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Sporting Goods stores on Custom Cart

Updated Jan 9 2026

There are 22,822 live Custom Cart stores in the Sporting Goods category.

In this report, we'll cover the following essential statistics on Custom Cart stores in the Sporting Goods category.

Download a complete list of Custom Cart stores the Sporting Goods category with a paid account.
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The most popular subcategories under Sporting Goods are:

  • 23.4% of Custom Cart stores in the Sporting Goods category sell Outdoors products
  • 10.9% of Custom Cart stores in the Sporting Goods category sell Fishing products
  • 10.2% of Custom Cart stores in the Sporting Goods category sell Hiking & Camping products

Here are the the top Sporting Goods subcategories by store count.

Name
Store Count
5,330
2,489

Growth of Sporting Goods Stores On Custom Cart

Here is the historical growth of stores on Custom Cart in the Sporting Goods category.

  • Custom Cart stores in the Sporting Goods category have decreased -85.1% quarter-over-quarter in 2025 Q4.
  • Custom Cart stores in the Sporting Goods category have increased 125% year-over-year in 2025 Q4.
Quarter
New Active Stores
2017 Q1
156
2017 Q2
254
2017 Q3
118
2017 Q4
140
2018 Q1
249
2018 Q2
1,191
2018 Q3
360
2018 Q4
263
2019 Q1
595
2019 Q2
244
2019 Q3
369
2019 Q4
291
2020 Q1
352
2020 Q2
388
2020 Q3
263
2020 Q4
482
2021 Q1
643
2021 Q2
660
2021 Q3
482
2021 Q4
286
2022 Q1
223
2022 Q2
273
2022 Q3
627
2022 Q4
228
2023 Q1
247
2023 Q2
427
2023 Q3
1,029
2023 Q4
962
2024 Q1
861
2024 Q2
870
2024 Q3
778
2024 Q4
681
2025 Q1
1,135
2025 Q2
1,464
2025 Q3
1,154
2025 Q4
1,534
2026 Q1 (to date)
229
Active Store Count by Quarter

It's hard to know exactly when a Custom Cart store was first created but we use a heuristic combining DNS and WHOIS data that provides a reasonable approximation.

Social Media Usage On Custom Cart Stores In The Sporting Goods Category

Here are the top social media sites for Custom Cart stores in the Sporting Goods category.

  • Facebook is used by 37.8% of Custom Cart stores in the Sporting Goods category.
  • Instagram is used by 37.8% of Custom Cart stores in the Sporting Goods category.
  • YouTube is used by 18.3% of Custom Cart stores in the Sporting Goods category.
Type
Stores
Facebook
8,625
Instagram
8,618
YouTube
4,170
Twitter
2,699
LinkedIn
1,492
Pinterest
996
WhatsApp
850
Tiktok
824
Facebook Group
225
Yelp
37
Snapchat
29
Soundcloud
4
Applemusic
1

Contact Information On Custom Cart Stores In The Sporting Goods Category

Here are the top contact methods for Custom Cart stores in the Sporting Goods category.

  • 60.6% of Custom Cart stores in the Sporting Goods category provide a phone number on their website
  • 55.5% of Custom Cart stores in the Sporting Goods category have an email on their website
Type
Stores
Phone
13,819
Email
12,673

Top Countries For Custom Cart Stores In The Sporting Goods Category

Here are the top countries for Custom Cart stores in the Sporting Goods category.

  • 11.2% of Custom Cart stores in the Sporting Goods category are in United States
  • 5.5% of Custom Cart stores in the Sporting Goods category are in United Kingdom
  • 5.4% of Custom Cart stores in the Sporting Goods category are in Russian Federation
  • 3.4% of Custom Cart stores in the Sporting Goods category are in Germany
Country
Stores
774
425
411
390

With a paid account, stores can also be segmented by region and city.

Top Technologies on Custom Cart Stores In The Sporting Goods Category

We're tracking 453 different technologies that have 104,110 collective installs on Custom Cart stores in the Sporting Goods category.

  • Google Tag Manager is used by 52.1% of Custom Cart stores in the Sporting Goods category.
  • Google Adsense is used by 47.9% of Custom Cart stores in the Sporting Goods category.
  • Google Ads Pixel is used by 47.8% of Custom Cart stores in the Sporting Goods category.

Here are the top 10 third-party technologies, ordered by number of installs, across all Custom Cart stores.

Number Of Products Sold For Custom Cart Stores In The Sporting Goods Category

Here is the breakdown of Custom Cart stores in the Sporting Goods category by the number of products that they sell.

  • 24.1% of Custom Cart stores in the Sporting Goods category sell 1 - 9 different products.
  • 11.6% of Custom Cart stores in the Sporting Goods category sell 250 - 999 different products.
  • 9.8% of Custom Cart stores in the Sporting Goods category sell 100 - 249 different products.
Products Sold
Stores
1 - 9
5,503
10 - 24
1,415
25 - 49
1,398
50 - 99
464
100 - 249
2,239
250 - 999
2,638
1000 - 4999
1,773
5000 - 9999
729
10000 - 24999
549
25000 - 99999
221

Top-level Domain Distribution For Custom Cart Stores In The Sporting Goods Category

The majority of Custom Cart stores use a .com domain. This is not surprising since alternate top-level domains have only been introduced somewhat recently and there is still a certain cachet associated with .com domains.

  • 45.2% of Custom Cart stores in the Sporting Goods category have a .com domain.
  • 4.8% of Custom Cart stores in the Sporting Goods category have a .ru domain.
  • 3.9% of Custom Cart stores in the Sporting Goods category have a .co.uk domain.
Top-level Domain
Stores
.com
10,306
.ru
1,102
.co.uk
896
.shop
772
.nl
671
.de
667
.cz
574
.dk
376
.net
343
.fr
305

Top Stores In The Sporting Goods Category

Here are the top 5 Sporting Goods stores ordered by worldwide store rank.

Name
Domain
Rank
Created
DICK'S Sporting Goods
30
2016/12/30
REI
110
2017/01/27
Academy Sports + Outdoors
115
2016/12/30
www.basspro.com
285
2016/12/30
Cabela’s
324
2016/12/30

For more insights on Custom Cart stores, create a free account and explore our data.

New Stores In The Sporting Goods Category

Here are the top 5 most recent Sporting Goods stores.

Name
Domain
Rank
Created
Giant Corbeil Essonnes
1,949,612
2026/01/09
4elements.eu
2,525,769
2026/01/09
Camping de la Falaise
2,569,729
2026/01/09
theexerpeutic.com
2,630,161
2026/01/09
www.ladoga2003.ru
2,630,837
2026/01/09

Get more insights on Custom Cart stores

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  • Social Media accounts
  • Email address
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  • Third-party technologies
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  • Domain type
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