/12/18
Ty Caton Vineyards
198,998
Commerce7
2024/11/18

Get more insights on eCellar stores

Our search interface is easy to use and helps you find the eCellar stores that are relevant to you.

You can segment stores on a variety of dimensions:

  • Social Media accounts
  • Email address
  • Phone numbers
  • Country
  • Third-party technologies
  • Creation date
  • Platform
  • Top-level domains
  • Domain status
  • Domain type
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