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Sports stores on Custom Cart

Updated Feb 13 2026

There are 43,708 live Custom Cart stores in the Sports category.

In this report, we'll cover the following essential statistics on Custom Cart stores in the Sports category.

Download a complete list of Custom Cart stores the Sports category with a paid account.
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The most popular subcategories under Sports are:

  • 46.3% of Custom Cart stores in the Sports category sell Sporting Goods products
  • 25.6% of Custom Cart stores in the Sports category sell Individual Sports products
  • 17.4% of Custom Cart stores in the Sports category sell Team Sports products

Here are the the top Sports subcategories by store count.

Growth of Sports Stores On Custom Cart

Here is the historical growth of stores on Custom Cart in the Sports category.

  • Custom Cart stores in the Sports category have decreased -41.9% quarter-over-quarter in 2025 Q4.
  • Custom Cart stores in the Sports category have increased 86% year-over-year in 2025 Q4.
Quarter
New Active Stores
2017 Q1
260
2017 Q2
438
2017 Q3
182
2017 Q4
236
2018 Q1
339
2018 Q2
1,996
2018 Q3
576
2018 Q4
432
2019 Q1
1,014
2019 Q2
412
2019 Q3
593
2019 Q4
482
2020 Q1
734
2020 Q2
706
2020 Q3
544
2020 Q4
903
2021 Q1
1,178
2021 Q2
1,123
2021 Q3
992
2021 Q4
534
2022 Q1
483
2022 Q2
508
2022 Q3
1,383
2022 Q4
525
2023 Q1
567
2023 Q2
918
2023 Q3
2,215
2023 Q4
2,079
2024 Q1
1,721
2024 Q2
1,904
2024 Q3
1,650
2024 Q4
1,381
2025 Q1
1,876
2025 Q2
2,574
2025 Q3
2,330
2025 Q4
2,563
2026 Q1 (to date)
1,488
Active Store Count by Quarter

It's hard to know exactly when a Custom Cart store was first created but we use a heuristic combining DNS and WHOIS data that provides a reasonable approximation.

Social Media Usage On Custom Cart Stores In The Sports Category

Here are the top social media sites for Custom Cart stores in the Sports category.

  • Instagram is used by 37.7% of Custom Cart stores in the Sports category.
  • Facebook is used by 37.5% of Custom Cart stores in the Sports category.
  • YouTube is used by 16.3% of Custom Cart stores in the Sports category.
Type
Stores
Instagram
16,494
Facebook
16,404
YouTube
7,138
Twitter
5,673
LinkedIn
2,777
Tiktok
1,738
WhatsApp
1,380
Pinterest
1,309
Facebook Group
661
Yelp
167
Snapchat
75
Soundcloud
25
Discord
9

Contact Information On Custom Cart Stores In The Sports Category

Here are the top contact methods for Custom Cart stores in the Sports category.

  • 53.6% of Custom Cart stores in the Sports category provide a phone number on their website
  • 50.9% of Custom Cart stores in the Sports category have an email on their website
Type
Stores
Phone
23,441
Email
22,252

Top Countries For Custom Cart Stores In The Sports Category

Here are the top countries for Custom Cart stores in the Sports category.

  • 16.0% of Custom Cart stores in the Sports category are in United States
  • 5.2% of Custom Cart stores in the Sports category are in United Kingdom
  • 3.6% of Custom Cart stores in the Sports category are in Czech Republic
  • 3.6% of Custom Cart stores in the Sports category are in Russian Federation
Country
Stores
1,325
1,121
881
821
739

With a paid account, stores can also be segmented by region and city.

Top Technologies on Custom Cart Stores In The Sports Category

We're tracking 531 different technologies that have 194,515 collective installs on Custom Cart stores in the Sports category.

  • Google Tag Manager is used by 50.4% of Custom Cart stores in the Sports category.
  • Google Adsense is used by 45.8% of Custom Cart stores in the Sports category.
  • Google Ads Pixel is used by 45.6% of Custom Cart stores in the Sports category.

Here are the top 10 third-party technologies, ordered by number of installs, across all Custom Cart stores.

Technology
Stores
12,363
7,740

Number Of Products Sold For Custom Cart Stores In The Sports Category

Here is the breakdown of Custom Cart stores in the Sports category by the number of products that they sell.

  • 31.8% of Custom Cart stores in the Sports category sell 1 - 9 different products.
  • 8.7% of Custom Cart stores in the Sports category sell 250 - 999 different products.
  • 8.5% of Custom Cart stores in the Sports category sell 100 - 249 different products.
Products Sold
Stores
1 - 9
13,910
10 - 24
2,855
25 - 49
2,471
50 - 99
842
100 - 249
3,704
250 - 999
3,797
1000 - 4999
2,363
5000 - 9999
881
10000 - 24999
711
25000 - 99999
290

Top-level Domain Distribution For Custom Cart Stores In The Sports Category

The majority of Custom Cart stores use a .com domain. This is not surprising since alternate top-level domains have only been introduced somewhat recently and there is still a certain cachet associated with .com domains.

  • 50.3% of Custom Cart stores in the Sports category have a .com domain.
  • 3.5% of Custom Cart stores in the Sports category have a .co.uk domain.
  • 3.2% of Custom Cart stores in the Sports category have a .ru domain.
Top-level Domain
Stores
.com
21,976
.co.uk
1,518
.ru
1,409
.cz
1,407
.de
1,162
.nl
1,007
.org
798
.net
749
.fr
623
.com.br
615

Top Stores In The Sports Category

Here are the top 5 Sports stores ordered by worldwide store rank.

Name
Domain
Rank
Created
NHL.com
18
2016/12/30
DICK'S Sporting Goods
33
2016/12/30
www.premierleague.com
95
2016/12/30
REI
109
2017/01/27
Academy Sports + Outdoors
178
2016/12/30

For more insights on Custom Cart stores, create a free account and explore our data.

New Stores In The Sports Category

Here are the top 5 most recent Sports stores.

Name
Domain
Rank
Created
Scubago
194,126
2026/02/13
UCReport
343,259
2026/02/13
Bullgator Bayou
1,839,393
2026/02/13
parmabasket.ru
2,704,671
2026/02/13
Hem
2,899,347
2026/02/13

Get more insights on Custom Cart stores

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You can segment stores on a variety of dimensions:

  • Social Media accounts
  • Email address
  • Phone numbers
  • Country
  • Third-party technologies
  • Creation date
  • Platform
  • Top-level domains
  • Domain status
  • Domain type
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