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Sporting Goods stores on Custom Cart

Updated Feb 13 2026

There are 20,252 live Custom Cart stores in the Sporting Goods category.

In this report, we'll cover the following essential statistics on Custom Cart stores in the Sporting Goods category.

Download a complete list of Custom Cart stores the Sporting Goods category with a paid account.
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The most popular subcategories under Sporting Goods are:

  • 23.5% of Custom Cart stores in the Sporting Goods category sell Outdoors products
  • 10.7% of Custom Cart stores in the Sporting Goods category sell Fishing products
  • 10.7% of Custom Cart stores in the Sporting Goods category sell Hiking & Camping products

Here are the the top Sporting Goods subcategories by store count.

Name
Store Count
4,765
2,170

Growth of Sporting Goods Stores On Custom Cart

Here is the historical growth of stores on Custom Cart in the Sporting Goods category.

  • Custom Cart stores in the Sporting Goods category have decreased -46.8% quarter-over-quarter in 2025 Q4.
  • Custom Cart stores in the Sporting Goods category have increased 103% year-over-year in 2025 Q4.
Quarter
New Active Stores
2017 Q1
147
2017 Q2
226
2017 Q3
100
2017 Q4
125
2018 Q1
180
2018 Q2
1,076
2018 Q3
286
2018 Q4
212
2019 Q1
539
2019 Q2
220
2019 Q3
331
2019 Q4
258
2020 Q1
325
2020 Q2
346
2020 Q3
249
2020 Q4
442
2021 Q1
576
2021 Q2
575
2021 Q3
432
2021 Q4
262
2022 Q1
195
2022 Q2
227
2022 Q3
575
2022 Q4
199
2023 Q1
208
2023 Q2
386
2023 Q3
910
2023 Q4
818
2024 Q1
733
2024 Q2
788
2024 Q3
676
2024 Q4
596
2025 Q1
861
2025 Q2
1,210
2025 Q3
1,045
2025 Q4
1,208
2026 Q1 (to date)
643
Active Store Count by Quarter

It's hard to know exactly when a Custom Cart store was first created but we use a heuristic combining DNS and WHOIS data that provides a reasonable approximation.

Social Media Usage On Custom Cart Stores In The Sporting Goods Category

Here are the top social media sites for Custom Cart stores in the Sporting Goods category.

  • Instagram is used by 39.2% of Custom Cart stores in the Sporting Goods category.
  • Facebook is used by 39.0% of Custom Cart stores in the Sporting Goods category.
  • YouTube is used by 19.0% of Custom Cart stores in the Sporting Goods category.
Type
Stores
Instagram
7,944
Facebook
7,908
YouTube
3,852
Twitter
2,562
LinkedIn
1,436
Pinterest
999
Tiktok
859
WhatsApp
797
Facebook Group
219
Yelp
35
Snapchat
29
Soundcloud
4
Applemusic
1

Contact Information On Custom Cart Stores In The Sporting Goods Category

Here are the top contact methods for Custom Cart stores in the Sporting Goods category.

  • 61.0% of Custom Cart stores in the Sporting Goods category provide a phone number on their website
  • 56.4% of Custom Cart stores in the Sporting Goods category have an email on their website
Type
Stores
Phone
12,355
Email
11,431

Top Countries For Custom Cart Stores In The Sporting Goods Category

Here are the top countries for Custom Cart stores in the Sporting Goods category.

  • 11.8% of Custom Cart stores in the Sporting Goods category are in United States
  • 5.6% of Custom Cart stores in the Sporting Goods category are in United Kingdom
  • 4.9% of Custom Cart stores in the Sporting Goods category are in Russian Federation
  • 3.5% of Custom Cart stores in the Sporting Goods category are in Netherlands
Country
Stores
694
367
366
315

With a paid account, stores can also be segmented by region and city.

Top Technologies on Custom Cart Stores In The Sporting Goods Category

We're tracking 465 different technologies that have 94,347 collective installs on Custom Cart stores in the Sporting Goods category.

  • Google Tag Manager is used by 52.8% of Custom Cart stores in the Sporting Goods category.
  • Google Adsense is used by 48.7% of Custom Cart stores in the Sporting Goods category.
  • Google Ads Pixel is used by 48.7% of Custom Cart stores in the Sporting Goods category.

Here are the top 10 third-party technologies, ordered by number of installs, across all Custom Cart stores.

Number Of Products Sold For Custom Cart Stores In The Sporting Goods Category

Here is the breakdown of Custom Cart stores in the Sporting Goods category by the number of products that they sell.

  • 25.0% of Custom Cart stores in the Sporting Goods category sell 1 - 9 different products.
  • 11.2% of Custom Cart stores in the Sporting Goods category sell 250 - 999 different products.
  • 9.7% of Custom Cart stores in the Sporting Goods category sell 100 - 249 different products.
Products Sold
Stores
1 - 9
5,056
10 - 24
1,222
25 - 49
1,189
50 - 99
414
100 - 249
1,965
250 - 999
2,264
1000 - 4999
1,475
5000 - 9999
628
10000 - 24999
473
25000 - 99999
187

Top-level Domain Distribution For Custom Cart Stores In The Sporting Goods Category

The majority of Custom Cart stores use a .com domain. This is not surprising since alternate top-level domains have only been introduced somewhat recently and there is still a certain cachet associated with .com domains.

  • 47.1% of Custom Cart stores in the Sporting Goods category have a .com domain.
  • 4.4% of Custom Cart stores in the Sporting Goods category have a .ru domain.
  • 3.8% of Custom Cart stores in the Sporting Goods category have a .co.uk domain.
Top-level Domain
Stores
.com
9,530
.ru
899
.co.uk
775
.nl
638
.de
591
.cz
556
.net
315
.fr
291
.shop
274
.it
267

Top Stores In The Sporting Goods Category

Here are the top 5 Sporting Goods stores ordered by worldwide store rank.

Name
Domain
Rank
Created
DICK'S Sporting Goods
33
2016/12/30
REI
109
2017/01/27
Academy Sports + Outdoors
178
2016/12/30
KOA
181
2016/12/30
SCHEELS
238
2016/12/30

For more insights on Custom Cart stores, create a free account and explore our data.

New Stores In The Sporting Goods Category

Here are the top 5 most recent Sporting Goods stores.

Name
Domain
Rank
Created
Bullgator Bayou
1,839,393
2026/02/13
магазин WTFish.ru
3,127,304
2026/02/13
Norin metsästysseura Ry
3,752,390
2026/02/13
www.sikahunting.co.nz
4,389,984
2026/02/13
mlbr.ru
4,404,318
2026/02/13

Get more insights on Custom Cart stores

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You can segment stores on a variety of dimensions:

  • Social Media accounts
  • Email address
  • Phone numbers
  • Country
  • Third-party technologies
  • Creation date
  • Platform
  • Top-level domains
  • Domain status
  • Domain type
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